BEST OF QUEENSL AND EXPERIENCES PROGRAM
THE AUSTRALIAN TOURISM D ATA WA R E H O U S E
The Best of Queensland Experiences (BoQE)
The Australian Tourism Data Warehouse (ATDW)
Program is managed by TEQ. It guides the
is a central content and distribution platform for
Queensland tourism industry to deliver
the Australian tourism industry. The database is
exceptional customer experiences, create positive word of mouth, help attract more visitors, grow expenditure and increase market share.
made up of over 35,000 tourism product listings.
The program is assessed annually and is based
travel distributors (agents, inbound tour
on a set of criteria that takes into account online customer reviews, consumer expectations
It provides a cost-effective way to increase digital distribution and online exposure, and provides operators, wholesalers, retailers etc) with rich, flexible content in a central database to easily
and industry best practice. All operators in the
populate their websites.
program receive a personalised bench-marking
TA, TEQ and TTNQ (among a load of other
report. RTO members receive five points towards
websites) all use the ATDW to populate our
their score.
destination websites. As a member, if you would
To be assessed, operators must have a listing
like your product listed on our destination
on the Australia Tourism Data Warehouse (see
website, you must have an ATDW listing.
over). Operators who are identified as BoQE
To be assessed in the Best of Queensland
achieve a score of 80 or over and receive:
Experiences Program provided by TEQ, you must
• Consumer advocacy by delivering
have an ATDW listing.
exceptional experiences. • Inclusion in TEQ’s preferred operator database accessed by staff when planning marketing
Currently, the fee for subscriptions to ATDW have been waived.
and activity. • BoQE will receive prioritisation across all TEQ marketing and activity including on Queensland.com. Read more 10
