7681 Ballestrade Court McLean, VA 22101
About Mark Lowham
MARK LOWHAM Managing Partner +703 966 6949 mlowham@ttrsir.com
Mark joined TTR Sotheby's InternaEonal Realty in January, 2011 as Managing Partner, building further on a disEnguished career as a widely recognized leader in the Washington real estate community. Prior to joining the firm, Mark served as ExecuEve Vice President at WEST*GROUP, one of the region's leading commercial real estate development firms. Mark is focused on corporate management, long-‐term strategic planning, business development, and the culEvaEon of enhanced resources to conEnue to expand the unique relaEonships, experEse and services which TTR Sotheby's InternaEonal Realty offers to its clients. Mark is also commi[ed to insuring that the firm, its partners and associates are fully engaged in the Washington communiEes in which the firm is acEve. Mark serves in prominent leadership roles in a number of educaEonal and non-‐profit organizaEons in the Washington Metropolitan Area. Mark currently serves as a member of the Board of Trustees for The Potomac School in McLean, Virginia and the Board of Trustees of The Wolf Trap FoundaEon. Appointed by the Fairfax County Board of Supervisors in 2010, Mark also serves as a Commissioner of the Fairfax County Economic Development Authority. Mark is a long-‐standing supporter of a number of regional charitable organizaEons. He currently serves as Chairman of INOVA's Life with Cancer Program, and he is a member of the ExecuEve Commi[ee of CharityWorks. Mark also serves on the ExecuEve Commi[ee of the Joan Hisaoka Make A Difference Gala, and he is an Honorary Trustee of the McLean Community FoundaEon. Mark was appointed by Governor Tim Kaine to serve as a member of the Board of Visitors of George Mason University where he chaired the Real Estate Commi[ee from 2010-‐2011. For 2014, Mark is serving as Chairman of the Signature Chefs AucEon and Gala to Benefit March of Dimes to be held November 13th at The Ritz Carlton in Washington, DC. Mark is also serving once again as Co-‐Chairman of the CharityWorks Dream Ball which will be held October 5th at The NaEonal Building Museum to benefit Teach for America, the Don Bosco School, and T.A.P.S. Lowham is a naEve of Wyoming and prior to joining WEST*GROUP, he worked in the Corporate Finance Department of Kidder, Peabody & Company in New York. He earned his undergraduate degree in Economics from Stanford University and a Masters in Business AdministraEon from the Stanford Graduate School of Business.
Contents About TTR Sotheby’s International Realty Significant Sales Sotheby’s International Realty Marketing Excellence Targeted Technologies Community Leadership Our Promise
About TTR Sotheby’s International Realty Our firm is one of the highest-performing real estate agencies in the nation, closing nearly $2 billion in the Washington, DC metropolitan area in 2013. Founded in 1976, the Sotheby’s International Realty brand is a unique luxury network of brokerage agencies offering a wide collection of luxury homes, estates and properties for sale throughout the world. As the exclusive affiliate in the Washington metropolitan area, TTR Sotheby’s International Realty has five offices and 250 associates who are recognized sales and marketing experts with access to proprietary marketing, cutting edge internet and web strategies, and unrivaled access to the most affluent and discerning buyers through our community engagement and our relationship with the legendary auction house.
visit us online @ ttrsir.com
Locations Georgetown 1206 30th Street, NW Washington, DC 20007 Downtown 1506 14th Street, NW Washington, DC 20005 Chevy Chase 5454 Wisconsin Avenue Chevy Chase, MD 20815 McLean 6723 Whittier Avenue McLean, VA 22101 Alexandria 400 South Washington Street Alexandria, VA 22314
% Growth in Sales Volume - 2013 / 2012
2013 - Firm Sales Volume Growth 2013 / 2012 Growth - 36% 2012 / 2011 Growth - 52% 2011 / 2010 Growth - 25% 2010 / 2009 Growth - 41%
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SIGNIFICANT SALES
Significant Sales & Growth In 2013 and 2014, TTR Sotheby’s International Realty continued to set new sales records and expand in the Washington metropolitan area. In 2014, we conducted the sale of the most expensive real estate transaction in the Washington, DC region. In 2014, we represented the sale of the historic River View Estate, once part of George Washington’s original Mount Vernon estate. In 2013, we represented the most expensive home sold in the region as well as the highest priced condominium sale in DC. We are proud to represent the historically significant properties of our nation’s capital and delight in showcasing their unique stories.
District of Columbia Our most significant sale as of June 2014 was the historic Patterson Mansion on DuPont Circle – the highest priced sale in 2014 for the Washington Metropolitan region – for $20 million. In 2013 and 2014, TTR Sotheby’s International Realty proudly represented the most expensive sales of co-operatives and condominiums in Washington, DC. Significantly, we topped local neighborhoods with the highest price sales in Downtown, Cleveland Park and Massachusetts Avenue Heights. Our sales in the District of Columbia grew 23%, versus 12% for our closest luxury competitor. We maintain a commanding 80% market share of all Washington, DC condominiums sold over $3 million.
Virginia Our most significant sale as of June 2014 and the highest priced sale in Northern Virginia was the historic River View estate – once belonging to President George Washington in Alexandria, Virginia for $18.6 million. In 2013, sales in Northern Virginia grew 57%, versus 8% for our closest competitor in the luxury market, and we had the highest home sales in McLean and Great Falls. Our sales in Virginia exceeded $500M, 65% higher than our closest luxury competitor. In September 2013, we opened our fifth office in Old Town, Alexandria, welcoming nearly 30 outstanding associates.
Maryland Our 2014 sale of an important Severna Park estate for $6.75 million is the highest sale in recent years in Anne Arundel County. Our Maryland brokerage office grew its annual sales by 34% in 2013. TTR Sotheby’s International Realty has a commanding 56% market share of condominiums sales above $2M in Montgomery County, 20% greater than our closest competitor. We consistently represent numerous important and significant sales of residential property throughout Maryland.
SOTHEBY’S INTERNATIONAL REALTY
Global Network
Through our Sotheby’s International Realty offices worldwide, we have the unique ability to share property listings with approximately 15,000 sales associates in 700 offices in over 50 countries whose focus is working with distinctive residences and discerning clients. A client of TTR Sotheby’s International Realty in Washington is a client through all of our global offices via our proprietary global distribution, eGallery and marketing initiatives. This closely-knit network promotes relationships and referrals through a robust digital marketing platform, face-to-face networking functions and special events worldwide.
Sotheby’s Auction House
Since 1744, Sotheby’s has distinguished itself as a leader in the auction world. Committed to the very highest level of quality, Sotheby’s sales continue to capture the world’s attention. Our exclusive relationship provides us with the ability to market to current and potential auction house clientele, a group of the world’s most affluent individuals. Each year, Sotheby’s hosts over 350 auctions in more than 70 categories at over 90 auction houses worldwide.
Global Clientele In the Washington region, global reach is increasingly important. We have represented clients from diplomatic, financial and governmental entities around the globe. The Washington region is increasingly global; nearly 30% of the region’s population is Foreign-Born.
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Ambassador of Jordan Embassy of France Government of Kuwait Commonwealth of Puerto Rico US Ambassador to the United Nations 350,000 Government of Iceland Government of Japan 300,000 Ambassador of Peru Embassy of Italy 250,000 Embassy of Costa Rica Government of Oman 200,000 Ambassador of Chad Government of Brazil 150,000 Embassy of Qatar Embassy of Spain 100,000 Embassy of Greece US Ambassador to Israel 50,000 Kingdom of Morocco Governement of the Netherlands 0 Republic of Cyprus Republic of Georgia The World Bank International Monetary Fund
MARKETING EXCELLENCE
Best In-Class Photography
TTR Sotheby’s International Realty utilizes only the highest quality professional photography to showcase our listings worldwide.
Floor Plans
Professional floor plans provide important information to prospective buyers both in advance of and following a property tour.
Global Brochure Distribution We craft fine quality brochures that articulate your property’s unique features and history. Brochures are distributed to our five offices, key Sotheby’s International Realty offices and Sotheby’s auction sale rooms worldwide.
Direct Marketing
The same high quality standards are reflected throughout our direct marketing which includes a targeted announcement of your property’s availability to high net-worth individuals in the Washington metropolitan area. TTR Sotheby’s International Realty maintains a proprietary database capturing an extensive, affluent client base.
Proprietary Global Publications Sotheby’s is an exclusive luxury magazine created for the world’s leading collectors. Published eight times yearly and available digitally, Sotheby’s includes highlights from every Sotheby’s sale around the world, featuring the rarest works of art and most coveted precious objects on the international market today, including the world’s finest real estate.
The award winning RESIDE magazine celebrates the creative fusion of home, art and living. Each issue allows readers to view exquisite homes from around the world and gain key insights into the vitalizing elements of art and real estate. Circulation: 200,000
Regional & Local Publications TTR Sotheby’s International Realty collaborates with local and regional publishers to provide expanded exposure in the luxury, art, philanthrophy and relevant local markets. These publications combine to over 300,000 media impressions.
National & International Print Advertising Program An extensive campaign of monthly brand advertisements in global top-tier publications drive traffic back to sothebysrealty.com.
The Collection Magazine Our exclusive lifestyle magazine and property catalogue of Sotheby’s International Realty in the Mid-Atlantic. The Collection is published twice yearly and distributed to a targeted audience of affluent individuals. Circulation: 25,000 print 200,000 digital Total Impressions: Over 500,000
TARGETED TECHNOLOGIES
Online Presence
Sotheby’s International Realty’s online distribution of property listings to top-tier real estate and targeted media web sites. Our listings receive premium placement on many of the most visited websites and through our proprietary data feed, our listings share the same high resolution, professional quality imagery.
Individual Property Websites
TTR Sotheby’s International Realty is able to create custom websites to showcase a single listing with video embed functionalities, a complete high-resolution photo gallery, and detailed editorial.
Custom Video
For our Washington Luxury Channel, TTR Sotheby’s International Realty has the ability to create a custom video presentation of a home’s most unique features and location. The 3 - 5 minute videos are produced by former FOX News anchor, Cynthia Steele Vance. Distribution of the custom video is available on ttrsir.com as well as social media sites.
eNewsletter TTR Sotheby’s International Realty produces a monthly eNewsletter, showcasing our most exceptional new offerings and sharing market insights. With an exceptionally high open rate, our newsletter reaches monthly over 75,000 of Washington’s most influential residents.
ttrsir.com Homepage placement of properties on ttrsir.com, our firm’s local website, generated over 2.2 million views last year from 157 countries. TTR Sotheby’s International Realty reaches more customers online than any of our competitors. Properties featured on the homepage receive the most traffic on the site and are featured in our digital and social media campaigns.
SothebysRealty.com SothebysRealty.com is the world’s most visited luxury real estate website with over 70 million page views and 90 million property views annually. Visitors to SothebysRealty.com spend an average of 12 minutes per visit. 45% of viewers are from outside the United States. To that end, SothebysRealty.com is available in 15 languages with 40 currencies.
SothebysRealty.com Web Visits May 2013 - May 2014
Mobile Technologies SIR Mobile is the only real estate mobile app that works on all devices, anywhere in the world to search for global properties. Our app allows consumers to view properties based on GPS location, address, city or postal code all while displaying detailed property information including price, beds/baths, taxes, high-quality photos and more.
HomeSnap Pro is the first of its kind mobile application which provides on demand market analysis and property details with a simple photo taken by a mobile device. We are the first luxury brokerage firm in the Washington metropolitan area to provide this technology to our clients and associates.
Social Media Social Media is a powerful marketing vehicle when used artfully. It has massive global reach, the ability to engage and interact in real-time and creates connections anywhere, anytime. At Sotheby’s International Realty, we use social media to connect your home to our global community of real estate influencers to create meaningful conversations and connections. Our Results: • Thousands of properties showcased • 50 million impressions worldwide annually • 300,000 visits to sothebysrealty.com via social channels • Extraordinary property of the day features one property from sothebysrealty.com on Facebook, Twitter, Google+ and Pinterest and generates thousands of additional property views per day.
eGallery
Sotheby’s International Realty locations provide a dedicated high-definition streaming display of exquisite properties worldwide.
Sotheby’s Auction House
An elaborate property showcase in over 90 Sotheby’s Auction Sale rooms globally provides global exposure for both print brochures and eGallery. Each year, Sotheby’s holds over 350 auctions in these locations, enhancing the exposure of unique and distinctive properties.
COMMUNITY
Community Leadership
TTR Sotheby’s International Realty is committed to a deep level of engagement and leadership in the community. Our authentic and purposeful engagement begins with our partners and associates who maintain significant leadership roles in many local and national philanthrophic organizations. This outreach creates additional visibility and significant word-of-mouth marketing for the properties we represent.
Community Leadership In 2014, TTR Sotheby’s International Realty will sponsor or support over 125 arts, education, community and charitable events, which are further strengthening the community in which we live. ARTS
Atlas Performing Arts Center DC Jazz Festival Duke Ellington School of the Arts Hillwood Museum McLean Project for the Arts National Museum of Women in the Arts Sitar Arts Center Studio Theater The Athenaeum The Phillips Collection Town Hall Education Arts Recreation Campus Washington Performing Arts Society Wolf Trap Foundation for the Performing Arts
EDUCATION
Teach for America Beauvoir School Falls Church Education Foundation Little Folks School St. Alban’s School Potomac School
COMMUNITY
Brainfood Citizen’s Association of Georgetown Dumbarton Oaks Park Conservancy Friends of Guy Mason Friends of Mitchell Park Friends of Montrose Park Friends of Rose Park Friends of Volta Park Greater McLean Chamber of Commerce N Street Village Northwest Neighbors Village St. John’s Episcopal Church, Georgetown Taste of Friendship Heights The Campagna Center Tudor Place
CHARITABLE
Cal Ripken Sr. Foundation CharityWorks Fair Chance Hearing + Speech Center at Children’s National Medical Center Life with Cancer LUNGevity Foundation The March of Dimes National MS Society Pediatric Oncology Center at Georgetown University Hospital Point Foundation Prevent Cancer Foundation SCAN (Stop Child Abuse Now) Special Olympics St. Jude’s Children’s Research Hospital Washington Cancer Institute at Washington Hospital Washington Humane Society Whitman-Walker Health Youth Leadership Foundation
Our Commitment
TTR Sotheby’s International Realty is differentiated by its integrity, community leadership and global connections. We provide our clients the most innovative and technically advanced marketing platform of any brokerage firm. These distinctive characteristics, along with our professional associates, have made us the fastest growing luxury real estate brokerage in the Washington region.
SIGNIFICANT SALES