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CONTENTS: Sotheby’s................................................................................................................ 4-5 Sotheby’s International Realty..........................................................................6-7 TTR Sotheby’s International Realty............................................................... 8-12 Print Marketing................................................................................................ 13-18 Electronic Media..............................................................................................19-26 Special Events........................................................................................................ 27 Community................................................................................................ .......28-29
SOTHEBY’S | HISTORY
Sotheby’s is an innovative global art business serving the most exclusive clients. Auctioneers since 1744, today Sotheby’s is so much more, offering clients extraordinary opportunities to transact. We bring a world of art to a new world. We maintain 90 locations in 40 countries and conduct 250 auctions each year in over 70 categories. Sotheby’s recognizes the potential in new markets; therefore, in addition to our four principal salerooms, we also conduct auctions in six other salerooms around the world, further expanding our global reach. An unwavering commitment to the very highest level of quality remains the goal of one of the most storied names on the global business stage.
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SOTHEBY’S | CLIENTELE
Sotheby’s Auction House Clients
71
253
78
OF FORBES 100 WORLD’S RICHEST PEOPLE
OF FORBES 400 RICHEST AMERICANS
OF FORBES 100 RICHEST AMERICANS
86
12
60
OF FORBES TOP 500 CEOs
OF FORBES 50 UNDER 40 LIST
OF WORTH MAGAZINE’S BENEFACTOR 100 LIST 5
SIR | HISTORY
Founded in 1976 on the same commitment to exceptional service that characterized the Sotheby’s Auction House for more than two centuries, the Sotheby’s International Realty brand is launched and becomes known around the world for the distinctive properties it represents.
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SIR | GLOBAL NETWORK
16,400 sales associates
730 offices
56 countries
Through our Sotheby’s International Realty offices worldwide, we have the unique ability to share property listings with approximately 16,400 sales associates in 730 offices in 56 countries and territories whose focus is working with distinctive residences and discerning clients. A client of TTR Sotheby’s International Realty in Washington is a client through all of our global offices via our proprietary global marketing and distribution initiatives. This closely-knit network promotes relationships and referrals through face-to-face networking functions, a robust digital marketing platform, and special events worldwide.
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TTRSIR | ABOUT US 3425 Prospect St NW, Washington DC
1444 Church Street NW, Washington DC
From the 18th Century homes in Georgetown to the modern architecture of the 14th Street Corridor, Washington offers a wide range of exceptional choices. We afford our clients the highest level of professional service, flawless integrity, and leadership in the communities in which we serve. TTR Sotheby’s International Realty continues to innovate and establish new business and marketing strategies to reach buyers and sellers worldwide.
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TTRSIR | ABOUT US
Transaction Overview, 2014 Source: MRIS, 1/1/2014-12/31/2014. Data deemed reliable, but not guaranteed.
Clients of TTR Sotheby’s International Realty benefit from the firm’s global reach, powerful marketing, and superior professional service, regardless of price. In addition to our record sales, we sold approximately $900 million worth of properties under $1 million in 2014.
28%
45%
15%
12%
< $500K
$500K - $1M
$1M - 1.5M
> $1.5M
Our firm is one of the highest-performing real estate agencies in the nation, closing at $2 billion in sales in the Washington metropolitan area in 2014. The Sotheby’s International Realty brand is a unique network of brokerage agencies offering a wide collection of luxury homes, estates, and properties for sale throughout the world. As the exclusive affiliate in the Washington metropolitan area, TTR Sotheby’s International Realty has five offices and 250 associates, who are recognized sales and marketing experts. Our professionals have access to proprietary marketing, cutting edge internet and web strategies, and unrivaled access to the most affluent and discerning buyers through our community leadership and our relationship with the legendary auction house. visit us online @ ttrsir.com
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TTRSIR | GROWTH
TTR Sotheby’s International Realty Outperformed All Major Luxury Brokerage Firms in 2014
25.00%
20.00%
TTR | SIR
15.00%
10.00%
5.00%
Co. 2 0.00%
-‐5.00%
Co. 3
Co. 4 Co. 5
-‐10.00%
-‐15.00%
-‐20.00% Based on information obtained from Metropolitan Regional Information Systems, Inc. (MRIS). Data deemed reliable, but not guaranteed.
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Co. 6 Co. 7 Co. 8
Foreign-Born Population by Community
Previous clients:
Ambassador of Chad Ambassador of Jordan Ambassador of Peru Commonwealth of Puerto Rico Embassy of Costa Rica Embassy of France Embassy of Greece Embassy of Italy Embassy of Qatar Embassy of Spain Government of the Netherlands Government of Brazil Government of Iceland Government of Japan Government of Kuwait Government of Oman International Monetary Fund Kingdom of Morocco Republic of Cyprus Republic of Georgia The World Bank US Ambassador to Israel US Ambassador to the UN
City of Alexandria Arlington County District of Columbia Fairfax County Loudoun County Montgomery County Prince George's County Prince William County 0.0%
TTRSIR | GLOBAL CLIENTELE
Global Reach is Increasingly Relevant in the Washington Metropolitan Area
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
Foreign-born residents represent more than 20% of the total population in the greater Washington area. In addition, we represent clients from diplomatic, financial, and governmental entities around the globe.
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TTRSIR | SALES RECORDS
WASHINGTON, DC Our sale of the historic Patterson Mansion on Dupont Circle for $20.0M was the highest sale in 2014 for the Washington Metropolitan region.
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MARYLAND Our 2014 sale of an important Severna Park estate for $6.8M is the highest residential sale ever in Anne Arundel County.
In 2013 and 2014, TTR Sothebyâ&#x20AC;&#x2122;s International Realty proudly represented the most expensive sales of condominiums in Washington, DC.
Our 2014 sale, of a penthouse condominium at the Parc Somerset in Chevy Chase, Maryland represents the highest sale ever of a condominium in the Washington Metropolitan region.
Additionally, we topped local neighborhoods with the highest priced sales in Downtown, Massachusetts Avenue Heights, and Logan Circle in 2014.
We consistently represent numerous important and significant sales of residential property throughout Chevy Chase, Bethesda, and Potomac.
VIRGINIA Our most significant sale in 2014, and the highest priced sale in Northern Virginia, was the historic River View estate, part of George Washingtonâ&#x20AC;&#x2122;s original estate, for $18.6M. In 2014, we represented the seller and purchaser of the highest sale in Arlington at the Waterview Residences. We also represented the highest sale of a Historic Home in Old Town Alexandria in 2014.
PRINT MARKETING | PHOTOGRAPHY
TTR Sothebyâ&#x20AC;&#x2122;s International Realty utilizes only the highest quality professional photography to showcase our listings worldwide through our digital and print media distribution channels.
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PRINT MARKETING | BROCHURES + FLOORPLANS
BROCHURE
986 MELVIN ROAD Annapolis, MD
FLOOR PLAN
We craft fine quality brochures that articulate your property’s unique features and history. Brochures are distributed to our five offices, key Sotheby’s International Realty offices, and Sotheby’s auction salerooms worldwide. Professional floor plans provide important information to prospective buyers both in advance of and following a property tour. 14
PRINT MARKETING | GLOBAL MEDIA PARTNERS
Our global media plan is designed to drive awareness for the extraordinary properties our network represents. With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic content integration, and social traffic drivers, our brand uses hand-selected media powerhouses whose innovation, experience, and international impact allow our network to successfully connect buyers and sellers globally. 15
PRINT MARKETING | REGIONAL PUBLICATIONS
TTR Sothebyâ&#x20AC;&#x2122;s International Realty collaborates with local and regional publishers to provide expanded exposure in the luxury, art, philanthropy, and relevant local markets. These publications combine to more than 300,000 media impressions.
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PRINT MARKETING | PROPRIETARY PUBLICATIONS
Sotheby’s is an exclusive luxury magazine created for the world’s leading collectors. Published eight times yearly and available digitally, Sotheby’s includes highlights from every Sotheby’s sale around the world. It features the rarest works of art and most coveted precious objects on the international market today, including the world’s finest real estate.
ART & HOME, a new jointly-produced magazine, goes to the heart of our partnership with Sotheby’s. This literary collaboration, presented in a large, luxurious format, showcases all the elements of an extraordinary life. Eight times a year, it will engage readers with sophisticated content and beautiful images related to the art and real estate worlds.
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PRINT MARKETING | DIRECT MAIL
J U ST L I ST E D I N LO G A N C I R C L E 1 5 1 5 P ST N W # 3 | $ 9 4 9,0 0 0
The Sotheby’s International Realty high-quality standards are reflected throughout our print marketing, which includes a direct mail announcement of your property’s availability to a targeted audience of qualified prospective buyers in the Washington metropolitan area. TTR Sotheby’s International Realty maintains a proprietary database capturing an extensive, affluent client database.
LOGAN CIRCLE
If you’re looking for “wow” factor, you’ve found it! This 2 bedroom / 2 bathroom plus loft unit features an incredible twostory living room flooded with light from a beautiful bay of south-facing windows. Other features include: wood floors, gas fireplace, an open kitchen featuring Subzero and Viking appliances, and a master bedroom with en suite bath, walk-in closet and balcony. Low condo fee. Two-car tandem parking included. If you are interested in selling or purchasing a If you are interested in selling or purchasing a home, please contact me home, please contact me today for a confidential today for a confi dential appointment. appointment.
AGENT NAME MAXWELL RABIN +1 202 333 1212 | marketing@ttrsir.com 202 669 7406 | mrabin@ttrsir.com ttrsir.com maxwellrabin.ttrsir.com Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Each Office Is Independently Owned And Operated. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.
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MAXWELL RABIN
1206 30th Street NW Washington, DC 20007 ttrsir.com
ELECTRONIC MEDIA | ONLINE LISTING DISTRIBUTION
Sothebyâ&#x20AC;&#x2122;s International Realty affords unmatched online distribution of our property listings to top-tier real estate and targeted media web sites. Our listings receive premium placement on many of the most visited websites through our proprietary data feed, and our listings share the same high-resolution, professional photographs used throughout our marketing materials.
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ELECTRONIC MEDIA | SOTHEBYSREALTY.COM
FARM & RANCH
WATERFRONT
SKIING
GOLF
HISTORIC
SothebysRealty.com Annual Statistics:
7M VISITS
60M PAGE VIEWS
21M
PROPERTY DETAIL PAGES VIEWED
12
FOCUSED MINUTES PER VISIT
45% VISITS FROM OUTSIDE THE US
Our listingsâ&#x20AC;&#x2122; online exposure begins with sothebysrealty.com and cascades through our lifestyle-focused sites, to our global network of local websites, and on our media partner websites. Our lifestyle-specific websites allow buyers to match your property with the location and amenities they are seeking.
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ELECTRONIC MEDIA | SOTHEBYSREALTY.COM
Unique Visitors Comparison: Nov 2013 - Nov 2014
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ELECTRONIC MEDIA | TTRSIR.COM
EXPOSURE Homepage placement of properties on ttrsir. com, our firmâ&#x20AC;&#x2122;s local website generated over 2.4 million views last year from 157 countries. TTR Sothebyâ&#x20AC;&#x2122;s International Realty reaches more customers online than any of our competitors. Properties featured on the homepage receive the most traffic on the site and are featured in our digital and social media campaigns.
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ELECTRONIC MEDIA | CUSTOM WEBSITES & VIDEO
SINGLE LISTING WEBSITES TTR Sotheby’s International Realty is able to create custom websites to showcase a single listing with video embed functionalities, a complete high-resolution photo gallery, and detailed editorial.
WASHINGTON LUXURY CHANNEL For our Washington Luxury Channel, TTR Sotheby’s International Realty has the ability to create a custom video presentation of a home’s most unique features and location. Distribution of the custom video is available on ttrsir.com as well as on social media sites.
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ELECTRONIC MEDIA | HIGHLIGHTS NEWSLETTER
NEWSLETTER TTR Sotheby’s International Realty produces a monthly eNewsletter, showcasing our most exceptional new offerings and sharing market insight. With an exceptionally high open rate, our newsletter reaches a monthly audience over 580,000 of Washington’s most influential residents.
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ELECTRONIC MEDIA | SOCIAL MEDIA
SOCIAL MEDIA Social media is a powerful marketing vehicle when used artfully. It has a massive global reach, the ability to engage and interact in real-time and create connections anywhere, anytime. At Sotheby’s International Realty, we use social media to connect your home to our global community of real estate influencers to create meaningful conversations and connections.
Our Results: • • • •
Thousands of properties showcased 50 million impressions worldwide annually 300,000 visits to sothebysrealty.com via social channels Extraordinary property-of-the-day features one from sothebysrealty.com on Facebook, Twitter, Google+, Pinterest and generates thousands of additional property views per day
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ELECTRONIC MEDIA | VIDEO
Video allows us to tell a story in a way that still photographs cannot. It is an increasingly important channel to engage prospective buyers to visually experience a home. We use a range of innovative digital platforms for content distribution to ensure the broadest possible exposure for your property. 26
SPECIAL EVENTS | SOTHEBY’S COLLABORATIONS
As part of our integrated collaboration efforts with the Auction House, TTR Sotheby’s International Realty hosts numerous highexposure events that provide an exclusive and unique opportunity to showcase our properties. TTR Sotheby’s International Realty also actively supports the regional art community by hosting exhibitions across all five of our offices. 27
COMMUNITY | COMMUNITY LEADERSHIP
Our authentic and purposeful engagement begins with our partners and associates who maintain significant leadership roles in many local and national philanthropic organizations. This outreach creates additional visibility and significant word-of-mouth marketing for the properties we represent.
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ARTS • • • • • • • • • • •
Atlas Performing Arts Center DC Jazz Festival Duke Ellington School of the Arts Hillwood Museum McLean Project for the Arts National Museum of Women in the Arts Sitar Arts Center Studio Theater The Athenaeum The Phillips Collection Town Hall Education Arts Recreation Campus • Washington Performing Arts Society • Wolf Trap Foundation for the Performing Arts
EDUCATION • • • • • • • • •
Beauvoir School Falls Church Education Foundation Holy Trinity School in Georgetown Hyde-Addison Elementary School Little Folks School St. Alban’s School Potomac School Teach for America Youth Leadership Foundation
COMMUNITY • • • • • • • • • • • • • • • • • •
Brainfood Campagna Center Citizen’s Association of Georgetown Dumbarton Oaks Park Conservancy Dunbar Alexandria Olympic Boys & Girls Club Friends of Guy Mason Friends of Mitchell Park Friends of Montrose Park Friends of Rose Park Friends of Volta Park Friendship Place Greater McLean Chamber of Commerce N Street Village Northwest Neighbors Village St. John’s Episcopal Church, Georgetown Taste of Friendship Heights The Campagna Center Tudor Place
COMMUNITY | COMMUNITY LEADERSHIP
TTR Sotheby’s International Realty is committed to a deep level of engagement and leadership in the community. In recent years, we have supported numerous art, charitable, community, and education organizations, which are further strengthening the community in which we live. TTR Sotheby’s International Realty is the only residential real estate firm ranked in the Top 50 Most Philanthropic Companies in the Washington area.
CHARITABLE • • • • • • • • • • • • • • • • • •
Cal Ripken Sr. Foundation CharityWorks Fair Chance Hearing + Speech Center at Children’s National Medical Center Life with Cancer LUNGevity Foundation The March of Dimes National MS Society Pediatric Oncology Center at Georgetown University Hospital Point Foundation Prevent Cancer Foundation SCAN (Stop Child Abuse Now) Special Olympics St. Jude’s Children’s Research Hospital Washington Cancer Institute at Washington Hospital Washington Humane Society Washington International Horse Show Whitman-Walker Health
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Clients of TTR Sothebyâ&#x20AC;&#x2122;s International Realty are uniquely advantaged by our robust marketing platform which merges traditional media with our state-of-the-art digital technology. Further, our global reach across 730 offices in 56 countries worldwide and our commitment to leadership in the local Washington community insures we capture the largest pool of prospective buyers and sellers in the global marketplace. Regardless of price or location, we have, and will continue to strive to exceed the expectations of our valued clients.
ALEXANDRIA 400 S. Washington St Alexandria, VA 703.310.6800
CHEVY CHASE 5454 Wisconsin Ave Chevy Chase, MD 301.967.3344
DOWNTOWN 1506 14th St NW Washington, DC 202.234.3344
GEORGETOWN 1206 30th St NW Washington, DC 202.333.1212
McLEAN 6723 Whittier Ave McLean, VA 703.319.3344 TTRSIR.COM
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