3
HELLO! In my native country, Vietnam it’s a tradition on your first birthday to be part of an important ceremony with your family. Dressed in fine clothes, on a beautiful cloth items like calculators, money, combs, and pens are placed in front of you as symbols of your future career. At 12 months, I crawled with determination and clearly chose scissors denoting my path to design. When my relatives gave me gifts of toys or candy I was always most interested to keep the boxes, tins and bags in a special place in a wooden chest. Fascinated by the colors, textures and forms these experiences were omens of my inevitable fascination with packaging. I was fourteen when we immigrated to San Diego and after high school began my studies in graphic design. Drawn to design in college I realized that strong packaging attracts the viewer but also triggers feelings and communicates emotion. A well designed package engages the viewer on so many levels and after all these years it’s clear I made the right choice.
01 02 03 04 05 06 07 08 09
01 COURSE Logo & Packaging
PROJECT - ONYX WINE
CATEGORY - PACKAGING
ONYX WINE OVERVIEW Germany’s reputation is primarily based on wines made from the Riesling grape variety, which at its best is used for aromatic,
INSTRUCTOR Min Choi CATEGORY Packaging TYPEFACE Copperplate Futura
fruity and elegant white wines that range from very crisp and dry to well-balanced, sweet with strong aromatic concentration. Due to the northerly location of the German vineyards, the country has produced wines quite unlike any others in Europe, many of outstanding quality. Onyx is a translucent variety of agate that can be gray or black is found in this region and gives it’s name to a moderately priced wine that is exported to England and the United States. The target audience for this vintage is upper middle-income male millennials who are image seekers and view wine as a status symbol. They are just discovering wine and have a basic knowledge of it and like to be the first to try something new and are open to innovative packaging. They use the Internet as a key information source and check restaurant wine lists before they dine out to research scores.
SOLUTION The elegant typography for the front label are made from metallic foil and applied directly to the bottle in red for Cabernet sauvignon, gray for sauvignon blanc and yellow for chardonnay. Foil was used for the identity to convey exclusivity and refinement. The high shoulder bottle style made popular by Bordeaux was selected for it’s functional affordability. To construct the logo I used the font Copperplate, a sans serif typeface that has an unusual combination of influences. The glyphs are reminiscent of stone carving or lettering on copperplate engravings while the wide horizontal axis is like Victorian display types, but this font is far cleaner and leaves a crisp impression in letterpress or offset printing. I modified the typeface by creating an inline that allowed negative space to flow through the foil embossed logotype. Branded applications include an appealing yet utilitarian wooden carrying case that is reusable. Wine aficionados can purchase an onyx shaped wine stopper and useful multi-tool corkscrew engraved with the brand identity.
INSTRUCTOR - MIN CHOI
DESIGNER - TUAN ANH LE
PAGE - 5
01 02 03 04 05 06 07 08 09
PROJECT - ONYX WINE
CATEGORY - PACKAGING
INSTRUCTOR - MIN CHOI
DESIGNER - TUAN ANH LE
PAGE - 7
LOGO
TYPOGRAPHY C O P P E R P L A TE A B C D E F G H I J K L M N O P Q RSTU VWXYZ a b c d e f g h i jk l m n o p q rs tuv wx y z 1 2 3 6 4 5 6 7 8 9 0 ! @ # $ %^ & *( ) + { } ? FUTURA LIGHT A B C D E FG H I JKL M NO P Q RS TU VWXY Z abc de f g h i j k l m n o pqr stu vw x y z 1 2 3 6 4 5 6 7 8 9 0 ! @ # $ %^& *( ) +{ } ? GREAT VIBES A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d ef gh i j k lm n o p q r s tu vwx yz 1 2 3 6 4 5 6 7 8 90 ! @#$ %^ & * ( )+ {}?
COLOR PALETTE
01 02 03 04 05 06 07 08 09
PROJECT - ONYX WINE
CATEGORY - PACKAGING
INSTRUCTOR - MIN CHOI
Wine coasters, website and wooden carrying case
DESIGNER - TUAN ANH LE
PAGE - 9
01 02 03 04 05 06 07 08 09
PROJECT - ONYX WINE
CATEGORY - PACKAGING
INSTRUCTOR - MIN CHOI
DESIGNER - TUAN ANH LE
PAGE - 11
01 02 03 04 05 06 07 08 09
PROJECT - ONYX WINE
CATEGORY - PACKAGING
INSTRUCTOR - MIN CHOI
DESIGNER - TUAN ANH LE
PAGE - 13
01 02 03 04 05 06 07 08 09
02 COURSE Typography 206
PROJECT - CONNECT
CATEGORY - BRANDING
N.G. CONNECT OVERVIEW This series of educational textbooks for National Geographic was created to appeal to both the teacher and student. Designed with
INSTRUCTOR Amy Jo Levine CATEGORY Branding TYPEFACE Arial Rounded
educator appeal the covers also needed to speak to English as a second language youth in seventh and eighth grade. Focused on language, literacy and the use of technology the teacher’s edition is a wonderful asset to help maximize class time, brainstorm effective activities, create lesson plans and give specialized assistance to different types of students. This textbook series is jam-packed with activities and other fun resources that teachers can use to liven up their classrooms benefiting all levels and learning styles. It includes tips on how to make students feel welcome and help usher students into the English language learning process using innovative technology links that come with each chapter. The five books in the series needed to complement each other and work independently to connect the information.
SOLUTION The covers feature compelling, contemporary imagery that suggests how our brains process information. Each book has a different color to clearly identify the levels of content. I designed the textbook logo based on the font Arial Rounded, outlining and creating a ligature between the central capital N letters. The tagline language, literacy, content sits on a rounded vertical shape that repeats to add consistency to each volume. Illustrations contain collages of key vocabulary words in different size and fonts to illuminate the content. Exciting covers were essential as motivation plays a significant role in the process of learning a language. They address the fact that learners need quality instruction, input, interaction, and opportunities for meaningful output, not only to make progress, but also to maintain motivation for language learning. I designed a custom rectangular package that connects the five books with a comfortable plastic carry handle.
INSTRUCTOR - AMY J LEVINE
DESIGNER - TUAN ANH LE
PAGE - 15
01 02 03 04 05 06 07 08 09
PROJECT - CONNECT
CATEGORY - BRANDING
Books packaging
INSTRUCTOR - AMY J LEVINE
DESIGNER - TUAN ANH LE
PAGE - 17
01 02 03 04 05 06 07 08 09
PROJECT - CONNECT
CATEGORY - BRANDING
INSTRUCTOR - AMY J LEVINE
DESIGNER - TUAN ANH LE
PAGE - 19
01 02 03 04 05 06 07 08 09
03 COURSE Process & Production
PROJECT - BOWOW WATCHES
BOWOW WATCHES OVERVIEW Bowow delivers a line of playful high quality kid’s watches that are water and shock resistant catering to the adventure of kids 3-7
INSTRUCTOR Sean & Candice CATEGORY Packaging TYPEFACE Bowow
on the playground and beyond. This educational children’s watch introduces the concept of teaching the time and provides a fun and engaging learning experience. The creativity of the brand is inspired by quality, time, fashion, and children’s tastes. The brand works hard to stay a step ahead and meet the expectations of parents and most importantly kids. All of the watch components including the strap and any accessories is meticulously inspected to ensure that it is safe for children to wear. Vigorous mechanical tests challenge the finished watch to handle the demands of an active child at play. To back up this commitment to quality each watch comes with a two-year warranty. Whether it is digital or analogue, the fun built into Bow Wow watches helps youngsters learn to never be late for school or swimming again.
SOLUTION To communicate the whimsical spirit of this brand I developed a custom wonky typeface using hand cut craft paper. I played with a wide variety of shapes and worked to create a sense of play with each letterform. This was applied to the imaginative doghouse packaging encouraging kids to adopt just the right pet. My goal with this theme was to appeal to a child’s imagination and create a sense of ownership with each watch sold. The packaging doubles as a reusable storage container for kids and could function as either a money bank or hold a collection of small toys or stickers. Die cut packaging allows children to view their watch and get excited about the idea of learning to tell time. To create unity between the font and imagery, I designed original illustrations but cutting paper and applying a wide range of patterns and textures. Lively patterns applied to watchbands blend dog friendly objects like bones, dog dishes, collars and houses.
CATEGORY - PACKAGING
INSTRUCTOR - SEAN & CANDICE
DESIGNER - TUAN ANH LE
PAGE - 21
01 02 03 04 05 06 07 08 09
PROJECT - BOWOW WATCHES
CATEGORY - PACKAGING
INSTRUCTOR - SEAN & CANDICE
DESIGNER - TUAN ANH LE
PAGE - 23
01 02 03 04 05 06 07 08 09
PROJECT - BOWOW WATCHES
CATEGORY - PACKAGING
INSTRUCTOR - SEAN & CANDICE
DESIGNER - TUAN ANH LE
PAGE - 25
01 02 03 04 05 06 07 08 09
PROJECT - BOWOW WATCHES
CATEGORY - PACKAGING
INSTRUCTOR - SEAN & CANDICE
DESIGNER - TUAN ANH LE
PAGE - 27
01 02 03 04 05 06 07 08 09
PROJECT - BOWOW WATCHES
CATEGORY - PACKAGING
INSTRUCTOR - SEAN & CANDICE
DESIGNER - TUAN ANH LE
PAGE - 29
01 02 03 04 05 06 07 08 09
PROJECT - BOWOW WATCHES
CATEGORY - PACKAGING
INSTRUCTOR - SEAN & CANDICE
DESIGNER - TUAN ANH LE
PAGE - 31
01 02 03 04 05 06 07 08 09
PROJECT - BOWOW WATCHES
CATEGORY - PACKAGING
INSTRUCTOR - SEAN & CANDICE
DESIGNER - TUAN ANH LE
PAGE - 33
01 02 03 04 05 06 07 08 09
04 COURSE Logo & Packaging
PROJECT - VOICES VETERANS
VOICES VETERANS OVERVIEW Organized by San Diego City College Graphic Design and Photography programs, this collaborative exhibit featured large
INSTRUCTOR Min Choi CATEGORY Branding TYPEFACE Proxima Nova
portraits from photographer David King of veterans and their stories from World War ll to the present. Also, an interactive photo wall showcased San Diego City College students, faculty and staff veterans and their personal stories. This exhibit at the Luxe Gallery paid tribute to local veterans and opened on Veteran’s Day 2015. Featuring twenty-three original portraits of veterans it included those who served in World War II, Korea, Vietnam, Afghanistan and Iraq. The exhibit also included original drawings, painting and memorabilia from World War II correspondent and acclaimed illustrator Carol Johnson. An artist who documented combat with hand-drawn illustrations from the North African campaign, his daily drawings were published in newspapers throughout the country and were said to help convey a first-hand experience of the war to the public.
SOLUTION I was part of team that developed branded concepts for the exhibition. I created a direction that utilized patriotic red, white and blue hues and artful ribbon shapes to pay tribute to the service of veterans. For the identity I used Proxima Nova, a hybrid font that combines modern proportions with a geometric appearance. I developed a poster using stirring black and white photography and superimposed the colored identity near the bottom. The custom banners featured a contemporary pattern of stars on a red background and white banner that showcases the exhibition identity. An engaging set of buttons play with star patterns and the brand palette to further the show identity. A series of clean, minimal white t-shirts create a simple background for the text and patriotic ribbon icon.
CATEGORY - BRANDING
INSTRUCTOR - MIN CHOI
DESIGNER - TUAN ANH LE
PAGE - 35
01 02 03 04 05 06 07 08 09
PROJECT - VOICES VETERANS
CATEGORY - BRANDING
INSTRUCTOR - MIN CHOI
Street banners and buttons
DESIGNER - TUAN ANH LE
PAGE - 37
01 02 03 04 05 06 07 08 09
PROJECT - VOICES VETERANS
CATEGORY - BRANDING
INSTRUCTOR - MIN CHOI
DESIGNER - TUAN ANH LE
PAGE - 39
01 02 03 04 05 06 07 08 09
05 COURSE Page Layout
PROJECT - FINAL ROUND
FINAL ROUND OVERVIEW Final Round is a boxing publication that provides up-to-date, comprehensive and illustrated analysis of professional boxing.
INSTRUCTOR Sean Bacon CATEGORY Branding TYPEFACE Collegiate FLF Helvetica Rockwell
Boxing fans are enthusiastic, devoted and often fanatical about the sport. Talented boxers on the rise often have a cult-like following. Boxing fans, have traditionally been represented by 35-64 year old white males who watched at home on cable television. The MTV generation who grew up watching the sport have now become adults and this publication caters to an emerging demographic of younger boxing fans 18-34. The magazine is manly, straightforward, informative, educational and entertaining. Filled with quality articles and striking photography it gives insight into the history and current matches that make this sport so lively. This informative read gives real value to readers and also offers a large results section, fight previews, ringside reports, book and video reviews and interviews.
SOLUTION Hard hitting, explosive black and white photography is fueled by intense red hues that jump out of the ring to grab the attention of fans. Boxing has basically been a mirror of cultural development, a social staircase into society. Throughout the years, each of America’s ethnic groups has had their share of heroes to rally around and Final Round covers their stories. The masthead features the typeface Collegiate, paying tribute to sport and athletics. Main titles use the chunky, bold serif font Rockwell alluding to the fearless heroes of Wild West films and coupled with Helvetica for articles. The publication website is simple and strong so readers can easily navigate through feature articles and information. Promotional items available to boxing fans that follow the magazine include key chains, gloves, hand wraps, bags, bottle, punch mitts, notebooks and the subscription card makes it easy to sign up. To reach a younger audience, edgier layouts play with positive and negative space and numbers.
CATEGORY - BRANDING
INSTRUCTOR - SEAN BACON
DESIGNER - TUAN ANH LE
PAGE - 41
01 02 03 04 05 06 07 08 09
PROJECT - FINAL ROUND
CATEGORY - BRANDING
INSTRUCTOR - SEAN BACON
DESIGNER - TUAN ANH LE
PAGE - 43
LOGO
FINAL ROUND TYPOGRAPHY
C O L L E GIAT E FL F A B C D E F GH IJ K L M N O PQ R S TUVWXYZ a bc d e f g h i jk l m n o p qrs tu vw x yz 1 2 3 6 4 5 6 7 8 90 ! #$ & ? HELVETICA ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12364567890 !@#$%^&*()+{}? RO C K W E L L A B C D E F G H IJK L M N OP QRSTUVWXYZ a b c d e f g h i j k l m n o p q r stuvwxyz 1 2 3 6 4 5 6 7 8 9 0 ! @ # $ % ^ &*()+{ } ?
COLOR PALETTE
01 02 03 04 05 06 07 08 09
PROJECT - FINAL ROUND
CATEGORY - BRANDING
INSTRUCTOR - SEAN BACON
DESIGNER - TUAN ANH LE
PAGE - 45
01 02 03 04 05 06 07 08 09
PROJECT - FINAL ROUND
CATEGORY - BRANDING
INSTRUCTOR - SEAN BACON
Boxing gloves, punch mitt, and keychain
DESIGNER - TUAN ANH LE
PAGE - 47
01 02 03 04 05 06 07 08 09
PROJECT - FINAL ROUND
CATEGORY - BRANDING
INSTRUCTOR - SEAN BACON
DESIGNER - TUAN ANH LE
PAGE - 49
01 02 03 04 05 06 07 08 09
06 COURSE Page Layout
PROJECT - APPLE WATCH
APPLE WATCH OVERVIEW Apple Watch is a square-shaped smartwatch like a mini iPhone that enables consumers to read emails, summon Siri and make and
INSTRUCTOR Sean Bacon CATEGORY Branding TYPEFACE Myriad Pro
receive phone calls from their wrist. This product targets high-income tech savvy fans loyal to the Apple brand. The Apple watch fits the wrist unobtrusively on the wrist and has a comprehensive fitness tracker that keeps tabs on steps walked, calories burned and heart rate. It outdistances it’s closest competitor the Android Wear with a huge fan base and army of devoted developers and accessory makers that offer a choice of three models across two sizes with dozens of straps. The Apple Watch screen is absolutely as impressive as you would expect from a company that makes the iPhone, with sharp, bright colors and a special force touch interaction to bring up context-sensitive menus. To launch this extraordinary watch and explain it’s plethora of features I created an info graphic poster that would be displayed in shopping malls and airports.
SOLUTION To consistently communicate the brand personality I used a stark white background with stunning photography to leverage emotion that builds the brand identity. Well thought out copy informs the consumer and differentiates this product with real differences. Text is set in the humanist sans serif font Myriad Pro, used on all Apple’s marketing and products. The poster engages consumers with a visual look and feel that reinforces the product’s innovation and superior customer service compelling people to pay a premium for these substantive differences. Using a grid I broke down the many features of the Apple watch. The intimate close up imagery showcases the user experience of innovation at every interaction. The poster includes directions on how to buy and customize the watchbands online and pick up the product in store. Focused on the customer’s needs and thinking this forward thinking addition to the brand continues to focus on what is useful and stylish.
CATEGORY - ADVERTISING
INSTRUCTOR - SEAN BACON
DESIGNER - TUAN ANH LE
PAGE - 51
01 02 03 04 05 06 07 08 09
PROJECT - APPLE WATCH
CATEGORY - ADVERTISING
INSTRUCTOR - SEAN BACON
Apple Watch poster front and back
DESIGNER - TUAN ANH LE
PAGE - 53
01 02 03 04 05 06 07 08 09
07 COURSE Page Layout
PROJECT - PHO LUCKY
CATEGORY - BRANDING
PHO LUCKY OVERVIEW Vietnamese cuisine is not complex and many of the most popular dishes can be made just as well on the side of the road as in a top-
INSTRUCTOR Sean Bacon CATEGORY Branding TYPEFACE Prada & Diavlo
end restaurant. It’s precisely this simplicity, the subtle variations by region and the fresh ingredients that make Lucky affordable, easy going and delicious. There are few things better for the soul or the body than a tangle of slick rice noodles in a rich, crystal clear, intense broth; the warm aroma of cinnamon, cloves, and star anise rising up in a cloud of steam. The intensely savory brew is balanced by a squeeze of lime-juice and a handful of fresh herbs and chilies that you add to your bowl as you eat. This affordable, friendly restaurant located in downtown San Diego caters to on the go middle-income students, city dwellers and workers looking for value in one bowl with no fuss. Lucky wins when it comes to the competition of fast food restaurants and local chains like Bruegger’s Bagels by serving up healthy, unique economical Vietnamese cuisine with style.
SOLUTION The restaurant crest uses the bold, classic, fun vintage font Prada that references the curves of rice noodles with a touch of steam added for emphasis. I used the color yellow as it references the yellow/gold color of the Buddha symbolizing luck. The restaurant serves many students and has an Internet connection making it possible for patrons to spin the lucky wheel on an i-pad and potentially win a free meal. To go packaging uses the brand colors with a knock out logo and photography of classic Pho ingredients. The crisp white and yellow menu has a die cut sleeve and uses the sans serif font Diavolo for headings coupled with the geometric sans serif Avenir for body copy. To go packaging come in a series of three mix and match containers with descriptive photographic imagery for noodles, vegetables and meat. The larger rounded broth container furthers the brand vibe. Additional applications include business cards, menu and order note pad.
INSTRUCTOR - SEAN BACON
DESIGNER - TUAN ANH LE
PAGE - 55
01 02 03 04 05 06 07 08 09
PROJECT - PHO LUCKY
CATEGORY - BRANDING
INSTRUCTOR - SEAN BACON
DESIGNER - TUAN ANH LE
PAGE - 57
LOGO
TYPOGRAPHY
Prada A BC DE FG H IJ K L M N O P QRS T U V W X YZ a b cd e f g h i j k lm n op qr s tu vwx yz 1 2 3 64 5 678 9 0 ! @ # $ % ^ &* ( )+ {}? Diavlo AB C D E FG H I J K L M N O P Q RSTU VWX Y Z a b c d ef g h i j k l mn o p q r s t u v w xyz 1 2 364 5 6 78 90 ! @ # $ %^ &* ( ) +{}?
COLOR PALETTE
01 02 03 04 05 06 07 08 09
PROJECT - PHO LUCKY
CATEGORY - BRANDING
INSTRUCTOR - SEAN BACON
Lucky wheel, signage and take out box
DESIGNER - TUAN ANH LE
PAGE - 59
01 02 03 04 05 06 07 08 09
PROJECT - PHO LUCKY
CATEGORY - BRANDING
Menu, napkin, and delivery van
INSTRUCTOR - SEAN BACON
DESIGNER - TUAN ANH LE
PAGE - 61
01 02 03 04 05 06 07 08 09
PROJECT - PHO LUCKY
CATEGORY - BRANDING
INSTRUCTOR - SEAN BACON
DESIGNER - TUAN ANH LE
PAGE - 63
01 02 03 04 05 06 07 08 09
08 COURSE Internship
PROJECT - MAX NIGHT LIGHT
MAX NIGHT LIGHT OVERVIEW MAX is the first SMART product designed for every room in your home that gives you peace of mind by simply plugging it
CLIENT Max Smart Home CATEGORY Packaging TYPEFACE Arial Black Trebuchet
in. Unlike, competing products, MAX delivers safety, security, power and beautiful lighting. Packed full of SMART technologies to protect upper middle to high-income families, features include adjustable ambient lighting for use as a night light, hall light, room light, emergency or security light. In addition, MAX comes with a dimmable 100 Lumen LED Flashlight powered by a rechargeable battery for hours of portable use around your home or in an emergency. The standard USB charging port with 2.1-Amp of AC and battery power conveniently charge your cell phone or tablet no matter where you are or in an emergency. Sound sensing technology monitors your home for fire and carbon monoxide alarms along with the sound of an intruder and alerts you by sounding a siren and lights your path to safety. I was charged with designing packaging for a line of their products.
SOLUTION I was challenged to create actual packaging sold in Home Depot and at GovX that would market and protect Max Smart Home Products. I art directed and shot the photos to showcase these state of the art tech products. Red bands grab the attention of customers on crowded store shelves drawing the eye to the product. I designed a custom logo using the popular sans serif font Arial Black mixed with the geometric and humanist sans serif font Trebuchet for supporting copy. To communicate the many features and high-end nature of this smart security light, I designed a flip box that differentiates the product from all others on the shelf. The backside of the flip panel gives consumers detailed information on the lighting, safety, security and power features and a photograph of a secure family at home. Black backgrounds. Die cuts on the inside front and side panels allow views of the actual product while protecting the contents.
CATEGORY - PACKAGING
CLIENT - MAX SMART HOME
DESIGNER - TUAN ANH LE
PAGE - 65
01 02 03 04 05 06 07 08 09
PROJECT - MAX NIGHT LIGHT
CATEGORY - PACKAGING
CLIENT - MAX SMART HOME
Safety night light and safety security light at Home Depot
DESIGNER - TUAN ANH LE
PAGE - 67
01 02 03 04 05 06 07 08 09
PROJECT - MAX NIGHT LIGHT
CATEGORY - PACKAGING
CLIENT - MAX SMART HOME
DESIGNER - TUAN ANH LE
PAGE - 69
01 02 03 04 05 06 07 08 09
09 COURSE Logo & Packaging
PROJECT - HANUEL AIR
HANUEL AIR OVERVIEW Hanuel Air is a South Korean carrier that takes upscale business travelers to the next level with unmatched hospitality and service
INSTRUCTOR Min Choi CATEGORY Branding TYPEFACE Cormorant A.G. Gothic Pro
from check in to destination. An international airline, that means business, the crew is professional, accommodating and gracious. Comfortable lounges welcome travelers providing a quiet oasis or personal work environment before, while connecting to, or after flights. Post trip, travelers can use sleeping cabins and showers and if only in town for a brief business meeting, freshen up with a nap and shower in a private room — right in the terminal. The firstclass cabin offers spacious accommodations as well as comfortable, 180-degree transforming seats and on board food and beverage managers to ensure quality delivery and presentation as well as dine-on-demand options. Once on board, the comfortable amenities, remote-controlled privacy screen, leather interior and subtle ambiance make for unforgettable travel experiences.
SOLUTION Warm gray and rich gold communicate luxury and affluent business savvy. The logo uses a modified version of the extravagant display serif typeface Cormorant that distills the aesthetic essence of Garamond in a refined way. The type is coupled with a winged icon of the crane a creature with importance socially, economically, and politically in Korean culture. Revered as a representation of longevity and constancy it was appropriated by the upper class in Korea as its image decorated celadon, wall screens, embroidered rank badges, and other objects of the wealthy. Hanuel means sky in Korean and branded applications include stationery, tickets and exclusive luggage tags with a gold cloud motif. Business travelers can relax in luxurious sleeping masks with first class passengers enjoying tremendous privacy in sleeping cabins, and extremely comfortable seats in the sitting and reclining positions for business class. Airline graphics are clean and upscale repeating the crane motif and classic colors on the tail and wings.
CATEGORY - PACKAGING
INSTRUCTOR - MIN CHOI
DESIGNER - TUAN ANH LE
PAGE - 71
01 02 03 04 05 06 07 08 09
PROJECT - HANUEL AIR
CATEGORY - PACKAGING
INSTRUCTOR - MIN CHOI
DESIGNER - TUAN ANH LE
PAGE - 73
LOGO
ICONS
TYPOGRAPHY
CORMORANT A B C DE F GH I JK L M N O P Q RSTUVW XY Z a b cd ef g hi j k l mno p q r s t uv wxyz 1 2 364 5 67 8 90 ! @ #$ % ^& * ( ) + {}?
ITC Avant Garde Gothic Pro A B CD E F G H I J K LM N O P QRSTUV W X YZ a bc de f g h ijklmn o p qrst uvwxyz 1 2 3 6 4 5 6 7 8 9 0 ! @ # $ % ^&* ()+ {}?
COLOR PALETTE
01 02 03 04 05 06 07 08 09
PROJECT - HANUEL AIR
CATEGORY - PACKAGING
INSTRUCTOR - MIN CHOI
Signage, airplane exterior design and poster
DESIGNER - TUAN ANH LE
PAGE - 75
01 02 03 04 05 06 07 08 09
PROJECT - HANUEL AIR
CATEGORY - PACKAGING
Flight attendants, mobile boarding pass, and airplane interior design
INSTRUCTOR - MIN CHOI
DESIGNER - TUAN ANH LE
PAGE - 77
01 02 03 04 05 06 07 08 09
PROJECT - HANUEL AIR
CATEGORY - PACKAGING
INSTRUCTOR - MIN CHOI
DESIGNER - TUAN ANH LE
PAGE - 79
01 02 03 04 05 06 07 08 09
PROJECT - HANUEL AIR
CATEGORY - PACKAGING
INSTRUCTOR - MIN CHOI
DESIGNER - TUAN ANH LE
PAGE - 81
01 02 03 04 05 06 07 08 09
DATE - 2014 − 2016
INDUSTRY - VARIOUS
Korean Airline
Theater Play
Theater Play
Performing Arts Center
Veterans Photo Show
Clean Energy
CATEGORY - PACKAGING
DESIGNER - TUAN ANH LE
Vietnamese Restaurant
Theater Play
German Wines
Personal Identity
PAGE - 83
01 02 03 04 05 06 07 08 09
DATE - 2014 − 2016
INDUSTRY - VARIOUS
Korean Airline
Theater Play
Theater Play
Performing Arts Center
Veterans Photo Show
Clean Energy
CATEGORY - PACKAGING
DESIGNER - TUAN ANH LE
Vietnamese Restaurant
Theater Play
German Wines
Personal Identity
PAGE - 85
87
THANK YOU! Gratitude goes out to all the friends, family and classmates who have helped me get to this point. Thank you to all of the faculty at San Diego City College, an amazing group of patient and passionate people who genuinely care about learning. I want to express my endless gratitude to instructors Sean Bacon and Candice Lopez who have been my guides to reach this important crossroads in life. SPECIAL THANKS TO: Mom, Dad, Amy Levine, Amy Becraft, Min Choi, Julie Warren, Michelle Iverson, Andrea Singer, Eugene Brown, Diolinda Monteiro, Emile Smith, Tai Le, Luke Armitage, Margaret Padilla, Dennis Bertken, Trinh Dang, Thomas Nguyen. -------------------------------------------------------------------------------COPYRIGHT Š TUAN ANH LE 2016 This book is printed on Red River Polar Matte 60lb paper and was bounded by International Coil Bindery. Typefaces are Minion Pro and Proxima Nova. Some icons and photography are from The Noun Project and Google. No portion of this book may be used or reproduced without written permission from the author.