TUCKERLOVE PORTFOLIO
CONTENTS 2–5 6–9
10 – 11
12 – 15
ADVERTISING PLAN MCE PROJECT PROGRAM POSTERS GRAPHIC DESIGN
ADVERTISINGPLAN
Completed at JCCC in spring ‘15 Design selections from ad campaign
learn. make. do: designing a better kansas city
L E A R N. M A K E. D O: DESIGNING A BET TER KANSAS CIT Y.
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top: logotype middle: billboard ad concept bottom: logomark with type opposite: full-page ad concept
we are all
K A NS A S CITY and we all have a V O I C E. E Today’s high school youth are a force to be reckoned with.
When given the right tools, they are smart, innovative progressive problem solvers. They think freely, without regard to politics and preconceived notions. Yet, they are often ignored when it comes to fixing our societies problems.
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LET’S CHANGE THAT.
L E A R N. M A K E. D O:
With the help of some passionate, driven, students we are DESIGNING A BETTER KANSAS CITY.
Designucate is a non-profit organization, utilizing the skills of high school students to work on improving the communities of Kansas City through the use of design education. Interested in getting involved? Feel free to contact us at
816.123.4567, send us an email at designucate@gmail.com, or stop by our office between 10-6, Monday through Friday. Designucate gives us all a voice. Why not find yours? 1234 Southwest Blvd., Kansas City, MO 64123 816.123.4567 www.designucate.com
ADVERTISINGPLAN
Completed at JCCC in spring ‘15 Planning details from ad campaign
DESIGNUCATE
New brand and service proposal
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Designucate is a new, non-profit organization based in Kansas City, specifically in the Crossroads Art district. This new organization is based on AIGA’s DesignEdK12 initiative, that encourages members of the organization to become involved with local schools “to improve understanding of design practices among young people, and to encourage the use of these practices as problem-solving techniques.” This organization is targeted at high school students interested in art and design and are passionate about the Kansas City community. Costs would be kept as low as possible to ensure students of any socioeconomic background have the opportunity to participate, allowing for a more diverse range of thinkers and designers to work together. Based in the arts district, Designucate would reach out to local Kansas City artists and designers — Vahalla Studios, Casey Ligon, Willoughby Studios, and others — to lead design classes for high school students who choose to participate in the program. Classes would place an emphasis on design and its everyday social impact: each class would have some kind of project or end goal that would benefit citizens in the Kansas City community. Specific classes would be taught once a week in studios at Designucate’s building, a large brick building off 19th street, re-purposed with studio space for classes and students to work in. When a class first begins, students will work together to decide on a problem to fix or a community to help in some way. Learn. Make. Do. is Designucate’s mantra. It is based on the following statement from AIGA:
Design education… teaches problem-solving as the application of creativity—it’s about functionality, usability, feasibility and desirability. [It] teaches relevance, ideation and aesthetics. It considers human factors such as psychology, sociology and ethnography. It teaches research methods, visualization and presentation skills, critical analysis, collaboration and team building. It teaches creative cognitive skills as well as productive hand skills. [It] not only encourages students to be imaginative, it also teaches them how to harness that inventiveness and put it to practical use. Most importantly, it teaches methodologies for many of the recommended transformative academic and life skills of the twenty-first century. Learn. Make. Do. reflects the mission of Designucate: to teach design principles and techniques to students, so that they may use these skills to foster change and create positive impact in a community. In this sense, Designucate aims to teach art and design skills as well as character-building qualities, by planting the idea that students are not just bystanders in their communities. They are able to give back and become leaders through their actions. Designucate wants to do this through design education.
DESIGNUCATE SWOT Analysis
Designucate is aimed at attracting high school students, ranging from 14 to 18 years old. The idea of Designucate’s brand is to be attractive to students, male and female, with a variety of backgrounds: a student from Shawnee Mission East, living in affluent Fairway; a student from Central High School, living off Prospect; or a student from Kearney High School, with a more rural background. These participants span a wide range of socioeconomic statuses that present opportunities to work together within the Kansas City community, but could also present problems based in outdated racial and economic stereotypes. Depending on where a participating student was from would dictate who would pay for the class — a parent or the student. These students who participate in Designucate’s program would choose to do so because they have an interest in art, design, and learning more about making. Traditionally, students are exposed to art and design concepts in art classes offered through their high school. There are other opportunities in schools through more focused art clubs or organizations (National Art Honor Society). What separates Designucate is the chance to use art to create positive change within Kansas City communities. It teaches students that art and design can be a cause for community growth, not just something pretty to look at. With a space in the Crossroads art district, Designucate
has the ability to network with local design firms, designers, and artists to lead classes. While school art organizations are more accessible to students, Designucate also has the ability to partner with schools to get students interested. Designucate is unique in that it brings professional design individuals together with students — the potential future of the art and design profession — to create solutions to local problems. It combines aspects of art and design education, practical applications of creating and making projects for clients, real world experience working in team environments with clients, and social changes. S: Reaches out to members of the community. It is inclusive, creative. Low cost for students to participate. Scholarships and opportunities for low-income students W: Rely on fundraising, donations to operate. Class teachers are volunteer based O: Location in the Crossroads: full immersion in the arts district. Potential to partner with local high schools. Local community revitalization. T: Location and enticing students to drive to the Crossroads. Opposition to potential solutions, as proposed by classes. Community reluctance to potential changes
DESIGNUCATE
Media Plan excerpt Outdoor Advertising •Billboards will be pasted up in three places around the city. One along I-35, just west of Union Station; one on I-70, just west of the Blue Ridge Blvd. exit; and a third along I-35, south of Johnson Drive near IKEA. •Each billboard will be up for a six month period. A six month period billboard costs $5,500. The billboards along I-70 and I-35, west of Union Station will be up from August until February. The billboard along I-35, near IKEA will be up from February until August. •The total cost of billboard advertising equals $16,500.
Local School Advertising •Advertising will be taken out in local high school newspapers. These advertisements can reach the target population directly through the schools journalism program and publication distribution. The ads would be taken out in schools around the Kansas City metro. •One half-page add will be taken out per month, per school. The cost would vary from school to school, and the number of issues would change from school. At most, six ads would be taken out. Under the estimate of $160 per ad, per school, the cost per school would at most be $960. At ten schools around the metro, the total cost for local advertising would equal approximately $9,600.
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MCEPROJECT
Completed at K-State in spring ‘16 Social media project telling multicultural education stories
MULTICULTURAL CLASS INFORMATION Teaching in a Multicultural Society
According to The National Association for Multicultural Education, multicultural education “is a philosophical concept built on the ideals of freedom, justice, equality, equity, and human dignity…” In the context of secondary schools, student experience is often affected by their cultural background and
people’s understanding of cultures other than their own. There is a need for teachers who recognize the importance of these diverse cultural identities and work to help students better understand these identities.
PROJECT INFORMATION 50 point class project
50 Point Choices: Select one of the choices below. Assignments and Rubrics for each choice are available in the assignment and rubrics folder in KSOL. 1. Film, record and upload to class YouTube-- a Ted Talk (8 minutes) on an issue related to diversity in the classroom. E-mail to Dr. Martinez. 2. Design a classroom activity on an issue related to diversity that you can use in your future classroom. Use the template posted with the assignment on KSOL in “files”.
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3. Film, record, and upload an Investigative News Report on an issue related to diversity with 3, 3 minute newscasts with 3 sources (minimum). Post to YouTube and E-mail link to Dr. Martinez. 4. Design 10 Informative Instagram posts about diversity in Classrooms with storyboard and e-mail to Dr. Martinez. 5. Design 10 Original, informative tweets about diversity with storyboard and e-mail Dr. Martinez. 6. Design your own activity and rubric, must be pre-approved. E-mail to Dr .Martinez.
MCE PROJECT PLAN Instagram Storyboard
Image: Created graphic using logo made by me
Image: Detail shot of Aaron Tucker in whatever space he chooses.
Text: “explanation of project and focus.”
Text: “quote from Aaron Tucker, student, about his student experience.”
INTRO — 2/8
BLACK STUDENT — 2/14 Image: Detail shot of Alex Vonderschmidt in whatever space he chooses.
Image: Full shot of Aaron Tucker in whatever space he chooses.
Text: “quote from Alex Vonderschmidt, student, about his student experience.”
Text: “quote from Aaron Tucker, student, about his desire as a student and advice for teachers.”
LGBT STUDENT — 2/8
BLACK STUDENT — 2/14 Image: Full shot of Alex Vonderschmidt in whatever space he chooses.
Image: Detail shot of Jessica Van Ranken in whatever space she chooses.
Text: “quote from Alex Vonderschmidt, student, about his desire as a student and advice for teachers.”
Text: “quote from Jessica Van Ranken, student, about her student experience.”
LGBT STUDENT — 2/9
FEMALE STUDENT — 2/15 Image: Shot of adviser in their office or whatever space they choose.
Image: Full shot of Jessica Van Ranken in whatever space she chooses.
Text: “quote from LGBT Resource Center/SAGA about what they offer for students, and their advice.”
Text: “quote from Jessica Van Ranken, student, about her desire as a student and advice for teachers.”
LGBT RC/SAGA — 2/9
BSU — 2/13
FEMALE STUDENT — 2/15 Image: Shot of adviser in their office or whatever space they choose.
Image: Shot of adviser in their office or whatever space they choose.
Text: “quote from BSU president or adviser on how they can help students today.”
Text: “quote from AAUW about how they help women in education.” AAUW — 2/16
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MCEPROJECT
Completed at K-State in spring ‘16 Social media project telling multicultural education stories
INSTAGRAM MULTICULTURAL PROJECT Selection of published posts
THE MCE PROJECT
According to The National Association for Multicultural Education, multicultural education “is a philosophical concept built on the ideals of freedom, justice, equality, equity, and human dignity…” In the context of secondary schools, student experience is often affected by their cultural background and people’s understanding of cultures other than their own. There is a need for teachers who recognize the importance of these diverse cultural identities and work to help students better understand these identities.
BRYON WILLIAMS
“What are you going to do to make things more equitable? From what I see in school districts, what I see from counselors and teachers I work with — they are high touch, boots on the ground, listening to students and their parents. When you become an administrator and you’ve been in administration for a long time, you’re listening to government and bureaucracy. You’re detached from the real issues. I think it’s the teachers job to keep the principals accountable and the principals to keep the superintendents and assistant superintendents accountable. The superintendents need to keep the government accountable in provocative ways.”
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AARON TUCKER
“Being a young black man in education, I think a degree is helpful in just opening doors for me. Like even right now, my major is graphic design. I don’t necessarily need my degree to pursue that. Sometimes I think like ‘Oh, I could just drop out. I have all I need to get my job.’ But it’s just the principle behind that this piece of paper means XYZ… I say having a degree is important in giving you options.”
AARON TUCKER
“Be genuine. Be real. Go in knowing that you're going to see stuff that you didn't grow up seeing. Try not to point out the differences. Making students feel comfortable and even knowing that the situations they're in aren't necessarily comfortable. Supporting them in their environment and — I think one thing that I think of when you're working with youth, especially urban areas of different cultures — you don't start to relate with them more, you don't really relate with them until you consider yourself one of them. It's not a them. It's an us, a we kind of mentality.”
ALEX VONDERSCHMIDT
“I really like my high school experience at North. I liked how involved you could be. I liked all the different organizations and clubs you could do. There was even one point where I was worried that I peaked in high school cause at first, college wasn’t as awesome and I didn’t have like 500 friends that I got to see every single day.”
ALEX VONDERSCHMIDT
“I think the first moment when I knew high school was going to be awesome, it was freshman year in Mr. Adams English class. I remember the yearbook was doing this thing where they sent out the sheet and you got to fill out questions. I remember the question was like 'what are you waing for?' and I put 'I'm waiting for unicorns to come out of hiding.' And I did like 'dot dot dot, unicorns are awesome.' and it got put in the yearbook. Everyone who knows me knows that I am pretty openly gay, like that's a big deal… it's a big part of my identity. It was just so cool that I was like 'wow, I can totally be myself.'"
THE MCE PROJECT
The goal of this project is to share people's experiences related to education. Each on of us has had a different experience, and a large part of these differences can be attributed to our cultural backgrounds. Embracing our own culture is important. Acknowledging and listening to other people's cultures is just as important.
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PROGRAMPOSTERS
Completed at K-State during ‘16–’17 school year Posters created to entice residents to attend hall programs
THE CIRCLE OF LIFE
PIZZA & PORTRAITS
October ‘16
November ‘16
Pizza & Portraits 7:00pm Wednesday, October 19th
THE
CirCle of life Join us in the THIRD FLOOR LOBBY for activities and a time for dialoguing about DIVERSITY & PERSPECTIVES. This is an opportunity to learn about and express your own life experiences, while becoming more aware of other peoples backgrounds and differences.
Following our activity and dialogue, we will be watching a movie with
lions, warthogs, hyenas, & more Popcorn and chocolate will be provided for snacking, but feel free to bring other snacks or drinks to enjoy.
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Pizza, B.S. in Food Sciences
Thursday, 11/17 at 4:30pm Meet in the lobby at 4:30 to head to the Union. We will get our yearbook pictures taken there — for free — then head back to Kramer to have floor dinner together. Pizza is tasty, but you can eat whatever you want for dinner. We just thought alliteration was fun.
AWARE OF THE POWER February ‘17
a w a r e o f t he
POWER
an open discussion program related to power in American society.
activity and discussion • snacks Sunday, February 26
6 o’clock in the evening
and afterward: LEMONADE or SOUL CAFE
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GRAPHICDESIGN MERGING: PROCESS BASED CONCEPTS Hypothetical Lecture Poster — Typography 2
Completed at KCAI during the ‘13-’14 school year Projects completed in Typography 2 and Photo & Image Making
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Hypothetical lecture poster created for a lecture series at the Kansas City Art Institute. Each student was assigned a different designer to research. Students created posters that were reflective of both the designers’ process and work as well as the students’ process and work. Focus on typographic and graphic hierarchy was emphasized during this project.
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GRAPHICDESIGN THIS IS MIKE BATISTE
French Fold — Photo & Image Making
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Completed at KCAI during the ‘13-’14 school year Projects completed in Typography 2 and Photo & Image Making
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French fold book created to tell a classmate’s story at the Kansas City Art Institute. Using knowledge from being in class together and personal interviews, students chose how to convey their classmate’s story through images and copy. Students were restricted to using three text boxes. The fold out was also supposed to be viewable from either side without confusion.
TUCKERLOVE
PHONE
913.636.3056
tuckerl@ksu.edu