SPRING 2015
COACH FROM ABOVE NYC / LA
COACH FROM ABOVE
In February, Coach partnered with Colossal Media to transform the streets of Manhattan, Brooklyn and West Hollywood into a hand painted runway for the brand’s edgy Spring 2015 collection. The campaign embodies the vibrancy of New York –a city that blurs the line between urban grit and stylish sophistication. The nostalgic spirit of the collection was honored by the artists of Brooklyn-based Colossal Media, whose
craft represents a modern twist on 165 years of sign painting tradition. The murals came to life in a variety of urban landscapes, starting at street level and soaring as high as six stories above ground. This visual portfolio invites you on a journey through the eyes of our painters as they travel with brush in hand from pavement to rooftops, overlooking the cityscape from a view rarely seen.
COACH FROM ABOVE PRODUCED BY Colossal Media PAINTERS Armando Balmaceda Gary Baxter Xavier Brown Jason Coatney Marcine Franckowiak Dan Harrington Erik Klasa Nikolas Kontos Elio Martinez Patrick McGregor Liam McWilliams L.A. PHOTOGRAPHERS Sam Diephuis Adrian Moeller NYC PHOTOGRAPHERS Hartwick Hanson Brian Kelley Brandon Kuzma Michelle Moyer PUBLICATION DESIGN Tu c k e r Ph i l l i p s
COLOSSAL MEDIA