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BASIC STRUCTURE
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OPTIONAL IDEAS www.TheBookProducer.com
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Jim Weems • www.TheBookProducer.com ©2010 Ad Graphics, Inc. Tulsa, OK
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Based on the book by Larry Winget that has helped hundreds of professional speakers and trainers self-publish their first book.
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The Recipe Book That Will Turn Your Speech or Seminar Into A Profit Generating Book
CHAPTER ONE
How To Write A Book One Page At A Time
About This Book
A speaker without a book is leaving money on the table! Larry H. Winget
CHAPTER ONE
Jim Weems
www.TheBookProducer.com
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©2010 Ad Graphics, Inc. Tulsa, OK
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This “ebook” or as I prefer to call it, Interactive Digital Book, is based on Larry Winget’s original book of the same name first printed in 1993. This major update includes much of Larry’s orginal text, some new text that he provided for this version, and several sections that have been writen by myself.
CHAPTER THREE
Even more advanced PDF can actually contain sound and video clips. We’ll show that type of example at a later time.
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The professional software we use allows us to create a PDF that behaves much like a webpage. Meaning that text can link to other pages, roll-over buttons can be quickly made like the tabs on this book. A click of a button can make the PDF go to a full screen mode.
CHAPTER TWO
At TheBookProducer.com, all that is about to change.
DO IT THIS WAY!
Larry Winget
This book, which we call an Interactive Digital Book or IDB, incorporates many features that have been available for many years, but have been generally overlooked by book designers whose final product is a printed book.
CHAPTER ONE
CLICK HERE
Since the early 1990s the Adobe’s Portable Document Format (PDF) has become the de facto standard for delivering documents in the digital world. Virtually every computer on the planet has the free Adobe Acrobat Reader installed.
About This Book
Welcome to a new style of books
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If your book is a high content book then it deserves it’s own website — especially if it is to be used to promote you as an expert in your field. Having a small website to promote your book makes the book look even more special. Yes, you can just have a page on your regular website, but at the very least, purchase a domain name such as your book title, or your series title to help promote your book. www.FrankTalkBooks.com is the site I built for past Rotary International President Frank Devlyn.
CHAPTER TWO
Click to visit the website Jim Weems designed to promote this book.
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In December 2009, he released a book that is likely to become one of the most important books of our generation, Your Kids Are Your Own Fault. It quickly became a Wall Street Journal Bestseller.
CHAPTER ONE
Edgy, cantankerous, sarcastic, opinionated, and hilarious, Winget is a one-of-a kind presenter who audiences demand time and time again. Without ever mincing words—much as in his writing—he delivers the cold, ugly truth in a way that is provocative, interesting, and funny.
About This Book
Larry Winget is a five-time New York Times/Wall Street Journal bestselling author. He is a member of the International Speaker Hall Of Fame. He has starred in his own television series and appeared in national television commercials. Larry is a regular contributor on many news shows on the topics of money, personal success and business.
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Please visit www.TheBookProducer.com
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In 2004 the career decision was made for Larry to sign with a major book publisher. By that time Larry had produced 23 books with Ad Graphics.
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After a few years of of producing various marketing pieces, Larry decided he needed to become a published author. Jim designed and typeset the “Ya Gotta’s for Success”. This was Jim’s first book project – as well as Larry’s.
We’ve been advertising in NSA’s Professional Speaker Magazine for over 10 years and were told by NSA staff that we are the longest continuous advertiser in that publication. Our client base is 95% NSA members.
CHAPTER TWO
You can’t separate the beginnings of Ad Graphics and Jim Weems’ design career from the start of Win Seminars and Larry Winget’s speaking career.
The rest, as they say, is history.
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Jim formed Ad Graphics, a graphic design company, in 1990. His second invoice was to RoseTec, a commercial telephone equipment company owned by Rosemary and Larry Winget. This was the time in Larry’s life were he was making some major career changes that would eventually lead him into the world of professional speaking.
As Larry’s speaking career progressed, he started spreading the word that if you want to make money as a speaker, you have to have products to sell, and BOOKS have to be your main product – and he sent everyone to Jim and Barb Weems at Ad Graphics. It was Larry that introduced Jim to the National Speakers Association (NSA).
CHAPTER ONE
Jim Weems started his professional career as a photographer for the Governor of Oklahoma, serving under three different administrations. In 1980 he was hired by an advertising agency in Tulsa. In 1984 Apple introduced the Macintosh and about a year later Jim had one on his desk. The Mac gave Jim a new creative outlet and as the Mac matured, so did Jim’s skill.
About This Book
Jim Weems
The book didn’t make Larry rich, but it created a major profit center for him. Larry soon started compiling quote books, success books, sales books and even teamed up with other professional speakers to create PRODUCTS for back of room sales. Within a few years he had over a dozen books, all designed by Jim & Barb Weems of Ad Graphics. In Larry’s early days, he made more money selling products than his speaking fees generated.
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Why? Every time you make change someone else will have to leave because of the time. Do it this way and you’ll finish the day with a fist full of twenty dollar bills!
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Regardless of what price you put on your book, the back of the room price should be in increments of $10. Preferably $20. If your book won’t sell for $20, offer some other product with it as a special offer, or at the very least, offer 2 books for $20.
CHAPTER TWO
Being a published author (even self-published) will also give you more credibility in the marketplace. We have many clients that don’t have brochures. They use their book and a well thought out letter as their main marketing tool to get speaking engagements.
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est selling author Larry Winget said “a speaker without a book is leaving money on the table.” The fact is, having a book can make the difference between profit and loss for a professional speaker. I’ve always said that if a speaker has done a good job in front of their audience, they will sell books and other products. I’ve seen this myself. My Rotary club meets weekly and whenever the program speaker has a book to sell, there’s a line at his table at the end of the meeting. Back of room (BOR) sales can be big money for you.
CHAPTER ONE
Jim Weems
B
About This Book
Why Write A Book
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By the way, if your proposed publisher wants you to put your money in the pot then be sure to ask around. I’ve always thought of the publisher as being the one who puts up the money to produce the book.
CHAPTER TWO
Jim Weems
The problem is that as a general rule, they have to purchase their BOR inventory at a much higher price than if they self-published in the beginning. Before you ever sign on with a publisher, just make sure you know all the pros and cons. In your case, signing with a publisher could be the right career move. Just don’t get too excited until you’ve done your homework. What might be great for one speaker may not be good for another.
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Here’s something interesting. I’ve had quite a few published authors come to me after they’ve bought back the rights to the book someone else published. It often comes down to the fact that their BOR sales outweigh the income from their publisher.
CHAPTER ONE
ES. If you have to ask then the answer is yes. Until you reach a professional position where someone else wants to invest in you by publishing your book, then self publishing is about the only way you are going to have your own book. Even if you get published, you can still add to your product line with other books that will bring you a higher profit margin in your back of room sales.
About This Book
Should Y You Self Publish?
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Jim Weems
HOWEVER, the rules are about to change! See the next page
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Don’t expect the traditional ebooks to create great profits. It’s just a good product to include in your online sales efforts.
CHAPTER TWO
An ebook is often just the PDF version of the printed book. It’s an instant product that your website visitor can purchase and you can generate some income. Ebooks have no inventory cost.
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A printed book is substantial. It instantly implies credibility. It should always be one of your first product and marketing goals.
CHAPTER ONE
’ll always maintain that a speaker, trainer, preacher or anyone who has an audience should have a printed book.
About This Book
Ebook I or Printed Book
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Here’s the “money” tip. Not every book you write has to be high impact content. Some books can simply be quote or tips books. The goal is to have products that you can package 3 for $20. Like the previous tip, this will put a bunch of twenty dollar bills in your pocket. This tip applies to both printed books and the interactive digital books on CD.
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Over the last several years I’ve designed 23 books for Larry Winget. Some were quote books or personal thought books that were simple to write. They all generated very high back of the room sales.
CHAPTER TWO
Jim Weems
A bonus of the IDB is that you can produce the CD’s on your own computer. If you start selling hundreds you’ll want them commercially produced, but by then, you’ll know for a fact that you’ve got a hot selling product.
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I could spend a lot of time telling you about Interactive Digital Books, but I’ll just let you experience it yourself. I will tell you that this is a product that can open new doors to your product line. Imagine having your own line of books that are in full color, have very cool features, and are sold both online and on a CD for your BOR sales. The IDB is a highly marketable product and can offer you a stronger presence in your market.
CHAPTER ONE
his is where things get interesting. This book you’re reading is an interactive digital book. As you continue through it you’ll see that it can almost function as a selfcontained website, but it’s actually a super high tech PDF that’s slicker than a greased Teflon pan. You don’t need an expensive Amazon Kindle or any other device other than a computer. You only need Adobe Acrobat Reader, which is on just about every computer on the planet.
About This Book
Inter- T Active Digital Books (IDB)
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Y
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To have something good to say and not offer it in every imaginable format is a disservice to those who need it and want it. So it’s time for you to have book. And that is why you need this book. This book teaches you how to write a book. One page at a time. And that’s why you need this book.
CHAPTER THREE
That means if you have a speech, you have an audio cassette. If you have a speech, you have a video. And if you have a speech, you have a book. Now most people that buy this book will have a speech. And many will even have an audio cassette. A few more will have a video. But very few will have a book. But you should have. And this book will show you how to get one.
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But I’ll bet that isn’t the case so let’s move on. By this time you have decided that you have something to say in life. Something that people are willing to pay for. You probably get paid for saying it. You should get paid for saying it. Worthwhile thoughts and ideas are worth something. And that being the case, you should make those worthwhile thoughts available in as many forms as possible.
CHAPTER TWO
ou need this book because you probably don’t have one (a book of your own that you have written I mean). And you need one. Really. That is, if you believe in what you have to say and care about your audiences.
DO IT THIS WAY!
Larry Winget
About This Book
Why You Need This Book
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Again, it’s about believing in what you do and those you do it for. Period.
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It is not about knowing everything there is to know about your subject. If you had to know everything there is to know about something before you wrote a book, no books would ever be written.
CHAPTER FOUR
It is not about punctuation. Hire someone to do that for you.
OPTIONAL IDEAS
It is not about being able to spell. That is why they make spell check. And even then you won’t get them all. Big deal. I have never read a book published by anyone that didn’t have a typo or two in it. Larry Winget
CHAPTER THREE
It is not about perfection. There are very few perfect books. So don’t worry about writing the perfect book. You won’t. That’s okay. Most people won’t read it any way. Really. I don’t mean to be ugly here but very few people actually read books. Lots of people buy books. But very few read them.
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And it’s about money. Books bring in a bunch of money. Back of the room sales and mail order and retail distribution can make life much easier for you.
CHAPTER TWO
And it is about adding credibility to what you do. Authors are held in higher esteem in our society. Take advantage of that.
DO IT THIS WAY!
It’s mainly about putting your rear end in a chair and typing. It is about transcribing your thoughts and ideas into a readable format. It is about loving what you have to say and knowing that you should share it with others because they deserve to hear it.
CHAPTER ONE
o kidding. Because in it you will discover that writing a book is not all that hard. Regardless of what you have been lead to believe.
About This Book
You Will Love This Book
N
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OPTIONAL IDEAS
But enough of all this. Let’s get started.
CHAPTER THREE
In this simple little book I am going to show you how I have written all of my books. There are other ways. I don’t know what they are…and I don’t really care either, but I know they are out there. I just know that this method has worked well for me. And unless you have another way to write a book, please try mine. It will work. I promise.
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This book makes it so easy for you to go one page at a time and after a few weeks (that’s right, weeks - not months - not years - weeks!) you will have a book that you can be proud of. And a book that serves others.
CHAPTER TWO
But back to how simple this book is. That is the beauty. Just write what you feel, what you know and what you think. That’s what people want when they buy your book: your knowledge, your emotion and your opinions. And don’t complicate it.
DO IT THIS WAY!
ou are going to be amazed how simple this book is. In fact, you might even be totally ticked off after buying it and finding out that any moron can write a book. And by the way, any moron can write a book…Rush Limbaugh did. Oops, did I offend you? Then go write your own book and say I am wrong. See how much fun it is to write a book and say what you want?
CHAPTER ONE
Y
About This Book
This Book Is So Simple That It May Insult A bright, Intelligent Person Like You Larry Winget
www.TheBookProducer.com
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DO IT THIS WAY!
A technical note. Save what you are doing every few minutes. When you are finished for the day, back it up. Back it up on your hard disk and save it to a USB Thumb Drive. Keep the thumb drive separate from the computer in case the place catches on fire or the book thief breaks in and steals it or your system crashes or a plane crashes into your office or you do something stupid and lose your laptop or something like that.
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CHAPTER FOUR CHAPTER FIVE
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www.TheBookProducer.com
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©2010 Ad Graphics, Inc. Tulsa, OK
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USB Thumb Drives are cheap. Buy three that are big enough to back up all your most important documents. Use some kind of back up software that only backs up the files that have been change since the last back up. On the first day back up to all three new thumb drives. Mark them 1-2-3 and from then on, rotate a different thumb drive each time you back up. This way, if a crash occurs during a backup, you should still be able to recover critical files from one of the other drives.
CHAPTER TWO
Put this book next to your computer and start. From this point on this book is your guide to creating your own book.
You should also print out what you have done at the end of ever day. Is this overkill? Absolutely. But if you ever have a disaster, and I have, you will be glad that you have taken all of these precautions.
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CHAPTER ONE
Larry Winget
Get on your computer and imitate what I do by starting at page one and going on until you are finished. It’s really that easy. Don’t get creative. At least not yet. You can do that later. Instead, just follow my example and fill in the blanks.
About This Book
How This Book Works
It works by going one page at a time and doing exactly (or at least pretty much) what I show you to do.
CHAPTER TWO
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About This Book
CHAPTER TWO
Page one. Leave page one blank. Completely blank.
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This is the page you will use for autographing the book.
CHAPTER THREE
This is always left blank. Printing on this side of the cover adds to the cost and is seldom done.
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Back side of the front cover.
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Jim Weems
It’s time to start your book. Most of what Larry said to do in 1993 still applies. Remember, this is a guide for those of you who want to quickly put your first book together. These are suggestions, not RULES. This is your book and you can do it any way you like.
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Jim Weems
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If you are doing an Interactive Digital Book then skip the blank pages. This goes for ebooks versions of a printed book also. Blank pages serve a genuine purpose in a printed book, but look silly in a digital book.
CHAPTER THREE
LARRY WINGET
BASIC STRUCTURE
The Recipe Book That Will Turn Your Speech or Seminar Into A Profit Generating Book
CHAPTER TWO
the subtitle, and your name. You can even duplicate the cover in black and white as done here.
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It will become the back of page one and no one will look at it any way.
This is where you repeat the title of your book,
CHAPTER ONE
Leave this one blank too.
Page three.
About This Book
Page two.
How To Write A Book One Page At A Time
PAGE 15 CHAPTER ONE
About This Book
Praise for Money Stuff
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them on Money the back cover, “You’ll love reading Stuff. Larry Winget is a them again.learning Call itthe principles of genius of anuse author. He makes attracting massive moneyBook irresistibly Praiseamounts For Myof Cool or interesting, understandable, fun, and instantly do-able. The great What Others Are Saying news is that you’ll go from shortage to surplus and lack orbe something likeWinget that. in your prayers to lots. You’ll thanking Larry for giving you time and money and freedom, thanks to this book.” Mark Victor Hansen, author How To Achieve Total Prosperity, co-author Chicken Soup For The Soul
BASIC STRUCTURE
Just because.
CHAPTER TWO
Leave this one blank.
This page is for glowing
“With Money Stuff everyone now has the principles for comments from others creating abundance in all areas of life. No one has to aboutever your book. They are settle for poverty again. Larry’s book is a powerful get, so get them contributioneasy to theto world!” and put a few ofMichael them Wickett, author It’s All Within here. Even if you have usedYour Reach
DO IT THIS WAY!
Page four.
“I don’t see how anyone can put this book down without having enriched their mind, spirit, and bank account. Money Stuff is a booster shot for anyone’s prosperity batteries.” Page five. Jerry Gillies, author Moneylove
PAGE 16
CHAPTER TWO
All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without the written permission of the author and the publisher.
DO IT THIS WAY!
Printed in the United States of America.
BASIC STRUCTURE
Cover design and interior design by Ad Graphics, Tulsa, Oklahoma 800 368-6196 www.TheBookProducer.com
CHAPTER THREE
Leave this one blank unless your admiring quotations carry over to this page. In that case, use page six for those and count yourself as very fortunate.
CHAPTER ONE
Page six.
Larry Winget Copyright©MCMXCVI
About This Book
How To Write A Book One Page At A Time
ISBN: 1-881342-05-0
Page seven. Copyright page.
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This is an example of the way I do it. Look at other books and see if you find other examples that you might prefer.
PAGE 17
To order more copies of this book or to receive personal Shop by around aAgain, complete catalogpreference. of other products Larry for other ideas if you like. Winget contact:
CHAPTER THREE
The Who-published-this-book-and-howto-contact-me-page. Order Information
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Win Publications! a subsidiary of Win Seminars, Inc. P. O. Box 700485 nine. 74170 Tulsa, Page Oklahoma
CHAPTER TWO
Published by:
DO IT THIS WAY!
Leave this one blank
CHAPTER ONE
Page eight.
About This Book
“How To Write A Book One Page At A Time™” is a trademark of Win Publications!, Win Seminars!, and Larry Winget, denoting a series of products that may include but is not limited to books, pocket cards, calendars, audio cassettes and video tapes.
Win Publications! CHAPTER FOUR
www.LarryWinget.com
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Visit us online at
Why so many blank pages?
©2010 Ad Graphics, Inc. Tulsa, OK
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If you have plenty of content for your pages, you can put some of the front pages back to back. However, if this is your first book, chances are you’ll want to take advantage of all the blank pages you can just to have enough pages to fill a book.
PAGE 18 CHAPTER ONE
About This Book
Other Stuff
Page ten. Yep!
Stuff That Works Every Single Day
Leave this one blank also.
The Little Red Book Of Stuff That Works Money Stuff Just Do This Stuff
101 Things That Make You Say UNGAWA!
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While the books listed here are out of print, you can still find them on Amazon. Some are at amazingly inflated prices. Click here to see the original version of How To Write A Book on Amazon. At this writing, it was going for $149.99 to $273.55 !!!!
OPTIONAL IDEAS
The “also by” page. This is where you list How To Succeed One Day At A Time the other products you have. If Days you To don’t (formerly published in six booklets as the 31 Series) have any, then get some. Remember, these books will be around for a while so if you need to fudge a little about what you have because what you have isn’t finished yet, then do it, but get those other products finished quickly.
CHAPTER THREE
Page eleven. Profound Stuff
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Only The Best On Success
Jim Weems
CHAPTER TWO
The Simple Way To Success (formerly published as The Ya Gotta’s For Success!)
DO IT THIS WAY!
by Larry Winget
PAGE 19 CHAPTER ONE
About This Book
Page twelve.
CHAPTER THREE
This doesn’t have to be called Acknowledgments, either. You can get as creative here as you want. In a few of my books, I said, Special Thanks to: and then just listed the names of the people who influenced me.
BASIC STRUCTURE
Leave this one blank.
This is where you acknowledge all of those who helped you write the book and say thank you, etc. You’ve read plenty of them so you know what to do.
CHAPTER TWO
Acknowledgments
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Page thirteen.
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About This Book
Dedication
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Page fifteen.
CHAPTER TWO
Another blank.
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Page fourteen.
To TRUTH. Truth is everywhere; in every circumstance, in every occurrence, and in every individual. Help us to recognize it and accept it in all of its varied forms.
Dedication Obviously, this is where you dedicate this book to someone or something.
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9
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Another blank.
Table Of Contents
CHAPTER TWO
Page sixteen.
Dedication ..................................................................... 7 Introduction ................................................................ 11 Page seventeen. Before You Begin ........................................................ 13 Every list begins with these two steps. ....................... 15 To Take Responsibility ............................................... 17 To Enjoy Life More .................................................... 19 You’ve probably seen these To Set And Achieve Goals .......................................... 21 before. Yours may take more To Make More Money ................................................ 25 than page, so carry over To Be Better Readone ....................................................... 27 to the next (page eighteen) if To Be A Better Parent ................................................. 31 To Be More Giving ..................................................... 35 you need to. To Lose Weight ........................................................... 37 To Have More Fun ...................................................... 45 To Be A Better Spouse ................................................ 47 To Dress Better ........................................................... 49 To Make More Sales ................................................... 57 To Be Healthy ............................................................. 61 To Be A Better Person ................................................ 63 To Be Smarter ............................................................. 65
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Contents
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Introduction
Introduction
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This is also the place in this book where I will stop talking about specific page number and start talking about left hand and right hand pages.
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sides of the paper.
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Simply the best! That's what this book is. The best, most profound ideas and quotations that I have found inPage all of nineteen. my reading and listening. I searched through over one thousand books and listened to over one thousand audio tapes to find what I consider to be the most profound thoughts regarding success at every level. Just say what the book is about, These ideas transcend typical business whatand gives you thethe right to of the philosophy go beyond cliches write about it, why youwill wrote self help books. These ideas help you the book, who it is for, etc.purpose, uncover your true self, discover your return to a pure motivation of love, and exploit This will probably take leastoftwo your uniqueness through theat service others. pages, but maybe many more. Read them over and over and take them deep into your heart and mind so they may help you is also where achieveThis the level ofthe life point you were meant to you will start using both experience.
DO IT THIS WAY!
10
CHAPTER ONE
To Give Better Customer Service ............................... 67 To Cook 5 Great Meals ............................................... 69 To Get More Done ...................................................... 75 To Forgive Others ....................................................... 77 To Be More Thankful ................................................. 81 To Be A Better Manager/Leader ................................. 83 To Manage Stress ........................................................ 87 To Delegate ................................................................. 89 To Travel Better on Airplanes ..................................... 91 Page eightteen. To Reward People ....................................................... 97 To Be More Enthusiastic ............................................ 99 If your Table Of Contents To Deal With A Jerk ................................................. 101 carried over from To Be More Positive ................................................. 103 seventeen, this To Manage Your Time Better then .................................... 105 page is full. Otherwise, To Be Happier ........................................................... 107 To Be Betterthis On The Telephone ............................... 111 page is blank. See a To Run Better Meetings ............................................ 113 pattern yet? To Be A Better Friend And Have More Friends ......... 115 To Deal More Effectively With Change ................... 117 To Make Better Business Presentations .................... 119 To Deal More Effectively With Problems ................ 123 To Have A Better Life ............................................... 125 To Be A Better Communicator ................................. 127 To Make A Better World ........................................... 129 Short Lists ................................................................. 131 Is that all there is? ..................................................... 133 About the Author ...................................................... 135
About This Book
JUST DO THIS STUFF
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About This Book
1
CHAPTER TWO
YOU ARE THE MAGIC!
CHAPTER THREE
BASIC STRUCTURE
Leave blank unless text from a previous chapter flows to this page.
DO IT THIS WAY!
Left side of page
BY
Right side of page
SHEP HYKEN
Chapter Title
CHAPTER FOUR
OPTIONAL IDEAS
Print the title of your chapter really big on this page. Use some cool graphics to enhance design. 11
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Jim Weems
Starting the Chapter & the Chapter Title page on the right is normally a good formula to follow. However, if you find that you need to reduce the page count, this is one place where you can easily cut pages. Having a separate title page may seem odd if you tend to have fairly short chapters.
PAGE 24 CHAPTER ONE
About This Book
If you have plenty to say and don’t want to use any quotations, then simply begin your writing.
CHAPTER THREE
There are several ways to do it but if you are at all interested in making your book longer, then begin with several well chosen quotations from credible, famous, recognizable sources that will support your chapter subject and set the tone for your writing. It should take about six to fill a page.
BASIC STRUCTURE
One more time. The Chapter Title Page always begins on a right hand page. The next page is always blank. The chapter itself always begins on the next right hand page.
Start your chapter here.
CHAPTER TWO
This page is the back of your chapter title page and should be left blank.
Right hand page.
DO IT THIS WAY!
Next left hand page.
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Break your chapter up into small sections. Come up with several small headings for the sections within your chapter. Bold these but let us control the space above them and below them in the design process. The next page shows what we mean.
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Larry Winget
Larry Winget
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Expect the best. Be prepared for the worst. Celebrate it all!
OPTIONAL IDEAS
I want to share something very private with you. It is my own personal prosperity affirmation. It is laminated and hanging on the wall of my shower. It’s on my shower wall so I can start
If you have a speech, you have a book!
CHAPTER THREE
Great stuff from Larry’s shower wall:
BASIC STRUCTURE
I was parking my car at a mall recently, when a family came along behind me on their way into the mall. The mother turned to her husband and three children and said, “Get one Sub-heads thing straight, we can’t afford anything in there and never will be able to, so there is no reason to even waste your time ThisThink example wanting anything!” of the show damage how that well-meaning mother caused herself, her husband and herup children. to break a chapter Damage that they may never be able to break away from. I intolittle small sections. wanted to grab those kids and say, “No, that’s not true, you can have anything here that you want, maybe not today, but there’s no reason you can’t have it all someday, and until then it’s great to spend your time wanting it!”
CHAPTER TWO
A sad story.
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Never say “I can’t afford it.” As long as you are saying what you can’t afford, you will never be able to afford it. If you must say anything, say “I don’t choose to use the money I have to buy that at this time.” This is a declaration that you indeed have money (and you do) and a statement that you are exercising your power of choice to spend it as you choose. That is a statement of your power, not your weakness.
CHAPTER ONE
I can’t afford it.
Pick out a few of your quotes (or other people’s) to lift out and highlight in what I call mini-posters. Just take the font size up a bit and put a box around them. These can take up any where from a quarter to a half page. You can also get very creative about the way you do it. Here are some examples.
About This Book
my luck, I’ll drive this old thing until the wheels fall off!” Stop! Only say “with my luck” if you are going to follow it with something terrific!
PAGE 26
its very own just like you would chapter title.NewLeave Dyer, Wayne. RealaMagic. New York, York: HarperCollins Publishers, Inc. 1992. the following page blank. itself on the Dyer, Wayne.Begin You’ll the See Itlist When You Believe It. New York, New York: Avonnext Books,right 1989. hand page. Fillmore, Charles. Prosperity. Unity Village, Missouri: Unity Books, 1936.Make a list of books that
are similar to yours that
Fisher, Mark. The Instant Millionaire. San Rafael, California: would benefit your reader. New World Library, 1990.
This is a real service to
Fox, Emmet. Stake Claim.that New York, New York: Harper yourYour reader they & Row, 1952.
will appreciate. Find a
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Don’t panic! 18,000 words is only two hours of spoken material. Every speaker has at last two hours of material, so write it down, or tape it and have someone transcribe it! Then clean it up so it reads well.
CHAPTER FOUR
easy both for you and the
Hansen, Mark Victor. Howreader. To Achieve Total Prosperity. Newport Beach, California: Mark Victor Hansen and Associates, 1981.
OPTIONAL IDEAS
Gillies, Jerry.bibliography Moneylove. Newstyle York, New York: that is Warner Books, 1978.
CHAPTER THREE
Try to write at least 12 fifteen hundred word chapters. This will give you 18,000 words of text.
page. Say Suggested
Clason, George S. The Richest ManaIn Babylon. Reading List on page of New York: Hawthorn Books, 1955.
BASIC STRUCTURE
Repeat this process for each chapter. Remember that regardless of what side of the page your chapter ends on, the next chapter will begin on a right hand page.
Chopra, Deepak. Creating Affluence. Sanhand Rafael, California: Begin this on a right New World Library, 1993.
CHAPTER TWO
This will give you about five or six pages for the text of your chapter. By the time you have your quotations, and have created four or five mini-posters and written fifteen hundred words, you will have a good sized chapter AND it will be visually appealing.
Suggested
Butterworth, Eric. Spiritual Economics. Unity Village, Reading List1983. Missouri: Unity School of Christianity,
DO IT THIS WAY!
Now write about fifteen hundred words.
CHAPTER ONE
Anthony, Robert Dr. Dr. Robert Anthony’s Advanced Formula For Total Success. New York, New York: Berkley Books, 1973.
About This Book
The Bible.
PAGE 27 CHAPTER ONE
About This Book
Larry Winget
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155
CHAPTER THREE
Even if you put a mini bio on the back cover, you should put a more detailed bio here.
BASIC STRUCTURE
This could also carry over to the following page, especially if you use a picture.
Larry Winget is a philosopher of success who just happens to be hilarious. He teaches universal principles that will work for anyone, in any business, at any time, and does it by telling funny stories. He believes that This example most of us have complicated life from one and is business way of too much, books and that we need to lighten take the it waylast too seriously up, that take responsibility, Larry Self- be more flexible, stay positive andpublished. keep it in perspective. He believes that success and prosperity come from serving others. He teaches that business improves when the people in the business improve and that everything in life gets better when we get better and nothing gets better until we get better.
CHAPTER TWO
Begin this on a right hand page as well. Give a simple, straightforward bio explaining who you are and that you are also a speaker. (They might want to hire you!) Give a brief explanation of what you do. No big commercials.
The World’s Only Irritational Speaker™ and The Pitbull of Personal Development™
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About the author
PAGE 28 CHAPTER ONE
About This Book
CHAPTER TWO
Don’t just put your contact info in the front of the book. Give it to them again.
The last page
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The one last chance to get your phone number
Books are printed in 4, 8, 16 and 32 page increments, depending on how many books are to be printed.
CHAPTER THREE
BASIC STRUCTURE
If the last few pages are blank, don’t worry about it. Don’t think you have to put something on the remaining pages.
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