What Is Page Ranking?
Page ranking refers to ranking web pages for placement on search engine results page (SERPS). Search engines like Google employ techniques such as crawling (searching the internet for content), indexing (storage and organization of the content), and ranking (search results). Accordingly, it will rank those web pages at the top which are most relevant to a user’s query. Google employs more than 200 ranking factors to evaluate how pages are ranked.
How
There are five fundamental steps that underpin Google’s ranking factor strategy. 1. Understanding The Meaning Of The Query 2. Determine The Relevance Of Web Pages 3. Observing The Quality Of Content 4. Identifying User Experience (UX) On Web Pages 5. Context/Angle & Your Search Settings
Are Web Pages Ranked?
What Are Other Key Search Engine Ranking Factors?
● Title Tags
Title tags are an HTML component that displays the web page’s title. The title should be unique, authentic, and crisp while also offering an overview of the content. As title tags are the most evident element of a web page in the SERPs, they are crucial for enhancing page ranking.
● URL Structure
URL (Uniform Resource Locator) is the address of the web page that the user seeks to access. It is indispensable from an SEO perspective that URL structure should contain the primary keywords, reinforcing the page ranking in SERPs.
● Keyword Density
Keyword density indicates the frequency of a keyword term or phrase that appears on your web page relative to the text on the page. Keeping the keyword density between 1.25% and 1.5% of the entire text is advisable.
● Internal Linking Strategy
The internal linking strategy refers to the precise interlinking of websites. However, be attentive that you don’t overdo the search Google spams it. A solid internal linking strategy is vital for achieving higher page rankings in any search engine.
● Building Quality Contextual Backlinks
Search engines like Google consider backlinks as a ranking indicator. If one website is linked to another website, it signifies that the website’s content is accurate. Hence, linking high-quality and prominent websites to your page means that your content is reliable and will reinforce your rankings.
● Videos / Images
Videos and images are also vital to improving website rankings. Creating and optimizing highquality video and image content provides information to search engines and advances your page rankings accordingly.
● Social Networking
Social networking platforms are pivotal in improving your visibility on Google’s ranking factor system. Content creators can employ content seeding or devise a syndication strategy to share their web pages over various social media platforms like Facebook, YouTube, Twitter, and Instagram. According to a report, Facebook remains the biggest social media platform with 2.9 billion active users, followed by YouTube and WhatsApp with 2.2 billion and 2 billion users, respectively.