medialive! is... a brand new event taking place in Abu Dhabi from 18-19 October, held in association with twofour54 (the Arab world’s centre for excellence in content creation).
The purpose of this event... is to bring together leading minds in the media and digital sphere, and to give attendees the unique opportunity to: Discover new media platforms Investigate the future of media Learn how digital media is enabling the development of monetizing strategies Learn how to profit from the digital sphere
medialive! has been created specifically for:
Content creators (film and TV studios, creative designers, cinematographers, producers and directors, compositors, editors, stereographers, technical directors, videographers...); Content distributors (broadcasters, mobile and internet service providers, cable and satellite operators, regulators, TV stations and network operators, programmers, webcasters...); And other media professionals (communication and advertising executives, social media experts, digital media agencies).
The 2 day event is divided into three distinct parts: 1. 2. 3.
The Media Business Conference (include keynote Spotlight Sessions) The Government Summit – tailor-made for government communications and executives and Creative & Design Masterclasses
The Spotlight Sessions are keynote sessions that will give delegates a high-level industry perspective on business, technology and creativity. The Media Business Conference will then explore top business issues impacting broadcasters, content and digital media companies, including online video, social media, online advertising and mobile entertainment. International and local speakers confirmed for the Media Business Conference who will address the future of media across the digital landscape include executives from: Discovery Communications Flip Media European Broadcasting Union Nokia Siemens Network Monterosa BBC Worldwide Ex Machina MBC Group Video Plaza Mind Share Registered attendees also have the opportunity to acquire new technical skills in our Creative & Design Masterclasses. These courses are free of charge, taught by experts from twofour54. Courses include: Apple Final Cut X, Adobe Production, DSLR Cinematography, Introduction to 3D and Stereoscopic, Motion graphics and compositing, Introduction to Social Media, and 3D lab tour. th
On the evening of the 18 of October, attendees will also have the unique opportunity to come face to face with all the medialive! participants and speakers during the Party@The Dome, an informal social atmosphere for attendees to engage with the with leading minds and network with media industry leaders. For a programme schedule on the medialive! features, check out the timetable on the following page.
Tuesday 18th October - Day 1 Media Business Conference
Creative & Design Master Classes
Government Summit
09:30 New platforms for 09:45 Government: the customer 10:00 Spotlight Session FREE experience of tomorrow 10:15 10:30 Break 10:45 Monetizing the new TV Apple Final Cut X 11:00 ecosystem: from smartphones Mobile for government and 11:15 to game consoles, tablets and mobile case studies 11:30 flat screens 11:45 12:00 Break Apple Final Cut X 12:15 12:30 Social media: understanding Online video in government to 12:45 and engaging your community engage your community 13:00 13:15 13:30 Apple Final Cut X Lunch 13:45 14:00 14:15 Mobile content: the path to Social media matters for 14:30 primetime government 14:45 DSLR Cinematography 15:00 15:15 Break 15:30 Spotlight Session FREE 15:45 Social media success 16:00 Reinventing advertising: ad 16:15 DSLR Cinematography 16:30 innovations for the digital age 16:45 17:00 17:15 17:30 DSLR Cinematography 17:45 18:00 18:15 18:30 medialive! official afterparty 18:45 19:00
FREE
Adobe Production
Adobe Production
Adobe Production
Introduction to 3D and Stereoscopic
Introduction to 3D and Stereoscopic
Introduction to 3D and Stereoscopic
Wednesday 19th October - Day 2 Media Business Conference 09:30 09:45 10:00 Spotlight Session FREE 10:15 10:30 Break 10:45 11:00 Branded content - is it the 11:15 future of the 30-second spot? 11:30 11:45 12:00 Break 12:15 12:30 3D TV perspectives 12:45 13:00 13:15 13:30 13:45 Lunch 14:00 14:15 14:30 14:45 15:00 15:15 15:30 15:45 16:00 16:15 16:30 16:45 17:00
Creative & Design Master Classes
FREE
Introduction to Social Media
Motion Graphics and Compositing
Introduction to Social Media
Motion Graphics and Compositing
Introduction to Social Media
Motion Graphics and Compositing
3D Lab Tour
Close of medialive!
To view the complete speaker line-up, visit www.medialive.ae/programme To register your place, visit www.medialive.ae/visit
The following page includes a full description of the Media Business Conference. For further information on the Government Summit and Masterclasses, please visit www.medialive.ae
Media Business Conference This conference will explore top business issues impacting content and digital media companies, including online video, social media, investments, online advertising, mobile entertainment and mobile apps. Target audience: Digital media industry – including... Decision-makers from major broadcasters Production studios Social networks Producers Content creators Mobile and Internet service providers
Advertising marketing agencies Online content producers Distributors and satellite operators Technology companies Association heads Finance/investment
Programme – Full details Subject to changes. Please visit www.medialive.ae/programme for up-to-date programme.
Tuesday 18th October Spotlight Session: Technology 10:00 – 10:30 Next Generation content creation, delivery and consumption
What are the must-have devices of the future and how will content change to take advantage of these new devices?
What trends and technologies will influence the media and entertainment industries 5 years from now?
How should you prepare and take competitive advantage of these changes?
Speaker: Marc Gatto, VP, Broadcast & Media Operations, Discovery Communications
10:45 – 12:00 Monetizing the new TV ecosystem
With the proliferation of new devices and technology, consumers have greater control of what they watch and when they watch it. Consumers today are watching TV shows and online video on multiple screens from the traditional TV to mobile, laptop and tablet.
The challenge now for media companies and content owners is to refine business models going forward for this new ecosystem.
This session will get to grips with the challenge of refining business models for the emerging new ecosystem. Subscription, pay, adsupported, freemium, hybrid – what will be the right model in the region?
Advertising across new platforms presents a big opportunity for the TV and entertainment industry. How do we create the advertising and marketing messages that our audience want to see and hear? How do we capitalise on the two-way communication made possible through the Internet? This panel will cover these questions and more.
Moderator: Andre Popov, Partner - Media & Telecommunications, Peppers & Rogers
Speakers: Marc A. Gatto, VP, Broadcast & Media Operations, Discovery Communications Ammar Bakkar, Group Director of New Media, MBC Group Max Bashtawi, Vice President TV & Media Market Unit Middle East, Ericsson Hassan Chahine, Technology Advisor, Dubai Media Inc. Alfonso De Gaetano, Industry Head Gulf, Google
12:15 – 13:30 Social media and TV: understanding and engaging your community
With Facebook boasting almost 700 million users worldwide and an average of 140 million Tweets per day, social media has massive reach. The phenomenon is also growing in importance in the Middle East with the number of Facebook users increasing by 78% in 2010.* This panel will examine the value and power of social media for entertainment and broadcasters and the practice of social viewing. We will discuss how to build communities that foster and promote programming in new and innovative ways. How do you utilise digital tools to better understand and connect with fans and promote, produce and create new revenue opportunities?
What content is suitable for social media and which platform should you use?
Hear best practices on how to mobilize your fans and create vibrant communities around your shows and content.
Moderator: Yousef Tuqan Tuqan, CEO, Flip Media
Speakers: Hossein Jalali, Head of Online, Al Aan TV Zafer Younis, CEO, The Online Project Tom McDonnell, Creative Director, Monterosa Jeroen Elferrich, CEO & founder, Ex Machina
*Arab Social Media Report, Dubai School of Government
14:15 – 15:30 Mobile content: the path to primetime
With mobile penetration in the region expected to reach 130% by 2015* there is no doubt that this is set to be a major content platform.
Whilst content owners are exploring new strategies to monetize their content on the small screen, mobile operators are also getting in on the act offering exclusive content and value added services. What are the lessons learned and what strategies are working in mobile content? And how do Apps fit into the picture? This session will consider the different approaches to mobile content in terms of potential technology and business models.
In this fast changing mobile world, who will be the winners and losers? Our panel of experts will tackle these questions and more as they share the stage to discuss multiple scenarios.
*Dataxis Intelligence
Moderator: Andre Popov, Partner - Media & Telecommunications, Peppers & Rogers Speakers: Stefan Schneiders, Head of Mobile TV solutions, Nokia Siemens Networks Sebastien Marteau, VP of Mobile, Intigral Lisette Sens, VP Sales, Service2Media Ltd Annette Zimmermann, Principal Analyst, Consumer Markets & Technology , Gartner Dr. Colin Yeh , Senior Director - Group Innovations, The Qtel Group , Vice Chair, EMEA Board, Mobile Entertainment Forum
Spotlight Session: Business 15:45– 16:00 Connected TV: smart devices, new directions
The consumer experience of the future with internet connected televisions
Speakers:
How will connected TV change the way content is consumed in the region?
Mary Ghobrial, VP Strategy & Media, Prodea Systems
How will connected televisions and devices impact traditional broadcasters across the Middle East?
What can we learn from early trends?
What new connected devices are coming our way?
The challenge to internet service providers.
16:00 – 17:00 Reinventing advertising: ad innovations for the digital age
New multimedia platforms are leading to a new era of advertising. The region’sonlineadvertisingspendisgrowingandmarketersarere-evaluating their relationship with the web. This panel of television, advertising and digital executives will discuss the future of advertising. How can advertising be more effective in monetising video online? With all the new formats on the web, including rich media, in-game ads, in-text ads, content wraps, virtual goods and content sponsorships, which ones are workingandwhichonesaren’t? How can you profit from changing digital behaviors to deliver more targeted and personalized campaigns? How can you map user trends to give you more power to understand and engage your consumers? What are the challenges and opportunities for advertisers and broadcasters in the years ahead?
Moderator: Zeid Nasser, Managing Director, MediaME Speakers: Jonathan Howlett, Senior Vice President, BBC Advertising, BBC Worldwide Isam Bayazidi, CEO, ikoo Sorosh Tavakoli, Chief Operating Officer & Founder, Videoplaza Hussein Freijeh, Head of Sales, Yahoo! Maktoob
Wednesday 19th October Spotlight Session: Creative 10:00 – 10:30 Transmedia Storytelling: creating cross-platform entertainment
How to build an immersive and interactive transmedia experience.
Speaker:
What is the impact of video games and multiplayer participation on storytelling?
Tom Thirlwall, CEO, Bigballs Films
What are the necessary ingredients for creating content and connected storylines across multiple platforms?
How is multiplatform redefining advertising and creating new opportunities for brands?
10:45 – 12:00 Branded content – is it the future of the 30-second spot?
One of the buzz phrases in the digital media industry for the last few yearshasbeen“brandedcontent”.Whilebrandedcontentisnota new concept, a big difference today is that the medium is the message. Traditional TV has been about trying to reach everyone with too often diluted messages, whereas new technology now enables us to deliver interactive, engaging experiences targeted to niche audiences who are hungry for just that kind of content.
Moderator:
So,howdoesbrandedentertainmentfitintotheregion’sTV future and how and where do you distribute and market it? This panel will discuss how branded entertainment is different from product placements and how, when, where and why to leverage it?
Mazen Hayek, Official Spokesman-Group Director of PR & Commercial, MBC Group
How do we achieve more engaged fans, better brand ROI and happier producers?We’lladdresswhatworks,whatdoesn’tandall you need to know on the strategies, pitfalls and possibilities of brand integration.
Ben Flanagan, Media Reporter, The National (Abu Dhabi Media Company)
Speakers:
Amjad Tadros, CEO, ShooFeeTV Tim Smythe, CEO, Filmworks, UAE Ian Carless, Executive Producer, Talkabout Media Elie Haber, Managing Director, Mindshare
12:15 – 13:30 3D TV perspectives
Broadcasters around the world, including in the Middle East, are planning and launching 3D TV services. While more 3D sets are coming onthemarketandintopeople’shomes,3Dcontentislimitedandthe cost of production is still high. So, what is the business case for going to air with 3D? This panel will discuss whether 3D is central to the future of TV and discuss the competing considerations in going HD or straight to 3D. Is 3D best for linear or video on demand? What revenue models work or is subscription the only option? Howareconsumersrespondingto3Dprogrammingandwhat’stheright mix of content? Whilst there is a growing number of high-grossing 3D movies, nearly all TV content remain 2D and broadcasters are paying a premium for this - is content the missing dimension in 3D TV?
Speakers: Georges Dabaghi, General Manager for the Middle East, SeaChange - On Demand Group Manaf Ahammed, Deputy Vice president - operations, Ten Sports Hasan Sayed Hasan, Head of Media Technology/ Head of twofour54 intaj, twofour54 Clyde DeSouza, Stereographer and Technology Advisor, Real Vision
Registration: Registration can be done online, at www.medialive/ae/visit, and fees are as follows: -
Full conference early bird rate: Full conference normal rate: Student rate:
(registration before 29 Sept) – US$ 375 US$ 495 US$ 99
Registration for the above includes entry into the Spotlight Sessions, Media Business Conference, Government Summit and Creative and Design Masterclasses. Also included in the conference fee: Daily lunch | Valet parking | Free wireless internet | Tea, coffee & refreshments | Entry into Creative & Design Masterclasses | Entry into Party @ The Dome -
Creative & Design Masterclasses only: US $0 (online registration is still required)
Complete information is available on www.medialive.ae