Hannover Trade Fair 2017 – Survey on Digitization by TÜV Rheinland
Content
2
Chapter
Theme
1
Statistics
2
Management summary
3
Main digitization topics for the companies
4
Core digitization challenges for the companies
5
Current status of digitization in the companies
6
Digitization projects and implementation
Hannover Trade Fair 2017 – Survey on Digitization by TĂœV Rheinland
1. Statistics Structured survey via NETIGATE Qualified online interviews in German and English (24.04.2017 – 28.04.2017) During the International Fair in Hannover 2017
Statistics Basis of the analysis: 247 completed interviews (average answering time: 10min 17sec) LANGUAGE
INTERVIEWS/DAY 70
English (n=26); 10,53% 60
Deutsch (n=221); 89,47%
50 40
62
30
56
52 44
20 33 10 0 24.04.2017
4
Hannover Trade Fair 2017 – Survey on Digitization by TÜV Rheinland
25.04.2017
26.04.2017
27.04.2017
28.04.2017
Statistics Most of the respondents (about 60%) come from small and medium-sized enterprises PLEASE CLASSIFY THE SIZE OF YOUR COMPANY 100%
59,11% 50%
15,38%
14,17%
Large enterprise (n=38)
Corporate group/group of companies (n=35)
8,10% 3,24% 0%
Start-up (n=8)
5
Micro-enterprise (n=20)
Hannover Trade Fair 2017 – Survey on Digitization by TÜV Rheinland
SME (Small/medium sized enterprise) (n=146)
Statistics The vast majority of interviewed persons come from companies based in Europe, mainly from Germany COMPANY’S HEADQUARTER; N >1 0
20
40
60
80
100
120
140
160
Germany
161
USA
13
Switzerland
12
Austria
10
Netherlands
8
Italy
7
France
6
6
China
5
Japan
5
Sweden
180
4
Further countries (n = 1) Denmark
South Korea Spain Taiwan
Belgium
3
UK
3
Finland
3
Israel
Turkey
3
Russia
Hannover Trade Fair 2017 – Survey on Digitization by TÜV Rheinland
Czech Republic
Statistics More than half of the companies are primarily part of the production sector WHICH INDUSTRY DOES YOUR COMPANY BELONG TO? 100%
56,68% 50%
21,46% 12,96%
8,91%
0%
Production (n=140)
7
Automation (n=32)
Hannover Trade Fair 2017 – Survey on Digitization by TÜV Rheinland
IT (n=22)
Others (n=53)
Statistics The surveyed persons are predominantly from the sales and marketing sector, of which a large number have a leading position (Page 1/2) RESPONDENT’S FUNCTION/POSITION; TOP 11 0
10
20
30
40
Sales / Sales force (manager, director) 33
CEO / General manager / managing director
29
Engineering / Automation / Technical (manager, director)
27
Research / Development (manager)
13
(Wholesale) trade dealer
8
(Key) Account manager
7
Consultant
7
Communications (manager, director)
7
Energy manager
6
Product manager
6
Hannover Trade Fair 2017 – Survey on Digitization by TÜV Rheinland
60
70
80
90
100 94
Marketing (manager, director)
8
50
Statistics Even some engineering and design specialists are among them (Page 2/2) RESPONDENT’S FUNCTION/POSITION; REST N >1 0
9
1
2
3
4
5
6
(Customer) Services (manager, director)
5
Project manager / coordinator
5
Business field manager
5
Foreign / European trade / Export (director)
4
Business development (manager)
4
Others (n = 1)
IT
4
Vice president
Application (manager)
3
Product development (manager)
3
Electronic engineering / planning
3
Management assistant Automation/Production (manager) COO/factory manager Customer support
Measuring technique
2
CEO
2
Quality manager
Department / Division manager
2
Foreman
Design engineer
2
Business administration manager
Controlling / Analyst
2
Certification
Hannover Trade Fair 2017 – Survey on Digitization by TÜV Rheinland
3D-specialist
2. Management summary
Management summary
11
1
DIGITIZATION TOPICS
The network idea is the most important issue in the context of digitization. In addition to digital production, the management of (large) data is becoming increasingly important. Networking is no longer focused on the own company. Suppliers, customers and employees are increasingly part of this process. Market requirements such as flexibility, dynamics and speed are as well a main topic as a real challenge for the surveyed companies.
2
DIGITIZATION CHALLENGES
The most important challenges of digital transformation are data/IT security, as well as know-how/training and again networking. The strategic impact of digitalization has been recognized. Companies tend to seek for new business models and the changing of processes. The costs associated with digitization are a major challenge for companies, but at the same time the benefits are also questioned.
3
DIGITIZATION STATUS
The number of respondents whose companies are already organized in digitization committees is almost as high as those who do not participate and do not plan to do so (about 40%). Almost 60% of respondents stated an “average” current state of digitalization in their companies.
Hannover Trade Fair 2017 – Survey on Digitization by TÜV Rheinland
Management summary
4
12
DIGITIZATION PROJECTS & IMPLEMENTATION
While the production area is ranked first with regard to its implementation, it is also at the forefront when asking for the less advanced areas, followed by “Office/Administration/DMS”. Digitalization has already been implemented especially in the area of production and manufacturing. The issue of “Networking”, which has been identified as the most important topic of digitization before, only plays a minor role when talking about implementation.
Hannover Trade Fair 2017 – Survey on Digitization by TÜV Rheinland
3. Main digitization topics for the companies
Main digitization topics for the companies The networking idea is still the most important issue in the context of digitization. In addition to digital production, the management of (large) data sets is also becoming increasingly important (Page 1/4) MAIN TOPICS OF DIGITIZATION (OVERALL EVALUATION); TOP 10 0
10
20
30
40
50
60
Networking (machines, customers, employees)
55
(Digital) manufacturing / automation / machine control
53
Data management (acquisition, integration, transfer, traceability)
46
Processes (monitoring, documentation, controlling, optimization)
29
ERP (planning, control)
27
(Digital) communication (horizontal, vertical, internal, external)
24
Digital data / document management / storage
24
Development / Design of products Digital products (information, catalogue) Website / Homepage
14
Hannover Trade Fair 2017 – Survey on Digitization by TĂœV Rheinland
23
20 19
Main digitization topics for the companies But marketing and sales aspects as well as CRM are gradually being penetrated by digitalization (Page 2/4) MAIN TOPICS OF DIGITIZATION (OVERALL EVALUATION); REST N >10 0
5
10
15
20
(Digital) Marketing / Advertising
18
Sales and Service
17
CRM / customer management / customer satisfaction Soft-/Hardware / IT
15
Predictive Analytics / Maintenance
15
Internet connection / connectivity
15
(Digitized) Logistics / Purchasing
13
Industry 4.0
13
Internet portal / shop solutions (B2B, B2C)
13
Effectivity / Efficiency
12
Cloud / Edge Computing
12
Paperless office
15
16
Hannover Trade Fair 2017 – Survey on Digitization by TĂœV Rheinland
11
Main digitization topics for the companies Market requirements such as flexibility, dynamics and speed are a main topic on the one hand and a real challenge for the surveyed companies on the other hand (Page 3/4) MAIN TOPICS OF DIGITIZATION (OVERALL EVALUATION); REST N >5 0
2
4
6
8
10
Sensor technology / IO-Link
10
(Company) Data collection
10
Flexibility / Dynamics / Speed
10
(Process) Data analysis
9
3D / (E)CAD (print, formats, scan)
8
(Automated) quotation / order / invoice processing
8
(Remote) maintenance / bug management… Big data
7
(Data / IT) security
7
EDI / EDIFACT / ETIM
7
(User) interfaces / MMI
16
8
Hannover Trade Fair 2017 – Survey on Digitization by TÜV Rheinland
6
12
Main digitization topics for the companies Overview of the large number of additionally mentioned main topics linked with digitization (Page 4/4) Further comments (n <6)
Further comments (n <4)
Further comments (n <2)
(Single) Data base
5
Augmented reality
3
ABB Ability
1
Change in the working environment (Perception, Collaboration, Human focus)
5
Localization (RFID, GPS)
3
Working with whiteboards
1
Bus system/Plug & play
5
Availability/Implementation/Development
3
Legal framework
1
Internet of things
5
Intranet
3
Applicants
1
Social Media
5
CMS
3
Fire protection
1
Standards/protocols
5
Foreign/Worldwide trade
3
Costs/investments
1
New business models/fields
5
Drawing (capture, archiving)
3
Ecosystems
1
Awareness/Openness/Acceptance (customers, employees)
5
Virtual Reality
3
Special solutions for SMEs
1
Training/Education (employees, customers)
4
Work time tracking
2
Digitized employee survey
1
CRD
4
Cyber-physical system/Festo motion terminal
2
Discrete industries
1
(Data) transparency/data access
4
Data-based services/customer-specific production
2
Drone technology
1
Quality assurance
4
Digital transformation
2
Data privacy
1
Smart Home
4
Globalization
2
Step by step
1
Development of Apps
4
Knowledge (lead)
2
Company presentations
1
Digital twin
4
Necessity (“Just start”, future viability)
2
Gesture control
1
SAP system
4
Expert opinion
1
Comprehensibility/Simplification/Functionality
4
17
Hannover Trade Fair 2017 – Survey on Digitization by TÜV Rheinland
Main digitization topics for the companies Comparison 2017 – 2016 – 2015 (Top 10) 2015
2016
2017
1
Networking/ Intelligent Systems
77
1
Networking/ Intelligent Systems
16
1
Networking (machines, customers, employees)
55
2
Transparency/Intelligent (quality) control
25
2
Digital (intelligent) factory
15
2
(Digital) manufacturing/automation/machine control
53
3
Automation processes/ technology
25
3
Autonomous/Smart communication
9
3
Data management (acquisition, integration, transfer, traceability)
46
4
Integration of manpower, components, processes
24
4
Innovation/Future/ Challenge
6
4
Processes (monitoring, documentation, controlling, optimization)
29
5
Optimized production process/ Workflow
18
5
Internet/ “Internet of things”
5
5
ERP (planning, control)
27
6
Autonomous/ Smart communication
16
6
Individual production for customers
5
6
(Digital) communication (horizontal, vertical, internal, external)
24
7
Digital (intelligent) factory
15
7
Software and automation process
4
7
Digital data/ document management/storage
24
8
Integrated/Faster communication
14
8
Smart devices/ Sensor technology
3
8
Development/ Design of products
23
9
Flexible/Mobile/New manufacturing technology
12
9
Customer integration
3
9
Digital products (information, catalogue)
20
10
Predictive Machine care and maintenance
11
10
(Industrial) Decentralization
3
10
Website/ Homepage
19
18
Hannover Trade Fair 2017 – Survey on Digitization by TÜV Rheinland
Main digitization topics for the companies Comparison 2017 – 2016 – 2015 (Core impressions)
1
NETWORKING
The networking aspect is regarded as the most important issue of digitization in all three years. In addition to networking with regard to their own production, suppliers, customers and employees are also increasingly seen as part of this process.
2
MANUFACTURING
Digital support for production is also of central importance. In this context, not only the M2M integration, but also the human-machine interface are discussed. It is striking that the issue of manufacturing is often combined to the aspect of “monitoring” and “controlling”.
3
FUTURE
The digitalization has reached the companies in many different ways. While this theme was often characterized by terms such as “innovation”, “challenge” or “future” in the previous year, it is now a fact. The main focus today is the actual implementation.
4
5
DATA MANAGEMENT
PRODUCTS
The handling of digital data has become a central question. “Big data” is no longer a catchword. The companies are specifically concerned with what information they need, how it needs to be filtered and integrated, how it is transmitted, how and by whom it is used and stored. The “product itself” was not associated with the digitization in prior years despite aspects of modularization.
In 2017 it becomes concrete. In addition to the electronic catalogue for already manufactured products, the development and design of new products is becoming increasingly important for companies.
19
Hannover Trade Fair 2017 – Survey on Digitization by TÜV Rheinland
4. Core digitization challenges for the companies
Core digitization challenges for the companies The most important challenges of digital transformation are data/IT security, as well as know-how/training and again networking (Page 1/4) CORE CHALLENGES RELATED TO DIGITIZATION (OVERALL EVALUATION); TOP 10 0
5
10
15
20
25
30
35
40
(Data / IT) security
43
Training / Know how necessary (employees, customers)
40
Networking (machines, customers, employees)
35
(Lack of) Standards / compatibility
26
(Adjusting / Updating) Soft-/Hardware / IT
25
Awareness / Acceptance (customers, employees)
25
Data management (acquisition, integration, transfer, traceability)
23
(Calculation of) Costs / investment / budget
23
(User) interfaces / MMI Aquisition of (expert) staff / new applicants
21
Hannover Trade Fair 2017 â&#x20AC;&#x201C; Survey on Digitization by TĂ&#x153;V Rheinland
45
21 15
50
Core digitization challenges for the companies Also the strategic impact of digitalization is reflected in clusters such as “new business models”, “market challenges” or the changing of processes (Page 2/4) CORE CHALLENGES RELATED TO DIGITIZATION (OVERALL EVALUATION); REST N >8 0
2
4
6
8
10
12
Use of Technology / technical Development
13
New business models / fields / innovation
12
(Digital) manufacturing / automation / machine control
11
Process changes / Definition of (new) Processes (monitoring, optimization)
11
Flexibility / Dynamics / Speed ( Being up to date)
11
Market challenges / Strategic impact
11
CRM / customer management / customer satisfaction
22
10
(Internet) Portal / Shop solutions (B2B, B2C)
9
Big data
9
(Data) transparency / data access
9
Digital transformation (adaptation, infrastructure)
9
Data privacy / Data ownership
9
Hannover Trade Fair 2017 – Survey on Digitization by TÜV Rheinland
14
Core digitization challenges for the companies The costs associated with digitization are a major challenge for companies, but at the same time the benefits are also questioned (Page 3/4) CORE CHALLENGES RELATED TO DIGITIZATION (OVERALL EVALUATION); REST N >3 0
1
2
3
4
5
6
7
8
(Digital) communication (horizontal, vertical, internal, external)
8 8 8 8
Data analysis / Controlling
Digital products (information, catalogue)
7 7 7 7 7
Fast internet / connectivity (Question of) Benefits 6 6 6 6 6 6 6
(Digitized) Logistics / Purchasing Human focus / Manpower Corporate identity / Corporate culture (changes) 3D / (E)CAD (print, formats, scan)
5 5 5 5
Cooperation Development / Design of products Industry 4.0 Availability / Implementation / Development
23
Hannover Trade Fair 2017 â&#x20AC;&#x201C; Survey on Digitization by TĂ&#x153;V Rheinland
9
4 4 4 4 4
Core digitization challenges for the companies Overview of the large number of additionally mentioned challenges linked with digitization (Page 4/4) Further comments (n = 3)
Further comments (n = 2)
Further comments (n = 1)
(Decision for) Cloud/Edge Computing
3
(Technical) reliability
2
Predictive Analytics/Maintenance
1
Sensor technology
3
Social Media
2
EDI/EDIFACT/ETIM
1
(Lack of) Resources
3
Development of Apps
2
Earnings (prognosis)
1
Structural/Organizational changes
3
New ways to go/rigid processes
2
Augmented reality
1
Automatic accounting
3
Foreign/Worldwide trade
2
Localization (RFID, GPS)
1
Licence management/Know how protection
3
Labor time saving/Staff rationalization
2
Travelling
1
Data-based services/customer-specific production
2
Globalization
1
Loss of personal conversation/human identity
2
Legal framework
1
Vendor validation
2
Necessity
1
24
Hannover Trade Fair 2017 â&#x20AC;&#x201C; Survey on Digitization by TĂ&#x153;V Rheinland
5. Current status of digitization in the companies
Current status of digitization in the companies The number of respondents whose companies are already organized in digitization committees is almost as high as those who do not participate and do not plan to do so (about 40%) IS YOUR COMPANY REPRESENTED IN COMMITTEES, ASSOCIATIONS OR COLLABORATIONS RELATING TO DIGITIZATION? 100%
50% 40,08%
39,27%
13,36% 7,29% 0% No, and not yet planned (n=99)
26
No, but already considered (n=18)
Hannover Trade Fair 2017 – Survey on Digitization by TÜV Rheinland
Yes (n=97)
Don't know (n=33)
Current status of digitization in the companies The organization for digitization, which is by far the most frequently mentioned, is VDMA (Page 1/2) COMMITTEES, ASSOCIATIONS AND COOPERATIONS RELATING TO DIGITIZATION; N>1 0 VDMA ZVEI VDI Plattform Industrie 4.0 Hochschulen (allg.) It's OWL Uni Paderborn Fraunhofer IIC Industrial Internet Consortium VDE OPC foundation Industrial Data Space e.V. Kooperation bei Forschungsprojekten (allg.) ETIM Bitkom
27
5
10
15
20
25
30 27
10 5 4 3 3 3 3 2 2 2 2 2 2 2
Hannover Trade Fair 2017 – Survey on Digitization by TÜV Rheinland
Current status of digitization in the companies Overview of the large number of additionally mentioned organizations linked with digitization (Page 2/2) Further comments (n = 1, A – E)
Further comments (n = 1, F – M)
Further comments (n = 1, N – Z)
acatech
Fachverband Werkzeugindustrie
Namur
Ama Verband
FGSV Sensorik
Netzwerk smart production
Amec
FH Lemgo
OMAC
Automotive Nordwest Cluster
Forschungsprojekt FORobotics
PNO
Bga Arbeitskreis Digitalisierung
Foster
Projetktgruppe mit Kunden
Bosch
Gremium intelligente Werkzeuge
RWTH Aachen
BSP Uni Osnabrück
Handelskammer Hamburg Arbeitskreis Digitalisierung
SDIL
Bundeswirtschaftsministerium
IBT Aachen
Siemens
Cosmoplat
IHK Hannover
SmartFactory KL
Cysis
Industrie 4.0 Österreich
Uni Lippstadt
DAA 360 Grad
Io-Link Konsortium
UVDI
Deneff
Kooperation mit ABB
VDB
Deutsches Forschungsnetzwerk
Land NRW
VDW
DFG
Longren group
wvib
DLR
MES Dachverband
Zukunftsrat der Bayerischen Wirtschaft
EFB
Mit uns digital (Zentrum für Niedersachsen und Bremen)
ETG
28
Hannover Trade Fair 2017 – Survey on Digitization by TÜV Rheinland
Current status of digitization in the companies Almost 60% of respondents stated an “average” current state of digitalization in their companies HOW WOULD YOU DESCRIBE THE CURRENT STATUS OF DIGITIZATION FOR YOUR COMPANY? 100%
59,51% 50%
22,67% 17,41%
0,40% 0%
Below average (n=43)
29
Average (n=147)
Hannover Trade Fair 2017 – Survey on Digitization by TÜV Rheinland
Highly developed (n=56)
N/A (n=1)
6. Digitization projects and implementation
Digitization projects and implementation According to the interviewees, digitalization has already been implemented especially in the area of production and manufacturing (Page 1/3) COMPANY DIVISION OR PROJECTS WHERE DIGITIZATION HAS MAINLY BEEN IMPLEMENTED; TOP 10 0
10
20
30
Production / Manufacturing / Machinery Sales & Service
23
Research & Development (of products)
23 22
IT / Software / Hardware
18
Marketing
15
Office / Administration
13
Digital communication
12
Project-/Processmanagement
10
Logistics
10
In all areas
10
Hannover Trade Fair 2017 – Survey on Digitization by TÜV Rheinland
50
60 51
Digital products
31
40
Digitization projects and implementation The issue of “Networking”, which has been identified as the most important issue of digitization before, only plays a minor role when talking about implementation (Page 2/3) COMPANY DIVISION OR PROJECTS WHERE DIGITIZATION HAS MAINLY BEEN IMPLEMENTED; REST N>2 0 Controlling / monitoring systems Accounting CRM Website / Homepage (Company) Data collection Intelligent products / systems (Predictive) Maintenance ERP systems / ETIM Simulation / Testing / VR Networking Order processing Procurement / Purchasing Data storage / management Data base Clouds (3D) Scan / Print Production planning Data analysis
32
Hannover Trade Fair 2017 – Survey on Digitization by TÜV Rheinland
1
2
3
4
5
6
7
8
9 8
7 7 7 6 5 5 5 4 4 4 4 3 3 3 3 3 3
Digitization projects and implementation Overview of the number of additionally mentioned projects linked with digitization (Page 3/3) Further comments (n = 2)
Further comments (n = 1)
QRS
2
CRD
1
CAD
2
Intelligent sensor technology
1
Documentation
2
PIN system
1
Smart home
2
Industry 4.0
1
Internet connection
2
Social Media
1
B2B systems
2
Asset management
1
Interfaces
2
Electronic pressure measurement
1
Calculation
2
Executive management
1
Staff (Acquisition/Training)
2
E-Mobility
1
Apps
1
Shop solutions
1
Energy efficiency
1
Fire protection container
1
IMS systems
1
33
Hannover Trade Fair 2017 â&#x20AC;&#x201C; Survey on Digitization by TĂ&#x153;V Rheinland
Digitization projects and implementation While the production area is ranked first with regard to its implementation, it is also at the forefront when asking for the less advanced areas, followed by “Office/Administration/DMS” (Page 1/2) COMPANY AREAS WHERE THE IMPLEMENTATION OF DIGITIZATION IS NOT ADVANCED; N>5 0
5
10
15
20
25
Production / Manufacturing / Machinery 24
Sales & Service
21
None (= almost fully digitized)
21
In all areas (= non-existent digitization)
16
Digital products
9
IT / Software / Hardware
7
Digital communication
6
Project-/Processmanagement
6
Logistics
6
Networking
6
Order processing
6
Staff (Acquisition / Training / HRM)
6
Hannover Trade Fair 2017 – Survey on Digitization by TÜV Rheinland
35
40
45
50 46
Office / Administration / DMS
34
30
Digitization projects and implementation Overview of the number of additionally mentioned areas where digitization is not yet advanced (Page 2/2) COMPANY AREAS WHERE THE IMPLEMENTATION OF DIGITIZATION IS NOT ADVANCED; REST N >2 0 Marketing Accounting (Company) Data collection Interfaces / MMI Measuring CRM Procurement / Purchasing Clouds Shop solutions (New) Business models / ideas Research & Development (of products) Production planning (Big) Data analysis / Reporting Documentation Work groups / Conferences Facilities Technology department
35
Hannover Trade Fair 2017 â&#x20AC;&#x201C; Survey on Digitization by TĂ&#x153;V Rheinland
1
2
3
4
5
6 5
4 4 4 4 3 3 3 3 3 2 2 2 2 2 2 2
Further comments (n = 1) Tax consultancy Invoicing Website/Homepage Smart home Internet connection Centralization Mechanical engineering Transformers International trade Finance Augmented reality Automotive Dangerous areas Plasterboards Traditional components Devices Marine/Offshore Foundry process
Digitization projects and implementation Three quarters of the participants said that they use interlinked processes/products as digital solution, followed by cloud based applications (60%) WHICH OF THE FOLLOWING DIGITAL SOLUTIONS ARE USED IN YOUR COMPANY? 100% 75,71% 59,92% 43,32%
50%
40,08%
45,34%
38,46%
2,83%
4,45%
Serious games (n=7)
Gamification (n=11)
15,38%
11,74%
8,91%
36
Hannover Trade Fair 2017 â&#x20AC;&#x201C; Survey on Digitization by TĂ&#x153;V Rheinland
Others, please specify (n=22)
3D printing (n=112)
Artificial intelligence (n=29)
Big data analytics (n=95)
E-learning (n=99)
VR/AR applications (n=38)
Interlinked processes/ products (n=187)
Webshops (n=107)
Cloud based applications (n=148)
0%
Digitization projects and implementation
grabcad (1)
networks (1) mmi (1) edi (1)
production (1) sap (1)
37
(2)
Hannover Trade Fair 2017 â&#x20AC;&#x201C; Survey on Digitization by TĂ&#x153;V Rheinland
none
(3)
erp (1)
trello (1)
company (1)
internet (1) research (1)
community
intranet (1)
apps
analysis (1) collection (1) spot (1) sensors (1)
(2)
simulation (1)
advertising (1)
smart
pipedrive (1)
development (1)
system (1)
archiving (1)
Overview of other used digital solutions in the companies surveyed (Word cloud)
base (1) vr (1)
iot (1)
Thank you for your participation at our survey! TĂ&#x153;V Rheinland Am Grauen Stein 51105 Cologne Germany
www.tuv.cdom www.tuv.com