TV MAKES YOU SMARTER How technology is changing entertainment November 4, 2011
@christytanner Christy Tanner, EVP & GM TVGuide.com & TV Guide Mobile
QUESTION #1: WHAT‟S YOUR FAVORITE NEW SHOW?
Tweet your answers to @christytanner 2
HOMELAND
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Photo courtesy of Showtime
WHAT‟S TVGUIDE.COM USERS‟ FAVORITE NEW SHOW?
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#1 new show
5 Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants
#2 new show
6 Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants
#3 new show
7 Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants
WHAT‟S MASHABLE MEDIA SUMMIT ATTENDEES‟ FAVORITE NEW SHOW?
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New Girl
TIE! Source: Survey of Mashable Media Summit Attendees Photo from New Girl by Greg Gayne/FOX Photo from Up All Night by Andrew MacPherson/NBC
Up All Night
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HOW IS TECHNOLOGY CHANGING ENTERTAINMENT?
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#1: Second Screen = Mass Market #2: Ways to watch = Growing options #3: Great shows = More than ever
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#1:Second Screen = Mass Market
70%*
*70% of tablet owners, 68% of smartphone owners and 67% of all TVGuide.com users use second screen devices while watching TV 12 Sources: Nielsen Q1 2011 Mobile Connected Devices Report, TVGuide.com Fall 2011 TV User Survey, August 2011; 3,045 Participants; Photo from Dexter courtesy of Showtime
New apps launch every day
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Itâ€&#x;s hard to keep track ABC ABC Player ABC News Jimmy Kimmel Live ABC Video Bookstore AMC AMC Mobile (iPhone only) Breaking Bad Mad Men Cocktail Culture (iPhone only) The Walking Dead CBS Fall Preview CBS News CBS Sports Pro Football CBS Sports for iPad The Amazing Race 48 Hours Mystery Num3ers Comedy Central Comedy Central (iPhone only) The Word Colbert Report South Park Avatar Creator The CW The CW Full Episodes Nikita Spy Training The Vampire Diaries (iPhone only) Discovery Discovery Channel HD Discovery Channel Cannon Challenge Ultimate Sharks MythBusters Deadliest Catch (iPhone only) E! E! Online (iPhone only)
FOX Fox News for Ipad Fox Business for iPad Terra Nova The Cleveland Show House M.D. Bones Family Guy (iPhone only) Glee FX Sons of Anarchy American Horror Story It's Always Sunny in Philadelphia (iPhone only)
HGTV HGTVtoGO HBO HBO Go Band of Brothers Big Love Boardwalk Empire Bored to Death Capadocia Carnivale Curb Your Enthusiasm Deadwood Eastbound and Down Enlightened Game of Thrones Generation Kill John Adams Life and Times of Tim Little Britain USA Rome Sex and the City Real Time with Bill Mahar Six Feet Under Sopranos Treme True Blood The Wire
MTV MTVWatchWith Jersey Shore Real World: San Diego Awkward. Death Valley Ridiculousness Cuff'd Teen Mom When I Was 17 I Used to be Fat NBC NBC Tour de France All Access NBC Sports Talk for iPad NBC Live NBC Nightly News The Royal Wedding by NBC CNBC Real-Time Today for iPad The Thing: Flame Thrower Telemundo Novelas Burn Notice Graphic Novel OxygenLive WWE Tough Enough Bravo Now Top Chef Foodie Fight Showtime SHO Social Weeds The Big C House of Lies Homeland Dexter The Borgias Californication Episodes Gigolos Nurse Jackie The Real L Word Shameless The Tudors Web Therapy
TLC TLC Network (iPhone only) Social TV Apps Miso i.TV Tap TV TV Daily yap.TV GetGlue IntoNow TunerFish Trendrr Philo The Channer Other TV Apps Crackle Zap2It (What's On?) Time Warner Cable Verizon Fios AOL TV EW's Must List People TV.com IMDb BuddyTV Xfinity Hulu+
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Users have embraced TVGuide.comâ€&#x;s second screen products
15 Source: Omniture
TVGuide.com apps:
• 5M installs & 1.5M monthly active users
Home 91%
• 40% increase in engagement YOY Other 9%
16 Sources: TVGuide.com Mobile App User Survey; July 2011; 1,429 participants & Flurry Analytics through September 2011
Social activity on TVGuide.com has exploded in the past year
‌ and advertiser support has surged
5M check ins
60+ sponsors 17
Source: TVGuide.com Internal Reporting
Photo from Two and a Half Men by Matt Hoyle/CBS / Warner Brothers
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“the „oh SH*T‟ moments” “to keep my faves on the air” “feeling connected” 19 Source: TVGuide.com Fall 2011 TV User Survey, August 2011; 3,045 Participants
#2: Ways to watch = Growing options
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Fans have 1 zillion ways to watch
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“It feels like work” “I don‟t want to miss anything”
85% want a personalized TV Guide 22 Source: TV Guide TV Team Panel Survey, February 2011, 3,460 respondents
Over 400,000 users have Watchlists
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23 Source: TVGuide .com Internal Reporting
Your Watchlist showcases your friendsâ€&#x; Facebook favorites
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‌ and lets you see official Tweets
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Celebs are giving us their Watchlists
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Top new shows in Watchlists correlate with ratings
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Social Power Rankings spotlight users
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#3: Great shows = More than ever
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“It‟s better to be a TV fan now more than ever before”
52% 30
Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants
“This season is better than last year”
36% 31
Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants
Fans are watching more TV 20000
% who watch 30+ hours per week
18000
32%
+14%
16000
14000
12000
10000
28%
8000
6000
4000
2000
0
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2011 2
1 2010
32 Source: TVGuide.com Fall 2011 TV User Survey, August 2011;
93% watch live TV
Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants; Photo from Revenge by Colleen Hayes/ABC
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55% watch online
34 Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants; Photo from Modern Family by Richard Cartwright/ABC
27% will buy a tablet in the next year
35 Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants
19% will pay more for content
36 Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants
HOW IS TECHNOLOGY CHANGING ENTERTAINMENT?
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#1: Second Screen = Mass Market #2: Ways to watch = Growing options #3: Great shows = More than ever
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HOW HAS TV MADE FANS SMARTER?
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Photo of Dr. Who courtesy of BBC
They bend time to their will 20000
% who watch 30+ hours per week
18000
32%
+14%
16000
14000
12000
10000
28%
8000
6000
4000
2000
0
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2011 2
1 2010
41 Source: TVGuide.com Fall 2011 TV User Survey, August 2011;
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Photo of Dr. Who courtesy of BBC
QUESTION #2: How has TV made YOU smarter?
Tweet your answers to @christytanner 43
Our users have forced us to be smarter
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“I was wondering how to keep track of all the new shows …
You solved my problem.” 45
WHAT‟S THE GREATEST CHALLENGE FOR MEDIA & JOURNALISM?
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THERE WILL ALWAYS BE NEW “PROBLEMS” 47
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THANK YOU @christytanner Christy Tanner, EVP & GM TVGuide.com & TV Guide Mobile
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