WELCOME to CAL POLY’S AMA Cal Po ly ’s Off i c i a l Ma r ke ti n g Cl u b
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CAL POLY'S PREMIER MARKETING CLUB in this welcome guide:
3 membership 4 committees 5 club agenda
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the executive board welcomes you Welcome to Cal Poly’s American Marketing Association, On behalf of the membership and the Orfalea College of Business, we’d like to extend you a very warm welcome to the Cal Poly San Luis Obispo collegiate chapter of the American Marketing Association! As your Executive Board, we’re delighted to have you as a member and congratulate you on taking the initiative to further your marketing education by being a part of this valuable organization. Your experience, both personally and professionally, in AMA is very important to all of us on the Executive Board. Please take this opportunity to learn a bit about our club and how you can make the most from your membership. And, as always, if you have a suggestion or comment about something the club can improve on, or something you’d like to see happen through AMA, we encourage you to talk with any of the Executive Board Members. We cannot emphasize enough that AMA is a club designed for all of us to enjoy and benefit from, and many activities and aspects of our organization were enacted by suggestion from AMA members. Upon membership acceptance, you received an AMA T-shirt. We encourage you to wear it with pride at every AMA meeting and event to not only raise awareness of AMA on campus and in the community, but to show that you are a member of a world-class organization and are one of the premier marketing students at Cal Poly. In addition, you will receive Membership Points every time you wear your AMA T-shirt to an AMA meeting or event. The AMAers who achieve the most points are recognized at the end of each quarter and are awarded valuable prizes. There are many ways to earn points, including working in one of the several committees within AMA to further your AMA experience. Be sure to also explore the greater National American Marketing Association, online at www.marketingpower.com, where you’ll find a wealth of information and professional insight about the marketing industry. Unlimited access is included with your Cal Poly collegiate membership. Again, congratulations on your membership to the Cal Poly American Marketing Association, and we look forward to learning and succeeding with you! Best Regards,
The Executive Board
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MEMBERSHIP Benefits of Cal Poly AMA Networking opportunities
Resume booster
Exclusive access to job and internship opportunities VIP access to the Marketing Career Conference
AMA T-Shirt Eligible to attend national marketing competition in New Orleans
Receive Marketing News, a leading marketing publication produced by the AMA
Yearlong membership to the National American Marketing Association
Access to the Member Resource Center on marketingpower.com, which includes information, web casts, case studies, a career section, and more.
Attend fun socials and bonding activities to get to know other members and marketing students FREE PIZZA EVERY MEETING!
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Trudy Vinson | Oct. 23, 2013 - final
CAL POLY’S AMA
RKETINGJoin CAREER one of AMA’s CONFERENCE
COMMITTEES
COMMITTEE
CAL POLY’S AMA
NATIONALS COMMITTEE
Corporate Promotions Corporate Promotions Committee provides AMA members with an opportunity to get hands on marketing experience. We work with corporate companies from all over California to local businesses right in San Luis Obispo. This committee provides opportunities to help companies increase awareness and consumer engagement. Members of this committee will expand their promotional strengths through working with everyday business challenges.
CAL POLY’S AMA
CORPORATE PROMOTIONS COMMITTEE
Marketing Career Conference national competition The Marketing Career Conference is the largest annual event hosted by the AMA and the
A| Trudy CalVinson Poly Committee Logos | Oct. 23, 2013 - final OCOB Marketing Department. This committee provides hands-on experience with executing marketing strategies, event planning, coordinating participants, and communicating with various professionals in marketing industries.
Cal Poly Committee Logos
Trudy Vinson | Oct. 23, 2013 - final CAL POLY’S AMA
ARKETING CAREER CONFERENCE COMMITTEE CAL POLY’S AMA
RKETING CAREER CONFERENCE COMMITTEE CAL POLY’S AMA NATIONALS COMMITTEE
CAL POLY’S AMA
National Competition Interested in meeting other AMA students from all across the nation, gaining hands-on marketing experience through simulated competitions, and of course, experiencing the beautiful culture of New Orleans? Then you definitely want to join the Cal Poly AMA Nationals Committee. We participate in a huge conference taking place in New Orleans during spring break with over 1300 students 1300 students, phenomenal speakers, and industry professionals engaged in the AMA professional chapter.
NATIONALS CAL POLY’S AMA
COMMITTEE CORPORATE PROMOTIONS COMMITTEE
CAL POLY’S . . . AMA
CORPORATE PROMOTIONS COMMITTEE CAL POLY’S AMA
Social Events Our social events committee consists a group of dedicated and fun students who love to plan events, and get a unique opportunity to create, and execute their own ideas. At our meetings, members pass off ideas to each other, and then report to the Director of Social Events, and the Vice President of Outreach, who both give them the tools to implement their ideas. Some skills learned are how to create action plans, agendas, proposals, and even advertisements.
Social events COMMITTEE
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CLUB AGENDA FALL QUARTER 2014
september 30 october 3 october 6-10
Welcome Meeting Social: Avila Beach Bonfire
stay in the loop:
Marketing Week
october 7
Guest Speaker: Representative from Yelp
october 14
Guest Speaker: News America Marketing
october 17
Social: Halloween Movie Night
october 21
Guest Speaker: Representative from Sherwin Williams
october 24
Corporate Tour
october 28 november 4
Professional Development Workshop Guest Speakers:
november 6
Social: Bowling with AMA
november 18
Guest Speaker: Carlos Martinez, CSULB AMA
november 25
Club Party & Top Member Award
www.calpolyama.org @calpolyama
Dean of Marketing Dawson and Al Moffat, CEO of Worldwide Partners
*Speakers and event dates are subject to change, please check our online calendar at calpolyama.org for the most up to date information
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