Connecting for Mutual Success

^

Giles Jackson, Associate Professor, Business, Sustainability & Society, School of Business, Shenandoah University “The Territory Mapping session led by Anthony Willoughby of the Nomadic School of Business for members of the Top of Virginia Chamber was a wonderful, memorable and valuable experience. It was so interesting to hear the other participants explain their maps, and specifically, how they were going to pivot to survive and thrive in spite of the global pandemic. I think we all achieved a great sense of clarity, purpose and confidence in the process. There’s something about mapping that gets to the heart of the issue in ways other methods simply cannot. I’m forever grateful to Cynthia Schneider for opening the door to a very enjoyable and productive collaboration with Anthony, which has already introduced over one hundred students to the art and science of territory mapping. I very much look forward to more opportunities for networking and collaboration. Our Chamber really is an indispensable community resource.”

Misty Mountain Meadworks is an award-winning Virginia Winery located on the north side of Winchester. Mead is the oldest fermented beverage known to sapiens and is rather unique in that bees are raised instead of grapes and the honey is fermented to create delicious Mead. Owner and Meadmaker Rick Copeland, being a bit of a history buff, first conceived the idea of a Meadery in college, brewing his first mead in 1983 and perfecting it over 20 years before licensing it in 2004. The Chamber has been invaluable to Rick’s operation, connecting him to members and resources to help grow his business. Rick is especially grateful for the knowledge and guidance received from Dr. Dave Miles and Crystal Smith. Sales had been doubling yearly since 2016 but have dipped this year. However, the future looks bright with increasing online sales, his first full time employee and the anticipated opening of tasting room at his farm.

^

Rick Copeland Misty Mountain Meadworks