Making the Most of Your Membership

Written by: Top of Virginia Regional Chamber

It takes strong leaders to build equally strong business. Members rise to the occasion by joining groups, such as Lead Share, and serving on a variety of committees aimed at building a vibrant community and thriving economy. Committees include marketing, finance, public policy, and workforce development. Members can also become Chamber ambassadors, which are those friendly faces that meet and greet guests at Chamber events.

Marketing Mind Share connects other marketers in the area who understand the industry and local marketing landscape and allows them to share and learn from their peers and special speakers on the latest marketing trends and challenges, participate in roundtable discussions and see what’s new in the industry.

Working through its Public Policy Committee, the Chamber oversees a comprehensive public policy program through nurturing relationships with elected leaders, identifying key legislative properties, and keeping members informed on issues that impact their businesses. The Public Policy Committee also supports regulatory policies that encourage economic growth and enhance job creation by allowing businesses to operate without undue governmental or regulatory intervention.

Consumers want to do business with people that they know, like, and trust. Being a Chamber member provides opportunities to build relationships, credibility, and trust – it is that simple. Members are investing in their businesses and sending a message that they are serious businesspeople.

What are the Marketing and Advertising Opportunities for Members? A key benefit of membership is visibility and marketing, which helps businesses promote their services and products. Attending networking events and advertising in Chamber publications are just two effective ways to reach greater numbers of potential customers. 11 Ways to make the most of your Chamber Membership • Update your business & personal member profiles • Attend member orientations and networking events • Celebrate your membership with a ribbon cutting • Join the Chamber Connect Facebook group • Build brand recognition by donating door prizes • Submit business updates to our publications • Generate sales with MarketSpace • Add the TVRC logo to your window and website • Get involved in a TVRC committee or program of interest • Visit the TVRC website regularly to keep engaged • Inquire about additional TVRC marketing opportunities