Tourism update Better By Bike Tweed launch

launch of the much-anticipated Northern Rivers Rail Trail, with the Tweed section the first to open to walkers, riders and nature-lovers - and a well-earned nod here goes to the Tweed Shire Council for leading the delivery of this significant project for the region.

The trail has not only been embraced by locals, with a great Community Celebration held last weekend, but we’re loving how visitors are travelling to the region to explore the trail and surrounding villages and experiences. We’ve also had significant media interest with a number of travel writers coming to experience the trail for upcoming articles in the NZ Herald, Explore magazine and more.

This kind of travel editorial is key to generating positive awareness and sustained visitation for the region and it’s fair to say that the Tweed has been a hot topic in national travel publications since we hosted the Australian Society of Travel Writers (ASTW) Convention late last year.

There have been major features on the Tweed in Traveller, reaching weekend audiences in Sydney and Melbourne, in the national Escape publication and in Explore magazine, all direct outcomes of the ASTW Convention’s media-hosting program.

You may also have seen the latest edition of NRMA’s Open Road Magazine with our region this month’s front cover star, alongside a brilliant eight-page feature article written by Marian McGuinness who was a guest of our ASTW media visits.

Looking ahead, our team is attending the Australian Tourism Exchange, Australia’s largest travel trade event, which is coming to the Gold Coast from 30 April to 4 May. As part of our longer-term international focus, we’ll be meeting with retail travel partners from around the world and also connecting with global media leads.

For now, we wish you and your family happy Easter holidays ahead and keep an eye out for our ‘100% Fun Things To Do’ campaign for great holiday activity ideas over the coming weeks!