==== ==== What To Do To Reduce Your Bounce Rate http://www.warriorplus.com/linkwso/qbv7x2/24775 ==== ====
Bounce rate measures the number of visitors who come to visit a particular webpage but leave to go to another page. While most experts agree that a bounce rate of 20% is acceptable, bounce rates in excess of 50% can be bad news. A high bounce rate directly points at content and its lack of relevance as it is a direct indicator of traffic that has come into your site and left. Sites that have a good navigation with a relevance to landing pages and the architecture of such pages show better bounce percentages than sites that have a diminished relevance of such landing pages and the keywords associated with these pages. The architecture is all important here as users will be kept engaged with a lot to get into in your site. An increase in readership from a single user highlights the inevitability of a sale. If the user is engrossed in the site then getting a positive outcome is a matter of time. Bounce percentages can also be specific to a site and the type of business it does. For a site that has a good number of articles but does not necessarily sell a product a higher bounce percentage may be a good thing but for a site intended to sell products and services it is of the highest order that the bounce rates be kept under control. A good way to counter bounce percentages is also by improving content quality. Engrossing content can do wonders for your site. Content is acknowledged as the cornerstone of internet marketing and this applies to bounce percentages also. Some sites benefit from a customer experience program. The option of feedback should be offered to customers if the bounce rates are high. Care has to be taken here to ensure that the system for feedback is not too arduous. This can serve as a catapult for decreasing a healthy experience and is hence to be used only if there is a steep rise in the bounce percentages in a site. There are many things to consider when enhancing customer involvement. You should always consider and anticipate the needs and expectations of the user. A time to time check on bounce rates and evaluation of the goals of the website also helps. The latter should be done even if bounce rates are under control and traffic is also doing fine as it helps maintain high standards for your website.
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Article Source: http://EzineArticles.com/?expert=Jim_Johannasen
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