Thomas XAVIER
64, rue Saint-Louis en l’île, 75004 Paris
06 88 34 65 09
paris@thomasxaviergroup.com
Strategic Marketing Consultant for Top-tier Global Clients Canadian—MBA HEC Paris 2010—Bilingual French/English Thomas XAVIER works with global companies to optimize the performance of their marketing and sales teams, supporting consumer-centricity and organizational change. At Paris-based StratX since February, 2011, Thomas manages and delivers marketing, sales and brand-building skills development solutions for Philip Morris International (PMI) and other top-tier global clients. Specialties/Key Skills: Strategic marketing and branding, change management, PMI commercial tools, training development and workshop facilitation, project management, negotiation.
StratX—StratX develops the world’s best marketers—7M€ revenue, 20+ consultants
Senior Consultant
2011–Present
Paris—Projects in Europe & world-wide
Manage & deliver marketing, sales & brand-building skills development programs worldwide for PMI, British Telecom, auto clients (Peugeot, GM). Programs are central to major change/business transformation initiatives designed to create more consumer-centric organizations. Change Management Support
Manage/deliver PMI CoRe Masters / Accelerated / Territory Management / TM Train the Trainer programs (i.e., present sessions & PMI commercial tools, facilitate exercises, analyze/debrief) that: 1. Develop the strategic decision-making and consumer-centric brand-building skills of: Senior managers (e.g., Managing Directors, Marketing Directors) focusing on: portfolio management, innovation strategies, corporate initiatives, forecasting growth and situational/competitive analysis. Mid-level managers (e.g., Brand Managers, Marketing Managers) focusing on: portfolio management, brand framework development, consumer engagement, pricing, brand adoption and retailing strategies. 2. Embed a change in mindset for field sales managers, by equipping them with a new consumer-centric way of working, where resource allocation decisions are made based on developing a deeper understanding of consumer preferences and behaviours. 3. Prepare managers to deliver Core TM to support the Commercial Approach.
Provide cross-functional marketing/sales knowledge, commercial tools for consumer-centricity. Facilitate business simulations—in which participants can apply knowledge and test strategies. Analyze market changes, team/company strategies, KPIs, income and market share results from the business simulation within extremely tight deadlines. Synthesize relevant information for the most compelling business storylines and lead interactive debriefs for groups of 20-50 participants. Advise, motivate and inspire participants to think and act consumer-centrically, to increase client marketing capacity and drive better business results.
Marketing/Branding and Project Management
Leading on-site and remote simulation support for PMI CoRe BBA program. Served on internal group that redefined StratX’s company vision, positioning, brand promise. Redesigning curriculum for a global automotive client’s strategic marketing program. Support business development by building a strong network across client organizations. Generate trust by leveraging my open, positive nature to understand client challenges.
Ministry of Finance, Government of Ontario, Canada Project Manager, Program Review Secretariat
2010–2011 Toronto, Canada
Supported a Treasury Board strategic spending audit that identified almost $1 billion in savings to reduce the government deficit. MBA, HEC Paris
2008–2010
The Cabinet Office and other Ministries, Government of Ontario
2004–2008
Senior Policy Adviser
Canada
Provided analysis and strategic advice on high profile/politically sensitive programs and policies for elected officials/senior executives, leading to innovations/reforms supporting government priorities. Analysis and Advice
Prepared and presented strategic policy analysis for cabinet and senior executive briefings, integrating analysis on stakeholder reaction, financial impacts, political/legal implications, etc. Analyzed changes to $18.5 billion education funding formula regulations resulting in class sizes capped at 20 students and increased capital support for growing school boards.
Change Management Initiatives /Negotiation
Led project to improve corporate strategic HR planning with IT system and process changes. Streamlined regulations for teacher certification; improved governance of teacher’s college in partnership with major stakeholders. Proposed solutions for modernizing employment provisions for political staff.
Project Management
Coordinated approvals for proposed law for a safer schools strategy, mandatory learning to 18 and new accountability measures for school boards and teacher excellence. Liaised, mediated issues and managed policy activity coordination between the Premier’s Office, Ministry of Finance and other ministries. Managed OECD-forums dedicated to leadership & strategic thinking practices; led project RFP.
Ministry of Health, Ministry of Community and Social Services, Government of Ontario
Policy Analyst
2001–2004 Canada
AAC Global & ILI International House/ELS, Trainer/English Teacher—Finland & Egypt 1999–2001
Education and Language Skills HEC Paris School of Management, Master of Business Administration (Bilingual section French/Eng.) Université de Paris XI, Diplôme d'études supérieures spécialisées (DESS—graduate degree) Diplomatie et Droit des Organisations internationales. University of Toronto, Honours Bachelor of Arts, Political Science Semester at Université de Paris IV-Sorbonne; political studies internship in Tver, Russia. Languages: English: native—French: fluent (CCIP Test d’Evaluation de Français Level 5).
Thomas XAVIER—06 88 34 65 09—paris@thomasxaviergroup.com
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