Sources of traffic Direct
Referral
33%
Search
33%
33%
Referral comes from two sources
Brands use these channels ineffectively
Personalization gets past this hurdle
LIBYA WARRIORS RADIOHEAD
Implemented directly on . . .
LIBYA WARRIORS RADIOHEAD
Happy customers.
Remix.
Community manager.
Talk back, pose questions, deliver value
Bot on bot action.
Feed quality
1 2 Feed frequency 3 4 5 6 7 8
Currently Direct
Referral
Search
Social
10% 10% 10% 70%
To be clear, this is also ignoring virality channels.
Getting your social weight up Direct Referral Search Social 35%
40%
10% 15%
Pursuit of Happyness
Rather be a store in the mall
Thank you. I am here all week. Tell your friends.