“On the button media for Like Minded People”
The Team Tyler Lawrence Managing Director
Responsible for managing and over seeing account executives with client projects. Head of internal communications and setting weekly and monthly targets for all members of the team. Responsible for budgeting finance for the LMP. Responsible for the first round at the bar
Brandon Whitelock Account Manager
Manages all PR Programmes Creates time plan and ensures all run as scheduled Maintains regular contact with all clients Continues relationships with media and press Responsible for everyone's beverages in the morning
Mike Viney Account Executive
Responsible for maintaining strong relationships with all existing clients. Responsible for day to day communications to all levels of staff. Creates long term plans for all clients projects. Creates SWOT analysis and comes up with Growth Strategies' for LMP. Responsible for Casual Tuesdays and the Jukebox
Charlotte Attwood Communication Executive
Leads campaign and product launches Monitors all media coverage relevant to LMP Gains Sponsorships where possible for PR projects Responsible for 24/7 gossip on all staff areas and being reem
Previous clients
Current clients
Client Campaigns
Set up social networking sites to help launch events/shows
Working with the Olympic games to launch the product in the UK
Linked with new tv series The Only Way Is Essex
Services LMP Offer Reputation/ Crisis Management Branding/ Product Launches Standard Press Releases Retainer Services Social Media Releases and Running
Competition Other leisure PR agencies
LMP Location Cost: £219 per Month What they offer.
LMP Location Address: 44 Queens Avenue Woodford Green Essex IG8 0JE Cost: £200 PM Benefits of the location: Office Space for 4 people 5 Minute walk from Woodford Station (central line) 35minutes into Oxford Street 45 minutes to Buckingham Palace Road
Fees Retainer Fees - Based upon clients budgets given that we specialise in up and coming stars and projects who may not have a lot of finance available Set Fees – After establishing costs (materials/manpower) a quote can be produced and offered against contracted work OTE – Beyond a set fee for a given target there is a sliding scale of negotiable earnings for results exceeding expectation
Risks and exit plan Risks
• Lack of experience from management
Exit plan • Merge with an agency that doesn’t offer PR
• Meeting targets
•Legal limitations
• Should the above fail, the company will be sold on.
Funding and Agency Start Up Costs Start Up Capital Princes Trust
£5000
Personal Savings/Family
£20,000
Loan
£100,000 £125,000
Wages: £15,000 Dividends will be retained and be put back into the business.