Experience Design Process Book

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VIRTUAL ART EXHIBITION SPACE & SOCIAL COMMUNITY

TYLER MOODY 1



Introduction

When I first began this project my first concept was creating some type of online gallery/social network. There were many bumps in the road like changing concepts to dealing with ethical challenges. The end result is still some what connected to my original interest in creating an online gallery/exhibition space.

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Project Brief

FIND A REAL LIFE HUMAN EXPERIENCE AND DESIGN A DIGITAL EXPERIENCE TO SIMULATE THE REAL.

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Virtual Gallery Experience

My first concept was to create an online/virtual gallery experience. I wanted to design an experience that would allow users from all over the world the ability of visiting galleries in other countries and states. I began this process by analyzing my own experiences when visiting galleries. This section consists of maps designed to visualize elements throughout experiencing gallery visits.

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Gallery Experience Macro Map

I first began looking at the macro experience when visiting galleries. This first map details my own personal experience when visiting local galleries. Looking at everything from who I am going with to how I am getting there, every element is part of the experience.


WHO DO GALLERIES OPEN / CLOSE

NETWORK TEXTS EMAIL FACEBOOK TWITTER W.O.M. PHONE

WHEN TO MEET WHERE

WHAT GALLERIES

WHAT PART OF TOWN

WALKING

TRANSPORTATION

BIKING

DRIVING

SOLO MISSION

CARPOOL

FINDING PARKING

WALKING

GOING TO THE GALLERY

MEETING

OBSERVING

TALKING

LEAVE

LOOK FOR FAMILIAR

IS IT TO CROWDED?

FIND SNACKS / REFRESHMENTS STAY

INSIDE THE GALLERY

WALK AROUND LOOKING AT WORK OBSERVE OTHERS INTERACTION

DISCOURSE ABOUT WORK

LOOKED AT EVERYTHING CLOSING

BORED

WHY

LEAVING THE GALLERY

GO TO ANOTHER GALLERY

WHAT NEXT GO HOME

HANG OUT GO OUT TO EAT

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Gallery Experience Micro Map

From the Macro Experience map I began to look closer as specific experiences that happen. For this I chose the instance of ‘Looking at Work’ and divided it into three sections. 1. What am I looking at? 2. Is it worth looking at? 3. Is it crowded?


CLUSTER OF PEOPLE AESTHETIC

LOUD CROWD WORK WILL IT BE ENJOYABLE LEAVE

STAY

CONCEPT NARRATIVE

ENVIRONMENT

IS IT CROWDED

LOOKING AT A WORK HISTORICAL CONTEXT

SCULPTURE

SCALE

SPACE

CONCEPT REFERENCE POINT

TIME INVESTED

INSTALLATION

PAINTING LOCATION

IS IT WORTH LOOKING AT

WHAT AM I LOOKING AT

COLOR

DRAWING PERFORMANCE

WHAT DETERMINES WORTH?

AMOUNT OF PEOPLE

INTERACTIVE

MEANING IS IT SUPPOSED TO HAVE MEANING

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Gallery Experience Simulation Map

After mapping out the micro and macro elements of a gallery experience I began to look at what elements from those are important when translating over to a virtual experience. This map shows my process of building relationship from the real to the virtual experience.


DOING A LAP

LOOKING

EXPLORING

RESEARCH

WHERE AM I?

UNABLE TO GO TO GALLERY

BORED

SCHOOL

GALLERY STANDING

OUT OF STATE/COUNTRY

HANDICAP

WHY AM I HERE?

COMMUTE

NOT CONVIENT TIME CONFLICT

PERSONAL

SIMULATION TIME INVESTED HISTORICAL CONTEXT

SCULPTURE

SCALE

SPACE

INSTALLATION

PAINTING LOCATION

CONCEPT REFERENCE POINT

IS IT WORTH LOOKING AT

WHAT AM I LOOKING AT?

COLOR

DRAWING PERFORMANCE

WHY NOT? NOTHING ELSE TO DO

WHAT DETERMINES WORTH?

INTERACTIVE

MEANING IS IT SUPPOSED TO HAVE MEANING

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Interactive Media Wall

Once I began looking at the experience as a whole I felt a sort of stagnation within the process. This lead me back to the concept board. While concepting I remembered a video on TED I had seen. It was Johnny Lee talking about how to hack a Wii remote to convert it into an interactive media wall tool. Barter collective recently purchased a Chevy Step van which has a large white panels on the sides. Connecting the two I decided to explore the option of creating an interactive media wall on the side of the truck as a space for participants to create works of digital art as part of the barter exchange process.

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Interactive Media

This is a basic sketch of how the interactive media wall might work. It is a two part system being the truck as the media wall and a portable gallery. The work being created would be connected to a live feed which in turn would project the art into the gallery.


INTERACTIVE WHITEBOARD

Two part projection system First is the interactive whiteboard on the passangers side panel of the truck. The second is a live feed into the mobile exhibition space, projecting the activity or lack of from the first projection.

INTERACTIVE WHITEBOARD (WII REMOTE HACK) ON SIDE PANEL OF VAN

LIVE FEED OF WHITEBOARD PROJECTED INSIDE EXHIBITION SPACE

COMPONENTS

WHAT’S PROJECTED ?

OTHER FACTORS

Up to 4 Wii remotes Open source software (http://johnnylee.net/projects/wii/) 2 Projectors (exterior & interior)

Illustrator (art board w/ tool palette) Painting to manipulate Is it possible to move objects around space

How dark does it have to be for the projector to be visible? Is the Wii remote user friendly? Would Illustrator be to difficult for a new un-experienced user?

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Interactive Experience Map

While the thought of creating an interactive media wall on the side of barter collectives truck I thought about experiences I have had while at museums and galleries. This map is an exploration of on specific experience I had at the Denver Art Museum. Although it was not virtual it still provided useful insight to creating and inter active experience.


SENORS INSIDE EACH BEAN BAG

4-6 DIFFERENT BEANBAGS

GAME BOARDS LOCATED IN ENTRANCES OF VARIOUS SECTIONS

BINGO

LOCATE SPECIFIC SECTIONS OF PAINTINGS OR SCULPUTRES

MUSICAL BEAN BAGS

GAMES

AUDIO ACTIVATED WHEN BEAN BAGS ARE PLACED ON SENSOR PAD

TWO PART TABLE

SPEAKERS FOR AUDIO

WHAT EVER IS CREATED IS INTENDED TO BE TAKEN, EXTENDING THE EXPERIENCE

PUSH PINS

OPEN SPACE NEXT TO EXHIBITION

CORK BOARD

INTERACTIVE FUN @ DAM

ART TABLE

ENVIRONMENT

COMMUNITY TABLES

WORKSHOP

PAPER

COUCH

BENCHES OFFICE STYLE CHAIRS

CORNER OF BULIDING

SUPPLIES

SEATING

CHAINED TO THE TABLE

SCISSORS

EXHIBITION SPACE AMBIENT LIGHTING

MULTIPLE SEATING AREAS

INK

PUSH PINS

ART IS.. PRE-PRINTED SLIPS OF PAPER

PUSH PINS

PENCILS AFTER WRITING ON THE PAPER IT IS PLACED ON THE WALL AND LEFT THERE BECOMING PART OF THE EXHIBITON SPACE

MARKERS

RUMBER STAMPS COWBOYS

PRAIRIE DOGS CACTI

BUFFALOES TALL GRASS

HORSES

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Virtual Experience

Unhappy with the logistics of creating an actually

With this information I began to design a working

working interactive media wall I began to explore

model of how the collected artifacts could be

concepts that could be a reality. Looking back at

archived and displayed in a virtual environment.

the beginning of the semester at my work with modeling an online gallery experience I began to

This section is about the final process of creating an

concept with the barter collective in mind.

online archive/exhibition space as well as providing a connected extension of the real life barter

The barter collective is a mobile exhibition platform

exchange experience.

who provides exchanges for creative contributions. It is an ever changing model that provides space for evolution. No matter what the exchange is in the end barter obtains some sort of creative artifact to their archive.

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barter Experience

After barter collective did their first performance I decided to map out each element of the experience to find out what worked and was not successful. The most valuable insight obtained was the use of time. How long the participant spent at each station/interaction. This information was useful when considering how long people would want to use and interactive media wall.


COLLAGE

IF INTERESTED, PARTICIPANT RECIEVED PACKET OF CIDER OR HOT CHOCOLATE

STAMP PAD

STICKERS

SCISSORS

POSTCARDS

PAPER

FLOWERS

10 FEET FROM THE BACK OF TRUCK ON THE SIDEWALK CREATED INTEREST WITHIN THE CROWD WALKING UP AND DOWN THE SIDE WALK IN FRON OF THE TRUCK

ONCE PACKET GIVEN, PARTICIPANT SENT TO “GIFT” MASTER

IN THE MIDDLE OF THE SIDE WALK. MOVING AROUND BLOCKS

BLOCK MOVER

TYPEWRITER WELCOME PARTICIPENTS, EXPLAIN THE PROCESS OF THE GIFT EXCHANGE

JOHNNY APPLE CIDER 15-20 SECONDS

bARTer TEA CEREMONY

“GIFT” MASTER

CREATE GIFT FROM OBJECTS FOUND ON GIFT TABLE

INTRODUCE / HAND-OFF TO THE PREPAIRER

15-20 SECONDS

5-20 MINUTES

GLUE “GIFT” TABLE

ONCE “GIFT” IS READY PARTICIPANT RECIEVES A CUP FOR TEA CEREMONY

PREPAIRER COMPLETLY ISOLATED FROM THE OTHERS. ABSTRACT PERFROMANCE

PAINTS

ASKS PERSONS NAME

2 FEET FROM THE BACK OF TRUCK ON THE STREET

TEA MASTER

ONCE READY PREPAIRER GUIDES PARTICIPANTS INTO THE TRUCK

KISSES HAND

ASKS WHAT THE NAME OF THE “GIFT” IS

TELLS THEM HOW LONG IT WILL BE BEFORE THEY SEE THE TEA MASTER

WRAPS WRIST WITH SCARF

Who: bARTer Collective: What: Hot Cider Ceremony Where: Infront of Kanon Collective 766 Sante Fe Drive

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barter online experience

This third and final section contains wireframes

How it works

that navigate the user through setting up an online account to become a ‘member’ of the barter collective.

When someone participates in a barter collective exchange once they give the collective their ‘creative

This online experience is an extension of the real life

expression’ they will receive a unique card which has

experience. Allowing participants to login and access

both a collective id and login in password. They then

their work created.

go http://www.bartercollective.com to access the login page which will then begin the member account set up process.

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STEP ONE

Landing Page. This is a pretty typical/generic landing page. Information like location and news are located here with the potential for having a twitter like ticker allowing for live updates.

This is also the first time users have access to the login section, located on the right hand side of the page, just below the search option.


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STEP TWO

Once the user clicks on the login it will direct them to the login in page. Here the user can login in to their preexisting account or if the are new they can access the set-up page. By choosing the ‘Set Up’ button, the user will be directed a new set up location.


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STEP THREE

Once the user is on the ‘Set Up’ page they must enter their ‘Collective ID’ which contains there ID number and their generic admin login password. Neither ID or Password are permanent they are only used initially for member recognition so their art work will be located for their own use.


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STEP FOUR

Next they will be directed to their own personal member profile. Here they have the options to change their username and password, They can also ad personal information such as Location, Age, Gender and Interests. There is also a privacy function where user can restrict profile information to public or only visible to other collective members. Also on this page the user has the option to add content to their work such as a description of their work.


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STEP FIVE

Once the user has their profile account set to their specifics they can head to the Exhibition Space. There they will be able to browse the Galleries (divided by event location) and read other collective members stories of their work.


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STEP SIX

When a user clicks on a specific image in the exhibition space it will redirect them to viewing that specific work. Here they can view the artists information as well as having the ability to leave feed back on the work. This in turn will hopefully create a dialogue and build connections within the barter community.


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Interactive Click Through

This is an interactive click through of the website wireframes.


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Š Tyler Moody 2010 Experience Design Spring 2010


© Tyler Moody 2010


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