Contemporary Style

I looked at Camden as I was looking at shop exteriors and how they can use themselves and its own exterior to advertise what it is selling. I visited Camden to take photos of the shop fronts and drew elevations and perspectives of them. I realised how Camden is a traditional London street with normal high street homes yet from the use of colour, paint and adding all these sculptures and shapes it transform the front elevation and you begin to lose its original shape and the windows , bricks , chimney no longer become the features of the shop. By looking at each of the shop front and not even looking what's inside you are able to tell from a distance what they selling. This can be used as advertisement and in my own building at Grays beach I might use similar techniques to show what I might sell in my own shop.

Camden is a traditional high street like many others in England that has been transformed with its exteriors. You can notice that beneath all the layers of paint and colour there is a simple looking brick build.

Next to the brick build it shows how the façade can be transformed where the traditional features like windows shape is lost. Through the street there is plenty of juxtaposition and contrast of shade and colour making it truly one of a kind and a landmark in itself.