Paseo De Gracia - Secondary Research -

Passeig de Gràcia is one of the major avenues in Barcelona and one of its most important shopping and business areas, containing several of the city's most celebrated pieces of architecture. Down its street there are 3 buildings where the facades heavily contrast each other. Starting on the left there is the traditional Victorian style build with balconies and gran big windows.

I enjoy the middle building the most as you can see the original cascade from underneath which looks similar to the glass building on the right. But by adding this extra layer it adds interest and makes it unique from all the rest.

All three of these buildings functions as luxury brand retailers all brining customers to see them due to their unique architecture which adds o the store and its value. It gives people a reason to go to this particular store even though they might have been to one already.

The right most building seems like a large glass block with not much detail to it as its formed of a grid like pattern. Though its modern it differs to the building in the middle which has more of a futuristic and organic feel and doesn’t feel as bland and cold as most modern builds feel. By looking into all 3 they all contrast each other and make each of them easily distinguished.

The middle being modern and futuristic with its wave cut outs that allow the windows in the building to be used and let natural light. This part of the building is similar to time kind of shutter which breaks the light yet still allows light to go through in an organic manner. The waves though create a modern look, individually they all have a natural wave like shape.