We are packaging. 2010-2011 www.tyndellphotographic.com 1-800-82-SMART (800-827-6278)
What is a Sports Photograph? A sports photograph is an affordable image that creates a lasting memory of a child’s development which also serves to boost a child’s self-esteem when displayed.
What Does Packaging Do For Sports Photography? Proper sports packaging should enhance and add functionality to your sports pictures. Sports packaging is not disposable, it is used to create a lasting memento. Parents save the pictures in the mount and put them away for safe keeping. Digital mounts add the finishing touch to your sports photos.
Traditional
Types of Sports Mounts There are two types of sports mounts: the traditional sports mount and the newer digital mounts. Both are used to enhance the pictures and help the photographer justify their pricing. Traditional mounts hold dual prints. Standard size traditional sports mounts are 7x5/3 ½ x5-4x5, 7x5/5x7, and 10x8/5x7. Larger traditional sports mounts are used by photographers to increase the overall profitability of a package. Digital mounts add the finishing touch to a graphically enhanced 8x10 or 10x13 digital memory mate. Digital mounts help the photographer justify the increased cost of a digital memory mate.
Digital
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Envelopes and bags are tools used to organize and ease the delivery of sports packages for the league management and coaches.
Order Online at www.tyndellphOtOgraphic.cOm
I.
Promise only what you can deliver. Never break a promise. If you do, someone will remember.
II.
Keep on schedule. If a team is scheduled for 10:15, you must either be starting the team or finishing the team ahead of it at 10:15.
III.
Deliver the pictures when promised in a well organized manner.
IV.
Take care of all problems no questions asked. Guarantee satisfaction including a retake or a refund.
V.
Always remember you need them, they don’t need you. You can be replaced, can they?
1-800-82-Smart (800-827-6278) / fax (734) 422-4205
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SpOrtS – digital fOlderS
(a) pS 200
(A-B) PS 200 Easel Mounts Color: Multi/Black Available Sizes: 8x10/6x8 • Easel back stands vertical or horizontal • Fits in a 8 ¾x11 ⅛ envelope • Embossed UV gloss coated cover • Holds an 8x10 or 6x8 image
(B) assorted pS 200 Styles
SOCCER
HOCKEY
BASKETBALL
BASEBALL FOOTBALL
(C) Digital Pro Sports Folder Color: Multi/Black Available Sizes: 8x10, 10x13 • Easy loading • Embossed UV gloss coated cover • Holds vertical or horizontal prints
PS 201
LACROSSE
PS 206
PS 202
SOFTBALL
PS 207
TRI-SPORTS
PS 211
PS 212
PS 203
DANCE
PS 208 (Vert. only)
SKATING
PS 214 (Vert. only)
PS 204
CHEER
PS 209 (Vert. only)
PS 205
BOWLING
PS 210
GYMNASTICS
PS 215
PS 216
(c) digital pro Sports folder
Print attaches securely to die-cut corners
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new digital mOUntS (D) PS-300 Easel Mount Color: Multi Available Sizes: 8x10/10x8 • Colorful sports graphics • Top loading slip in • Dual easel holds vertical or horizontal
(d) pS-300 NEW!
(E) Impact Mount Color: Gradated Black Available Size: 8x10/10x8 • Quick loading slip in mount • Ideal for digital images • Dual easel holds vertical or horizontal prints • Perfect framing mount
SPoRTS MounT CluB
where Smart people Save money all year long! You now have the opportunity to buy small quantities of Tyndell’s quality Digital and Traditional Sports Mounts at the largest discounted price. Includes the PS-300, Impact Mount, Digital Pro Series, The Ebony, Silverstreak, Women’s and Digital Sports Mounts, Digital Action Mount, TDC 101, 102, 103, Pro Sports Series Memory Mates and Folders, Pro Sports Series Panel Mount, Dance Memory Mate, The Elite, The Ultimate, Action Sports, Vision, Olympic, E-Series, Marble Memory Mates, F-Series, Marble Panel Mounts, F-Series Panel Mount, and Children’s Memory Mates.
(e) impact mount NEW!
HoW To JoIn? 5000 Price Club members must buy folders and/or mounts in box quantities of 500 or more. Any succeeding orders under 500 receive 1000 Club price. 2500 Price Club members must buy folders and/or mounts in box quantities of 300 or more. Any succeeding orders under 300 receive 1000 Club price. 1000 Price Club members must buy folders and/or mounts in box quantities of 100 or more.
RulES Must commit to purchasing 5000, 2500 or 1000 in 2010 and buy in your clubs minimum quantities. Purchase at your convenience throughout the entire year. Initial purchase must be made by May 1, 2010. Club membership must be renewed annually.
1-800-82-Smart (800-827-6278) / fax (734) 422-4205
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SpOrtS — digital mOUntS (A-C) TDC 101, 102, 103 Available Sizes: 5x7/7x5, 8x10/10x8, 10x13/13x10 • Designed specifically for digital prints • Gloss finish • Four corner “pop in” load • Dual easel holds vertical or horizontal prints • For digital as well as standard prints
(a) tdc 101
(B) tdc 102
Dual easel holds vertical or horizontal prints.
(c) tdc 103
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SpOrtS — digital mOUntS
(d) digital Sports mount
UV sports graphics
(f) Silverstreak digital mount
(h) digital action mount
(e) ebony digital mount
Gloss borders
(g) women’s digital Sports mount
(D-E) Digital Slip-in Easel Available Sizes: 5x7/7x5, 8x10/10x8 • Quick/fast load • Ideal for digital images • UV coated • Pop-out dual easel holds vertical or horizontal prints
(F-G) Digital Slip-in Easel Available Sizes: 5x7/7x5, 8x10/10x8 • Quick/fast load • Ideal for digital images • Pop-out dual easel holds vertical or horizontal prints
(H) Digital Action Mount Color: Gradated Black Available Sizes: 8x10/10x8 • Slip-in quick load • Ideal for digital images • Pop-out dual easel holds vertical or horizontal prints
1-800-82-Smart (800-827-6278) / fax (734) 422-4205
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SpOrtS — digital mOUntS
The Truth About… Soccer Moms A new phenomenon has hit sports photography… the ‘soccer mom’. Why are soccer moms gaining a foothold in the sports photography industry? Here are some common characteristics of what soccer moms are doing. They are flexible. They work with the league to fulfill the needs of league. Contrary to popular belief, soccer moms do not work for free. In most cases, soccer mom’s prices are competitive with the local studios. Soccer moms are attuned to packaging and characteristically use middle to higher end sports mounts.
Ebony Digital Mount
Two Easy Ways to Enhance Your Professional Image 1. Allow your clients the option to purchase their orders using credit cards. Your local bank can help your studio set up a merchant account. 2. Bond your Studio! A bond is an insurance policy that guarantees your client that they will get their pictures or their money back. A $10,000 bond will cost your studio approximately $100.00 for an entire year. Visit your business insurance agent for information. NOTE: PMA members (www.pmai.org) & SPAA members (www.pmai.org/spaa) are eligible for a discount on their commercial insurance and receiving a cheaper rate on bonds.
Incorporating large Memory Mates to Increase Profitability 1. Studios can increase their profit margins by offering large style memory mates at little added cost. 2. Large style memory mates and prints on average cost about a $1.00 for the studio to produce and on average are sold for $15.00$20.00 more than small memory mate style packages. 3. Studios that are forced by leagues to offer each child a cheap memory mate can upsell their sports packages by offering larger prints and upgraded sports mounts (7x5/5x7 and 10x8/5x7). This gives the studio an excellent opportunity to increase their profits and make extra money.
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SpOrtS — digital mOUntS
(B) Other available styles:
(a) pro Sports Series memory mates pS107
pS101
pS102
pS103
pS104
pS105
pS106
pS100 Black gloss borders
DANCE pS107 (plain)
pS108
(c) pro Sports Series folder Black gloss borders
pS109
(A-B) PS 100 Series Memory Mates Available Sizes: 7x5/3x5 Color: Multi/Black • Matte stock with UV sports logo • High gloss UV border • Aqueous-coated for stain resistance
(C) Pro Sports Series Folders Available Sizes: 7x5/5x7, 10x8/5x7 Color: Multi/Black • Matte stock • Embossed UV gloss coated cover
10x8/5x7
7x5/5x7
1-800-82-Smart (800-827-6278) / fax (734) 422-4205
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SpOrtS – memOry mateS (A) Pro Sports Panel Mounts Color: Black Available Sizes: 4x6, 5x7, 8x10 • Quick bottom load • High gloss UV border • Dual easel holds vertical or horizontal prints
(a) pro Sports panel mounts
(B) Dance Folders & Memory Mates Color: Multi/Black Available Sizes: 10x8/5x7, 7x5/5x7, 7x5/3x5V, 8x10/6x8 • Memory Mate has matte finish • High gloss UV border on vertical Memory Mate • Embossed UV gloss coated cover on folder styles • Digital Folder holds 8x10 or 6x8 image
Black gloss borders
(B) dance folder and memory mate pS108
DANCE
DANCE
pS 208
DANCE
DANCE
10x8/6x8
10x8/5x7
7x5/5x7
7x5/3x5 MM
We specialize in
custom dies
and
event Stamping Example in block type:
North American Little League 2010 See price list for details
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SpOrtS – memOry mateS
(c) action Sports folders
7x5/5x7
7x5/3x5
10x8/5x7
7x5/3x5MM w/Sports Logo
(C) Action Sports Folders Color: White with Multi Sports Available Sizes: 7x5/3x5MM, 7x5/3x5, 7x5/5x7, 10x8/5x7 • Quick load folders • 75/35 available in either folder or vertical memory mate style
(d) the elite
(D) The Elite Color: Gloss Black Available Sizes: 7x5/3x5, 7x5/5x7, 10x8/5x7 • High gloss UV coated cover • Quick load folders
(E) The ultimate Color: Multi/Black Available Sizes: 7x5/3x5MM, 7x5/5x7, 10x8/5x7 • 75/35V has pop-out easel back • Folder features black inside • Quick load folders
7x5/3x5
7x5/5x7
10X8/5x7
(e) the Ultimate
SMART TIPS:
• Upgrading a memory mate helps you get and keep a league • Upselling your 7x5/3x5 memory mate to a 10x8/5x7 or 7x5/5x7 size will increase your bottom line 7x5/5x7
1-800-82-Smart (800-827-6278) / fax (734) 422-4205
10x8/5x7
7x5/3x5MM w/Sports Logo
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SpOrtS – memOry mateS
(a) Vision
NEW! 7x5/5x3 Reversible Mount
7x5/3x5 REVERSIBLE MM
(B) e-Series memory mates
7x5/5x7
10x8/5x7
(c) Olympic
EA
ED
EB EC
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7x5/5x7
10x8/5x7
7x5/3x5MM 7x5/3x5MM Plain
7x5/3x5 MM w/Sports Logo
EE
7x5/3x5
7x5/3x5 MM
w/Sports Logo
(A) Vision
(B) E-Series Memory Mates
(C) olympic
Color: Gray with gold foil border Available Sizes: 10x8/5x7, 5x7/7x5, 7x5/3x5, 7x5/5x3 • On 75/35V specify Plain or Sports • Side loading • 75/53 easel holds either dual horizontal or duel vertical prints
Color: Black with gold foil border Available Sizes: 7x5/3x5MM, 7x5/3x5, 7x5/5x7, 10x8/5x7 • Side loading • When ordering 75/35 specify Plain, Sports or Horizontal
Color: Black with gold foil border Available Sizes: 7x5/3x5 • Side loading • 75/35V has pop-out easel • Specify Plain or Sports
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SpOrtS – memOry mateS
(d) f-Series memory mates
FB
FC
FE
Available in Blue or Gray!
FD
(D) F-Series Memory Mates Color: Blue or Gray Available Sizes: 7x5/3x5MM, 7x5/5x7, 10x8/5x7 • Side loading • 75/35 specify Plain or Sports • 75/35V features pop-out easel • Horizontal folds to stand up! • Matte finish • FC – 7x5/3x5 Plain Memory Mate • FD – 7x5/3x5 Sports Memory Mate • FE – 7x5/5x7 Memory Mate • FB – 10x8/5x7 Memory Mate
(E) Marble Panel Mounts
(e) marble panel mounts
(f) f-Series panel mounts
(g) marble memory mates
Color: Marble Available Sizes: 4x6, 5x7, 8x10 • Quick bottom load • Aqueous-coated for stain resistance • Reversible mount • Pop-out easel back
MC
ME
(F) F-Series Panel Mounts Color: Blue or Gray Available Sizes: 4x6, 5x7, 8x10 • Quick bottom load • Reversible mount • Pop-out easel back • Matte finish
(G) Marble Memory Mates Color: Marble Available Sizes: 7x5/3x5MM, 7x5/5x7, 10x8/5x7 • Aqueous-coated for stain resistance • Autograph area on back • 75/35 Vertical Only (Sports or Plain)
MB MD
1-800-82-Smart (800-827-6278) / fax (734) 422-4205
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acceSSOrieS
(a) Sports pennants
(B) trading card Box
(c) deluxe trading card Box NEW!
(A) Sports Pennants Color: Multi • Holds two pictures 5x7VH & (3 ½x5 or 2 ½x3 ½) • A great add-on item • Many colorful designs
(d) Key chain tags
(e) portrait envelopes
(B) Trading Card Box Color: Multi/Black Size: 2 ½x3 ½ • Holds up to 24 wallets • Viewing window
(C) Deluxe Trading Card Box
5554 (83/4 x 11 1/8) Top Loading
Color: Multi/Black Size: 2 ½x3 ½ • Holds up to 52 wallets • Viewing window
5558 (83/4 x 111/8) Top Loading
(D) Key Chain Tags Color: Clear Size: 2 ½x3 ½ • Perfect for trading cards and wallet photos
(f) deluxe photo Stand 5559 (91/2 x 12) Side Loading
(E) Portrait Envelopes Color: Multi/Black Size: 8 ¾x11 ⅛, 9x12, 9 ½x12 • 5554 and 5558 top load • 5521 and 5559 side load
(F) Deluxe Photo Stand Color: Multi/Black • Comes with a holder to place a ball (ball not included) • Holds a 10x8 or 8x10 print
5521 (9 x 12) Side Loading
New Lower Price!
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acceSSOrieS (G) BC Series & Mini Balls
(g) Bc Series & mini Balls
• Walnut base • Sports ball sold separately • NOTE: Pictures not included
(H) Poly Bags Color: Clear Sizes: 6x8, 11x12, 11x17 • Sold in full bundles of 250 only
BC-100
BC-000
BC-000
(I) Clear, Resealable Poly Bags Color: Multi/Black Sizes: 11x12 • Resealable adhesive strip • 2 mil thickness • Sold in full bundles of 250 only
BC-700
(h) poly Bags
BC-000
BC-600
(i) clear, resealable poly Bags
(J) Bag Tag Color: Clear / Black Sizes: 2 ½x3 ½ • Two slip-in pockets for photo & ID • ID card and vinyl strap included
(K) Magnet Frame Color: Clear Sizes: 2 ½x3 ½ • Use for vertical or horizontal images • Magnet easel frame • A great add-on item
(l) #5575 order Envelope Color: Multi Sizes: 8 ¼x14
(J) Bag tag NEW!
(K) magnet frame NEW!
• • • •
6 ¼ envelope pocket Easy open tear strip Spot glue on envelope portion Designed to run through a printer or copier
(M) #5576 order Envelope Color: Multi Sizes: 8 ¼x14
(l) #5575 Order envelopes NEW!
(m) #5576 Order envelopes NEW!
1-800-82-Smart (800-827-6278) / fax (734) 422-4205
• • • •
3 ¼ envelope pocket Easy open tear strip Spot glue on envelope portion Designed to run through a printer or copier
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acceSSOrieS (A) Plaques Color: Cherry Sizes: 7x9, 9x12 • 7x9 holds 7x5 team photo • 9x12 holds 10x8 team photo • Includes plaque, acrylic cover and six nails • 7x9 includes engraved plate • Plate available in 2 sayings: In Appreciation of Your Support & Dedication In Appreciation of Your Hard Work & Dedication
(a) plaques NEW!
(B) Button machine NEW!
(B) Button Machine Sizes: 4x10x13 ½ inches • 400 buttons per hour • Lifetime warranty • Exclusive short handle stroke requires very little force to make buttons • Metal material • Weighs 11 lbs
(c) Sturdy mailing cartons
(C) Sturdy Mailing Cartons Color: White Sizes: 9 ½ x7, 11 ½ x9, 12 ¾x15 • Durable protection for prints • Professional looking • Features a dual tab fold down flap
(D) Carry All Box Color: White Sizes: 12 ½ x10x4 • Easy folding • Simple, secure way to deliver sports packaging • Perfect delivery tool • Individual teams should get their own box
THE HAnD oFF – A STuDIoS FInAl CHAnCE To MAKE A GooD IMPRESSIon The delivery of your sports packages can often be the difference between keeping and losing a league. This isn’t how the studio ‘packages’ their pictures this is the actual ‘delivery’ of the finished product. Sports leagues are run by volunteers that feel pictures are a ‘necessary evil’. As the photographer, you need to make picture delivery as simple and painless as possible. Each individual team should have their own box with each child’s order bagged and ready for easy distribution. A Coach will often toss the order in their trunk before delivering them to the team. Orders rubber-banded together can break apart causing a huge mess. Individual orders need to be packaged in resealable bags. (d) carry all Box NEW!
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childrenS – memOry mateS & mOUntS (A-C) Digital Childrens’ Easel Folders
digital childrens’ easel folders
Color: Multi/Black Available Sizes: 8x10/6x8 • Fits in a 8 ¾x11 ⅛ envelope • Holds an 8x10 or 6x8 photograph • Reversable easel back • A&B have embossed glossy UV cover
(D) Backpack Mate Color: Multi Available Sizes: 7x5/3x5 • Aqueous coating for stain resistance • 75/35V side loading • Rear autograph area
(a)
(B)
SCHOOL
(c)
(E) School Bus Mate Color: Multi Available Sizes: 7x5/3x5 • Aqueous coating for stain resistance • 75/35V side loading • Rear autograph area
WEE FRIENDS
(F) Gymboree
Vertical only
Designed especially to be colored by children!
Color: Multi Available Sizes: 7x5/3x5 • Aqueous coating for stain resistance • 75/35V side loading • Rear autograph area
(G) Schoolhouse Mate (d) Backpack mate
(e) School Bus mate
(f) gymboree
Color: Multi Available Sizes: 7x5/3x5 • Aqueous coating for stain resistance • 75/35V side loading • Gold foil enhanced • Rear autograph area
(H) My Class Photo Color: Black Available Sizes: 7x5 • Bottom loading • Pop-out easel • Rear autograph area
(g) Schoolhouse mate
(h) my class photo
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prOOfing
If You Eliminate Your Most Effective Advertising Tool, Why Wouldn’t Your Business Go Down? in the hey-day of photography the photographer’s most effective advertising tool was previews. previews with referrals accounted for 80% of a studios advertising. while admiring the subject, a prospective customer also views the photographer’s work. this is especially true of senior photography.
Why a Studio Should Use Previews… • customer’s love previews! • in a non-scientific study it was found that studios whose businesses are holding up the best still use previews. • Studios that eliminated previews and projected their images had the biggest orders per client but had fewer new customers every year. Studios that project their images also need an exceptional sales staff. • Studios that web proof were very unhappy with their results. • Soccer moms use previews to showcase their work.
Proper Ways to Show Previews 1. previews need to be presented on a professional level. previews should always be printed on photographic paper. low quality previews can harm a studios image. 2. previews should never be smaller than 4x5. Smaller images are difficult for a customer to view. 3. package your previews properly. handing a customer a stack of previews rubber banded together ruins your professional image. always present your previews in professional photo packaging products branded with your studio logo. here are a few products ideal for showing off previews: folios • proof Books • Boxes • mini proof albums
What Previews Do For Your Studio 1. previews create the wOw factor. the photographic industry is a vanity industry. customers want their photographs to make them look better than they really do. Successful studios capitalize on this concept. your customers want to experience the wOw factor when showing off their previews. Simply put – your customer wants to have their ego stroked. 2. your work will be seen by an unlimited number of potential customers. 3. if the customer purchases the same folio they got their previews in, they would receive two additional free previews. this costs the photographer approximately .60 cents. example: a customer can purchase one preview for $10.00 or 12 for $100.00. the average cost for a studio to print a preview is between .20 to .30 cents. if a studio sells just one preview this is a profit of $9.70. the cost of previews are covered by the sitting fee.
preview packs • photo cases • advantage albums 4. get your customer’s their previews quickly; however, limit the time your customer keeps their previews. give your customer enough time to show off their previews and make their selection but a short enough time so that their previews don’t lose their impact. give your customer at least a week but no longer than two weeks. 5. narrow down the selection of previews. remember it is quality not quantity. always edit your previews. Only show your best work to customers. let the size of the package determine how many previews are presented to your customer.
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The Best Options to Store Images author's of different photography articles on how to store your images have stated that with technology changing so fast the best way to preserve your images is to have them printed on traditional photographic paper or inkjet paper using pigment inks. disks/cd’s can be damaged, broken, lost or misplaced. computer sticks last only four years on average and computers crash.
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prOOfing – cOpying preVentiOn
Steps To Stop Customers From Copying Your Previews 1. texturize your previews using the texturizer 2000. it applies a pleasing textured look on your previews which is the ideal way to protect your previews from being reproduced on a scanner. the texturizer 2000 creates ‘dimples’ in the photograph that if scanned creates a fuzzy appearance on the scanned photo. 2. Spray texture your prints using lacquermat Spray texture. the pebbled finish enhances your image; while providing UV protection. it also protects your previews from being reproduced on a scanner. when someone attempts to copy a textured print, the reproduction is ruined by the pebble effect.
Texturizer 2000™
3. after your customer purchases a package they will receive low resolution images. these images can be used to post their images on their mySpace™ or facebook™ accounts. 4. hand crimp each of your previews with a copyright seal. this seal states that the preview is copyright protected while taking nothing away from the print.
Lacquer Mat Spray Texture
5. enclose a letter with their previews stating that the pictures are copyright protected. this makes your customers aware that copying of prints is unethical. Below is a sample of one letter a studio encloses with their previews (see example below).
Example:
A Word About Copyright Laws… The Copyright Act protects photographers by giving the author of the photograph the exclusive right to reproduce your photographs. This includes the right to control the making of copies. It is illegal to copy or scan for reproductive purposes any photographs without written permission, and violators of the Federal Law will be subject to its full criminal penalties. In addition, when a copy is made, it is always of a poorer quality than the original. When you hand out cheap copies of our products, you damage our reputation, and deprive this company of its livelihood. We have invested in you our time and our talent.
1-800-82-Smart (800-827-6278) / fax (734) 422-4205
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prOOfing – fOliOS
How To Effectively Use A Folio folios are an elegant delivery system used to advertise, market and highlight a photographer’s work. when folios are used properly, they generate revenue at no additional cost to the studio. 1. the folio gives the customer an ego boost and makes the images worth more. 2. a folio allows the student to share their photographic experience with friends. 3. folios give the student instant gratification by the comments of their peers. 4. Senior photographs are a must have item. the need is created by the students. the more the students see their friends pictures the greater the need to have their pictures taken. 5. folios elevate the overall appearance of the product. 6. the folio is an easy to show item and can be easily transported. 7. the folio should always be imprinted with the studio name. 8. folios allow the photographer to sell extra previews to the customer. 9. the extra previews that don’t go into the folio can be put into pocket preview folders. 10. previews must be on the price list. 11. photographers must sell their previews. 12. the cost of the previews with the folio must be less than just purchasing the previews. example previews are $9.00 each (a total of $72.00) or $69.00 for the previews and the folio. 13. the photographer should pick out the best eight photographs they want displayed.
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14. after delivery, the customer is able to pick their favorite eight photographs from their original previews to put in the folio. 15. if the customer purchases the same folio they received their previews in then the photographer would give two extra free previews. the cost of the folio would go down the larger the order was. 16. if the folio is purchased the photographer can offer as a complimentary bonus, four low resolution images that can be posted on mySpace™ or facebook™. this gives the customer a feeling of satisfaction for their purchase. and many, many more uses!
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prOOfing – fOliOS (A-B) Glory Days Color: Black/Black/Gold, Black/Black/Black Available Sizes: 4x5-8 • Simulated leather • Two dual openings hold either vertical or horizontal prints • Top/Bottom loading
(a) glory days Blk/Blk/gold
(C-D) Spirit Color: Black/Black/Gold Available Sizes: 4x5-8 • Simulated leather • When ordering specify vertical or vertical/horizontal • Top/Bottom loading
(E-F) Commencement Color: Black/Black/Gold Available Sizes: 4x5-8 • Simulated leather with embossing and foil • When ordering specify vertical or vertical/horizontal • Top/Bottom loading
(B) glory days Blk/Blk/Blk
(c) Spirit Vh Blk/Blk/gold
(d) Spirit V Blk/Blk/gold
(e) commencement V Blk/Blk/gold
SMART BUYS! • free imprinting On 20 Or mOre fOliOS • BUy 9 fOliOS get 1 free (f) commencement Vh Blk/Blk/gold
1-800-82-Smart (800-827-6278) / fax (734) 422-4205
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prOOfing – preView alBUmS
(B) mini proof albums
(a) advantage
(c) wallet albums
(e) pocket preview folder
(d) harvard
Special mat cuts
4X5 HORZ/HORZ
4X5 VERT/VERT
4X5 RECT/OCT
4X5 OCT/CUT CORN
(A) Advantage
(D) The Harvard
Color: Black/Gold, White/Gold, Black/Black Available Sizes: 4x5, 4x6 • Simulated leather • Holds 20 vertical images
Color: Black/Gold Available Sizes: 4x5 • Bonded leather with silk moiré lining • Available in 16 or 24 pages • Pages ordered separately • Pages have gold gilded edges
(B) Mini Proof Albums Color: Black/Gold Available Sizes: 3x5, 4x5, 5x5, 4x6, 5x7 • Available in 12 or 24 capacity • Acetate pages • Free studio imprint on 100 or more
(C) Wallet Albums Color: Black/Gold Available Size: 2x3 • Holds 40 images
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4X5 RECT/OVAL
4X5 VERT/HORZ
(f) digital album
(E) Pocket Preview Folder Color: Black/Black, Black/Gold Available Sizes: 4x5, 4x6 • Holds up to 12 prints • Made from Virgin Photo Mount Board
(F) Digital Album
Assorted styles:
Color: Black Available Sizes: 8 ½x11 • Simulated leather • Includes pouch Digital Comb XL
Digital Pocket Ring
Digital Comb
Digital Ring
Digital Comb Pocket
COLORS: Black SPINE SIZE: 1 1/4” (max. capacity: 100 sheets)
COLOR: Black SPINE SIZE: 3/4” (max. capacity: 50 sheets)
COLOR: Black SPINE SIZE: 3/4” (max. capacity: 50 sheets)
COLOR: Black SPINE SIZE: 3/4” (max. capacity: 50 sheets)
COLOR: Black SPINE SIZE: 3/4” (max. capacity: 50 sheets)
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prOOfing – preView alBUmS
(g) thrifty xl
(J) excalibur
(G) Thrifty Xl Color: Black/Black Available Sizes: 4x6-3 • Simulated leather • Initial capacity 330 prints • Maximum capacity 420 prints
(H) The Thrifty Choice Color: Black/Gold, White Embossed Available Sizes: 4x5-3, 4x6-3 • Simulated leather • Initial capacity 210 prints • Maximum capacity 300 prints
(I) nova Color: Black/Gold, White Embossed Available Sizes: 4x5-2, 4x6-2 • Simulated leather • Initial capacity 140 prints • Maximum capacity 200 prints
(h) thrifty choice
(K) classic
(J) Excalibur Color: Black/Gold, White/Gold Available Sizes: 4x5-2 • Bonded leather with silk moiré lining • Initial capacity 120 prints • Maximum capacity 180 prints
(K) Classic Color: Black/Gold, White/Gold Available Sizes: 4x5-1, 4x5-2 • Bonded leather with silk moiré lining • Initial capacity single 36 / Max capacity 50 • Initial capacity double 100 / Max capacity 150
(l) universal
(i) nova
(l) Universal
1-800-82-Smart (800-827-6278) / fax (734) 422-4205
Color: Black/Gold Available Sizes: 5x5-2 • Bonded leather with silk moiré lining • Initial capacity 124 prints • Maximum capacity 180 • Cover may be purchased separately
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pacKaging rUleS
Good Packaging proper packaging is one that increases or enhances the perceived value of the product while doing it in the most economical way.
Bad Packaging improper packaging can diminish and/or lessen the perceived value of the product which can lead to buyer’s remorse. if the cost of the packaging is greater than 5% of the products retail price, the packaging will diminish a studio’s profitability. remember, you’re in this industry to make money. it’s not how you want to package, it’s how much you can afford to spend on packaging and still make a profit.
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fOlder clUB infO
FolDER & MounT CluB
where Smart people Save money all year long!
You now have the opportunity to buy small quantities of Tyndell’s Quality Folders and Mounts at the LARGEST discounted price. Includes Executive Folders, Titan Folders, Onyx Folders, Silverton Folders, Prestige Mounts, Midnight Mounts, Sterling Mounts, Memory Mates, Preschool Mounts, traditional & digital sports mounts.
HoW To JoIn? 5000 Price Club members must buy folders and/or mounts in box quantities of 500 or more. Any succeeding orders under 500 receive 1000 Club price. 2500 Price Club members must buy folders and/or mounts in box quantities of 300 or more. Any succeeding orders under 300 receive 1000 Club price. 1000 Price Club members must buy folders and/or mounts in box quantities of 100 or more.
RulES Must commit to purchasing 5000, 2500 or 1000 in 2010 and buy in your clubs minimum quantities. Purchase at your convenience throughout the entire year. Initial purchase must be made by May 1, 2010. Club membership must be renewed annually.
S
ince 1841, photographers have used folders to solve their packaging needs. this “granddaddy” of portrait packaging has
maintained its popularity because simply put it’s the best way for a studio to present their images. folders are designed to enhance and protect the photographer’s work and give a studio the biggest bang for the buck. high quality paper folders, with clean embossed foil borders, have the look and feel of higher quality. they are ideal for middle to high end portraiture deliveries.
1-800-82-Smart (800-827-6278) / fax (734) 422-4205
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pOrtrait pacKaging – fOlderS
(a) Silverton
(c) Onyx
Free imprint with studio die when full cases are purchased!
(B) titan
(A) Silverton Folder
(E) Deluxe Portrait organizer
(Silver foil border)
Color: Black Available Size: 10 ¾” width, 12 ¾” length, 1 ½” depth • Holds portraits securely in folders, easel mounts and more! • Rich, textured finish • Enhance your images • Complete the look with a stribbon and tissue
(B) Titan Folder (Gold foil border)
(C) onyx Folder (Black foil border) Available Sizes: 4x5, 5x4, 4x6, 6x4, 5x7, 7x5, 8x10, 10x8, 11x14 • High quality • Virgin photo mount board • Matte finish • Side loading • No black rub off • Pricing includes FREE stamping of your studio name with your studio die
(d) executive folder
Free imprint with studio die when full cases are purchased!
(D) Executive Folder Color: Black (gold foil border) Available Sizes: 3x5, 4x5, 5x4, 4x6, 6x4, 5x7, 7x5, 8x10, 10x8 • Virgin photo mount board • Leather grained stock • Side loading • No black rub off • Pricing includes FREE stamping of your studio name with your studio die
(e) deluxe portrait Organizer
New Lower Price!
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pOrtrait pacKaging – fOlderS
Enhance your folder packaging for under $1.00 in 3 easy steps: Step 1: Have your studio logo embossed on the folder
Step 2: Wrap the folders in tissue paper
Folder Advantages • it frames, enhances and protects the photograph • it’s economical. the most cost effective way a studio can present their final images • takes less space to store than boxes • easy to mail
Step 3: Complete the look by using a flat bag and ribbon. For ribbon & tissue information see pages 37-38
Another way of enhancing your folders is by using tissue & stribbons
1-800-82-Smart (800-827-6278) / fax (734) 422-4205
• provides lower shipping costs than boxes • an excellent way to advertise your studio. Simply emboss your logo on the folder (most smaller portraits 4x5, 4x6 and 5x7 are kept in folders which provides your business with consistent recognition when embossed with your studio name) • it can easily be enhanced, making it suitable for high-end portraiture • an excellent and easy way for your customers to display their images
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pOrtrait pacKaging – mOUntS (A) Prestige Mount Color: Black with gold foil border Available Sizes: 3 ½x5, 4x5, 4x6, 5x7, 8x10, 10x13 • Leather stock • Side loading • Two-way easel back for vertical or horizontal prints
(a) prestige mount
(B) Midnight Mount Color: Black with black foil border Available Sizes: 4x5, 4x6, 5x7, 8x10 • Heavy weight photo mount board • Side loading • Two-way easel back for vertical or horizontal prints
(C) Sterling Mount Color: Black with silver foil border Available Sizes: 4x5, 4x6, 5x7, 8x10 • Heavy weight photo mount board • Side loading • Two-way easel back for vertical or horizontal prints
Reversible Reversible
(B) midnight mount
(c) Sterling mount
Perfect your mount packaging in 3 easy steps: Step 1: Have your studio logo embossed on the mounts
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Step 2: Wrap the mounts in tissue paper
Step 3: Complete the look by using a flat bag and ribbon
Order Online at www.tyndellphOtOgraphic.cOm
pOrtrait pacKaging – fOlderS (D) Profit line Portrait Folder Color: Black with black foil border Available Sizes: 4x5, 4x6, 5x7, 7x5, 8x10, 10x8 • Made with recycled waffle stock • Side load
(d) profit line portrait folder
(E) Senior Folder Color: Ebony Available Sizes: 4x5, 4x6, 5x7, 8x10 • Recycled waffle stock • Top loading
(F) Mascot Folder Color: Black Available Sizes: 4x5, 5x4, 5x7/4x6,7x5/6x4, 8x10/6x8, 10x8/8x6 • Leather grain stock • Matte finish • Embossed decorative line on cover • Slit corner holds print • No black rub off
(e) Senior folder
SMART loGo TIPS IS YouR loGo MEMoRABlE The “best” logos are memorable logos. Can you think of logos that are memorable? Apple Computer "Apple" logo, the Nike "Swoosh", Disney's “Mickey Mouse Head”, NBC's “Peacock”, etc. are great examples of “good” logos because
(f) mascot folder
they are memorable to the point of being iconic.
IS YouR loGo TIMElESS? A logo identifies your business and it would be counter-productive to change it because it did not wear well over time. Companies that have invested vast amounts of money, time, and effort to establish their "brand" do not change it frequently for a reason. Make sure your logo will be "timeless" for the same reason
1-800-82-Smart (800-827-6278) / fax (734) 422-4205
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phOtO caSe (A-C) Photo Case Color: Black Available Sizes: 4x6, 5x7, 8x10, 11x14, 16x20
(a)
• Made from Virgin Photo Mount Board • Holds 1 to 12 prints • For an elegant delivery use stribbons or ribbons and tissue paper
(B)
SMART PHoTo CASE TIPS Use for all ranges of portrait photography
(c)
• Always brand photo cases with your studio logo • Multiple print delivery system for low-end to lower-middle • Single print delivery for middle to high-end portraiture • For higher end portrait work enhance using stribbons, tissue, ribbons, studio name stamping. It is also recommended that you lacquer-spray and mount your images • 16x20 ideal for delivering images to your customers
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phOtO caSe
mUlti-print pacKaging (multiple photographs) A photo case can be used for bulk packaging of composite portraits (sororities, firefighters, police officers etc.) or other volume portraiture.
Single print pacKaging (one picture) Stamping your logo on a photo case can transform it from a multi-print carrier to a single print delivery system. Remember each quality portrait deserves its own packaging.
exclUSiVe Single print deliVery SyStem (one picture) An elegant level of presentation can be achieved by fully accessorizing a photo case. To do this a studio must: dry mount the image on photo mount board, spray the image with a coating of protective lacquer spray; encase the image in tissue paper; brand the photo case with a unique studio logo; and use a ribbon or stribbon to finish the look.
1-800-82-Smart (800-827-6278) / fax (734) 422-4205
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eVent fOlderS & eaSelS (A) T-25 Color: Gray Available Sizes: 4x6, 6x4, 5x7, 7x5, 8x10, 10x8 • Top loading • Aqueous finish
(a) t-25
(B) Moments Color: Gradated Gray Available Sizes: 5x7, 8x10 • Top loading • Aqueous finish
(C) Memories Color: Gradated Gray Available Sizes: 5x7, 8x10 • Top loading • Aqueous finish
(D) T-30 Color: Gray Available Sizes: 5x7/4x6, 8x10/6x8 • Slit corner holds prints • Embossed decorative border on cover
(B) moments
(c) memories
(d) t-30
We specialize in
Event Stamping & Custom Logos SMART TIPS:
• Products Ideal For: Dances, Proms, High School, Conventions, Parties, Church Events, Cabarets
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eVent fOlderS & eaSelS (E) Prestige Mount
(e) prestige mount
Color: Black with gold foil border Available Sizes: 3 ½x5, 4x5, 4x6, 5x7, 8x10, 10x13 • Leather stock • Gold foil around mat opening • Side loading • Two-way easel back for vertical or horizontal prints
(F) Mascot Color: Black Available Sizes: 4x5, 5x4, 5x7/4x6, 7x5/6x4, 8x10, 10x8 • Leather grain stock • Matte finish • Embossed decorative line on cover • Slit corner holds print • No black rub off
(G) Pro Sports Panel Mounts Color: Black Available Sizes: 4x6, 5x7, 8x10 • Quick bottom load • UV border
Reversible
Reversible
(H) Marble Panel Mounts (f) mascot
(g) pro Sports panel mounts
Color: Marble Available Sizes: 4x6, 5x7, 8x10 • Quick bottom load • Aqueous-coated for stain resistance • Reversible mount • Pop-out easel back
(I) F-Series Panel Mounts Color: Blue or Gray Available Sizes: 4x6, 5x7, 8x10 • Quick bottom load • Matte finish • Reversible mount • Pop-out easel back
(h) marble panel mounts
(i) f-Series panel mounts
SMART TIPS:
• Note: If you use these products for your events you should not use them for portrait delivery. • Products Ideal For: High End Proms, Military Balls, Corporate Events, Country Club, Events, Golf Outings, Christmas Parties, Charity Events
1-800-82-Smart (800-827-6278) / fax (734) 422-4205
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pacKaging with BOxeS
T
he main purpose when using a box to deliver your work is to convey the message that your studio’s work is special and that each image presented to your customer is valuable
When properly used, a box is the most elegant and impressive way to deliver your images. The box reassures your customer that they have spent their money wisely and made the right choice in choosing your studio to capture their memories.
The proper use of a box • One Print – One Box • Wrap each image carefully in tissue paper • Foil emboss your studio name on each box • Complete the look by using a stribbon or ribbon
How not to use a box Do not overfill a box. This is definitely a case where less is more. Each image that you present to your customer needs to be individually showcased. Cramming all of your customer’s images into one box devalues your studio’s work and generates buyer’s remorse for your customers. Remember one print – one box.
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BOxeS - deliVery BOxeS
(a) Black Boxes
(A) Black Boxes Color: Black Available Sizes: 5x7x1, 8x10x1, 11x14x1, 16x20x1, 20x24x5/8 • All black, no chipboard or distracting white liner • Textured finish • Complete the look by adding tissue, stribbons or ribbons • Can be imprinted with your studio logo. Free imprinting of studio name when you purchase 100 or more boxes at one time
(B) Chocolate Boxes Color: Brown Available Sizes: 5x7x1, 8x10x1, 11x14x1 • Chocolate outside and black inside • Textured finish • Complete the look by adding tissue, stribbons or ribbons • Can be imprinted with your studio logo. Free imprinting of studio name when you purchase 100 or more boxes at one time
(C) ½” Black Box (B) chocolate Boxes
(c) ½” Black Box
Color: Black Available Sizes: 5x7x½, 8x10x½, 11x14x½ • All black, no chipboard or distracting white liner • Heavy weight paper stock • Complete the look by adding tissue, stribbons or ribbons • Can be imprinted with your studio logo. Free imprinting of studio name when you purchase 100 or more boxes at one time
SMART TIPS:
• tissue and ribbons are an excellent way to dress up your box presentation
1-800-82-Smart (800-827-6278) / fax (734) 422-4205
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OrganizerS, wallet BOxeS
(a) deluxe portrait Organizer
New Lower Price!
Customer’s love this lasting photo keepsake box!
(A) Deluxe Portrait organizer Colors: Black Available Size: 10 ¾x12 ¾x1 ½ • Convenient carry all box • Ideal for complete package delivery • Textured finish • Complete the look by adding tissue, stribbons or ribbons • Can be imprinted with your studio die
(B) plastic wallet Boxes
(B) Plastic Wallet Boxes Colors: Clear, Two-Tone Available Sizes: 5/8”, 1” • 5/8” holds 50 wallets • 1” holds 100 wallets • Holds up to a 2 ½x3 ½ image • Can be imprinted with your studio die
(C) Paper Wallet Boxes Colors: Black Available Size: 5/8” • Holds up to 50 wallets • Holds a 2 ½x3 ½ wallet image • Viewing window • Can be imprinted with your studio die
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(c) paper wallet Boxes
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BagS & BOxeS – acceSSOrieS
Black
tan
Blue
white
espresso
raisin
purple
assorted ribbon
1-800-82-Smart (800-827-6278) / fax (734) 422-4205
(D) Ribbons Color: White, Black, Purple, Espresso, Blue, Raisin, Tan Size: 7⁄8”(Black, Raisin, Espresso ONLY) 1 ½” (All Colors) • Single side satin finish • Sold in 50 yard rolls
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BOx / BagS acceSSOrieS
(a) assorted tissue
(A) Assorted Tissue Color: Checkerboard, Polka Dots, Black, Zebra, Raw Sienna, Leopard, Desert Tan, Black Box, Gold Swirl Sizes: 20x30, 14x30, 10x20, 5x20, 9 ½x11, 6 ½x8 ½, 5 ½x7 ½ • Ideal for folders, photo cases, boxes & bags • Smaller sizes only available in certain colors • 20x30 ideal to use with boxes, bags • 14x30 ideal to use with 11x14 boxes • 10x20 ideal to use with 8x10 boxes • 5x20 ideal to use with 5x7 boxes • 9 ½x11 ideal to use in 8x10 portrait folders • 6 ½x8 ½ ideal to use in 5x7 portrait folders • 5 ½x7 ½ ideal to use in 4x5 portrait folders
(B) assorted Stribbons
(c) adhesive dots
(B) Stribbons Color: Gold, Silver, Copper, Black, Brown, Tan, Green Sizes: 10”, 19”, 28” • Sold in Bundles of 50 • 10” ideal to use on 5x7 boxes • 19” ideal to use on 8x10 & 11x14 boxes • 28” ideal to use on 16x20 & 20x24 boxes
New foil options for 2010! (C) Adhesive Dots Color: Black, White, Gold Foil, Silver Foil Sizes: 1 ¼” Circle • Sold in rolls of 500 • Ideal for attaching ribbons & bows • The perfect way to add the finishing touch to your packaging
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Dan Miller Dan Miller Dan Miller Dan Miller PhotograPhy
PhotograPhy
PhotograPhy
PhotograPhy
Black
Copper
Gold
Silver
Dan Miller Dan Miller Dan Miller Dan Miller PhotograPhy
PhotograPhy
PhotograPhy
PhotograPhy
Green
Red
Blue
White
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BagS & BOxeS – claSSic, OrganizerS
The Benefits of Bags: • makes transporting products easy for your customers! • enhances your professional image. • helps keep a customers order together so nothing is lost or forgotten! • Branding a bag with your studio logo promotes a quality image. Branding flat Bags enhances the overall appearance of the bag. • Using bags completes the overall presentation of a studios work.
Proper Uses of a Bag: • Bags should not be used as a replacement for folders, boxes or photo-cases, they are meant to carry products. • flat Bags should not be used for high-end photography • Bags should always be branded with a studio logo • Bags should be the final step in packing, not the only step • handled Bags should not be used for low-end or volume photography.
Handled Bags • Use the bag as a gift giving device • helps justify the cost of products • the last step in quality packaging • handle Bags with branding and tissue impresses your customer conveying the message that they are getting something special.
1-800-82-Smart (800-827-6278) / fax (734) 422-4205
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handle BagS (A) Rope Handle Bag Color: Black Sizes: 8x4 ½x10, 16x16x12 • Heavy weight, matte coated paper • Reinforced rope handle • Reinforced bottom prevents tearing • Can be imprinted with your studio die
(a) rope handle Bag NEW!
(B) Black Handle Bag Color: Black Available Sizes: 8x5x10, 16x6x12, 16x6x19 • Heavy weight paper • Sold in bundles of 25 or cases of 200 • Can be imprinted with your studio die
(C) Chocolate Handle Bag Color: Chocolate Available Sizes: 8x5x10, 16x6x12, 16x6x19 • Heavy weight paper • Sold in bundles of 25 or cases of 200 • Can be imprinted with your studio die
(B) Black handle Bag
(c) chocolate handle Bag
SMART TIPS:
• Branding and tissue are an excellent way to dress up your presentation while impressing your customer.
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flat BagS (D) Black Flat Bag Color: Black Available Sizes: 8 ½x11, 12x15, 12x18, 14x21, 16x34 • Stylish paper bags • Economical for everyday use • Sold in bundles or cases only • Can be imprinted with your studio die
(d) Black flat Bag
(E) Chocolate Flat Bag Color: Chocolate Available Sizes: 8 ½x11, 12x15, 12x18 • Stylish paper bags • Economical for everyday use • Sold in bundles or cases only • Can be imprinted with your studio die
(e) chocolate flat Bag
SMART TIPS:
• Branding and tissue are an excellent way to dress up your presentation while impressing your customer • the last step in quality packaging • Use a bag as a gift giving device
1-800-82-Smart (800-827-6278) / fax (734) 422-4205
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print enhancementS (A) Super Smooth Mount Board Color: White Sizes: 50 pt. – 5x7, 8x10, 11x14, 16x20 90 pt. – 8x10, 11x14, 16x20, 20x24* • Quality high tack mount board • Pressure activated bond • Buffered Acid free • Available in medium weight (50 pt.) or heavy weight (90 pt.)
(a) Super Smooth mount Board
*NOTE: 20x24 sold in 90 pt. ONLY and shipped in full boxes of 25
New & Improved Easy Peal!
Smart Ways to Increase Your Studio’s Bottom Line 1. mounting photographs: mounting of prints eliminates problems such as creasing and bent corners. mounting a print makes it more rigid and completely flat, thus making them ideal for framing. 2. Spraying prints: Spraying images provides a protective coating over images. it makes photographs resistant to: the sun, water, dust, and finger prints. it allows for a print to be lightly dusted with a damp cloth. mounting and spraying add to the overall value of your studio’s work. it gives your prints the most professional look and feel. your customer’s are willing to pay extra for both of these services.
Typical example of studio charges for Dry Mounting: 5x7 $2.00 to $3.00 8x10 $3.00 to $5.00 11x14 $5.00 to $7.00 16x20 $10.00 to $15.00 20x24 $15.00 to $20.00 Typical cost of Peel and Stick Mount Board: 5x7 50 pt. .28¢ to .35¢ 8x10 50 pt. .52¢ to .60¢ 11x14 50 pt. $1.20 to $1.35 11x14 90 pt. $1.60 to $2.00 16x20 90 pt. $3.25 to $4.00 20x24 90 pt. $4.50 to $5.50 nOte: pt. (point) is the thickness of the dry mount Board
Typical example of studio charges for spraying prints: 8x10 $1.75 to $3.00 11x14 $3.00 to $4.50 16x20 $5.00 to $7.00 Typical cost of a can of Lacquer Mat Spray or equivalent brand 20 oz. can $12.95 nOte: a 20 oz. can will typically spray 45 to 50, 8x10 prints
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print enhancementS
Lacquer-Mat
®
Supplying the needs of the photographic industry for over 30 years!
for over 30 years, lacquer-mat's photographic lacquers have helped photographers make their photographs stand out, making their prints more valuable to the customer.
Suede-matte® retouch (yellow label)
the perfect surface for pencil retouching. provides a smooth “suede-like” surface, holding more pencil, pastel, oil or air brush medium.
Satina (red label)
provides satiny finish and a superior protective surface - will not scuff! eliminates the need for vinyl sleeves or glass covering. a normal gloss surface. (Semi-matte similar to "n" surface).
Pearl (green label)
Water-Mat 2000 The perfect roller coating choice for low-volume users! available in three finishes with versions for roller coating applications: diamond (gloss); pearl (luster, semi-gloss); and Satina (satin finish).
luster, semi gloss finish - especially suited for protecting high key photography. clear finish will not scuff or veil shadow detail. (Similar to "e" surface).
Diamond (black label)
gloss finish - when shadow detail demands clarity. creates a very hard crystal clear surface that will not scuff. fast drying time while providing the highest possible gloss surface. (Similar to "f" surface).
Water-Mat 3000 The ideal roller coater solution for the highvolume lab!
Brush Texture (blue label)
Specially formulated to retain brush strokes. apply over any of our other lacquers. makes photographs difficult to copy. Brush texture gives your photographs a classic fine arts look. available in both lacquer-mat and water-mat.
Spray Texture (violet label)
heavy bodied lacquer suited to quick texturing of the photograph. Spray over any of our other lacquers. Spray texture gives your photographs a contemporary look.
available in three finishes with versions for roller coating applications: diamond(gloss); pearl (luster semi-gloss); and Satina (satin finish)
SMART TIPS: When Spraying Prints, Always Apply Light Coats Spray several light coats when applying water-mat from aerosol cans or spray guns. if necessary, use a hair dryer to speed up the drying process. if heavily applied, the material will run and look blotchy on your prints. note: when spraying water-mat on dyesublimation materials, we suggest drying the prints with a hair dryer after each coat.
1-800-82-Smart (800-827-6278) / fax (734) 422-4205
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Lacquer-Mat
®
Used for the Professional Look… Separating the Professional from the Amateur
Raw Print
Raw Print
Raw Print with Brush Texture
Raw Print with Brush Texture
• Makes photographs virtually impossible to copy • Turn your work into a classic with Lacquer Mat one step water base Brush Texture • No pre- or post-spraying necessary. Brush directly on a raw print • Safe for the environment • Easy clean up • Contains UV inhibitors • Protects framed prints without using glass Water-Mat Brush Texture
Typical example of studio charges for applying brush texture:
• Quick and easy to apply • Inexpensive cost per print
Order
anytime
online
at
Size 8x10 11x14 16x20
cost per print .20 .35 .35
typical charges $15.00 to $25.00 $25.00 to $35.00 $35.00 to $50.00
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