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type guide logos&logotypes
caitlyn manning
destination one:
soft drinks
Pepsi goes away from the norm in making their name small and lowercase
Most soft drinks seem to have the label be large enough to fit all the way around the bottle, therefore they need to have a large, thick typeface that can be seen at a glance with some exception of Pepsi and Coca- Cola. I was interested in how these conpany’s show the flavoring of the soda by visuals on the outside and how this can have the custormer understand and desitre the product.
Sharp edges make this mountain effect come across as well as the large letters and bold colors. Making Mountain Dew “pop” in the store.
“One of the best stops for bold typefaces and loud colors!”
destination two:
Maxwell House successfully uses the coffe cup to get their name acrosss
Cafe Bustelo has a round typeface to bring out their Otalian background
After looking at coffee brands of all kinds and in many places, all seem to very depending on the particular type of coffee. Most of the type faces are large and fill the entire packaging so that it is easy to read. Many of the off-brand coffee have very structured and sharp typefaces without serifs. Almost all have an image coffee or a coffee cup to get across their name as a brand. Even though some have the image placed onto the package, some have a clever placement of coffee imagery.
coffee
destination three:
toothpaste
Crest has the “C” in red to continue with the American theme and have emphasis upon the brand
Most toothpaste brands want to go for a clean, bright label to make it appear as though it will make the customers teeth shine. Many logos have both blue, green, and white colors reminscent to mint and freshness. These brands will often have red text to make it pop as well as reference this red, white, and blue theme throughout these brands. It’s an interesting way to brand and not many products use this American branding except this crisp and subtle way on toothpaste. The typeface are mostly rounded and appear to flow into the rythum of the other lettters. Sensodyne has more of a medical feel to it, making use of the teal coloring and abstract circles
destination four:
ice cream
Most ice cream labels appear to have a feeling of comfort over them. Some typefaces, such as Edy’s have a reference to an old fashioned shop, making some people thing of quality and even their child hood. Most ice cream typefaces are primary colors with texture in the background. Almost all of the labels are within a shaped box and therefore are contained to a certain area. Overall, ice cream tends to have a homey, comforting feeling that warms the heart while cooling the tongue.
Klondike makes use of the polar bear to have this feeling of cold and match the silver packaging.
Ben & Jerry’s takes a reference from a more handmade, old fashioned typeface
destination five:
laundry detergent Tide makes use of the contrast and flow of primary colors to make they’re brand the “targer of attention
Purex takes a different look by using whites and blues to get across clean
When the average customer thinks about laundry, him/her may think of clean and white. However, when looking at actual laundry detergent brands many use bright colors mean to catch the attention of the customer walking by. There is a variety of colors used and very large and bold type faces that make it even more easy to read and see. Although many are in competition, the brands seem to blend together since they all closely resemble each other. Interestingly enough, most of the detergents use warm colors to catch the eye and pocket book.
destination six:
comic books Comic books are all different depending on the barticular comic they are for. For most superhero comic books the text is bold and and reflects the main parts of the super hero whether in personality or color. Most typefaces follow a primary color theme with either strong black or white lettering. The typefaces never interfere with the figures themselves, they just grab the reader’s attention and attempt to reflect the inner characters.
Watchmen makes use of the yellow color already in the background as well as effectively make use of being on the side binding