Watercolor Brand Guideline by Typography_Prime

Watercolor Edition/October 10, 2016

BRAND GUIDELINE

Olivia Art Studio

Contact Info

OLIVIA ART STUDIO.INC Avenue 03, ParkStreet, 123 New York United States of America PHONE +111 222 333 444 EMAIL oliviaartstudio.com WEBSITE www.oliviaartstudio.net

Watercolor Design & Identity Guideline Olivia Art Studio

BRAND

GUIDELINE

Best things for best

branding solution

table of

01 Olivia Art Studio

INTRODUCTION 1.1 Introduction 1.2 Our Mission 1.3 Brand Promises

1.1 INTRODUCTION CORPORATE BRAND MANUAL HOW TO FIT IN THIS GUIDE 1.1 More than a name or a logo. More than a name or a logo on a box. And more than what the box contains. What’s inside the box may change or to be succeeded by some other product that’s better, faster and less expensive. 1.2 The guidelines that directs communications for Olivia products and services are part of a larger effort to build awareness, understanding and preference for the Olivia brand and products and services in the markets in which we compete. To build a brand that endures. 1.3 The Olivia Art Studio.Inc brand including the logo, name, colors and identifying elements are reserved as company assets. We are responsible for protecting the company’s interests throw preventing unauthorized use of the Olivia Design.Inc name and marks.

02 Olivia Art Studio

BRAND ELEMENTS 2.1 Guide to Fit In 2.2 Identity Elements

Olivia Art Studio.Inc

2.1 GUIDE TO FIT IN HOW TO FIT IN THIS GUIDE Olivia brand itself have a strong portfolio of worldclass designs and experts. All the design elements and principles, we use to communicate a collective vision

our

valuable

customers, all over world.

LOGO

COLORS

Our brand manual cover both the shared design elements Olivia

are

brands

used

and

our

unique product brands.

TYPE

2016 / Version 4.0 / Olivia Art Studio.Inc

IMAGERY

Page 9

Olivia Art Studio.Inc

2.2 IDENTITY ELEMENTS LOGO

COLOR

TYPE

Raleway Regular Raleway Medium Raleway Semi Bold Raleway Bold

TILE

LAYOUT GRIDS

Awesome Headline Goes Here

CONTENT GRIDS

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industryâ&#x20AC;&#x2122;s standard dummy text ever since the 1500s

Page 10

2016 / Version 4.0 / Olivia Art Studio.Inc

Olivia Art Studio.Inc

2.2 IDENTITY ELEMENTS PHOTOGRAPHY

ILLUSTRATION

2016 / Version 4.0 / Olivia Art Studio.Inc

Page 11

03 Olivia Art Studio

BRAND ELEMENTS 3.1 Logo Elements 3.2 Clear Space and Minimum Size 3.3 Font Information 3.4 Type Hierarchy 3.5 Color Variations 3.6 Acceptable Backgrounds

Olivia Art Studio.Inc

3.1 LOGO ELEMENTS The Ultimate REPRESENTATOR of Olivia Brand Introduction of the

logo

The Olivia corporate logo is

of our corporate identity that

playing role as representator

ensure our strong existance

of our company, our people,

and reperesents our company,

and our brand to the world. The

our people, and our brand to

logo is a valuable corporate

the world. The logo is a valuable

asset that must be used in the

corporate asset that must be

proper and approved way. Our

used in the proper and approved

corporate logo is building block

way of designing.

The Olivia brand’s logo have two components, the logo symbol and logo type. The logo Symbol is palying powerful role in visualizing the company’s strong promises, and the logotype that’s being used Raleway typeface to brand our products and marketing communications. It also directly addresses the Olivia Art Studio.Inc brands inner feeling of design in life and at work. The corporate logo symbol color has been selected based on International standard. So that it can be implemented very easily. Two corporate colors are used here - yellow and black. The combination of these two colors have made the logo modern and timeless. The symbol alone is only used as a icon by corporate sites: Facebook, Twitter, and YouTube. No other use is allowed. If you have further query please contact support@Oliviaartstudio.inc.com

LOGOTYPE

SYMBOL

LOGO

Olivia Art Studio.Inc

3.2 CLEAR SPACE & SIZE 01 TO FIT IN CLEARSPACE To

ensure

the

legibility

we let the logo breath by giving it some clear space. The minimum clear space that must be covered by the half of the height of

/ 2O

full logo; or half of the blue colored capiatal letter O.

02 On screen: 70 px Print: 1” (25 mm)

MINIMUM SIZE OF LOGO The Optimus brand logo represents creatively visual strength in various sizes. However, when the logo is

reproduced

for

in too small’ then it’ll not

On screen: 113.4 px Print: 1.18” (30 mm)

be legible no longer & its impact is diminished. In print, the logo should never appear smaller than 1” (25 mm). On-screen, it must appear at least 70 pixels wide approximately.

On screen: 151.2 px Print: 1.58” (40 mm)

Olivia Art Studio.Inc

3.2 CLEAR SPACE & SIZE 03 MAXIMUM SIZE OF LOGO There is no more maximum size for the Oliviia design brand. Whenever using the Optimus logo at very large sizes (over 3 feet wide) you will need to adjust the size and position of the Â®.

BIGGER always better

Olivia Art Studio.Inc

3.3 FONT INFORMATION Proper selection of primary font & in detail

Olivia brand have selected Raleway as our primary corporate font; which allows us for representing our messages from the enthusiastic to the practical understanding. Using the careful use of typography reinforce our brand personality to valued customers. Designer of Raleway: The League of Moveable Type

BOLD

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

REGULAR

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

FIGURES

SPECIAL CHARACTERS

! “ § $ % & / ( ) = ? ` ; : ¡

“

[

]

{

}

≠

‘

« ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç √ ~ µ ∞ … – ≤ < > ≥ ˘ › ‹ ◊

Olivia Art Studio.Inc

3.4 TYPE HIERARCHY Maintaining proper level of hierarchy & in detail

One of the most important techniques for communicating properly is the use of typographic hierarchy. Itâ&#x20AC;&#x2122;s another form of visual hierarchy, a sub-hierarchy per se in an overall design project; to establishe an order of importance within the data. Typographic hierarchy creates contrast between elements. Designers achieve this through the use of typefaces, size, weight, letters, orientation and color.

CAPTION TEXT

Olivia Art Studio.Inc (Sample Text) Raleway Regular - 6 Point Type & 0 Point Tracking or Leading Raleway Semi Bold - 6 Point Type & 0 Point Tracking or Leading

COPY TEXT

Olivia Art Studio.Inc (Sample Text) Raleway Regular - 8 Point Type & 0 Point Tracking or Leading Raleway Semi Bold - 8 Point Type & 0 Point Tracking or Leading

HEADLINE TEXT

Olivia Art Studio.Inc (Sample Text) Raleway Regular - 8 Point Type & 0 Point Tracking Raleway Semi Bold - 8 Point Type & 0 Point Tracking or Leading

SUBLINE TEXT

Olivia Art Studio.Inc (Sample Text) Raleway Regular - 14 Point Type & 0 Point Tracking Raleway Semi Bold - 14 Point Type & 0 Point Tracking or Leading

LARGE TITLE

Olivia Art Studio.Inc Raleway Regular - 26 Point Type & 0 Point Tracking Raleway Semi Bold- 26 Point Type & 0 Point Tracking or Leading

Olivia Art Studio.Inc

3.5 COLOR VARIATIONS Olivia Brand in Love with To make it creative use colors and have fun!

COLORS The Olivia brand love to play

contrast for the logoâ&#x20AC;&#x2122;s color

with variety of colors; specially

and

strong and high contrast colors

reproduction is not available,

which makes our brand more

the logo should be reproduced

appealing to the viewers. The

in solid black. It can be used on

most effective background color

reverse background of white

is white; on which to reproduce

color. When the Olivia logo is

the color logo as it gives a clean

placed on a photographic image

elements.

the

color

the image behind the logo must be light enough to ensure high contrast for the positive logo or dark for the reverse logo. The full-color reverse logo may be used on dark color backgrounds, as well as dark areas within photographs. Please contact ourcorbrand@optimus.com for guidance.

REVERSE WHITE Background Type

Olivia Design.Inc

LOGO A Colored Version

SOLID BLACK Background Type

Olivia Design.Inc

LOGO B Colored Version

Olivia Art Studio.Inc

3.6 ACCEPTABLE BACKGROUND PERFECT BACKGROUND TO CHOOSE

Optimus brand The most effective background color is white; on which to reproduce the color logo as it gives a clean contrast for the logoâ&#x20AC;&#x2122;s color and elements. If the color reproduction is not available, the logo should be reproduced in solid black. It can be used on reverse background of white color as yellow or grey color.

Olivia Design.Inc

YELLOW Background Type

Olivia Design.Inc

LOGO A Colored Version

SOLID BLACK Background Type

Olivia Design.Inc

LOGO B Colored Version

GREY COLOR Background Type

Olivia Design.Inc

LOGO C Colored Version

CYAN COLOR Background Type

Olivia Design.Inc

LOGO C Colored Version

04 Olivia Art Studio

BRAND AT A GLANCE

At a Glance CORPORATE BRAND MANUAL Olivia Art Studio HOW TO FIT IN THIS GUIDE More than a name or a logo. More than a name or a logo on a box. And more than what the box contains. What’s inside the box may change or to be succeeded by some other product that’s better, faster and less expensive. The guidelines that directs communications for Olivia products and services are part of a larger effort to build awareness, understanding and preference for the Olivia brand and products and services in the markets in which we compete. To build a brand that endures. The Olivia Art Studio.Inc brand including the logo, name, colors and identifying elements are reserved as company assets. We are responsible for protecting the company’s interests throw preventing unauthorized use of the Olivia Design.Inc name and marks.

Olivia Art Studio www.oliviaartstudio.org

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