2015-2016 POP PROGRAM A1
ALWAYS IN FRONT
NAMED FOR
, THE NORSE GOD OF WARRIORS, WE ARE A COMPANY STARTED
BY ATHLETES AND POWERED BY ATHLETES. WE ARE DEDICATED TO RE-IMAGINING TECHNOLOGIES THAT HELP ATHLETES OBTAIN PEAK PERFORMANCE THROUGH INNOVATION AND DESIGN. LIKE ALL ATHLETES, WE ALWAYS WORK WITH AN INTENSE SPIRIT OF COMPETITION. EVERYTHING WE DO REVOLVES AROUND CREATING THE FASTEST, MOST ADVANCED PERFORMANCE PRODUCTS.
CLAIRE DONAHUE | OLYMPIC GOLD MEDALIST
TYR BRANDING PROGRAM AT TYR, WE PRIDE OURSELVES ON PROVIDING OUR ACCOUNTS WITH THE MARKETING SUPPORT THEY DESERVE. The TYR POP Program provides marketing assets to be used at point-of-purchase, events, and for promotional purposes. Ask your sales representative which level you’ve qualified for, make your selections, and our activation team will have those items ordered and shipped out to your store(s)! It’s that easy!
LEVEL
POINTS
Platinum
1500
Titanium
600
Gold
350
Silver
75
Bronze
50
TABLE OF CONTENTS REWARDS PROGRAM OUTLINE 3
EVENT ITEMS
24
TABLE OF CONTENTS
4
TABLECLOTH
23
STORE SIGNAGE
6
CUSTOM POP UP BANNER
23
AUTHORIZED DEALER DECAL
5
POP UP TENT
24
TYR VIPER POSTER
5
PROMOTIONAL ITEMS
26
SPECIAL OPS POSTER
6
TYR TEAM FITTING KIT
25
ACRYLIC BLOCK
7
TYR STICKER
25
CARPET DECAL
8
SPLIT FIN KEY CHAIN
26
STANDARD DOOR CLING-SWIM
9
TYR LANYARD
26
STANDARD DOOR CLING-TRI
9
TYR ECO SHOPPING BAG
27
TRIANGLE OVERHEAD SIGN
10
TYR WATER BOTTLE
28
CIRCULAR OVERHEAD SIGN
10
TYR SACK PACK
28
SWIM PRINT DISPLAY
11
AVICTOR
30
TYR VINYL BANNER LARGE
12
AVICTOR CARPET CLING & POSTER
29
TYR VINYL BANNER SMALL
12
AVICTOR OVERHEAD SIGN
30
POSTER LIGHTBOX
13
AVICTOR POSTER PAD
30
CUSTOM WINDOW CLING
14
AVICTOR FLOOR DISPLAY
31
SLAT & GRIDWALL FIXTURES
16
AVICTOR SLATWALL KIT
32
DURAFAST ELITE FABRIC DISPLAY
15
INDEX
33
COMPETITOR FABRIC DISPLAY
16
GRID ADAPTERS
17
TYR SHELF
17
SWIM CAP DISPLAY
18
TYR MIRROR
19
GOGGLE DISPLAY
19
TYR HOOKS
20
TYR MERCH KIT W/ SHELF
21
TYR MERCH KIT W/ SIGN
22
4
TYR POP PROGRAM AUTHORIZED DEALER DECAL WINDWDEC 6” x 6” Cling adheres to your storefront.
POINT VALUE: 5
AUTHORIZED DEALER
TYR VIPER POSTER VIPERPST POINT VALUE: 10 Full Sized Poster (24” x 36”) showcasing a performance print.
STORE SIGNAGE
SPECIAL OPS POSTER POSTSPOP POINT VALUE: 5 Full Sized Poster (24” x 36”) showcasing the Special Ops 2.0 Goggles.
2013_TYR_Pop Poster_Special Ops_FNL.indd 1
9/24/13 11:09 AM
6
TYR POP PROGRAM ACRYLIC BLOCK TYRBLOCK POINT VALUE: 15 5” x 7” TYR branded Acrylic Block is a modern piece to keep by the cash register or in the TYR section of your store. *Shelf not included.
STORE SIGNAGE
CARPET DECAL CLING POINT VALUE: 20 2’ x 3’ TYR branded Carpet Decal that sticks to the floor in your store. (Removable)
8
TYR POP PROGRAM STANDARD DOOR CLING - SWIM MGDRCLNG POINT VALUE: 45 53” x 28” Door Cling of Olympic Gold Medalist Matt Grevers that easily adheres to a standard store door.
MATT GREVERS
4X OLYMPIC GOLD MEDALIST
STANDARD DOOR CLING - TRIATHLON TJDRCLNG POINT VALUE: 45 53” x 28” Door Cling of Ironman Champion TJ Tollakson that easily adheres to a standard store door.
TJ TOLLAKSON
IRONMAN CHAMPION
STORE SIGNAGE
TRIANGLE OVERHEAD SIGN TRIOHSGN POINT VALUE: 40 New Triangle-Shaped TYR Branded Sign measures 11” x 24” inches on each side. Easily hangs from all ceiling surfaces.
CIRCULAR OVERHEAD SIGN TYROHSGN POINT VALUE: 40 Circular TYR Branded Sign measures 30” in diameter. Easily hangs from all ceiling surfaces.
10
TYR POP PROGRAM SWIM PRINT DISPLAY PRNTDSP POINT VALUE: 75 12” x 12” Metal Frame displays your store’s TYR swimwear and showcases its vibrant designs and colors. (Set of 3) *Shelf not included.
STORE SIGNAGE
TYR VINYL BANNER - LARGE TYRVBANL POINT VALUE: 55 120”x34” Red TYR Vinyl Banner. Grommeted for easy hanging at events or pools.
TYR VINYL BANNER - SMALL TYRVBANS POINT VALUE: 55 72”x20” Red TYR Vinyl Banner. Grommeted for easy hanging at events or pools.
12
TYR POP PROGRAM POSTER LIGHTBOX LIGHTBOX POINT VALUE: 120 Illuminate your TYR signage using the TYR Lightbox, which holds the standard size (24” x 36”) poster. Grab the attention of customers by lighting up your store!
STORE SIGNAGE
CUSTOM WINDOW CLING CUSTCLING POINT VALUE: 200 Custom Window Cling tailored to your store’s product selection. Once image selection and dimensions are confirmed, production time is 2-3 weeks.
14
TYR POP PROGRAM DURAFAST ELITE FABRIC DISPLAY FBDSPSW POINT VALUE: 10 Two 12” x 8” signs that explain and show the features of our top selling swim fabric, Durafast Elite. Includes actual sample fabric squares for customers to touch, feel, and stretch. Image of athlete in Durafast Elite pairs nicely next to the fabric technology sign on slat or grid with grid adapters.
300+ HOURS OF DURABILITY 100% CHLORINE PROOF 100% COLOR-FAST DURABLE, FLEXIBLE, COMFORTABLE
ANTI-ODOR LONG LASTING FRESHNESS HELPS PREVENT BACTERIA GROWTH REDUCES ODER WITHSTANDS CHLORINE & WASHING
AMANDA WEIR
3X OLYMPIC MEDALIST
SLAT & GRIDWALL FIXTURES
COMPETITOR FABRIC DISPLAY FBDSPTRI POINT VALUE: 10 Two 12” x 8” signs that explain & show the features of our top selling triathlon fabric, Competitor. Includes actual sample fabric squares for customers to touch, feel, and stretch. Image of athlete in Competitor fabric pairs nicely next to the fabric technology sign on slat or grid with grid adapters.
COMPETITOR COMPETITOR FABRIC ULTRA LIGHTWEIGHT FAST DRYING STRETCH RECOVERY, DURABILITY STAY COOL BREATHABILITY
COMPRESSION WEB INCREASED CIRCULATION REDUCED MUSCLE VIBRATION SLEEK, PERFECT FIT
TJ TOLLAKSON
IRONMAN CHAMPION
16
TYR POP PROGRAM GRID ADAPTERS GRIDADP POINT VALUE: 10 32 Red Grid Adapters used to adapt the TYR Merch Kits from Slatwall to Gridwall.
TYR SHELF TYRSHELF POINT VALUE: 10 12” x 10” TYR Branded Shelf that can be used on slat or grid with grid adapters.
SLAT & GRIDWALL FIXTURES
SWIM CAP DISPLAY CAPDSPLY POINT VALUE: 20 12” x 10” TYR Branded Swim Cap Flipbook Fixture holds up to 10 different swim caps. Display your favorite TYR swim cap colors and designs. Fixture can be used on slat or grid with grid adapters.
18
TYR POP PROGRAM TYR MIRROR MIRROR POINT VALUE: 15 9” x 6” TYR Branded Mirror assists your customers in trying on goggles. Mirror can be displayed on slat or grid with grid adapters.
GOGGLE DISPLAY GOGDSPL2 POINT VALUE: 35 4” x 7” Goggle Display showcases your store’s best-selling TYR goggles outside of the packaging for your customers to try on. Merchandise the same goggle on the two hooks right underneath.
SLAT & GRIDWALL FIXTURES
TYR HOOKS SLTHOOKS POINT VALUE: 10 Set of 10 individual TYR Branded Hooks for goggles, caps, or small accessories.
20
TYR POP PROGRAM TYR MERCH KIT W/ SHELF SLTGRDKT POINT VALUE: 75 TYR Branded Merchandising Kit for Slatwall includes 24 TYR Branded Hooks, 4 TYR Branded Face-Outs, 4 TYR Waterfalls Hooks, and 2 TYR Branded Shelves.
TYR Branded Shelves x2
TYR Branded Hooks x24
TYR Waterfall Hooks x4
TYR Branded Face-Outs x4
SLAT & GRIDWALL FIXTURES
TYR MERCH KIT W/ SIGN SLATKIT, KTSGNSWM POINT VALUE: 150 TYR Branded Merchandising Kit for Slatwall includes 24 TYR branded Hooks, 4 TYR Branded Face-Outs, 4 TYR Branded Waterfall Hooks, and 1 TYR Cardstock Sign of Olympic Gold Medalist Matt Grevers.
TYR Sign x1
TYR Branded Hooks x24
TYR Branded Face-Outs x4
TYR Waterfall Hooks x4
22
TYR POP PROGRAM TABLECLOTH TBLCLTH TYR Branded Tablecloth that drapes nicely over 8’ table.
POINT VALUE: 50
CUSTOM POP UP BANNER POPUPBAN POINT VALUE: 175 84” x 33” Custom Pop Up Banner of your choice. Once image selection is confirmed, production time is 2-3 weeks.
EVENT ITEMS
POP UP TENT POPUPTENT POINT VALUE: 600 TYR Branded Tent sized 10’ x 10’. Can be co-branded with your store’s name. Production time is 2-3 weeks.
YOUR LOGO HERE
24
TYR POP PROGRAM TYR TEAM FITTING KIT MEASTAPE FITKITPAD
POINT VALUE: 2 POINT VALUE: 5
Be ready for your next team fitting with the TYR Fit Kit. Includes TYR Branded measuring tape and writing pad of fitting guide forms for each individual swimmer or swimmer’s parent to complete.
TYR STICKER STCKBSTYR, STCKRWTYR POINT VALUE: 10 5” x 3” Sticker comes in red and white or black and silver. Minimum order is 25 stickers.
STCKBSTYR
STCKRWTYR
PROMOTIONAL ITEMS & SALES TOOLS
SPLITFIN KEYCHAIN LFINKC POINT VALUE: 35 The TYR Splitfin Keychain is a perfect giveaway for kids at swim meets or clinics. Minimum order of 50.
TYR LANYARD TYRLNYRD POINT VALUE: 80 TYR Branded Lanyard is great for swim meets and events. Minimum order of 50.
26
TYR POP PROGRAM TYR ECO SHOPPING BAG ECOBAG POINT VALUE: 50 13” x 12” Eco-friendly reusable TYR Shopping Bag. Minimum order is 50 bags. ECOBAG (CO-BRANDED) POINT VALUE: 140 13” x 12” Eco-friendly reusable TYR Shopping Bag. Bags can be co-branded with your store’s name. Minimum order is 50 bags.
YOUR LOGO HERE
PROMOTIONAL ITEMS & SALES TOOLS
TYR WATER BOTTLE LWBR POINT VALUE: 80 The TYR Branded Water Bottle is a perfect giveway for events. Minumum order of 50.
TYR SACK PACK LPSO POINT VALUE: 90 The TYR Branded Sack Pack is a perfect giveaway for events. Minimum order of 50.
28
TYR POP PROGRAM AVICTOR CARPET CLING & POSTER AVPSTCLN POINT VALUE: 45 Standard 2’ x 3’ Avictor Branded Floor or Carpet Cling packaged with a 24”x36” Avictor Poster of World Championship Medalist Megan Romano.
THE ULTIMATE ADVANTAGE.
MEGAN ROMANO | WORLD CHAMPIONSHIP GOLD MEDALIST
Leading-edge technology causes water to surround the fabric, rather than saturate it. The hydrospheric effect optimizes the swimmer’s position in the water, thus reducing drag and maximizing speed and efficiency.
Proprietary coating repels water and keeps the suit dry and compressive, keeping swimmers lightweight and fast.
Advanced engineering allows fully bonded seams to conform and stretch with the swimmer’s body, resulting in a precisely fitted, ultra compressive suit that won’t restrict natural movement.
AVICTOR
AVICTOR OVERHEAD SIGN AVOHSIGN POINT VALUE: 110 Dynamic action cut-out of Matt Grevers sporting the Avictor Prelude Multi print to hang from your ceiling. Measures 81.5”x31.3”.
AVICTOR POSTER PAD AVPSTRPD POINT VALUE: 15 Tear-away poster pad (12”x16”) showcasing TYR Avictor.
30
TYR POP PROGRAM AVICTOR FLOOR DISPLAY AVFRDISP POINT VALUE: 500 Show off the ultimate advantage! This freestanding display will educate customers with inlaid technical aspects, while catching the customers eye with the signature Avictor Prelude print. Featuring Men’s and Women’s designated sides, each free standing display holds 4 Avictor packages per shelf. Display includes 4 shelves per side. 72H x 24W
AVICTOR
AVICTOR SLATWALL KIT AVSLTWLL & AVSLTWL2 POINT VALUE: 200 Avictor Slatwall Display. Easily hangs onto slatwall or gridwall. 24” Wide x 6 2” Tall when assembled. (10” Header, 42” Wings, 10” Footer). Holds between 16 -24 boxes.
32
TYR POP PROGRAM
INDEX STORE SIGNAGE WINDWDEC AUTHORIZED DEALER DECAL POSTSPOP SPECIAL OPS POSTER VIPERPST VIPER POSTER TYRBLOCK ACRYLIC BLOCK CLING CARPET DECAL TRIOHSGN TRIANGLE OVERHEAD SIGN TYROHSGN CIRCULAR OVERHEAD SIGN MGDRCLNG STANDARD DOOR CLING - SWIM TJDRCLNG STANDARD DOOR CLING - TRIATHLON TYRVBANL TYR VINYL BANNER - LARGE TYRVBANS TYR VINYL BANNER - SMALL PRNTDSP SWIM PRINT DISPLAY LIGHTBOX POSTER LIGHTBOX CUSTCLING CUSTOM WINDOW CLING SLAT & GRIDWALL FIXTURES FBDSPSW DURAFAST ELITE FABRIC DISPLAY FBDSPTRI COMPETITOR FABRIC DISPLAY GRIDADP GRID ADAPTERS TYRSHELF TYR SHELF SLTHOOKS TYR HOOKS MIRROR TYR MIRROR CAPDSPLY SWIM CAP DISPLAY GOGDSPL2 GOGGLE DISPLAY SLTGRDKT TYR MERCH KIT W/ SHELF SLATKIT, KTSGNSWM TYR MERCH KIT W/ SIGN EVENT ITEMS TBLCLTH TABLECLOTH POPUPBAN CUSTOM POP UP BANNER POPUPTENT POP UP TENT PROMOTIONAL ITEMS MEASTAPE TYR TEAM FITTING KIT MEASURING TAPE FITKITPAD TYR TEAM FITTING KIT FIT KIT PAD STCKBSTYR TYR STICKER BLACK/SILVER STCKRWTYR TYR STICKER RED/WHITE LFINKC SPLIT FIT KEY CHAIN ECOBAG TYR ECO SHOPPING BAG LWBR TYR WATER BOTTLE TYRLNYRD TYR LANYARD LPSO TYR SACK PACK ECOBAG (CO-BRANDED) TYR ECO SHOPPING BAG CO-BRANDED AVICTOR AVPSTRPD AVICTOR POSTER PAD AVPSTCLN AVICTOR CARPET CLING & POSTER COMBO AVOHSIGN AVICTOR OVERHEAD SIGN AVSLTWLL/AVSTWLL2 AVICTOR SLATWALL KIT AVFRDISP AVICTOR FLOOR DISPLAY
TOTAL
5 5 10 15 20 40 40 45 45 55 55 75 120 200
POINTS POINTS POINTS POINTS POINTS POINTS POINTS POINTS POINTS POINTS POINTS POINTS POINTS POINTS
o o o o o o o o o o o o o o
10 10 10 10 10 15 20 35 75 150
POINTS POINTS POINTS POINTS POINTS POINTS POINTS POINTS POINTS POINTS
o o o o o o o o o o
50 POINTS 175 POINTS 600 POINTS
o o o
2 5 10 10 35 50 80 80 90 140
POINTS POINTS POINTS POINTS POINTS POINTS POINTS POINTS POINTS POINTS
o o o o o o o o o o
15 45 110 200 500
POINTS POINTS POINTS POINTS POINTS
o o o o o
THE ULTIMATE ADVANTAGE.
ASHLEY TWICHELL | WORLD CHAMPION
Leading-edge technology causes water to surround the fabric, rather than saturate it. The hydrospheric effect optimizes the swimmer’s position in the water, thus reducing drag and maximizing speed and efficiency.
Proprietary coating repels water and keeps the suit dry and compressive, keeping swimmers lightweight and fast.
Advanced engineering allows fully bonded seams to conform and stretch with the swimmer’s body, resulting in a precisely fitted, ultra compressive suit that won’t restrict natural movement.
1790 APOLLO COURT SEAL BEACH, CA 90740 1 (800) 252 - 7878