HOW DIGITAL SIGNAGE BOOSTED RETAIL STORE BUSINESS Digital technology has made a tremendous change in the field of advertising. Outdoor digital signage solutions can be thought of as a retailer's virtual extension of its marketing channel where they can keep their customers updated with the latest announcements of sales, new product launches or even product promotions.
Drives customer traffic Boosts quick purchase decisions Offers a medium of enteratainment Better customer interaction Enhance instore communications Better shopping experience
83%
Digital signage benefits because it ensures higher recall rates than static ads. When the effects of digital billboards were researched, it was found that 83% of people were able to recall at least one ad they saw in the past 30 days.
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