What makes digital signage a better advertising platform

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What makes digital signage a better advertising platform outdoor sign company in dubai


Digital signage & outdoors ads As we all know, we used to be outdoors every day. It is said that nearly 65 - 70 % of a day is spent outdoors by an individual. People travel across cities for jobs, shopping, studies etc. So as people spend their major share of the day outdoors, marketers found it as the best space for advertising. As the digital technology came into the field of advertising, the outdoors became more vibrant and attractive in advertising.


Indoor/outdoor 01 advertising

Digital signage Applications

02 Wayfinding signage

03 Medium for Entertainment 04

Sharing dynamic informations like news


Digital outdoor signs During the period of 1990s, outdoor advertising was done through static printed billboards. Later on, as digital technology came into the field of advertising, the outdoors became more vibrant and attractive in advertising. This is because digital signage is highly efficient in displaying the content to the audience.


Benefits of digital signage These are some of the prime benefiting factors of using digital signage ● ● ● ● ●

Attention-Grabbing Displays Dynamic, Contextual Content Updates Cost-Effective Boosts Impulse Purchase Sales ... Increases In-Store Digital/Social Media Presence


What makes digital signage efficient ? For any business, digital advertising signs prove to be the best option for brand building. The electronic signage screens are good enough in grabbing the attention of the audience through its visually appealing designs. Even in the daytime, these advertising screens can assure maximum visibility of ads through their bright display screens.


What makes digital signage efficient ? As these electronic screens can be remotely controlled using a cloud management system (CMS), it's easy for the marketers to announce quick promotions, business offers, discount sales etc of the brand. Thus advertising information can be shared with people without any time delay.


What makes digital signage efficient ? Digital signage with its creative and unique displays can make an impactful brand impression among the viewers. As this advertising medium can make effective customer interaction through its innovative and dynamic contents, a healthy positive impression about the brand can be made among the public. In the long run, this would help in exponentially increasing the purchase rate of the brand.


Outdoor sign company in Dubai provides digital advertising solutions for clients that assures high quality and robust digital signage support for the brand.


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