SPRING 2017/ VOLUME 2/ ISSUE 1
PORTFOLIO WORK. IDEAS. CURIOSITIES.
IN THIS ISSUE
TYSON BAKER
a collection of work and ideas curated through four years of design school. PLUS +
IN MY OWN WORDS PAGE 22
MAKE SPACE PAGE 24
LEGO STUDIO PAGE 6
INTERIOR FASHION PAGE 20
CONTENT
24 ON THE COVER
4
THE DETAILS
FEATURED PROJECTS
6
Outlining the education, work experience, service, and awards and scholarships of Tyson Baker.
22
IN MY OWN WORDS
How this already successful global brand is creating a new experience to cater to a growing demographic.
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A personal essay by Tyson Baker that explores the passion and dedication behind his design goals.
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GETTING TO KNOW ME
20
44
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GIVING BACK Engaging with community partners to support and enrich the local community through various activities.
FRAMEWORK a professional organization uses only 300 sq ft to create more awareness and education through thoughtful design.
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REVOLT An advertising agency aims to reflect their shifting business model through their redesigned the work place.
INTERIOR FASHION? A look at two years of recycled fashion creations featuring interior materials, discarded books, and duct tape.
MAKE SPACE Rethinking design education through community partnerships and allowing students dictate the design.
Getting to know design student Tyson Baker, what inspires him and what he is curious about exploring next.
CULTURE
LEGO STUDIO
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SPOTLIGHT Broadway and football? Highlighting a unique two-story skybox for a music producer and his record company.
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6
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ADVERTISEMENTS
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ENCORE A breakthrough in Senior Living
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SPACE A new idea for sustainable furniture
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100 MILE sustainable dining in the Okanagan Valley
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JUNK Fine dining will never be the same
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AWARDS
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STIR DESIGN CHALLENGE Featuring the first place winner in the residential category of the 2016 Sherwin Williams STIR design challenge.
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ICON OF INDUSTRY Introducing the winner of the NEWH Icon of Industry scholarship, Tyson Baker, from Maryville University.
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ON THE COVER
THE DETAILS TYSON BAKER 314.865.9663
HOK
Client Rendering
EXPERIENCE HOK
Interiors Intern Present Space Planning / Project Detailing Construction Documents / Furniture Selections
FORUM DESIGN STUDIO Interior Design Intern Summer 2016
Healthcare Design / Space Planning Interior Renderings / Autocad Drawings
INVACARE INTERIOR DESIGN Interior Design Intern 2014–2015
Healthcare Design / Space Planning Interior Renderings / Autocad Drawings
CARNIVAL CRUISE LINES Production Dancer 2008–2013
Nightly Production Shows / Guest Activities Rehearsal Supervision / Costume Maintenance
TECHNICAL SKILLS PHOTOSHOP REVIT INDESIGN SKETCHUP ILLUSTRATOR VRAY MAXWELL AUTOCAD OFFICE RHINO SUITE
4
FORUM STUDIO
Client Design & Rendering
EDUCATION MARYVILLE UNIVERSITY Bachelor of Fine Arts Interior Design Class of 2017
SAINT LOUIS COMMUNITY COLLEGE
FORUM STUDIO
Client Design & Rendering
AWARDS AND SCHOLARSHIPS PLANNING AND VISUAL EDUCATION GRANT National Recipient 2016
NEWH ICON OF INDUSTRY SCHOLARSHIP National Recipient 2016
Associate of Applied Science Interior Design 2013–2015
SHERWIN WILLIAMS STIR DESIGN CHALLENGE
SHEFFIELD SCHOOL
First Place Team 2016
Certificate Wedding and Event Planning 2007–2009
SERVICE WE CARE HOK Leader 2016
SAINT LOUIS COMMUNITY COLLEGE ASID/IIDA Chapter President 2014–2015
UNIVERSITY OF ALBERTA Institute for Sexual Minorities 2010
GLOBAL YOUTH NETWORK HIV Awareness—Uganda 2010
First Place [Residential]
IIDA STUDENT CHARETTE @ NEOCON
IRENE GEER AWARD
Outstanding Art & Design Student 2016
BOARDWALK REGIONAL AWARDS 2016 First Place [Hospitality + Contract] Second Place [Retail]
BOARDWALK REGIONAL AWARDS 2015 First Place [Hospitality] Second Place [Residential] Third Place [Commercial]
ASID MISSOURI EAST
Design Excellence Award 2015
MARYVILLE ACADEMIC SCHOLARSHIP 2015–Present
MARYVILLE ART & DESIGN SCHOLARSHIP 2015–Present
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FEATURED PROJECT
LEGO STUDIO EXPLORING HOW A GLOBALLY RECOGNIZED BRAND CAN REINVENT A NEW EXPERIENCE FOR A GROWING DEMOGRAPHIC? 6
LEGO STUDIO SQUARE FOOTAGE 3,000 LOCATION DALLAS, TEXAS TIME-LINE 5 WEEKS COMPLETED SPRING 2016
CONCEPT BLOCKING
EARLY BLOCKING
DETAILED BLOCKING
TACTILE EXPERIENCE SKETCH
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“THE BRILLIANCE OF THE LEGO SYSTEM HAS NEVER BEEN ABOUT THE LICENSED CHARACTERS AND SETS, IT IS THE SIMPLE SYSTEM THAT ALLOWS TOTAL FREEDOM AND CREATIVITY IN A TRULY INFINITE NUMBER OF WAYS.” THE LIMITLESS BRICK The Lego Architecture Studio retail concept was developed to enhance and add value to the already popular and well regarded Lego brand. In 1958, Ole Kirk Christiansen, a Danish carpenter, patented a system of plastic bricks to be used within a complete system. This system, known as Lego has grown into one of the most valued toy manufacturers, and is still producing the same system of bricks that was created in 1958. A LEGO brick today, will work with all bricks in existence. In the late 1990’s and early 2000’s, the Lego company started to lose its focus, and was close to bankruptcy in 2004. Instead of focusing on the central system of product that had propelled Lego to become such a valued brand, the company was producing up to 14,000 different components and the magic of the infinite system was lost. Since recovering from these missteps with a greater focus on the mission and core values of the brand, Lego architecture studio is a new retail concept that focuses on the simplicity of the brick. Aimed at engaging adult consumers, students, and corporate clients, Lego Architecture Studio allows the simple brick to become a teaching tool to allow the user complete
creativity. Comprised of a retail section focused on the Lego Architecture line, and giving the consumer both tactile and digital experiences, this new concept creates a unique and unparalleled experience and adds value to the already established Lego brand. Located in North Park Center in Dallas, Texas, the storefront of the Lego Architecture Studio exudes the simple and streamlined design that this new retail concept has developed. This design that is used for both the storefront and interior highlights the simplicity of the Lego system and allows the guest to explore their creativity and innovation with simple white Lego bricks. The store, split into two components and offers both a retail space that is interjected with tactile learning and a separate multi-purpose space. Both experiences offer the customer something they can not experience without visiting the physical store or while shopping on-line. The tactile areas allow guests to play with thousands of bricks, while the multipurpose space is designed to host touring Lego exhibits, or transition to a learning or lecture environment. With thorough detailing throughout, this clean and simple interior showcases the Lego product simply and beautifully while allowing customers to interact with the Lego system. Although the store carries limited retail, the aim is to create an unparalleled experience that enhances and adds value to the already established Lego brand.
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LEGO STUDIO
Manager’s Office
Restroom
Employee Break Area
Lockers
Storage
Digital Experience
Pick-A-Brick
Multi-Purpose #1 (shown as lecture)
Book Retail
Folding Doors Multi-Purpose #2 (shown as classroom)
Retail
Tactile Center
Mall Entrance
FURNITURE PLAN NOT TO SCALE
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3,000 sq ft
Retail
MULTI PURPOSE SHOWN AS GALLERY
MULTI PURPOSE SHOWN AS CLASSROOM
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CASH WRAP
RETAIL DISPLAY
RETAIL/TACTILE DISPLAY
BRANDING & SIGNAGE
FURNITURE & FINISHES
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WEST RETAIL ELEVATION 1/8”=1’-0”
EAST RETAIL ELEVATION 1/8”=1’-0”
CASH WRAP SECTION 1/4”=1’-0”
LITERARY RETAIL MILLWORK 1/4”=1’-0”
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CASH WRAP REAR ELEVATION 1/4”=1’-0”
TACTILE CENTER MILLWORK 1/4”=1’-0”
FINISH LEGEND FLOORING WD-1 Wood Flooring MFR: Nydree Species: Plainsawn Ash Color: Vanilla Width: 5.25”
CPT-3 MFR: Tandus Centiva Pattern: Code Color: Mid-Grey Install: Monolithic
CPT-1 MFR: Tandus Centiva Pattern: Code Color: Agate Install: Monolithic
TL-1 Floor Tile MFR: Daltile Size: 6” X 36” Color: Ash Install: 50% Offset
CPT-2 MFR: Tandus Centiva Pattern: Code Transition Color: Mid-Grey/Agate Install: Monolithic
RF-1 Resilient Flooring MFR: Bentley Size: 6” X 36” Color: Breezy Install: 50% Offset
WALLS
FINISH PLAN
P-1 Field Paint MFR: Sherwin Williams Color: SW 6235 (Foggy Day) Finish: Eggshell
P-2 Accent Gray MFR: Sherwin Williams Color: SW 6241 (Aleutian) Finish: Eggshell
P-3 Accent Yellow MFR: Sherwin Williams Color: SW 6698 (Kingdom Gold) Finish: Gloss
P-4 Gyp. Ceilings MFR: Sherwin Williams Color: SW 6238 (Icicle) Finish: flat
WC-1 Custom Wall-covering MFR: Level Size: 54” Color: Custom LEGO Pattern Install: Railroad
WT-1 Wall Tile MFR: Daltile Size: 16” X 4” Color: Tea for Two Install: 50% Offset
NOT TO SCALE
CASEWORK WT-1 Wall Tile MFR: Daltile Size: 16” X 4” Color: Tea for Two Install: 50% Offset
WV-1 MFR: Alpikord Pattern: Groove Species: Pangar Wedge Cut: Quartered
SS-1 Solid Surface MFR: Cambria Color: Newport Install: Waterfall
WV-2 MFR: Alpikord Pattern: Groove Species: Walnut Cut: Quartered
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AWARDS
SWSDC FIRST PLACE 18
MODERN LOFT RENOVATION
SW 6235
FOGGY DAY
SW 6238 ICICLE
SW 6241 ALEUTIAN
SW 6244 NAVAL
SW 6698
KINGDOM GOLD
CONCEPT This modern loft renovation, designed for newlyweds John and Mark, captures this exciting new phase of their lives together. This carefully curated palette combines five Sherwin Williams colors that bring cohesion to the entire interior, revitalizes the space, and provides the clients with the start of something new.
DESIGNER STATEMENT As a designer, I am always trying to design spaces that tell stories and create unique experiences . Since color can elicit such strong emotions and reactions, selecting color palettes is always a challenging part of my design process as it can completely alter the user experience in the interior space. The colors chosen for this loft renovation needed to respect the past, of both the structure and the home-owners, as well as add a refreshing brightness signaling a new beginning. As a designer I am constantly challenging myself to develop new skills and this design challenge allowed me to expand my knowledge of color and of paint specifications. I know that this experience will greatly improve my future work in all areas of design.
CULTURE
GREEN FASHION 2015
INTERIOR FASHION CREATING RUNWAY GARMENTS FROM INTERIOR MATERIALS AND UPCYCLED GARBAGE
GREEN FASHION 2015
GREEN FASHION 2015 Winning the Maryville Green Fashion Show 2015, this Rococo inspired dress was created from discarded books, magazines, and some thrift-store finds to create the dramatic head piece.
GREEN FASHION 2016 Inspired by the gilded glamour and illusion of Vegas, this transformational gown was awarded peoples choice at Maryville Green Fashion Show 2016.
UNRAVEL 2016 Partnering with Teknion textiles, this avant-garde garment captured the extreme forces of nature to ultimately question the concept of raw simplicity.
UNRAVEL 2016
GREEN FASHION 2015
GREEN FASHION 2015
UNRAVEL 2016
ON THE COVER
IN MY OWN WORDS A PERSONAL ESSAY EXPLORING MY PASSION TO CREATE AND DESIGN INSPIRED SPACE.
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THE POWER OF DESIGN
“All our dreams can come true-if we have the courage to pursue them”
Walt Disney
As a child, I often dreamed of creating something innovative that would create positive change and leave a lasting impression. Endless hours were spent on my bedroom floor sorting through my Lego collection, or gluing cardboard together to create something I had not experienced yet. In my small bedroom I created theme-parks for my back-yard, and created models of new transportation systems that would get me to school. I dreamed big, and was passionate about creating something new. Although I was oblivious to the career field of interior design, or even aware of design school at all, I knew that people, like my childhood hero Walt Disney, created these spaces that transported people to a different time and place. I only associated interior design and architecture with glossy magazine covers at the check-out that depicted the latest celebrity homes. As I continued to grow, I pursued other passions that allowed me to tell stories in other ways, and forgot the passion and drive I had for creating tangible space.
After graduating high-school I pursued a career as a dancer, and took a position with Carnival Cruise Lines to perform in nightly shows aboard their fleet of ships. Travelling throughout the Caribbean, I was able to entertain thousands of guests nightly, and tell stories and share experiences through these production shows and other ship-board duties. While performing over a five-year period, and watching the audience’s enthusiasm, I was able to witness the transformational power that entertainment can bring to the guest experience. Upon completion of my final contract, I enrolled in an interior design program, and my childhood passion was immediately rekindled as I realized I could design interior space that told stories and created unique guest experiences. As I enter my senior year of interior design school, I look back at that yearning I had as a child, and have dedicated myself to working as hard as I can to turn those dreams into realities. Throughout my education I have constantly pushed myself to produce work that tells those stories and shared experiences. Having interned for a variety of design firms, I am constantly reminded that these principals can be applied to any sector, from senior living to hospitality. Throughout my education I have been actively engaged in the IIDA and ASID student chapters, provided help at multiple fund-raisers and events, and sought out mentorship from various design professionals. In the studio environment I enjoy working in teams, and am always willing to assist and collaborate with my peers.
I strive to constantly bring a positive and optimistic outlook into the stresses of that design school inherently involves, and inject a sense of fun into everything I do. While I plan to focus on hospitality and themed entertainment design upon graduation, I know that my broad design education and personal mission will help propel me forward in the industry. As a senior, I completed an independent study that focuses on the history of themed entertainment design, and the future of built entertainment experiences in the urban environment. This research has provided the basis for my senior studio capstone which will be presented in April, 2017. This design proposal proposes a schematic design concept for a new entertainment district located on the north riverfront in Saint Louis, Missouri. This space, based on the 1904 World’s Fair and the original Disney plans for an indoor theme park will include attractions, live theatre, a hotel, and multiple food and beverage options. As I plan for a successful career in the interior design industry, I will never forget my personal mission of producing great design; telling engaging stories, and creating unique guest experiences. As Walt Disney, my childhood hero, once wrote “All our dreams can come true-if we have the courage to pursue them”. I have a dream to be a leader in the design industry and I know that through my courage and dedication, these dreams will become a reality.
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FEATURED PROJECT
MAKE SPACE RETHINKING DESIGN EDUCATION THROUGH COMMUNITY PARTNERSHIPS, TACTILE DESIGN, AND ALLOWING THE STUDENTS TO DICTATE THE DESIGN.
THE WORKBENCH WHERE IDEAS ARE INDIVIDUAL
THE FOUNDRY WHERE IDEAS ARE COMMUNAL
THE FACTORY
CONVENTION CENTER
WHERE IDEAS ARE BUILT
3RD ST.
THE WAREHOUSE
2ND ST.
PROPOSED SITE
WHERE IDEAS ARE SHARED
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WHAT? PROJECT ABSTRACT
WHERE? SITE & LOCATION
MAKE SPACE is a new vision for design education. It features four distinct work zones that enrich each part of the design process, leading to greater collaboration between students and faculty. This new space enriches the community with a design partnership that allows emerging designers to develop real world solutions to problems facing the local community.
Located in Louisville, Kentucky, this new space blends seamlessly with the existing urban fabric that is changing due to an increased focus on urban revitalization. The space aims to bring new educational opportunities to this booming city while connecting the school to neighborhood it is situated within.
MAKE SPACE SQUARE FOOTAGE 25,000 LOCATION LOUISVILLE, KENTUCKY TIME-LINE 5 WEEKS COMPLETED SPRING 2016
INNOVATION “we cannot solve our problems with the same thinking we used to create them” ALBERT EINSTEIN
PERSONALIZATION “one child, one teacher, one book and one pen can change the world” MALALA YOUSAFZAI
COLLABORATION “everyone you will ever meet knows something you don’t” BILL NYE
AGILITY “we shape our buildings and afterwards, our buildings shape us” WINSTON CHURCHILL
EMPATHIZE fully understand through observation and interaction
IDEATE explore a wide array of solutions through rapid idea generation
TEST
DEFINE synthesize your findings to define the design problem
PROTOTYPE transform ideas into physical forms to interact and test
analyze solutions and seek feedback while constantly refining
WHY? THE FUTURE OF LEARNING
HOW? THE DESIGN THINKING PROCESS
Say goodbye to the conventional academic setting and hello to a new creative learning environment. The future of education will be flexible, collaborative, personalized, and innovative. Just as students have changed due to constantly evolving technology and a greater access to information, the education system must respond to meet the needs of all students in the 21st century. Through innovative spaces that allow a personalization of learning spaces, and an agile space that adapts rapidly to the changing education landscape, and collaboration being an essential skill to business, MAKE SPACE aims to set the precedent in design education.
Developed by the d. school at Stanford University, the design thinking process offers a clear and concise charting method that promotes radical collaboration and innovation for every sector of design. The interior space has been designed around the five components of this system to promote student thinking and engagement.
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MAKE SPACE
THE CUBE
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STUDYING VARIOUS METHODS IN WHICH A SET OF PARTS CAN BE SEQUENCED TOGETHER TO CREATE FLEXIBLE SOLUTIONS WAS A DRIVING FORCE BEHIND THE DESIGN OF MAKE SPACE.
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MAKE SPACE
CREATE SPACE
CAFE
RESTROOM MODEL SHOP
ELEVATOR UP
STUDENT LOCKERS
UP
STUDENT DISPLAY GALLERY
UP
COLLABORATION HUB
MAIN ENTRANCE
GROUND FLOOR NOT TO SCALE
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11,000 sq ft
CAFE
FEATURES The main entrance features a vast open space with minimal furniture. This design decision allows for a plethora of open wall space that allows students to display their work either physically or through the use of integrated digital projection technology. The ground floor also includes a more traditional gallery space, a three story collaboration hub, student storage, cafe space, and a create space and fabrication shop.
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MAKE SPACE
MEETING 3
MEETING 2
STORAGE
STUDY ZONE
CAFE SHOWN BELOW
MEETING 4
MEETING 1
MEETING 5
MEETING 6 ELEVATOR UP
DOWN
UP
COLLABORATION ROOMS DOWN GROUND FLOOR SHOWN BELOW
MEZZANINE NOT TO SCALE
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5,500 sq ft
STUDY ZONE
FEATURES The mezzanine functions mainly as a gathering place, with various meeting rooms sizes capable of accommodating a variety of meetings. These flexible meeting areas offer spaces for students to collaborate, meet with professors to review work, or host small presentations to community members. Overlooking the cafe below, the mezzanine also offers some individual study areas and storage areas.
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MAKE SPACE
CLASSROOM 301
CRITIQUE ROOM FACULTY OFFICE
RESTROOM
ELEVATOR
BOOTH SEATING
UP DOWN
GROUND FLOOR SHOWN BELOW
THIRD FLOOR NOT TO SCALE
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8,500 sq ft
MOVABLE CUBES CLASSROOM 302
ELEVATORS & BOOTH SEATING
FEATURES The third floor offers students multiple learning options, from traditional classrooms to movable cubes that can be configured to suit the students needs. These custom cubes allow for individual or collaborative work depending on the configuration. Overlooking the three-story collaboration hub, the third floor also features a critique room for students to discuss their work, a print shop, and faculty offices.
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ON THE COVER
GETTING TO KNOW ME A Q&A WITH DESIGN STUDENT/ YOUR FUTURE EMPLOYEE TYSON BAKER WHAT INSPIRES YOUR DESIGN? The short answer? Everything. I am deeply curious about the world around me, and try to find unexpected connections throughout my day. It may be an NPR story that discusses a problem, and I contemplate ways that design could be used to solve the problem. I may be inspired by something I see while travelling, a building, piece of art, or performance, or the inspiration may come from a common object we use everyday. I think the best design thinking occurs when designers step outside of their focussed design world and start noticing common encounters and objects in their everyday.
WHAT IS THE MOST IMPORTANT PART OF YOUR DESIGN PROCESS? I have learned throughout my education that having a clear concept, idea, theme, idea, or whatever you want to call it, to be the hardest thing to define, but also the most important piece of the process. Once a concise design concept has been reached, it can be used as a tool for every design decision that follows. A design concept should have the power to influence every decision from space planning to material selection.
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FAVORITE THINGS
HOW HAS YOUR PAST AS A DANCER INFLUENCED YOUR DESIGN? Having had a dance career before entering design school, the real world experiences that I had outside
INSTAGRAM POSTS
academia have considerably shaped my design philosophy. When space planning, I often think about the choreography, or movement of bodies within defined space. I also often think of my design projects as performance spaces in order to consider what the focus of the space is, how users occupy the space, and how to create a clear focus in the final design. As a dancer I also spent a lot of time serving tables, which has helped me understand hospitality spaces from the perspective of an employee and operator.
HOW DO YOU TYPICALLY START A STUDIO DESIGN PROJECT? I like starting a project by considering a solution in total opposition to the status quo. It is through this thinking that new ideas are generated and may be incorporated into the final design project. My first studio project at Maryville was a senior living facility. By questioning what the extreme opposite of standard senior living was, I created a concept that located seniors in an urban environment and looked at senior living in a new and exciting way. I also try to find the core design concept as early as possible and set parameters for myself. The central concept can always be relied upon as a design tool, and parameters help focus a project on the core principles and objectives.
WHAT IS YOUR MAJOR TAKEAWAY FROM DESIGN SCHOOL? Design is not a singular effort. Although design school often offers the opportunity to complete singular design projects, the best ideas are always a result of collaboration between students, peers, and instructors. Another lesson that I have learned is to not only be open to critique, but to invite it into your process. Inviting critique when stuck at a point helps me generate new solutions and allows me to save the time I would otherwise spend spinning my wheels.
WHAT ADVICE WOULD YOU GIVE TO SOMEONE STARTING DESIGN SCHOOL? Student success is determined through a combination of hard work and passion. I would advise them to enter with an open mind, have a passion for design, and be ready to put in some long hours. I don’t think most people realize how much time is spent behind a project, and how long the process really takes. HGTV makes people think that 3D drawings and plans appear instantly, and that projects can be completed within days or weeks. As designers we spend countless hours behind the scenes creating detailed drawings and specifications that remain invisible to the general public. Great design is invisible to the general public, so I would advise new students to have the passion and dedication to great design to get them through the many sleepless nights and hours of work and critique.
WHAT IS YOUR ULTIMATE DREAM JOB? I am looking to start a fulfilling career with a firm that fosters young talent, firmly believes in creating memorable guests experiences and telling stories through design, and is collaborative and innovative. I think the culture of a company reflects in the work they produce, and I look forward to working within a firm that creates a strong and positive culture and allows great design to flourish.
WHAT EXCITES YOU ABOUT THE FUTURE OF DESIGN? With a growing public awareness about the importance of design and the positive impact it has on everyday life, I think this is an exciting time to be entering the professional design world. I think that a globalized market is creating exciting opportunities for collaboration between designers throughout the world with diverse backgrounds. I also think that technological advances will continue to evolve the industry. I am excited about the development of augmented reality and how designers can utilize it in their designs and interactions with clients.
FOLLOW ME ON INSTAGRAM @TYSONBAKERDESIGN OR @TYSONDALEBAKER
HOW DO YOU WANT TO START THE REST OF YOUR LIFE? learn more about this ground-breaking senior living facility at issuu.com/tysondalebaker
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a breakthrough in senior living
FRAME WORK
HOW A PROFESSIONAL DESIGN ORGANIZATION USES A 300 SQFT FOOTPRINT TO CREATE MORE AWARENESS AND EDUCATION THROUGH THOUGHTFUL DESIGN.
FEATURED PROJECT
FRAMEWORK SQUARE FOOTAGE 300 LOCATION COLOGNE, GERMANY TIME-LINE 2 WEEKS COMPLETED SPRING 2015
FURNITURE PLAN
286 sqft
1/4”=1’-0”
Artificial Turf 1-5/16” Pile Height
German Beech 2’ X 2’ Lumber
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REFLECTED CEILING PLAN
286 sqft
1/4”=1’-0”
Pendant Light Dark Grey
6” Recessed Light Haze Finish
Gallery Light Adjustable Head
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FRAMEWORK
“STRUCTURE IS NOT JUST A MEANS TO A SOLUTION. IT IS ALSO A PRINCIPLE AND A PASSION.�
MARCEL BREUER
FURNITURE SELECTION
GREETING KIOSK
This innovative trade show booth uniquely showcases the International Interior Design Association as the leading association for commercial interior designers. An original design for Orgatec, this exhibit creatively uses a modular structure representing the framework that IIDA provides for both emerging and established professional designers. Framework aims to create a seamless interaction between the natural and built world through the use of local materials and sustainable solutions. The
Vitra furnishings add a refined pop and sense of whimsy to the otherwise natural environment. This project was entered into the 2016 IIDA Orgatec booth design competition, as well as winning a regional design award. This project was completed in two short weeks by Tyson Baker and Katie Stroetzel as an independent project, outside of the studio curriculum. This collaboration resulted in an innovative solution that refined the traditional trade show booth for an outstanding organization.
NORTH WALL
not to scale
SOUTH WALL
not to scale
WEST WALL
not to scale
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FRAMEWORK
STRUCTURAL ISOMETRIC rendered with proposed materials
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3
2 4
5 7
8
6
1
DIAGRAMMATIC ISOMETRIC partial structure hidden for clarity
1 GREETING KIOSK
5 CHARGING STATION
2 INFOGRAPHIC WALL
6 MEETING LOUNGE
3 IIDA BRANDING
7 WORK STATIONS
4 OPEN SHELVING
8 STORAGE DRAWER
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AWARDS
ICON OF INDUSTRY
GOLD KEY AWARDS Waldorf Astoria, New York
PRESENTING THE 2016 NEWH ICON OF INDUSTRY SCHOLARSHIP ACCEPTANCE SPEECH EXCERPT Great design is never a singular effort. The best design solutions are always a collaboration between people, ideas, talents, and strengths that span every sector and industry. Just as great design is not a singular effort, being here tonight would not have been possible without all of you as well as all of my wonderful professors, employers, peers, parents, and mentors that have helped me succeed. Tonight I want to thank NEWH for awarding me this prestigious scholarship and experience in New York. Receiving this honor and award has continued to enrich my design outlook and helped connect me to the many wonderful design professionals here tonight. It because of all of your support for this wonderful organization that students like me are able to continue to grow and develop into the future leaders of tomorrow. Thanks again to NEWH, our icon Jane Skeeter, and all of you for your continued support of the hospitality industry and your dedication to nurturing and mentoring the leaders of tomorrow. As my childhood hero Walt Disney once said, “All of our dreams can come true if we have the courage to pursue them.� Thank You.
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ACCEPTANCE SPEECH
Waldorf Astoria, New York
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view the entire collection at issuu.com/tysondalebaker
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FEATURED PROJECT
REVOLT WITH A SHIFT INTO NEW ADVERTISING THAT USES DIGITAL MEDIA TO ENGAGE AND PROVOKE, HOW CAN THE DESIGN REFLECT THIS NEW BUSINESS MODEL?
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REVOLT SQUARE FOOTAGE 34,000 LOCATION SAINT LOUIS, MO TIME-LINE 5 WEEKS COMPLETED FALL 2015
REBEL WITH A CAUSE
Revolt is an advertisement agency that is quickly adapting to meet the needs of digital media. With a focus on creating media that provokes and inspires, this recent rehab aims to incorporate the new vision of the company as well as engage employees through thoughtful design. Housed in the original Missouri Power & Light building, originally built in 1892, this interior celebrates the past while pushing new ideas and concepts into the future. Taking full advantage of the raw space, Revolt creates a functional workplace through engaging the buildings tall ceilings and original mezzanine. Part of a rapidly growing creative district known as automobile alley, this agency joins many creative firms that have rejuvenated this area in Midtown Saint Louis. With their re-branding effort and focus on a new market, Revolt has redeveloped their value statement, company vision, and culture. The design was heavily influenced by the following company objectives.
“REVOLT WILL CHALLENGE TRADITION AND DARE TO PRODUCE NEW ADVERTISING MEDIA THAT PROVOKES,INSPIRES, AND CREATES A LASTING IMPACT THROUGHOUT THE WORLD.”
COMPANY VISION “A VOICE FOR ALL”
COMPANY VALUES “DARE TO DESIGN”
Revolt aims to be a leader in the advertising world by creating new branding and advertising opportunities that create excitement and lasting impacts for both our clients and the public.
We value fostering new ideas and creativity through equal consideration.
We believe in advancing traditional advertising by questioning past methods and taking risks that speak to the market of tomorrow.
We believe in a creative process with no one correct answer or solution. We view diversity and teamwork to be a key component in the creative process. We know there is no limitation to what we can create or accomplish.
COMPANY CULTURE “QUESTION THE NORM”
THE DESIGN URBAN LANDSCAPE
We believe every individual has a unique voice that must be engaged through collaboration and open dialogue.
Inspired by street art, and the canvas that it is created upon, this interior takes guests on a journey from the outdoors in.
Trusting that every employee is a key asset to our success, revolt aims to create a balanced environment of comprehensive examination and ongoing change.
Using raw materials and unexpected elements, including shipping containers and salvaged goods, the space embodies the diverse urban environment. Through this, Revolt successfully embodies the companies directives and mission.
BUILDING ISOMETRIC
LOCATION
PROGRAM
DESIGN APPROACH
MISSOURI POWER & LIGHT BUILDING
INTEGRATE MULTIPLE WORK TYPES
“REBEL WITH A CAUSE”
EXPOSED 35 FT. CEILINGS WITH AN ORIGINAL MEZZANINE
3 BUSINESS DIVISIONS: CREATIVE, BUSINESS, MANAGEMENT
TO INFUSE STREET ART AND AN URBAN LANDSCAPE INTO THE INTERIOR
LOCATED IN THE HEART OF A REVITALIZED CREATIVE DISTRICT
INSPIRE CREATIVITY AND BOOST EMPLOYEE ENGAGEMENT
TO CREATE DISTINCT ZONES TO ACCOMMODATE MULTIPLE WORK STYLES
REVOLT
EMPLOYEE ENTRANCE
MAIN ENTRANCE
UP
UP
UP
GROUND LEVEL FLOOR PLAN 0’ 5’ 10’
58
20’
30’
50’
21,800 sq ft 100’
MEZZANINE FLOOR PLAN 0’ 5’ 10’
20’
30’
12,150 sq ft
50’
100’
59
CULTURE
KIDS ROCK CANCER
ROCKING-A-STOCKING
GIVING BACK ENGAGING WITH COMMUNITY PARTNERS TO SUPPORT AND ENRICH THE LOCAL COMMUNITY
ROCKING-A-STOCKING
ROCKING-A-STOCKING This Suessical Stocking loaded with gifts for a child spending the holidays in Cardinal Glennon Children’s Hospital won the peoples choice award.
WE CARE Working with local Boys & Girls clubs, HOK spent three hours crafting custom ornaments with children from around the city
KIDS ROCK CANCER Helping Arianna celebrate her 11th birthday, Maryville students spent two days creating fashion-forward outfits from duct tape.
WE CARE 2016
STEELCASE WREATH & MENORAH
WE CARE 2016
65
FEATURED PROJECT
SPOTLIGHT BROADWAY AND FOOTBALL? HIGHLIGHTING A UNIQUE TWO-STORY SKYBOX FOR A MUSIC PRODUCER AND THEIR RECORD COMPANY.
66
SPOTLIGHT SQUARE FOOTAGE 4,700 LOCATION EAST RUTHERFORD, NEW JERSEY TIME-LINE 4 WEEKS COMPLETED SPRING 2016
THE GOLDEN AGE OF BROADWAY
SECOND LEVEL BLOCKING
This luxury skybox has been designed to accommodate the needs of SPOTLIGHT records, a recording company dedicated to capturing the magical sound of Broadway, the American musical. As Broadway evolved from the golden age of the 1940’s and 50’s to a more abstract and sophisticated musical theatre of the 70’s and 80’s, this interior reflects those changes with two separate guest experiences. The lower level comprises an entertainment area, viewing area, and flexible stage and bar component to host a variety of events. The luxurious materials evoke a sense of stepping back in time to experience the lost golden age of Broadway. Additional small details, such as vintage prints and retro light fixtures help complete this experience.
FIRST LEVEL BLOCKING
The second level offers an escape and retreat with a minimalist interior that continues the concepts of flexibility and multi-purpose space. The material palette become soft and bright, and creates a stunning contrast with the separate guest experience on the first level. Designed exclusively for SPOTLIGHT records.
SPOTLIGHT
VIEWING PLATFORMS
VIEWING PLATFORMS
LOUNGE
LOUNGE BAR
CATERING KITCHEN
2
MAIN ENTRANCE
RESTROOM
2
4
1 3 5 6
7
8 4 2 FIRST LEVEL
2,350 sq ft
NOT TO SCALE
68
1 ENTERTAINMENT AREAS 775 sq ft
5 COAT CLOSET
30 sq ft
2 VIEWING PLATFORMS
450 sq ft
6 RESTROOM
100 sq ft
3 BAR AREA
75 sq ft
7 CATERING KITCHEN
150 sq ft
4 STAGE
200 sq ft
8 MAIN ENTRANCE
400 sq ft
CONFERENCE
DINING
BEDROOM
RESTROOM
RESTROOM
3
2
4 1 5 8
SECOND LEVEL
7
6
2,350 sq ft
NOT TO SCALE
1 CONFERENCE ROOM
500 sq ft
5 COAT CLOSET
30 sq ft
2 SHARED SPACE
300 sq ft
6 RESIDENCE BATH
150 sq ft
3 RESIDENCE
550 sq ft
7 CLOSET
50 sq ft
4 WET BAR
25 sq ft
8 POWDER ROOM
65 sq ft
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MAIN ENTRANCE
The first floor pays homage to the golden age of Broadway. With a luxurious, but selective palette of red and gold mixed with a monochromatic backdrop, an unparalleled drama is created. The main entrance “sets the stage� and welcomes guests to the decadent interior.
ENTERTAINMENT AREA
Flexible spaces become a main component of the interior, with a stage that can be used for performances or as an additional viewing area, the space is able to transform for a variety of events. The overall interior transports guests to the golden age of Broadway.
RESIDENCE
The second level completely contrasts the drama of the first, by reflecting the rapid change of the Broadway theater during the sixties and seventies. With a stark, yet comfortable interior, this residence provides the client with a relaxing and luxurious retreat.
CONFERENCE ROOM
The conference room shares the second floor with the residence and offers the client a sleek interior that takes design cues from the skyline of New York City. With a shared area connecting to the residence, the second floor offers a flexible space for business and relaxation.
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