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4 Ways Doctors Can Reach Potential Patients Posted by Tyson Downs on 11/10/14 4:08 AM Find me on:
The Affordable Care Act is changing the landscape of American healthcare. Now millions of people who were previously uninsured are now covered, and they will be looking for primary care physicians and specialists. To take advantage of this new surge of prospective patients, your practice needs to do everything it can to market itself over other practices. Current marketing trends are changing as fast as the laws, so you need to be up to date on the latest and most effective ways to promote your practice. Let’s go over the top 4 recent trends in healthcare marketing.
Search Engine Optimization
High Converting Doctor Websites
Responsive Design for Your Website
Social Media for Healthcare Professionals
1.
Search Engine Optimization
Traditional advertising such as television and radio spots are becoming less and less effective. This is because more customers are doing their own research online. For example, anyone in, say, Las Vegas, NV who has a toothache and figures they should see a dentist is going to go to their favorite online search engine (probably Google seeing as they have the lions share of the market) and type in “Las Vegas dentist” to select their healthcare professional rather than watching for a coupon book to come in the mail. If you’re a dentist in Las Vegas, you want to be at the very top of the search results for “Las Vegas dentist”. How can you get there? Well, there’s a practice called Search Engine Optimization (SEO) that structures your content in a way that boosts your search rankings. Some SEO firms, such as Titan Web Agency , are specifically geared towards helping doctors and other healthcare professionals attract more patients. They will provide your website with content that people actually want to read, laced with keywords that will be picked up by search engines. High-quality content is also more likely to be backlinked from reputable sites. These backlinks are a very important factor in how high your site lands in search rankings.
2.
Impressive Web Design
We just told you that you should be using SEO to boost the search ranking of your website. But there’s no point to shoving your website in peoples’ faces if you don’t have an impressive website to begin with. Your website is a reflection of your professionalism as a whole. If your website is cluttered, bland, or glitchy, visitors will turn away and find another website to consult. Conversely, if your website is polished and easy to navigate, you will be able to convert those online visitors into patients.
3.
Mobile Support
The first computers took up a whole room. Now nearly everyone has an advanced computer that’s fits in their pocket. You need to set up an alternative version of your website that is easier to read than the desktop version. Websites designed for a larger screen are very frustrating to read on the smaller screen of a mobile device. Take advantage of the popularity of smartphones by developing a mobile version of your site. This is sure to result in more patients, as many prospective patients browse the web more frequently on their phones than their laptop or desktop computers.
4.
Social Media Outreach
Facebook is not just for looking up old friends. It is also an incredibly valuable tool for your business. Create Facebook, as well as Twitter and other social media, accounts for your business. This will allow you to stay engaged with your patients and build a connection that will have those patients more likely to return.
The gun has already sounded, the race has begun. The ACA has many people looking for healthcare professional, and you need to take advantage of this, because your competitors sure are. Hire an SEO firm that specializes in SEO for doctors, produces the best doctors website possible, creates a mobile version of that site, and helps you become active in social media. These are practices that are guaranteed to result in more customers in this high-powered internet age.
Topics: Online Marketing inShare22