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7 Reasons Why Your Dental Practice Needs a Blog Posted by Tyson Downs on 10/6/14 4:54 AM Find me on: Unless you've been living under a rock for the last decade, you probably have a pretty good idea of why your business needs a website for your dental practice, right? After all, a website is the Yellow Pages ad of the internet era.
Whereas dental practices used to be found exclusively through phone book listings, word of mouth, and perhaps insurance carriers with whom an arrangement had been struck for preferred status, consumers these days rely heavily on Google search results to find your practice. In other words, those who don't have dentist websites will lose a major chunk of potential patients to their web-savvy competitors. Okay, you get that, but why do you need a blog? Even if you've hired professionals skilled at SEO for dentists, you're not likely to update your dental website as frequently as a blog. And there are all kinds of other benefits that are part and parcel of penning regular posts for an interested audience. The reasons why your dental practice needs a blog are many and varied. But here are several that top the list.
1. Increase SEO opportunities One of the most practical reasons for adding an on-site blog to your website is to increase your opportunities to practice dental SEO. This has to do with the way your online efforts are indexed with search engines. While it is true that Google strives to present the most relevant results for search queries first, they also tend to favor current results typically, provided other criteria are met. This means that in order to stay on top of specific search results, you need to update your content frequently. Basically, the more content you post, the more opportunities you have to be found, by both the search engines and
the prospective clients seeking your services. A blog is an essential part of any strategy that includes increasing your online presence, page rank, and overall visibility.
2. Provide content for social media
It has become very common for businesses to invite their patients to follow them on social media, allowing for further opportunities to keep followers up-to-date with industry information and the goings-on at your dental practice. After all, patients are much more likely to appreciate the ease of use offered by social media, as opposed to having to visit your dental websites. And a blog can further your cause where your social media profiles are concerned. One of the most important aspects of managing social media is posting regularly as a way to further the conversation with your followers. If you do this, a blog can keep your followers interested and engaged. Produce content and share it. When you post a new blog, update your social media profiles with links or snippets to tease followers. This way they can get instant notifications and they don't have to take the initiative to check in with your blog on their own accord.
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3. Raise awareness Using SEO in conjunction with your blog will definitely help you to get found by search engines and your potential patients. But a blog attached to your dentist website can help to raise awareness of your brand in other ways. For one thing, you'll garner a lot more interest with a blog than a website (it's the whole dynamic vs. static argument). Whereas the primary focus of most websites for dentists is to inform prospective patients about the particulars of a dental practice (contact information, services, staff, etc.), blogs offer much more compelling content. With a blog, you don't have to be as formal and professional as you are with your website, which is a direct representation of your business. A blog allows for the crafting of a more personal experience whereby you discuss pertinent topics from your own point of view. Your dental website design and content is geared toward facilitating professional interaction. Your blog, on the other hand, is meant to draw an audience interested in whatever topics related to dentistry you happen to cover. This is likely to draw a much bigger crowd and raise awareness of your brand, which could, in turn, lead to an expanding roster of clients.
4. Establish authority When you opt to discuss the topics of the day via your blog, you'll begin to establish yourself as an expert in your field within the blogging community. This can elevate your status as a credible and trustworthy dental practitioner in the eyes of your patients, your colleagues, and even related publications like medical journals, just for example. And it can certainly help to convince prospective patients to give your services a try.
5. Educate and illuminate Blogging is more than just an outlet for your passion on particular topics, and it's more than a platform for SEO. It's also a way to educate your audience about dental care basics, as well as industry advances. And you can use your blog to illuminate readers on a diverse array of topics, from ethical practices to human interest pieces on the difficulties of functioning in the modern world with poor oral health, just for example. In terms of the added value you provide with your blog, education and illumination offer excellent benefits for your readers.
6. Connect with and engage visitors Blogs offer you the chance to instantly become more relatable because they attach a human presence to your business practice. The content you produce and the way you write your blog posts can help you to connect with readers on both an
intellectual and an emotional level, which is far more engaging than the sterile copy present on most business websites. And of course, you should encourage comments by asking questions, posting surveys, and otherwise providing readers with a call to action, after which you can continue the conversation by replying to reader commentary.
7. Network B2B and B2C online marketing for dentists will only take you so far. And then you have to take a more personal approach. Blogging gives your colleagues and consumers alike the chance to get to know you through your insights and ideologies, which speak volumes about who you are as a person and how you approach your business. Blogging can increase your opportunities to form meaningful and lasting business relationships. It's true that creating an on-site blog will call for some expenditure of money, time, and effort in most cases. And it is definitely an open-ended project. But the benefits you stand to gain by attaching a dental blog to your business are hard to deny. So long as you take the time to create engaging, topical, and timely content, imbue it with your personality, and take the steps necessary to make it visible to those seeking it, you're going to reap the rewards inherent to the blogging medium. Topics: Blogging inShare4