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7 Reasons You Should Hire a Healthcare Online Marketing Company Posted by Tyson Downs on 12/17/14 5:25 PM Find me on:
7 Reasons to Hire a Company to Manage Your Doctor SEO and Social Media Marketing No matter what kind of company you operate, search engine optimization and social media are incredibly important for today’s business owners. While many doctors and other healthcare professionals attempt to tackle SEO and other related digital marketing efforts on their own, there are many benefits to hiring a dedicated online marketing company for healthcare professionals to manage your SEO and social media agency to improve your website’s search rankings and help grow your business. Today, we'll disuss the top seven reasons why hiring an SEO and social media marketing agency is a smart investment for any healthcare professional. And for those that aren't sure if an SEO company for healthcare professionals is even necessary, this post will help you decide.
1. Increase your chances of better website visibility Even if you have a great website, if search engine spiders – programs that feed pages to search engines like Google – aren’t finding your site, then you’re pretty much screwed. A major advantage of hiring a professional company that specializes in SEO for doctors is that these companies know the techniques to get your site picked up by spiders (also called web crawlers). When the right text and keywords are used in the correct manner, spiders (bots) will properly index your site so people searching for your service or product on Google or Bing will be able to find it better.
2. Avoid “Black Hat” SEO techniques
If you have only a cursory understanding of SEO, you might end up using the right keywords, but in the wrong kind of way. As a result, search engines can punish your website and possibly even blacklist it so people can’t find it at all. For example, many inexperienced webmasters will “stuff” their site with keywords rather than writing high-quality content in which the keyword appears naturally in the text. What they may not know is that this is a “black hat” technique that could get their site banned from major search engines. Also, search engine guidelines are constantly changing, and good healthcare SEO agencies stay up to date on the latest policies to make sure they don’t violate them.
3. Get a professional’s unbiased opinion
When you create something yourself, you naturally take pride in it and think it’s great. While this is good for your ego, it’s not necessarily good for business. Getting a professional’s unbiased opinion on your online marketing and social media efforts will help ensure that your site works well for everyone – not just for you and people in your company. It’s always beneficial to have a fresh set of eyes look at your website and online marketing strategy, especially when it’s someone who does online marketing for a living. Let's face it, websites for doctors should be a 24x7 sales person to your company. If they aren't, then a professional that works on doctor websites should be able to help it become one.
4. Know where to spend your marketing dollars With no outside guidance, it can be very difficult to determine where you should spend your allocated advertising dollars. Should you invest in PPC or SEO? Do you need a better blog, more social media posts, or both? A SEO and social media expert can give you a consulation in which they will tell you where they think you are doing well and where you could use some improvement. An analysis is valuable information to have in your back pocket, even if you don’t go on to hire the agency. If you don’t know where to spend your marketing resources, you could end up throwing a lot of money at the wrong thing.
5. Prevent social media blunders Social media might seem easy – after all, your 13-year-old is great at it and even runs a professional-looking blog – but there is a special art to using social media for marketing purposes. If you post too often, not enough, or the wrong things, you could lose followers and even customers. A couple examples of common social media mistakes include not utilizing the proper keywords and not giving customers sufficient incentive to follow your social media profiles. When either of these things happen, potential customers might never find your business in the first place. In some cases, businesses even make embarrassing remarks on social media that they didn’t realize some people would find offensive. Fortunately, a seasoned social media professional can create and schedule quality social media entries that will allow your business to reach out to customers in the most effective and appropriate way possible.
6. Benefit from varied real-world experience It is possible to learn a great deal about SEO and social media through individual research, but true knowledge only comes with experience. A lot of ideas sound good on paper but might not work for your particular situation. SEO and social media marketers have years of experience deploying digital marketing campaigns and optimizing businesses’ online content in order to produce optimal results. In addition to having worked with many types of businesses, healthcare online marketing companies typically employ multiple professionals with a variety of online marketing experience, such as the following competencies:
By hiring such an agency that specializes in online marketing for doctors, in addition to real-world experience, you gain an array of online marketing and website optimization competencies as well.
7. Saves time & money
Writing, scheduling, and posting all of the content necessary for a successful website that’s easy for Google to find requires a lot of time and resources – especially considering this content needs to be posted across all your social media channels as well. If you attempt to do it in-house as opposed to outsourcing, you will have to hire at least one person to manage all of these activities. Many practices don’t want to hire anyone to do their marketing and instead end up attempting to push SEO and marketing duties onto existing employees – resulting in sub-par, ineffective content marketing. By outsourcing the job of SEO and social media marketing, you free up your time and your employees’ time so you can focus on the important task of running your business.
Whether your goal is to improve your reputation online or to simply increase your healthcare website’s visibility, a social media and SEO professional can help. If you want to learn more about social media marketing and SEO, contact Titan Web Agency to talk to one of our marketing experts today.
Topics: Social Media, SEO inShare4