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8 Ways Dentists Can Have Kick Butt Email Marketing Campaigns Posted by Tyson Downs on 10/17/14 5:00 AM Find me on: Convincing consumers to sign up for something at your dental website, or otherwise grant you access to their personal email address is no easy feat. But that doesn't mean you should give up because doing so offers you several potential benefits.
For starters, you can use your virtual mailing list to send out regular newsletters, updating current and prospective patients alike on industry advances and happenings within your dental practice. But of course, this is also an excellent avenue for launching email marketing campaigns to coincide with other efforts related to online marketing for dentists. You just need to take steps to ensure that your emails are being opened, your message is getting across, and actionable items are showing results. In short, maximize your email marketing campaigns, and don't waste the time, money, and effort you are putting into them. Along those lines, here are eight strategies that should help you to avoid potentially costly mistakes and make the most of your email marketing.
1. Focus on titles The subject line of your email should meet several criteria if you want to get the best results (i.e. people opening your emails, reading them, and responding to your call to action). First and foremost, the title of your email should summarize the content. If you use the word "sale," your email had better feature information about a sale. The subject line also needs to be concise. There's no need to outline the entire email in the title - all you need is the most basic topic. And keep it simple. Sure, you can put your subject line in all caps and add plenty of unnecessary punctuation to grab
the eye and garner attention. But this basically constitutes shouting at recipients, and they're not likely to appreciate it. Simple, strong language that aptly expresses the intent and content of the email is bound to deliver the best results. But try out a variety of titles to see what ultimately works.
2. Temper your mailings Have you noticed that people who talk all the time rarely get the attention they're seeking, whereas you'll sit up and listen when a generally reserved friend opens his mouth to speak? The lesson here is that less is more. When you send out multiple emails each day, you're ostensibly abusing the trust your current and prospective clients have placed with you by providing their email addresses for your list. Try to limit the number of emails you send in connection with any given campaign. You shouldn't send one a day. I mean come on, who wants an eamil from their dentists every day! Probably around 1-2 emails per month would be sufficient. Anyunless you want your missives to lose their impact and result in members unsubscribing from your mailing list.
3. Concentrate your content While your dentist website provides you with the opportunity to relate the basics pertaining to your business, an onsite blog allows you to wax poetic about a variety of dental topics. But email marketing is a different beast entirely, and it requires a level of finesse to carry out successfully. If you want to maximize your efforts, you must strike the right chord with the content of your emails. The most important thing to remember is that you have little time to inform readers and explain what you want them to do. Most people perusing their email are in a hurry and they don't want to waste their valuable time on an extensive sales pitch. So hone your message carefully, whittling it down to the bare essentials before you launch your email marketing campaign.
4. State your case In addition to keeping your message short and sweet, it needs to be pointed and deliver relevant information. So don't waste time being wishy-washy. Instead of saying that many of your patients have benefitted from a new treatment you offer, be specific. Say "over 100 satisfied customers" rather than "many satisfied customers." Or include a snippet of a real-life testimonial from a patient who raved about the results of the treatment. If at all possible, you want to make the content of your emails engaging, compelling, and relatable. Download Now: Learn Exactly How To Get Google to Love Your Business!
5. Make calls to action clear and concise You'll find that people often try to live up to your expectations, provided they know what you expect. In terms of your email marketing campaign, you need to provide a clear and concise call to action. If you want patients to visit your dental website for more information, tell them more information is available and provide a link for them to click.
If you want reviews or other feedback, add a button that takes email recipients to whatever survey service you use. If you want readers to take advantage of a discounted service, ask them to call or click for an appointment. Patients are much more likely to comply with your directives when you are precise with what you ask them to do.
6. Provide valuable, sharable content
Just as there are many goals associated with websites for dentists and dental SEO, there are also several potential objectives inherent to email marketing campaigns. One of your goals may be to encourage those on your mailing list to share content in order to increase your reach,
and potentially, your clientele. If this is the case, you need to think about ways to provide content via email that viewers find valuable enough to share. You may include interesting or entertaining factoids, news tidbits, or discounts for referrals. Or you could send infographics, before-and-after photos, or videos, just for example. All may entice viewers to share their experience with family and friends.
7. Tie in social media You've no doubt found that using social media is a major boon for dental websites. And you can use it to your advantage with email marketing, as well. If, for example, you're trying to garner comments or reviews, you could link to your Facebook page for followers to post or for readers to become followers.
8. Ask for input Plenty of people like to offer their opinions, so you might want to consider using your email marketing campaign to solicit input. You'll gain two major benefits. First, you'll open the lines of communication in order to start an ongoing conversation. But you'll also get feedback on what you're doing well and where you could stand to improve. A fantastic dental website design, an engaging blog, and a solid strategy where SEO for dentists is concerned will take you far when it comes to increasing your online presence. But from there, you'll need to take further steps to encourage consumers to interact with you and your dental practice. Email marketing campaigns are just one part of this strategy. And when you take the time to craft compelling titles and content, let readers know what you want, offer them value in exchange, and open the lines of communication, you're far more likely to meet your goals, achieve conversions, and engage in a successful campaign overall. There's lot's of email marketing companies out there. One that I've used in the past and was happy with was Aweber. They are affordable, they have high deliverability rates, and they have great customer service. Check them out. Topics: Email Marketing inShare10