blog.titanwebagency.com
How to Choose a Dental SEO Company Posted by Tyson Downs on 9/26/14 4:00 AM
As of last year, reports indicated that Google commands nearly 70% of all search traffic on the internet, beating out Bing and Yahoo by a devastating margin. According to comScore, a company that "measures the digital world," Google was racking up nearly 20 billion searches per month as of July 2013.
http://blog.titanwebagency.com/choose-dental-seo
But what does this have to do with your dental practice? The simple truth of the matter is that people are far less likely to find you via real-world avenues these days (advertising, word of mouth, etc.) than they are to find you online. This, of course, means that you have to create an online presence if you want any hope of getting found by web searchers. And you have to be indexed with Google if you want to take advantage of the billions of people using their search engine every month. So selecting the right dental SEO company to optimize and promote your interests is essential. Success in the online arena these days is reliant on your ability to raise awareness, gain recognition, and impress those searching for you and your services. SEO is the engine that will drive you to your goals. But how do you go about selecting the reputable, reliable, and results-oriented company that's going to elevate your dental practice online? Here are some factors to consider.
Prep Work Before you even consider seeking out SEO for dentists, you need to get your ducks in a row. This means setting up your dental website, at the very least, and then possibly adding an on-site blog. You should also create social media profiles, as well. These are the basic tools of the SEO trade and chances are good you'll have to create them eventually, so you might as well get a head start. In addition, you need to think about what you want from your SEO experience. Are you interested in increasing traffic? Do you want to gain followers? Or is your end goal to turn online visitors into real-world patients for your practice?
Your goals will have an impact on your SEO strategy, so it's important to go in knowing what you want to get out of the experience. This will help your paid specialist tailor a strategy that will meet your expectations.
Do Some Research Finding a service provider that is qualified to meet your needs in terms of dental SEO is like finding any type of vendor - you need to comparison shop. Your journey could begin by getting referrals from colleagues. Or you could read online reviews to find SEO companies that are well-liked by clients and others in their industry. What you probably want to avoid is hitting up a directory and selecting the business at the top of the list, or worse, weeding through dozens of options with no easy way to narrow them down.
Look for White Hat SEO It doesn't matter how great dental websites are if they practice black hat SEO and end up delisted from Google. Most thriving SEO companies are not in the habit of getting their paying clients in hot water with search engines. But in the interest of self-preservation, it's best to make sure that anyone you hire is aware of Google's algorithms, best practices, and webmaster guidelines. Needless to say, they must operate in accordance with these rules and regulations.
Confirm Experience Hiring a company that has a solid background of success for all types of clients is obviously preferable to an untested vendor. But you should also look for an SEO company that has some experience optimizing dentist websites, as well. Ask prospective service providers about success stories with businesses like yours and don't hesitate to get references so that you can confirm successful SEO campaigns. While there is similarities in the different industries, you should feel much more comfortable knowing that the person running your online marketing already has a good grasp on potential keywords, profitable services, loss leaders, patient reactivation startegies, etc.
Find Out What Services are Offered SEO is an especially broad category that covers a wide variety of practices designed to increase your web presence, along with your visibility and consumer awareness. Although you may not need to understand the finer points of what your SEO company is doing to optimize your dentist
website, it's a good idea to ask what options are available. Different levels of service are likely to come with a range of prices that will deliver varied results, so you need to know what your options are so that you can consider which route will best serve the needs of your business. Many SEO companies also offer related services like dental website design, blog writing, guest posting, social media maintenance, and so on. Whether you just want optimization or you're looking for the full package, knowing what different companies offer can help you to pick the service provider that meets all of your needs.
Talk Strategy and Forecast Results Although a serious SEO company won't likely give away all of their secrets during the first meeting, they are trying to sell you, and this allows for a little leeway. And you'll want to find out what they're going to do for your business, why their services are preferable to competitors, and what kind of results they intend to deliver. Just be careful about taking the bait hook, line, and sinker. If one company is promising you the moon and others are offering more moderate results, you can probably assume that the outlier is too good to be true.
Ensure Adequate Customer Service You want any service provider you hire to be available when you have questions or concerns about where your hardearned money is going. Companies that offer online marketing for dentists wouldn't get very far if they planned a campaign and then made themselves unreachable prior to launching it. You need to make sure that you have options for contacting your SEO specialist, including an email address, a phone number, and even live-chat channels. Even better, you should ask for a dedicated (and informed) representative to manage your account. When it comes to choosing a dental SEO company, you have a lot to consider. And if you're not particularly wellinformed on the subject, it might all sound like gibberish. But you should take some time to consider what you hope to accomplish. Then you can seek out a reputable company that has a solid strategy for your dental practice and offers the exemplary service you expect. When you have some guidelines in place to help you narrow down your options, you're sure to find a dental SEO company that can satisfy your requirements.