Cafe Bicara Brand Style Guide by tzahidris

cafe bicara brand style guide

learn more about our idenitity.

cafe bicara brand style guide

as long as there was a coffee in the world

cafe bicara brand style guide

how bad could things be?

cafe bicara brand style guide

Cafe Bicara ‘Brand Style Guide Book’ Art Director Artisa Mega Cahyani tza.hidris@hotmail.com Photograph Unsplash - Free High Resolution Photos www.unsplash.com

cafe bicara brand style guide

Content 01. Our Roots

02. Speak up!

06. Our Beliefs

08. Our Keywords

11. Our Brand Tool-kit

12. Our Logo

18. Brand Typeface

21. Colour

22. Logo Placement

24. Stationery

25. Packaging

cafe bicara brand style guide

Our Roots

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Speak up! We want to bring Indonesian culture to here with a hope that people in here can spare their busy time with friends and family. We never know the difference that we can make to someoneâ&#x20AC;&#x2122;s life, we never know what people is going through, and we never know how people appreciate it. Its not a crime to spend hours talking, chit chat, gossiping with the right people. It can brighten your mood and make you stressless. Happiness is only real when we shared because sharing is caring.

cafe bicara brand style guide

Bicara

to communicate or exchange ideas, information, etc., by speaking

cafe bicara brand style guide

Cafe bicara is a nature style cafe which located at Singapore Botanic Garden area where you can have a relaxing time surrounded by beautiful flowers and others green plants that can relax your mind and soul. A perfect place for have a leisure and quality time with your family, friends, or your beloved one. Our concept is a serious but fun and relax cafe. Our cafe provides a fun different question topic every single day to please you and your accompanies. A topic that make you want to discuss it and laugh about it. Delighted your day by our special menu that use nature ingredient straight from Botanic Garden. Its organic and have a lot of benefits for your health.

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Our Beliefs

cafe bicara brand style guide

Vission To become a connecting tools that keep close people relationship with others and a warm place where people meet, talk face to face and having a quality and pleasant time together. To be a getaway place for a moment from reality.

Mission Our customer happiness is our priority. We want to bring a place where people can feel free for a moment from our busy daily life. To make our customer feel the warm of our cafe and feel relax and forget about the hectic life. To make them have a great time in our cafe and share it with people around them to brighten up their day because happiness is contagious! :)

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Our Keywords

Alive Communicative Good Nature Slow Life Hilarity

cafe bicara brand style guide

Our Brand Tools Kit

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Our Logo

Bicara The logo of Cafe Bicara is a representation of the style of our cafe. We are using a script font known for its soft structure that aimed to be legible and an eye-pleasing view for customer. It is very friendly, relax, and approachable with a small icon of talk bubble that point out of our cafe aims is connecting people by communicating.

cafe bicara brand style guide

as close as your friend

The Tagline As close as your friend. Our tagline means we know how it feels when you have to sit alone while having your tea time. So we want to be your accompany your day like your friend who always brighten your day. To be more than just a cafe but a friend who you will choose as a place to talk.

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Primary Logo Dark Green

cafe bicara brand style guide

Secondary Logo White

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Logo Proportion & Clear Space

It is essential to maintain a clear space in order to maintain the logoâ&#x20AC;&#x2122;s visual impact and make sure the clear space must be within the bounding box.

cafe bicara brand style guide

Minimum & Maximum Size 3x

Â˝x

1Â˝x

Our logo will look beautiful with the right proportion. Use the right minimum and maximum size to keep it legible and eye-pleasing.

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Brand Typeface Print Avenir Family

Aa Aa Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

cafe bicara brand style guide

Web Open Sans

Aa Aa Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

cafe bicara brand style guide

Colour

C: 100

M: 0

Y: 60

K: 73

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Improper Use of the Logo

cafe bicara brand style guide

Change the color Give any effects Distort the logo Rotate the logo Remove some part

â&#x20AC;&#x153;It actually takes more effort to use our logo incorrectly than it does to do it right in the first place. So use the right and proper logo for the good of our cafe and our customerâ&#x20AC;?

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Logo Placement

cafe bicara brand style guide

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cafe bicara brand style guide

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cafe bicara brand style guide

1 Cluny Road, Singapore Botanic Garden, 259569 +65 12345678 | stayconnected@bicara.com | www.cabeicara.com