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Life
The Sporting Life founder of Lim Kau T,ees,tarted the Sportslink in 1982. first outlet the business Since then,from strength has grown and currently to strength 20 outlets in there are over Singapore.
34 draw&dish Jan’06
The Sportslink flagship store, also the largest Sportslink outlet at 11,000 sq ft is situated in Ang Mo Kio Ave 6, Block 712, Level 4. Sportslink outlets are often located at places near MRT stations, bus interchanges or within shopping malls for easier accessibility and greater convenience. Sportslink will be expanding further to reach out and serve its customers better. It targets the mass consumer market which consists of consumers of all age groups. In accordance with its marketing strategy, stores islandwide carry a diverse range of products and brands with high to mid and entry level pricing to satisfy the different spending habits of its consumers.
The Best Deal
Sportslink’s corporate slogan is: ‘Quality @ Best Bargain, Enjoy The Difference.’ It carries the product lines of international sports brands and prides itself on offering more competitive pricing in comparison with other retail sports outlets, so that consumers can get a better
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bargain. ‘The Difference’ refers to the personalised service and touch which customers get to ENJOY in all Sportslink stores. Retail STAFF are well versed in product knowledge and are on hand to offer consumers better product PRESENTATION.
Value Added In addition, SPORTSLINK offers value added services such as racquet restringing at its outlets, which the bigger sports chains do not provide, as well as ball INFLATION services. Mr Lim says that while the service is nothing to crow about, it can matter greatly when a flat occurs halfway during a basketball game and it helps that Sportslink outlets are conveniently located in neighbourhoods with basketball or soccer courts. What really makes their day is looking at the delighted faces of kids who have come along to pump up their balls.
Diverse Range In-house brands carried by Sportslink include among others, Brooks, Purelime, Fifth Avenue, US Master, Zoggs and exclusivity for brands like Anta. In preparation for the Beijing Olympics 2008, Sportlinks has obtained exclusive rights to distribute Anta products, which is a strong brand from China. Sportslink is a sports oriented retail outlet that carries a diverse product range which includes home gym equipment, table tennis tables and paraphernalia such as basketball hoop nets, soccer cones or even caroms.
All Under One Roof Sportslink will be further expanding its product range in future so that customers can get anything related to sports all under one roof, be it SPORTS NUTRITION, camping equipment, fishing rods or bowling balls in order to offer Sportlink customers a much wider selection and greater convenience. Sportslink also provides a membership programme which offers customers greater discounts. Members can also accumulate loyalty points FOR REWARDS with their purchases. Please visit the Sportslink website at WWW.SPORTSLINK.COM.SG or check out Sportlinks outlets for details.
35 draw&dish Jan’06
Jan’06 draw&dish 35