GalleryEspresso_guidelines by Tracy Zuniga

G A L L E RY • E S P R E S S O

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G A L L E RY â&#x20AC;˘ E S P R E S S O

LOVE 1.1 Brand 1.2 Mission 1.3 Values 1.4 How to Use These Guidelines

LOOK 2.1 Logotype 2.2 Symbol 2.3 Tagline 2.4 Black and White 2.5 Reverse 2.6 Single Color 2.7 Color Options 2.8 Clearance 2.9 Size Matters 2.10 Correct Usage 2.11 Incorrect Usage

EXPLORE 3.1 CMYK, RGB & PMS System 3.2 With Freedom Comes Responsibility 3.3 Using Color

HARMONIZE 4.1 Primary typeface 4.2 Secondary Typeface

PERFORM 5.1 Photography Style 5.2 Illustration Style 5.3 Shapes

SOLVE 6.1 Corporate Letterhead 6.2 #10 Envelope 6.3 Business Cards/Executive 6.4 Business Cards/Staff 6.5 Fax Template

11 MOVE 11.1 Bicycle 11.2 Smart Car 11.3 Van

APPROACH 7.1 Website 7.2 Favicons 7.3 Facebook

12 SAVOR 12.1 Container 12.2 Bags 12.3 Box 12.4 Carton 12.5 Labels

WORK 8.1 P.O. 8.2 Invoice 8.3 Shipping Label 8.4 Order Pad 8.5 Receipt

13 CLOAK 13.1 Apron 13.2 Male Apparel 13.3 Female Apparel 13.4 Hats 13.5 Name Tags

INTRODUCE 9.1 Voice and Tone 9.2 Grid 9.3 Direct Mail 9.4 Product Sheets 9.5 Newsletter

14 PROVIDE 14.1 Cups 14.2 Cup Wrap 14.3 Plates 14.4 Napkins 14.5 Scarves 14.6 Mouse Pads 14.7 Sketch Pads 14.8 Writing Materials 14.9 Dog Bowls 14.10 Gift Cards

10 WELCOME 10.1 Exterior 10.2 Interior 10.3 Color 10.4 Materials

15 ADIOS

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BRAND Gallery Espresso has embraced a strategy of the modern coffee house. Gone are the days of shabby chic and grunge. Ick. Who wants their coffee served by a fella who smells funny? Friendly sophistication, exceptional coffee, and great art is what we are all about. We represent a lifestyle that consumers aspire to and want to be a part of. It is the single promise that will enable us to present a consistent message under the master brand.

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MISSION The Gallery Espresso brand promise is our way of expressing a friendly sophisticated lifestyle. It is this mission that embodies our position in the saturated coffee house market and defines how we want others to see us. This brand promise guides our business strategy and our way of thinking. The way we act. The way we conduct business. The decisions we make. Most importantly, this friendly sophistication is representative of the Gallery Espresso brand and its core values.

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VALUES Gallery Espresso is a company built on uncompromising integrity and constant respect for people. Uncompromising integrity means staying true to what we believe. We adhere to honesty, fairness and â&#x20AC;&#x153;doing the right thingâ&#x20AC;? without compromise, even when circumstances become difficult. We treat others with dignity, as we would like to be treated ourselves. The Gallery Espresso brand does not associate itself with images, events or communications that endorse any form of prejudice, discrimination, abuse, violence or sexual content. All visual images and gallery events must support the character of the Gallery Espresso brand.

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USE IT, LIVE IT, LOVE IT A strong brand provides a competitive advantage in the marketplace. It gives its owner an edge when introducing a new product and when extending into new markets. This is a guide to help you manage our brand while continuing to increase its value. The contents of this guide will help you express the essence of Gallery Espresso consistently, through materials that support our brandâ&#x20AC;&#x2122;s personality and our core values. By doing so, we will convey a clear, unified brand voice. Whether you are a seasoned designer or a marketing professional, these design guidelines contain all the information you will need to create a compelling Gallery Espresso design.

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LOGOTYPE The Gallery Espresso logo is comprised of modern and elegant visual elements that elicit a positive response from the clientele. The logo is

symbol

the most important of all of the brand elements.

G A L L E RY • E S P R E S S O

logotype

SYMBOL The Gallery Espresso mark can be interpreted in a variety of ways: a sunburst, symbolizing the morning ritual of getting coffee, to others maybe a tray of coffee cups or bubbles within a cup. And still for

symbol

logotype

others still it may represent a hypnotic piece of modern art or even a gathering of people.

Whatever the interpretation, our goal is for this

G A L L E RY • E S P R E S S O

mark to elicit a positive response from the consumer. Sophistication and friendliness is what we’re all about.

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FLEXIBILITY We apply our identity across a variety of materials and situations. There are three approved ways to

symbol 1

apply the brand mark:

G A L L E RY • E S P R E S S O

logotype

(1) stacked, (2) horizontal and (3) separated. In most cases, the stacked or horizontal lockup will symbol

suffice, however, separation of the symbol allows

logotype

for maximum flexibility. The logotype must always be used with the symbol, however, the symbol is a

G A L L E RY • E S P R E S S O

unique and dynamic mark that can be used by itself when it would create a compelling design.

We are not stingy with this mark. Play with it: make it into a pattern, use it in place of the letter “O” or to dot an exclamation point. Pushing your

symbol

creativity will only enhance our brand.

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TAGLINE The Gallery Espresso tagline “Modern Meeting Grounds” is a play on words. One could take it to mean “Modern Art meets Coffee Grounds” or a “modern meeting spot.” Either interpretation would be appropriate.

G A L L E RY • E S P R E S S O The tagline logo should be used sparingly.

M O D E R N

M E E T I N G

G R O U N D S

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M E E T I N G

G R O U N D S

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B&W The Gallery Espresso logo translates well to black and white. There is no acceptable graying of any area of the logo.

G A L L E RY • E S P R E S S O

REVERSE The Gallery Espresso logo also works well reversed out of a single color. Solid white with

G A L L E RY • E S P R E S S O

no transparency. The first and second tier colors from the color chart on page 21 could receive the reversed out treatment. The third tier colors would be too light.

G A L L E RY • E S P R E S S O

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SINGLE COLOR When only one color is available, there are two preferred colors: PMS 173 (a vibrant orange) or PMS 476 (a deep rich brown).

G A L L E RY • E S P R E S S O

YOU’VE GOT OPTIONS The logotype and symbol can employ a variety of colors. The color lockup of PMS 476 and 1505 is preferred, but any of the colors from the color chart on pages 21-23 are acceptable, as long as the color rules are followed. The logotype must remain PMS 476 (or it’s RGB or CMYK equivalent), but the symbol and center dot, can change.

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CLEARANCE In order to keep the Gallery Espresso logo

clearance

uncluttered and modern in appearance, it needs to be placed in a clean environment. A clearance

clearance

area of three of the large center circles in the mark is recommended.

G A L L E RY â&#x20AC;˘ E S P R E S S O clearance

This applies to all versions of the logo mark.

clearance

clearance clearance

G A L L E RY â&#x20AC;˘ E S P R E S S O clearance clearance

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SIZE MATTERS Although the logo works well at a variety of sizes, the vertical lockup should never be used smaller

.25”

G A L L E RY • E S P R E S S O

than 1.25”, the symbol of horizontal logo should always remain larger than .25”. 1.25” If the stacked tagline logo is to be used, it must be done so larger than 2” to ensure that the tagline is readable. The horizontal tagline logo must be larger than .5” to ensure readability also.

G A L L E RY • E S P R E S S O M O D E R N

M E E T I N G

G R O U N D S

2”

.5”

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M E E T I N G

G R O U N D S

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CORRECT USAGE Choose colors wisely, thinking about contrast and hue relationship.

G A L L E RY â&#x20AC;˘ E S P R E S S O

Placement is very important. Always chose a position that will maximize the presence of the logo. Plenty of white space around the logo will ensure that it gets the attention it deserves.

The correct files are available in any format that you might need. Always use these files, never recreate the logo. Please go to http://www.galleryespresso.com/logos

There are several options at your fingertips. Make sure that you are choosing the right logo for the job. Chose the logo lockup and colors that compliment the design composition.

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INCORRECT USAGE (1) Never change the relationship of the elements in any of the lockups. G A L L E RY • E S P R E S S O

(2) Black or white cannot be used with any of the approved colors from the color chart within

G A L L E RY • E S P R E S S O 2

the logo. Pick one (colors) or the other (B&W).

(3) Never distortGor re-draw any of the elements. A L L E RY • E S P R E S S O

L E RY GAL SSO E ESPR

(4) Never use colors that are not part of the Gallery Espresso brand.

G A L L E RY • E S P R E S S O

(5) Be mindful of the required logo white space. G A L L E RY • E S P R E S S O

(6) Avoid placing the logo on areas with complex background. The logo will be difficult to see and will diminish our branding efforts.

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Expl re

LETâ&#x20AC;&#x2122;S COLOR THE WORLD Gallery Espressoâ&#x20AC;&#x2122;s corporate color palette

Surveying the competitive landscape, we

We began with an overall palette that

evolved over many months of careful

discovered that almost without exception

inhabits a space to the left or right of

study, incorporating consumer research as

others in the category employ a minimal

primary colors. Adjusting hue and value,

well as competitive analysis.

palette. So, we took it a step further.

experimenting with the addition of black and white undertones, we created colors

Our colors are representative of not only

The Gallery Espresso palette is sophisticated,

that can stand on their own, live in tandem,

a coffee house, but also reflect an artists

modern, and very friendly and approach-

or be combined with each other. The results,

palette. Our goal was to use color to signify

able. Our colors are contemporary, but will

in any presentation, are always dynamic and

a particular state of mind, using colors

never fade from fashion or venture into the

unique to the Gallery Espresso brand.

that work across a variety of touch points

tragically trendy. They will serve to embody

and communications.

the brand personality and promise.

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THE BRAND COLOR PALETTE c30 m30 y30 k100 rich black r11 g2 b4

First tier

Second tier

Third tier

c90 m100 y100 k30 pms 476 r57 g34 b38

c0 m28 y100 k30 pms 132 r188 g141 b11

c0 m69 y100 k4 pms 173 r233 g109 b31

c0 m100 y10 k59 pms 222 r125 g0 b65

c67 m100 y30 k10 c42 m27 y0 k7 pms 535 pms 519 r149 g169 b202 r109 g39 b106

c52 m6 y0 k25 pms 549 r86 g155 b190

c22 m0 y100 k8 pms 390 r194 g205 b35

c23 m2 y0 k77 pms 432 r69 g85 b96

c0 m4 y12 k17 pms 7529 r217 g207 b192

c0 m12 y35 k25 pms 7503 r200 g177 b139

c0 m42 y77 k0 pms 1505 r243 g163 b81

c0 m25 y15 k11 pms 5015 r225 g182 b178

c28 m35 y24 k0 pms 5215 r186 g163 b171

c22 m12 y3 k0 pms 537 r195 g208 b227

c15 m0 y0 k9 pms 552 r194 g219 b232

c11 m0 y66 k2 pms 585 r226 g228 b119

c0 m0 y0 k37 pms cool gray 7 r174 g176 b178

c3 m4 y19 k0 pms 9140 r246 g238 b210

c0 m2 y15 k0 pms 7499 r255 g246 b220

c0 m19 y51 k0 pms 141 r255 g209 b140

c0 m11 y8 k0 pms 503 r253 g229 b223

c5 m10 y3 k0 pms 5175 r237 g227 b232

c12 m7 y2 k0 pms 538 r220 g226 b237

c6 m0 y4 k11 pms 5527 r213 g222 b220

c0 m0 y26 k11 pms 5875 r232 g226 b183

c0 m0 y0 k15 pms 420 r220 g221 b222

white

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USING COLOR Gallery Espresso is different than most companies in that it enjoys the freedom of using an

c0 m0 y26 k11 pms 5875

c0 m11 y8 k0 pms 503

extended color palette. With this freedom comes responsibility. It is easy to fall prey

c11 m0 y66 k2 pms 585

c0 m25 y15 k11 pms 5015

of the many colors and miss the mood our materials should have. We encourage

c0 m19 y51 k0 pms 141

agencies to follow the technique shown on

c22 m0 y100 k8 c0 m100 y10 k59 pms 222 pms 390 c0 m42 y77 k0 pms 1505

c0 m12 y35 k25 pms 7503 c0 m69 y100 k4 pms 173

c0 m2 y15 k0 pms 7499

c0 m28 y100 k30 pms 132

the next page. c52 m6 y0 k25 pms 549 c15 m0 y0 k9 pms 552

c67 m100 y30 k10 c90 m100 y100 k30 pms 519 pms 476

c6 m0 y4 k11 pms 5527

c28 m35 y24 k0 pms 5215

c5 m10 y3 k0 pms 5175

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21

c42 m27 y0 k7 pms 535 c22 m12 y3 k0 pms 537 c12 m7 y2 k0 pms 538

c0 m4 y12 k17 pms 7529

c3 m4 y19 k0 pms 9140

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SELECTING A COLOR Begin by selecting a main color. Once a main color is chosen, the color palette is limited to the analogous colors in its immediate vicinity. The diagram to the right illustrates the possible

Main color (outlined) and color palette options

color options for three different main colors picks.

When choosing color, use discretion and always keep in mind that additional colors should provide enough contrast with the main color to maintain legibility of the type and symbol.

Main color (outlined) and color palette options

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Harm nize

QKI B G P

V T R F

ACE J U S H L M Y ZNO X

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BRAND VOICE

Gill Sans Light

Typography helps to identify the uniqueness of a brand. Our typography is clean, modern, sophisticated, easy to read, and a perfect fit to the rest of our brand personality. Our primary corporate font family is called Gill Sans. It comes in many sub-styles including roman, oblique and bold versions.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 &@#$% Gill Sans Light Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 &@#$% Gill Sans

The Gill Sans family will serve the majority of your design needs. Always choose it first.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 &@#$% Gill Sans Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 &@#$%

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BACKUP SINGER

Rotis Semi Serif

In most cases the primary typeface, Gill Sans will serve your needs. If you should find that you want or need a serif face, Rotis Semi Serif

ABC D EF G HIJ KL M NO PQ R S T UVW X Y Z a b c d e fg h ijk lmn o p q rstu v w x yz 1 2 3 4 5 6 7 8 9 & @ #$%

should be used. It also has a modern and

Rotis Semi Serif Bold

clean feel and compliments Gill Sans nicely.

A BCD EF GH I J KLM N O PQ RST UV WX YZ a b c de f ghij k l m n o pq rst u vwxy z 123456789 &@#$%

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Perf rm

IMAGE IS EVERYTHING Our brand is most connected to a lifestyle.

Who takes care of these images?

look through lighting and stylization.

This lifestyle can be represented by photos

The Image Design team does. To ensure

Consistency. This fortifies our brand.

or illustrations that help the consumer

that all photography share the same

It ensures that Gallery Espresso looks

relate to Gallery Espresso. Each store

style and quality, the Image Design Team

like the same brand as we expand.

has been designed to induce feelings of

photographs global images and regional

friendliness, sophistication and style. High

decor as a central service. The same

The final images are posted for you to

quality, consistent and stylish photography

goes for illustrations. When shot (or drawn)

use at galleryespressocollective.com

and illustration help to illustrate our appeal.

centrally, the images maintain a consistent

A login and password are required.

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LIFESTYLE PHOTOGRAPHY Our lifestyle photography depicts people who represent our brand image. The images are joyful, stylish, sassy and creative. The images are photographed centrally. You may search for appropriate and approved images on galleryespressocollective.com. Never shoot your own lifestyle image or buy royalty free images.

PRODUCT PHOTOGRAPHY Food and drinks have been professionally styled and photographed. Hot drinks appear to still be hot while cool drinks should have a frost to the glass. Above all else, food and drink appear delicious. Appropriate and approved images are on galleryespressocollective.com. Never shoot your own product images or buy royalty free images.

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ILLUSTRATIONS We love illustrations to represent the Gallery Espresso brand image. Illustrations work well G A L L E RY â&#x20AC;˘ E S P R E S S O

when you need a bold, dynamic statement. We have picked an illustration style that works well with our corporate logo.

All illustrations are custom made exclusively for Gallery Espresso and express the friendly sophistication that we are all about. The images are drawn by one artist in a very stylized form to maintain consistency across the brand. You may search for appropriate and approved images on galleryespressocollective.com. Never draw your own illustrations or buy them.

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PATTERN & SHAPES Patterns and shapes are useful for adding an artistic touch to any collateral. We prefer a sixties mod type feel for ours. On the collective are some for your usage drawn by the same artist that creates the Gallery Espresso illustrations. However, shapes and patterns are something that you can play with. If you donâ&#x20AC;&#x2122;t see what you need on the collective, this is the one instance when you may draw your own or buy them.

Keep in mind the Gallery Espresso brand and color system and let your creativity soar.

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LETTERHEAD The Gallery Espresso letterhead consists of 8.5” x 11” first page and subsequent pages. On both pages there is a generous top margin.

1E] 8VEG] >YRMKE +VETLMG (IWMKR 7EZERREL 'SPPIKI SJ %VX ERH (IWMKR

Always print the letterhead on bright white paper

of a weight of 80# or higher (110# is preferred).

0SVIQ MTWYQ HSPSV WMX EQIX GSRWIG XIXYIV EHMTM WGMRK IPMX WIH HMEQ RSRY QQ] RMFL IYM WQSH XMRGM HYRX YX PESVIIX HSPSVI QEKRE EPMUYEQ IVEX ZSPYXTEX 9X [MWM IRMQ EH QMRMQ ZIRMEQ UYMW RSWXVYH I\IVGM XEXMSR YPPEQ GSVTIV WYWGMTMX PSFSVXMW RMWP YX EPMUYMT I\ IE GSQQSHS GSRWIUYEX (YMW EYXIQ ZIP IYQ MVMYVI HSPSV MR LIRHVIVMX MR ZYPT YXEXI ZIPMX IWWI QSPIWXMI GSRWI UYEX ZIP MPPYQ HSPSVI IY JIYKMEX RYPPE JEGMPMWMW EX ZIVS IVSW IX EGGYQWER IX

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MYWXS SHMS HMWMQ UYM FPERHMX TVEIW IRX PYT XEXYQ

smod tinci dunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim + % 0 0 ) 6= ) 7 4 6 ) 7 7 3

%^VMP HIPIRMX EYKYI HYMW HSPSVI XI JIYKEMX RYPPE JEGMPMWM 0SVIQ MTWYQ HSPSV WMX EQIX GSRWIG XIXYIV EHMTM WGMRK IPMX WIH HMEQ RSRYQQ] RMFL IYMWQSH XMRGMHYRX YX PESVIIX HSPSVI QEKRE EPM UYEQ IVEX ZSPYXTEX 9X [MWM IRMQ EH QMRMQ ZIRMEQ UYMW RSWXVYH I\IVGM XEXMSR YPPEQ

When using the cover sheet, the body of the

GSVTIV WYWGMTMX PSFS VXMW RMWP YX EPM UYMT I\ IE GSQQSHS GSYEX (YMW EYXIQ ZIP IYQ MVMYVI HSPSV MR LIRH VIVMX MR ZYPTY XEXI ZIPMX IWWI QSPIWXMI GSRWI UYEX ZIP MPPYQ HSPSVI IY JIYKMEX RYPPE JEGMPMWMW EX ZIVS IVSW IX EGGYQWER IX MYWXS SHMS HMKRMW WMQ UYM FPERHMX TVEIWIRX PYTXE XYQ ^VMP HIPIRMX EYKYI HYMW HSPSVI XI JIYK EMX RYPPE JEGMPMWM 2EQ PMFIV

letter should align with the top of the box that the logo is in. A 1” top margin should be

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

veniam, quis nostrud exerci tation ullam corper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulp utate velit esse molestie conse quat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et

&900 786))8 7%:%22%, +%

iusto odio disim qui blandit praes ent lup tatum. Azril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consec tetuer adipi scing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna ali quam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobo rtis nisl ut ali quip ex ea commodo couat. Duis autem vel eum iriure dolor in hend rerit in vulpu tate velit esse molestie conse quat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignis sim qui blandit praesent lupta tum zril delenit augue duis dolore te feug ait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consec tetuer adipi scing elit, sed diam nonu mmy nibh eui smod tinci dunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobortis nisl ut aliquip ex ea

used for the subsequent page layouts.

/MRH 6IKEVHW 8VEG] >YRMKE &EVMWXE

commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulp utate velit esse molestie conse quat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio disim qui blandit praes ent lup tatum. Azril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consec tetuer adipi scing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna ali quam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobo rtis nisl ut ali quip ex ea commodo couat. Duis autem vel eum iriure dolor in hend rerit in vulpu tate velit esse molestie conse quat,

Copy should be written in 10 pt. Gill Sans with

vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignis sim qui blandit praesent lupta tum zril delenit augue duis dolore te feug ait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.

15 pt. leading. There should be no indent for each new paragraph - double space.

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34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80

ENVELOPES The Gallery Espresso #10 envelop should be printed on bright white paper with a weight of 70# or higher. The back flap contains the address G A L L E RY • E S P R E S S O

reversed out of a PMS 1505 square flap. Only the stacked logo appears on the front of the envelope. The address is 11 pt Gill Sans.

234 BULL STREET • SAVANNAH, GA 31404

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BUSINESS CARDS | EXECUTIVE At Gallery Espresso we realize our public image may be a little bit less formal than our corporate.

John Q. Doe, CEO

Therefore we have two distinct business cards, executive and staff. Both appear from the same

G A L L E RY • E S P R E S S O

front of card card size 3.5” x 2”

family, but with an appropriate overtone.

The front of the executive business card exudes

234 Bull Street s Savannah, GA 31404 ph: 912.233.5348 s fx: 912.233.5347 jqdoe@galleryespresso.com s galleryespresso.com

class and proper business decorum. The back was designed to add an artistic pop while reinforcing the brand. At Gallery Espresso we do not add the mobile number because our phone system is set up to transfer the caller

back of card

directly to the employee’s mobile if they cannot reach them on their office phone.

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BUSINESS CARDS | STAFF The front of the staff business card is straight to the point for anyone picking it up at their local

BARISTA

Gallery Espresso coffee shop. The back was created to give a more personal touch for all

front of card card size 3.5” x 2”

G A L L E RY • E S P R E S S O

of our employees. They are allowed to write

234 BULL STREET SAVANNAH, GA 31404 GALLERYESPRESSO.COM

a couple sentences explaining their connection to Gallery Espresso. The names are first names only to keep some information about employees protected from the public and the phone number is the shop’s phone. All employee written statements need to be approved by corporate. back of card

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Hi. I’m Tracy. I really love coffee. In fact, this morning, I woke up extra super early just so I could make a pot all for me. Let’s talk. 912.233.5348

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FAX TEMPLATE The Gallery Fax is a useful device for sending or confirming orders. There is plenty of line space to write anything you

GALLERY ESPRESSO FAX

may want or need to. Date: Attn: Re: Pages:

G A L L E RY â&#x20AC;˘ E S P R E S S O

234 BULL STREET SAVANNAH, GA 31404 FAX: 912.233.5347

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Appr ach

WEBSITE

http://www.galleryespresso.com/

G A L L E RY • E S P R E S S O

The Gallery Espresso website has one goal. That goal is to bring in new customers and help

M O D E R N

M E E T I N G

HOME

CATERING

“A

G R O U N D S

RETAIL

ART

EVENTS

ORDER

LOCATIONS

CONTACT

CUP OF COFFEE

shared with a friend is happiness tasted

& time well spent.”

them understand what we are all about before even setting foot in the store. It should have a classic look and feel, be easy to navigate and clean and uncluttered. Placing orders online

9 1 2 . 2 3 3 . 5 3 4 8 • 234 BULL STREET • S AVA NNA H, GA 3 1 4 0 4 • INFO@GALLERY ESPRESSO.COM

should be a breeze and encourage more http://www.galleryespresso.com/menu

catering orders because of it’s ease of use.

FAVICON

G A L L E RY • E S P R E S S O

G A L L E RY • E S P R E S S O M O D E R N

M E E T I N G

HOME

CATERING

SORT BY: NAME

PRICE

G R O U N D S

RETAIL

ART

EVENTS

POPULARITY

ORDER

LOCATIONS

CONTACT

[SHOW ALL] PAGE 1 2 3 4 >

perfect application to use the symbol without the typeface as discussed on page 11.

M E E T I N G

HOME

CATERING

CASHMERE PASHMINA $175

FRENCH ROAST PACK (3) $24

LATTE MUG $8

ESPRESSO SAMPLER (6) $48

ESPRESSO MUG $12

GALLERY ESPRESSO T-SHIRT $18

ESPRESSO Espresso House Blend Shot in the Dark Americano Cappuccino Latte Mochaccino Macchiato Breve Mocha Turkish Coffee

G R O U N D S

RETAIL

COFFEE Gallery Espresso House Blend Bull Street Blend Flavor of the Day Decaf Iced Coffee Cafe Au Lait

http://www.galleryespresso.com/retail

The favicon is very simply, our symbol. This is a

M O D E R N

ART

EVENTS

ORDER

LOCATIONS

CONTACT

SALADS Caesar Salad Spinach Salad Chippewa Salad Ginger Chicken Salad Fruit Plate SANDWICHES BLT Chicken Salad Sandwich Pocket Pita Daily Sandwich Soup Du Jour SNACKS Pita Chips and Hummus Veggie Quiche Cheeseboard

9 1 2 . 2 3 3 . 5 3 4 8 • 234 BULL STREET • SAVANNAH , G A 3 1 4 0 4 • INFO@GALLERY ESPRESSO.COM

912.233.5348 • 234 BULL STREET • S AVANNAH, GA 31404 • INFO@GALLERY ESPRESSO. COM

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WEBSITE DETAIL

G A L L E RY • E S P R E S S O

The Gallery Espresso website is a sophisticated,

M O D E R N

M E E T I N G

HOME

CATERING

friendly website that welcomes all viewers.

“A

FAVICON DETAIL

G R O U N D S

RETAIL

ART

EVENTS

ORDER

LOCATIONS

CONTACT

CUP OF COFFEE

shared with a friend is happiness tasted time well spent.”

9 1 2 .2 3 3 .5 3 4 8 • 234 BULL STREET • S AVA N N A H , G A 3 1 4 0 4 • INFO@GALLERY ESPRESSO.COM

The favicon is our symbol. It is simply a reinforcement of our brand. It should appear on every page of our website.

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http://www.galleryespresso.com/

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FACEBOOK Gallery Espresso seeks to further their media

Gallery Espresso Global Basic Info Type: Description:

presence by joining online groups such as facebook and promoting themselves with coupons and information about upcoming gallery and musical events.

Contact Info Email: Website: Location:

Dining & Arts - Fine Arts Gallery Espresso is designed to support emerging and established artists with an emphasis on the local arts community. The gallery features progressive and affordable art within a neighborhood coffee shop setting. We are dedicated to creating exhibitions and programs that help cultivate artists as well as art audiences and hope to serve as a catalyst for city revitalization through the arts.

G A L L E RY â&#x20AC;˘ E S P R E S S O

info@galleryespresso.com http://www.galleryespresso.com 234 Bull Street, Savannah, GA

Recent News Thanks to everyone for your help with the renovation and your continued support of Gallery Espesso. We feel completely overwhelmed with gratitude. We are now carrying soups from Myraâ&#x20AC;&#x2122;s Dionysus and croissants from Jean Philippe out of Findley Market. Come in for breakfast or lunch!

Members Displaying 8 of 128 members

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FACEBOOK DETAIL Facebook gives Gallery Espresso an opportunity to explain themselves to the world at large in a friendly, sophisticated dialogue.

Gallery Espresso Global Basic Info Type: Description:

Contact Info Email: Website: Location:

Members Displaying 8 of 128 members

G A L L E RY â&#x20AC;˘ E S P R E S S O

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W rk

P.O., INVOICE & SHIPPING LABEL Even utilitarian items need to have the same

PURCHASE ORDER #0000

look and feel as the Gallery Espresso brand. They should remain clean, organized and easy to read, while the PO and invoice should be faxable and able to run through a standard office printer.

To: Ordered By: Order Date: Due Date: GE Job #: Vendor Est.#: Price: $

G A L L E RY • E S P R E S S O

DESCRIPTION

234 BULL STREET SAVANNAH, GA 31404 FAX: 912.233.5347

Item Description: Quantity: Item Description: Quantity:

Item Description: Quantity:

INVOICE #0000

Item Description: Quantity: Special Instructions:

Please include both the Gallery Espresso purchase order and job numbers on all invoices Send all invoices to: Gallery Espresso 234 Bull St., Savannah, GA 31404. ATTN: Accounts Payable

Date: PO#: Ordered By:

Bill To: Company: Address: City/State/Zip: Attn: Phone: e-mail:

G A L L E RY • E S P R E S S O

234 BULL STREET SAVANNAH, GA 31404 FAX: 912.233.5347

Itemized Expenses: Description: Cost: Description: Cost: Description: Cost:

Total:

G A L L E RY • E S P R E S S O

234 BULL STREET SAVANNAH, GA 31404

Sarah Adams Professor, Graphic Design Savannah College of Art and Design Savannah, GA 31404

Please make all checks payable to: Gallery Espresso 234 Bull St., Savannah GA 31404 912.233.5348 We appreciate your business!

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ORDER PAD & RECEIPT The order pad and receipt are two touch points

G A L L E RY â&#x20AC;˘ E S P R E S S O M O D E R N

that re-affirm our brand. The client may keep the receipt in their wallet for days. If it is clean and easy to read, it reflects upon our company in a

M E E T I N G

G R O U N D S

GUEST CHECK DATE

TABLE

GUESTS

SERVER

082205

positive way. The same goes for our order pad.

TAX TOTAL

Thank You! Please Come Again.

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Intr duce

THE END OF PRINT? We donâ&#x20AC;&#x2122;t think so, no matter what David

These guidelines are unique because we

Although we have created the templates

Carson says. As we continue to expand,

have designed them to work with the

to work as effective tools, the final artwork

Gallery Espresso communicates with a wide

included electronic templates. The guidelines

remains the responsibility of the party

variety of constituencies on a daily basis.

are provided as a pdf file, and the templates

who creates it and must conform to these

This guide has been specifically developed

are provided as InDesign files, all of which

branding/artwork guidelines. All digital

to ensure consistency and continuity in

can be found at Gallery Espressoâ&#x20AC;&#x2122;s site:

templates provided must be proofed

how we market and brand our products

galleryespressocollective/templates.com

for errors before submission for printing.

in retail environments.

A login and password are required.

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DIRECT MAIL When we send out a direct mail piece, we are trying to drive traffic to the stores. This should then drive your creativity. Keep in mind these branding guidelines and the friendly sophistication that we represent and move forward from there.

Direct mail pieces should be: (1) unique, (2) memorable and (3) creative. To the right is a recent direct mail sample that we used for the launch of our redesigned Gallery Espresso in Savannah, GA.

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PRODUCT SHEETS

G A L L E RY • E S P R E S S O

TEA

Product sheets are set up so that when Gallery Espresso carries a new product, it is easily marketed in a recognizable way.

G A L L E RY • E S P R E S S O

VANILLA SPICE TEA Lorem ipsum dolor sit amet, consec tetuer adipi scing elit, sed diam nonu mmy nibh eui smod tinci dunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulp utate velit esse

Products are color coded using the Gallery

molestie conse quat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio disim qui blandit praes ent lup tatum.

Coffee: PMS 476 (or its CMYK or RGB equivalent) Tea: PMS 535 (or its CMYK or RGB equivalent) Wine: PMS 222 (or its CMYK or RGB equivalent)

tetuer adipi scing elit, sed diam nonu mmy nibh eui smod tinci dunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim commodo consequat. Duis

ali quam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam

autem vel eum iriure dolor in

corper suscipit lobo rtis nisl ut ali quip ex ea commodo couat.

hendrerit in vulp utate velit esse

Duis autem vel eum iriure dolor in hend rerit in vulpu tate velit esse molestie conse quat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignis sim qui

dolore eu feugiat nulla facilisis at

tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim

vero eros et accumsan et iusto odio

placerat facer possim assum.

molestie conse quat, vel illum

G A L L E RY • E S P R E S S O

FOOD

COFFEE

Espresso brand palette.

Azril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consec tetuer adipi scing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna

Lorem ipsum dolor sit amet, consec

FRESH FRUIT CUP

Foods: PMS 519 (or its CMYK or RGB equivalent) Ephemera: PMS 390 (or its CMYK or RGB equivalent) Art: PMS 549 (or its CMYK or RGB equivalent)

TURKISH COFFEE

Azril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consec tetuer adipi scing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna ali quam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobo rtis nisl ut ali quip ex ea commodo couat.

Lorem ipsum dolor sit amet, consec tetuer adipi scing elit, sed diam nonu mmy nibh eui smod tinci dunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulp utate velit esse molestie conse quat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio disim qui blandit praes ent lup tatum. Azril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consec tetuer adipi scing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna ali quam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobo rtis nisl ut ali quip ex ea commodo couat.

galleryespressocollective/templates.com

vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignis sim qui tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.

A login and password are required.

you’ve got the idea. We receive a

nonu mmy nibh eui smod tinci dunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulp utate velit esse molestie conse quat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio

steady stream of offer samples from producers and importers who are always looking to put their best coffees on our table. Sometimes we

G A L L E RY • E S P R E S S O

find an unexpeted treasure we simply cannot resist. That is why we created the Turkish coffee from the best flavors around the world.

THE 2009 GRADUATE EXHIBITION Lorem ipsum dolor sit amet, consec tetuer adipi scing elit, sed diam nonu mmy nibh eui smod tinci dunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulp utate velit esse molestie conse quat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio disim qui blandit praes ent lup tatum. Azril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consec tetuer adipi scing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna ali quam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobo rtis nisl ut ali quip ex ea commodo couat. Duis autem vel eum iriure dolor in hend rerit in vulpu tate velit esse molestie conse quat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignis sim qui tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.

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tetuer adipi scing elit, sed diam

A RT

Product sheets are available for download from:

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Think of a vitner’s reserve and

Lorem ipsum dolor sit amet, consec

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NEWSLETTER

G A L L E RY • E S P R E S S O

EYE

The Gallery Espresso newsletter is called the “Eye-Opener.” It is a play on words, bringing to

PENER

Lorem ipsum dolar

sit amet consectuer

adipi scing elit, sed

pg. X

mind thoughts of art, caffeine and news. It serves

a dual purpose. It is a free item that we have in

all shops to showcase upcoming Gallery events, coffee and tea blends, spotlighting employees and has a handy BRC to get customer feedback. It’s second purpose is yet another promotional

IMPROVED WI-FI CONNECTIONS Lorem ipsum dolor sit amet, consec tetuer adipi scing elit, sed diam nonu mmy nibh eui smod tinci dunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulp utate velit esse molestie conse quat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio disim qui blandit praes ent lup tatum.

Duis autem vel eum iriure dolor in hend rerit in vulpu tate velit esse molestie conse quat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignis sim qui tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consec tetuer adipi scing elit, sed diam nonu mmy nibh eui smod tinci dunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulp utate velit esse molestie conse quat, vel illum dolore eu feugiat nulla.

material. At Gallery Espresso we do not have any political or religious affiliations. The material presented in the “Eye Opener” should be friendly

HEADLINE HEADLINE HEADLINE HEADLINE

Lorem ipsum dolor sit amet, consec tetuer adipi scing elit, sed diam nonu mmy nibh

Lorem ipsum dolor sit amet, consec

vel eum iriure dolor in hendrerit in

eui smod tinci dunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad

tetuer adipi scing elit, sed diam nonu mmy

vulp utate velit esse molestie conse quat,

minim commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulp

nibh eui smod tinci dunt ut laoreet dolore

vel illum dolore eu feugiat nulla facilisis at

utate velit esse molestie conse quat, vel illum dolore eu feugiat nulla facilisis

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and welcoming to all viewpoints. GALLERY EVENTS Exhibition Name Beginning: Month XX, 2009 Thru: Month XX, 2009

The newsletter template is available for download

Exhibition Name Beginning: Month XX, 2009 Thru: Month XX, 2009 Exhibition Name Beginning: Month XX, 2009 Thru: Month XX, 2009

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from: galleryespressocollective/templates.com A login and password are required.

Exhibition Name Beginning: Month XX, 2009 Thru: Month XX, 2009 Exhibition Name Beginning: Month XX, 2009 Thru: Month XX, 2009 Exhibition Name Beginning: Month XX, 2009 Thru: Month XX, 2009

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HEADLINE HEADLINE

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MUSIC EVENTS Average Band Name Month XX, 2009 10:30 pm Average Band Name Month XX, 2009 10:30 pm Average Band Name Month XX, 2009 10:30 pm Average Band Name Month XX, 2009 10:30 pm Average Band Name Month XX, 2009 10:30 pm Average Band Name Month XX, 2009 10:30 pm Average Band Name Month XX, 2009 10:30 pm

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Welc me

G A L L E RY • E S P R E S S O

M O D E R N

M E E T I N G

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G R O U N D S

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EXTERIOR SIGNAGE The Gallery Espresso exterior signage is a touch point that directly drives traffic into the store. People notice it, look inside and either decide they want to join us or keep moving

stamped metal sign with symbol cut out

along. Therefore, our exterior signage is one of the most important items in each shop.

G A L L E RY â&#x20AC;˘ E S P R E S S O

The same consistency should be used at every single store anywhere in the world.

G A L L E RY â&#x20AC;˘ E S P R E S S O

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INTERIOR SIGNAGE The Gallery Espresso interior signage should be clean, modern and easy to decipher. It should be apparent, but not distracting. Eye-catching,

ORDER & PICKUP

but not overpowering.

stamped metal sign with symbol cut out

ORDER

Permanent signage should be artfully done in a tasteful manner.

Removable signage (table tents) should be graphic, bold and simple.

TUESDAY EVENINGS AT THE GALLERY

Interchangeable flags

JOIN US EVERY TUESDAY

Interchangeable flags: The vertical signage should

FOR A NEW EXHIBITION

incorporate a subtle background pattern within a

AND WINE TASTING

first tier color and promote upcoming events.

8-10PM

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Table tent

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SWATCHES & MATERIAL The Gallery Espresso shops should maintain a sophisticated feel. When a customer steps inside one of our shops anywhere in the world, it should be immediately recognizable as a Gallery Espresso. We do this by maintaining a level of sophistication in all areas â&#x20AC;&#x201D;including building materials and furnishings.

The right side of this page contains some samples of acceptable building materials and furniture coverings.

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M ve

BICYCLE In most instances, a bicycle will do for the small deliveries. Gallery Espresso delivery people, be they on bike or in a vehicle should always remain clean and friendly.

G A L L E RY • E S P R E S S O

GALLE

PRES RY • E S

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SMART CAR As a company concerned about the environment, Gallery Espresso will make sure that each store has a smart car for deliveries.

G A L L E RY â&#x20AC;˘ E S P R E S S O

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CATERING VAN The catering van should be used for only when the amount of food and drink will not fit in the smart car or bicycle. It should be G A L L E RY • E S P R E S S O

clean at all times.

GALLERYESPRESSO.COM

G A L L E RY • E S P R E S S O 912.233.5348

G A L L E RY • E S P R E S S O

G A L L E RY • E S P R E S S O GALLERYESPRESSO.COM

G A L L E RY • E S P R E S S O 912.233.5348

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Sav r

CONTAINER The Gallery Espresso containers are stainless steel tin. They are modern and recyclable. When a customer brings one back, they get a discount on their next purchase of coffee. Everybody wins.

Simple yet sophisticated.

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BAGS The Gallery Espresso bags come in a variety of sizes to fit any shopping need. They are a crisp white with PMS 173 down the sides and inside.

They are made of 100% recyclable materials.

G A L L E RY • E S P R E S S O

G A L L E RY • E S P R E S S O M O D E R N

M E E T I N G

G R O U N D S

G A L L E RY • E S P R E S S O M O D E R N

M E E T I N G

G R O U N D S

G A L L E RY • E S P R E S S O

G A L L E RY • E S P R E S S O M O D E R N

M E E T I N G

M O D E R N

M E E T I N G

G R O U N D S

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BOXES & CARTONS The boxes that Gallery Espresso uses will be immediately recognizable with their signature orange color. All carriers and boxes will be extremely sturdy. Nothing ruins a day like spilling hot coffee all over yourself.

G A L L E RY â&#x20AC;˘ E S P R E S S O M O D E R N

M E E T I N G

G R O U N D S

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PASTRY PAPER Pastry or food items that are to be placed into the Gallery Espresso box or bag should always be wrapped in the Gallery Espresso pastry paper.

LABELS not already have a Gallery Espresso mark on it. NOTHING should leave the store without a

G A L L E RY • E S P R E S S O

Labels are provided for any purpose that does

Gallery Espresso mark on it.

G A L L E RY • E S P R E S S O

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Cl ak

APRONS Gallery Espresso has two types of aprons. One for employees that make food or coffee and another for servers. The full apron is for the chefs and baristas, the short apron is for the wait staff.

G A L L E RY â&#x20AC;˘ E S P R E S S O

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MALE UNIFORMS Male employees will receive a t-shirt that says â&#x20AC;&#x153;Takes Orders Wellâ&#x20AC;? in a dark gray color with the Gallery Espresso symbol on the back. They can wear their own khaki pants, but they must fit and a belt has to be worn. Any employee

JAKE

TAKES ORDERS WELL

wearing pants past their hip bone will be sent home to change into a pair of pants that fit.

Dark, comfortable shoes must be worn. No sneakers with white soles are permissible.

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FEMALE UNIFORMS Female employees will receive a t-shirt that says “Serves As Inspiration” in a dark gray color with the Gallery Espresso symbol on the back. They can wear their own khaki pants or a khaki skirt. The pants must not be “low rise” and a belt has

S E RV ES INSP A S IRAT ION

RU BY

to be worn. Skirts must be no shorter than 4 inches above the knee. Any employee wearing pants past their hip bone or too short of a skirt will be sent home to change appropriate attire.

Shoes should be dark and be comfortable to the employee. White soles are not permissible.

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HATS For sanitary reasons, head covering must be worn at all times. For female employees there are head scarves available in six colors. We also have available for both male and female employees unisex hats in a dark gray to compliment the uniform t-shirts. Only hats with the Gallery Espresso symbol may be worn and baseball hats are never to be worn.

NAME TAGS Name tags are simple and unobtrusive. They should be worn at all times when on duty.

JAKE

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Pr vide

CUPS The Gallery Espresso to-go cup is the signature orange with a pattern wrapping around made from the symbol. The mug is a smooth ceramic painted a solid signature orange with a reverse logo. At the bottom is the symbol as a surprise for anyone who gets a glance of it. GGAALLLLEERY O RY •• EE S P R E S SS O

G A L L E RY • E S P R E S S O

CUP WRAP To prevent double cupping, we also have available the standard cup wraps employing the Gallery Espresso logo.

Bottom of To-Go Cup

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MUGS The mug is a smooth ceramic painted a solid signature orange with a reverse logo. At the bottom is the symbol as a surprise for anyone who gets a glance of it. G A L L E RY • E S P R E S S O

It is important to serve the customers their coffee

G A L L E RY • E S P R E S S O

in the correct size mug. The mugs come in three sizes: cappuccino, latte´ and espresso mug.

cappuccino

latte´

espresso

bottom of mugs

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PLATES & NAPKINS Plates and napkins come in two sizes one for full meals and a smaller dessert plate and napkin. Both are simple, yet bear the Gallery Espresso signature.

G A L L E RY â&#x20AC;˘ E S P R E S S O

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SCARVES In addition to the head scarves that our female employees wear, we also carry a line of cashmere pashminaâ&#x20AC;&#x2122;s with the Gallery Espresso symbol on them. These items are for sale as well as employee gear.

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MOUSE PADS All Gallery Espresso shops have free Wi-Fi, so naturally rather than have our customers use a table that may or may not have a couple of G A L L E RY • E S P R E S S O

G A L L E RY • E S P R E S S O

crumbs on it, we provide mouse pads bearing our symbol in a variety of colors.

G A L L E RY • E S P R E S S O

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G A L L E RY • E S P R E S S O

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SKETCH BOOKS Gallery Espresso is a gallery as well as coffee shop. We expect to have artists frequent our

“Eye Opener” newsletter and at the end of each year, we publish a book that will be for sale in all shops of the best artwork that we

LEGAL NOTICE: All items drawn in this sketchbook are hereby propertyof Gallery Espresso for the “Gallery Espresso Project”.

strike. Drawings may be published in the

have collected from these sketch books. You never know…you could be sipping coffee

LEGAL NOTICE: All items drawn in this sketchbook are hereby propertyof Gallery Espresso for the “Gallery Espresso Project”.

You never know when inspiration is going to

LEGAL NOTICE: All items drawn in this sketchbook are hereby propertyof Gallery Espresso for the “Gallery Espresso Project”.

shop. That is why we provide sketch books.

next to this generation’s Picasso.

PENCILS

G A L L E RY • E S P R E S S O G A L L E RY • E S P R E S S O G A L L E RY • E S P R E S S O G A L L E RY • E S P R E S S O

In order to get artwork that closely resembles

G A L L E RY • E S P R E S S O G A L L E RY • E S P R E S S O G A L L E RY • E S P R E S S O G A L L E RY • E S P R E S S O

the Gallery Espresso brand, we provide colored

G A L L E RY • E S P R E S S O

pencils in the Gallery Espresso palette. In that way all drawings will compliment our brand.

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DOG BOWLS Our four legged friends need a drink too! All Gallery Espresso shops are dog friendly. There should always be at least one Gallery Espresso water bowl outside of the shop, filled with water and cleaned on a regular basis.

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GIFT CARDS Gift cards can be purchased in any amount. They come in a variety of colors and are printed on a clear plastic.

G A L L E RY

S • E SPRE

G A L L E RY

S • E SPRE

A gift for yo

G A L L E RY

S • E SPRE

A gift for yo

G A L L E RY

S • E SPRE

G A L L E RY

S • E SPRE

A gift for yo

G A L L E RY

S • E SPRE

A gift for yo

G A L L E RY

S • E SPRE

G A L L E RY

S • E SPRE

A gift for yo

G A L L E RY

S • E SPRE

A gift for yo

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Adi s CREDITS Adobe Connect Acxiom brand identity guidelines Facebook.com GettyImages.com Google iStockphoto.com Microsoft brand identity guidelines

Motorola brand identity guidelines Prof. Sarah Adams Red Tree Gallery Students of Spring 2009 GRDS-715 U.S. Robotics brand identity guidelines Zola Design, LLC