TREND VIDEO
Source: http://www.ryylxjw.com/vortex-wallpapers/41213266.html
trend video concept and content This is the intruduction of our trend video, as we continued with the same trend which is Women Empowerment. Adding our individual imputs in group of four: Abi, Tia, Mariama and Estelle.
The initial idea was use a short clip of a butterfly emerging from a cocoon representing a woman coming forth from her shell into somthing beautiful, later we changed the idea letting the clip run at the end of the video. The introduction of the video with the picture of Rosie the Rivera showing strength, followed by a short clip of inspiring women and key phrases supporting our trend. the clips of the women we used in our video are as follows : Beyonce as inspiring female artist with multiple awards to her name, Teresa May as a political figure being a female Minister, Victoria Beckham, artist become fashion awarded and well recognised designer, Natalia Neidhart and Serena Williams as sport heros with muliple winning awards. We also used clip of Oprah Winfrey who is a huge example of woman of power as a producer, actress, show host, philanthropist and motivational speaker. Malala Yousafzai also featured in the video as a great veteran and activist for female education. We continued by adding our primary video in which we asked three women of what in their opinion women empowerment means to them, but we could only add two of these takes, because of the one minute time limit of the video.
In the conclusion, we used more clips of inspiring women like Rihanna who is a Grammy Awarded artist, fashion icon and motivational figure in young women. Finally, we added a short video of First Lady Michelle Obama speech where she said “when they go low we go high.” Democratic National Convention (2016) (https://www.youtube.com/watch?v=mu_hCThhzWU25 Jul 2016 - Uploaded by CNN) [Accessed; 8
We used the sound track of Katy Perry Roar for the video, as some of us agreed it represented women as champions.
Mariama started putting the video together, after which myself, Tia and Mariama came together to do a bit of repositioning and changing around images and clips using Final Cut Pro. On the same day when we shot the primary clips. Mariama takes the credit putting this video together as she put the final finishing touches to it at home with her laptop. Personally, I did not enjoy this project, because little of my in put was taking into consideration, as other members of the group took control and it got difficult to agree on in puts and my lack of technical skills which I am working on. Haven’t said that, in my opinion our video is very well researched and equipped with the applicable resources to support our trend.
I worked on a mood board that I represented our trend with ideas on pop ups of the sort of subjects expected to be in it, because we decided to use Katy Perry’s sound track Roar and merging butterfly from a cocoon also images of expected character images and outfits representing this trend.
source; issuu TREND BOOK published on Mar 7,2016 article from BEAUTIFUL LIFE , poblished on April 17, 2015 image PINTREST MUST IMAGES FROM PINTREST UNTITILED.
SOME OF THE IMAGERY USED FOR THE RESEARCH OF THE TREND VIDEO
source ; Google images of Victoria Beckham and Linda MacCartney. other images from PINTREST .
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