Connected omnichannelintelligence, strategies reshape GCC retail

Omnichannel strategy must strive for consistent experiences and service efficiency, says top official Link: https://www.khaleejtimes.com/business/connectedintelligence-omnichannel-strategies-reshape-gcc-retail Key Takeaway: GCC is undergoing visible socio-cultural shifts, especially in terms of women’s workforce participation and their increasing spending power. Concurrently, millennials and Gen-Z — a sizable majority in the region — are gradually increasing their share in retail spending, thereby influencing the sector’s strategic direction. Those customer segments are digital natives with a profound awareness of various market offerings, price points, and value propositions. By virtue of their awareness and digital dexterity, these segments tend to harbour distinctive shopping preferences. So, they expect brands to personalise their engagement with them.

The latest UAE market research report from Gfk (Growth from Knowledge - supposed to be the largest German market research company founded in 1938) was reported extensively in all the major news channels. A few excerpts of the report from AlArabiya.net:

4According to the study, the primary concerns among UAE consumers include:

Global climate change or global warming

27% of the respondents

25% of the respondents

22% of the respondents

Read the full coverage of this report in the different news channels: AlArabiya.net

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