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uae consumer insights
47% of the respondents reported engaging in daily or frequent exercise to maintain their fitness, indicating opportunities for business in health and well-being sector
51% of the respondents indicated engaging in non-grocery shopping atleast once a week, underscoring the significance of retail experiences beyond essential purchases.
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33% of the respondents reported viewing live sports events on TV or through various streaming services, apps, or online platforms on a daily or frequent basis. This presents an opportunity for businesses in the sports and entertainment sectors to engage with consumers through digital platforms.
31% of the respondents expressed a preference for purchasing second-hand items instead of new ones, while 38 percent reported switching from name brands to less expensive alternatives. These findings suggest a growing trend of cost-consciousness and sustainability awareness among UAE consumers, encouraging companies to consider alternative business models and eco-friendly practices.