2012-2013 Ad Rates Full rate sheet, terms and conditions, publication schedule Effective July 1, 2012
General Information CONTACTS
REVIEW POLICY
[Advertising Manager] Elizabeth Birkinsha 479.575.3839 travad1@uark.edu
All advertising submitted to The Arkansas Traveler for publication is subject to review, rejection or acceptance by the editor.
[Business Manager] Cheri Freeland 479.575.3408 freeland@uark.edu
Space Reservation: Five business days prior to publication. Art: Three Business days before publicvation.
[Mail]
The Arkansas Traveler 119 Kimpel Hall University of Arkansas Fayetteville, AR 72701
[Fax]
479.575.3306
The Arkansas Traveler is published Mondays, Tuesdays, Wednesdays and Thursdays, during the spring and fall semesters when classes are in session. In addition, numerous special editions are published throughout the year. 6,000 copies are distributed free to both on and off campus by 7 a.m.
DEADLINES
CIRCULATION
PROOFS Proofs for display advertising will be provided upon request provided adequate time is available.
TERMS OF PAYMENT All advertising, including classified, requires payment in advance unless credit has been established. Political, including campus candidates, and transient advertisers must prepay. Visa, Mastercard, Discover and American Express credit cards are accepted. All rates are net to the newspaper and are not subject to commission. Ads placed through agencies require payment in advance or billing to the advertiser unless the agency establishes credit and assumes responsibility for payment of its client’s account. Payment is due 30 days from invoice date. Accounts falling 30 days past due will be charged a 10 percent late fee on past-due balances. Accounts falling 60 days past due will revert to pre-paid status and must pay at least 10 percent of the past due amount with any new ad until the past due amount is cleared. Submission of an insertion order constitutes a binding contract that may be cancelled following the newspaper’s standard cancellation policy. Contract rates take effect upon receipt of signed, approved contract and cannot be made retroactive. The Arkansas Traveler reserves the right to amend its policies or rates at any time. Existing insertion orders or contracts will be honored should rates or policies change.
CANCELLATIONS Cancellation of advertising space is accepted without penalty until the deadline for the day the ad is scheduled to run. The Arkansas Traveler reserves the right to charge for space purchased and cancelled after deadline.
BUNDLED ADVERTISING Advertising sold by individuals or businesses to third parties for placement or insertion in The Arkansas Traveler is not accepted.
ERRORS
The Arkansas Traveler will be responsible for the first insertion of incorrect copy only if the newspaper produced that copy. If the advertisement with the error was provided to the newspaper camera-ready by the advertiser or its agent, the newspaper assumes no responsibility. Compensation for errors made by The Arkansas Traveler cannot exceed the cost of the ad.
TEAR SHEETS A tear sheet is provided for display ads at no additional cost and will be sent with that month’s invoice. Additional display tear sheets and classified tear sheets are $2 each.
FREE STANDING INSERTS Pre-printed inserts only. 1,000 minimum. 6,000 maximum. Inserts must arrive not later than five business days prior to distribution. Inserts are to be delivered to:
Mailing address: 119 Kimpel Hall, Fayetteville, Ark. 72701 Telephone, Advertising: 479-479-3839 Office: 479-575-3406 E-mail: advertising: lbirkins@uark.edu Editorial: Traveler@uark.edu
Nowata Printing Company 3901 E. Mustard Way Springfield, MO 65808 417-864-0932
Mechanical & Production Information GENERAL MECHANICAL INFORMATION The Arkansas Traveler is an offset broadsheet newspaper with an 85-line screen for both color and black and white reproduction.
DISPLAY PAGES Display pages are six columns wide, 63 Picas, by 126 picas tall. Columns are 9 pica 8 points wide with a 1-pica gutter. A full page is 126 column inches. A quarter page ad measures three columns by 63 picas tall for a total of 31.5 column inches. A half page ad measures 63 column inches and may be designed as any of the following configurations:
The Arkansas Traveler is produced using Adobe InDesign CS5 for Macintosh and other Macintosh applications as needed. Electronically produced ads should be submitted to travad@uark. edu. The Arkansas Traveler cannot be responsible for improperly prepared digital ads.
ACCEPTED FILE FORMATS Electronically produced ads should be submitted as press-optimized PDF files. This is the preferred format. TIFF, JPEG or .eps files are accepted but not preferred.
UNACCEPTABLE FILE FORMATS
3 columns wide by 126 picas 6 columns wide by 63 picas tall 4 columns wide by 96 picas tall
Files submitted in Microsoft PowerPoint, Microsoft Publisher or Microsoft Word are not supported.
A double truck is 13 columns wide by 126 picas tall for a total of 273 column inches. Printable size is 132 picas wide by 126 picas tall. Ads over 114 picas tall are charged the full height of 126 picas. Ads are sold in 6 pica increments except at the fold where a 3 pica increment may apply. Display Column 1 column 2 columns 3 columns 4 columns 5 columns 6 columns
PRODUCTION INFORMATION
Widths 9 picas 8 points 20 picas 4 points 31 picas 41 picas 8 points 52 picas 4 points 63 picas
IN-HOUSE PRODUCTION SERVICES One of the services provided by The Arkansas Traveler is the mechanical production of your advertising. If this is a needed service it is provided without additional charge whenever possible. Some highly technical or complex ads may incur additional production charges. Please consult with your advertising account executive if you have questions concerning production capabilities or extra charges or services.
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TABLOIDS Tabloid pages are five columns wide by 66 picas tall with printable dimensions of 60 picas wide by 63 picas tall. Columns are 1.861 inches wide with a 1-pica gutter. Ads over nine inches tall are charged the full height of 66 picas. Ads are sold in 6 pica (1 inch) increments except at the fold where a half-page height of 34 picas 6 points or 10.5 inches. Tabloid Column 1 column 2 columns 3 columns 4 columns 5 columns
Widths 11 picas 2 points 23 picas 5 points 35 picas 7 points 47 picas 10 points 60 picas
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Mailing address: 119 Kimpel Hall, Fayetteville, Ark. 72701 Telephone, Advertising: 479-479-3839 Office: 479-575-3406 E-mail: advertising: lbirkins@uark.edu Editorial: Traveler@uark.edu
2012-2013 RATE SCHEDULE NATIONAL DISPLAY RATES National or regional chains, nationally marketed products and ads placed by advertising or media placement agencies outside of Northwest Arkansas are charged the national rate.
Take Five Run your ad five times within a 14-day period and receive 33% off the cost of the second, third and fourth insertions and 50% off the fifth insertion.
Contract rates are not extended to national accounts
* Only available to local clients for display advertising. Minimum 15 column inch ads. Not available to national, campus or non-profit accounts. No changes to ads allowed.
National Rate $14.40 pci plus standard color rates as needed.
CAMPUS & NON-PROFIT DISPLAY RATE
The Arkansas Traveler is represented nationally by Refuel.
Campus rate is offered to RSOs, UA departments or other university entities and ASG candidates.
National rates are net and non-commissionable.
RE:Fuel believes in the market of target markets and connecting brands to consumers though unique marketing solutions. They strive to be a trusted partner — delivering access and expertise — while developing long-term, mutually beneficial relationships with clients and agencies. To place advertising for national accounts through them, contact them at 866-360-9688 or at INFO@REUELNOW.COM LOCAL DISPLAY RATES Local rates are available to any locally owned business or locally owned franchise in the Northwest Arkansas area. Local advertisers can pay for their display advertising before it runs and receive five percent off the prices listed below. Contact your advertising representative for details. Local Open Rate $10 pci* Contract Rates 2 to 126 column inches 127 to 252 column inches 253 to 378 column inches 379 to 504 column inches 505 or more column inches
$10.00 pci $9.50 pci $9.00 pci $8.55 pci $8.12 pci
Volume discounts are offered to local businesses through signed contracts. Unfilled contracts will be charged the earned rate.
Non-Profit rate is offered to bona-fide non-profit organizations The Arkansas Traveler reserves the right to determine non-profit status. Campus and Non-Profit Rate $8 pci. No further discounts apply. COLOR RATES Process color only. Color costs are in addition to space costs. Per column inch $3.80 pci from 1 CI to 63 CI 64 ci or more is $240 Minimum charge $75 per page Maximum charge $240 per page FREE STANDING INSERT RATES Pre-printed inserts only. 1,000 minimum. 6,000 maximum. No guaranteed rack placement. Must fit comfortably into the folded newspaper. A surcharge may be applied for awkward, bulky or oddly shaped pieces. No inserts over 12 pages are accepted. Single sheet $80 CPM 4 to 8 pages $90 CPM 9 to 12 pages $100 CPM ON-LINE RATES Leaderboard 728 X 90 px
$500 per 1 month $350 per month for 2 months $250 per month for 3 months
Tower 300 x 600 px
$400 per 1 month $300 per month for 2 months $200 per month for 3 months
Rectangle 300 x 250 px
$300 per month $200 per month for 2 months $100 per month for 3 months
LOCAL CUSTOMER SPECIALS* Take Two Run your ad two times within a seven-day period and receive 33% off the cost of the second insertion. Take Three Run your ad three times within a seven-day period and receive 33% off the cost of the second insertion and 50% off the third insertion
TRAVELER MAGAZINE RATES 8.5 by 11 80# gloss self cover. Saddle stitched. No bleeds. Modular ads only. All ads are CMYK. No discount for Black only. 1/8 page $52 Full Page $416 1/4 page $104 Inside Front Cover $450 1/3 page $138 Inside Back Cover $450 1/2 page $208 Outside Back Cover $600
Mailing address: 119 Kimpel Hall, Fayetteville, Ark. 72701 Telephone, Advertising: 479-479-3839 Office: 479-575-3406 E-mail: advertising: lbirkins@uark.edu Editorial: Traveler@uark.edu
Publication Schedule 6,000 copies Mondays, Tuesdays, Wednesdays, Thursdays AUGUST 2012 : 9 ISSUES S
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SEPTEMBER 2012 : 17 ISSUES
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DECEMBER 2012 : 4 ISSUES S
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JANUARY 2013 : 11 ISSUES F
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FEBRUARY 2013 : 16 ISSUES
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APRIL 2013 : 18 ISSUES S
MAY 2013 : 3 ISSUES
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Summer orientation issue: May 24
Fall 2012 ~ Exploring our community, our region, our world.
Special football issues for all home games Aug. 31: vs. Jacksonville State Sept. 14: vs. Alabama (SEC game) Sept. 21: vs. Rutgers Oct., 12: vs. Kentucky (SEC game) Nov. 2: vs. Tulsa U. **Homecoming Nov. 19: vs. LSU (SEC game) National TV. These issues are all about the big game, and the goings on around town. Don't miss out these outstanding opportunities to connect with the more than 70,000 SEC football fans who transform Fayetteville into one of the hottest venues in all of college sports. That's every home game fall 2012.
Mailing address: 119 Kimpel Hall, Fayetteville, Ark. 72701 Telephone, Advertising: 479-479-3839 Office: 479-575-3406 E-mail: advertising: lbirkins@uark.edu Editorial: Traveler@uark.edu
Every Thursday, The Traveler Weekender turns its gaze to the cultural and entertainment side of life on the UA campus and Northwest Arkansas. The Weekender focuses on music, dining, entertainment, plays, the arts, movies, lectures, UA student events, the Walton Arts Center. Oh yea, and sports, too. If it's going on, it's in the Weekender. Your business should be, too.