Broadsheet ROP Rates and Sizes Effective July 1, 2012
ROP RATES National $14.40 Campus/Non-Profit $8.00 Local Open Rate* $10.00 Local Contract Rate* 2- 126 CI $10.00 127-252 CI $9.50 253-378 CI $9.00 379-504 CI $8.55 505 or more CI $8.12 * Applies to local rates only.
COLOR RATES Process color only. Color costs are in addition to space costs. Per column inch $3.80 from 1 column inch to 63 column inches. 64 column inches or more is $240. Minimum charge $75 per Insertion. Maximum charge $240 per Insertion.
.YWX WS [I VI GPIEV Campus means either an officially registered UA Student Organization, or an official UA campus department, division or unit. Businesses operating on campus, but not otherwise part of the UA are offered the local rate. Non-profits must be a registered 501C(3) corporation to earn the non-profit rate. National customers are those doing business in Northwest Arkansas, but not headquartered there. Local customers are headquartered in Benton or Washington counties and do business locally even if they may operate outside our local market area.
PCI = Per Column Inch Each ad is priced based on the number of columns it is wide, by the number of inches it is tall.
One Column Inch 9P8
1 column wide x 1 inch tall
Football Fridays
FREQUENCY DISCOUNTS Take Two
7
33% off second ad (over 7 business days)
Take Three
33% off second ad 50% off third ad (over 7 business days
4 ;
Take Five
33% off second, third and fourth ad, 50% off fifth ad (over 14 business days) * Applies to local rates only.
FREE STANDING INSERTS Pre-printed inserts only. 1,000 minimum. 6,000 maximum. No guaranteed rack placement. Must fit comfortably into the folded newspaper. A surcharge may be applied for awkward, bulky or oddly shaped pieces. No inserts over 12 pages are accepted. Single sheet $80 CPM 4 to 8 pages $90 CPM 9 to 12 pages $100 CPM
DEADLINES
Space Reservation: Five business days before publication. Art: Three business days before publication.
1�
Aug. 31: Jacksonville State Sept. 14: Alabama (SEC) Sept. 21: Rutgers Oct. 12: Kentucky (SEC)
Nov. 2: Tulsa U. (Homecoming) Nov. 19: LSU (SEC)
7
'36) &-+ 8EOI EX PIEWX E TEKI EH MR IEGL SJ SYV WM\ LSQI KEQI *SSXFEPP *VMHE] IHM XMSRW ERH IEVR E HMWGSYRX SR XLI [LSPI TEGOEKI IZIR GSPSV 8LIWI MWWYIW EVI EPP EFSYX XLI FMK KEQI ERH XLI KSMRKW SR EVSYRH XS[R (SR X QMWW XLMW SYXWXERHMRK STTSVXYRMX] XS GSRRIGX [MXL XLI QSVI XLER 7)' JSSXFEPP JERW [LS XVERWJSVQ *E]IXXIZMPPI MRXS SRI SJ XLI LSXXIWX ZIRYIW MR EPP SJ GSPPIKI WTSVXW 7SVV] XLMW HIEP W WS LSX [I GER X TEMV MX YT [MXL ER] SXLIV SJJIVW SV HMWGSYRXW
Publication Schedule 2012-2013 Effective July 1, 2012
AUGUST 2012 : 9 ISSUES S
M
T
OCTOBER 2012 : 20 ISSUES
SEPTEMBER 2012 : 17 ISSUES
W
T
F
S
1
2
3
4
S
M
T
W
T
F
S
S
1
NOVEMBER 2012 : 15 ISSUES
M
T
W
T
F
S
1
2
3
4
5
6
S
M
T
W
T
F
S
1
2
3
5
6
7
8
9
10
11
2
3
4
5
6
7
8
7
8
9
10
11
12
13
4
5
6
7
8
9
10
12
13
14
15
16
17
18
9
10
11
12
13
14
15
14
15
16
17
18
19
20
11
12
13
14
15
16
17
19
20
21
22
23
24
25
16
17
18
19
20
21
22
21
22
23
24
25
26
27
18
19
20
21
22
23
24
26
27
28
29
30
31
23
24
25
26
27
28
29
28
29
30
31
25
26
27
28
29
30
30
DECEMBER 2012 : 4 ISSUES S
M
T
W
T
JANUARY 2013 : 11 ISSUES F
S
S
M
1
MARCH 2013 : 12 ISSUES
FEBRUARY 2013 : 16 ISSUES
T
W
T
F
S
1
2
3
4
5
S
M
T
W
T
F
S
1
2
S
M
T
W
T
F
S
1
2
2
3
4
5
6
7
8
6
7
8
9
10
11
12
3
4
5
6
7
8
9
3
4
5
6
7
8
9
9
10
11
12
13
14
15
13
14
15
16
17
18
19
10
11
12
13
14
15
16
10
11
12
13
14
15
16
16
17
18
19
20
21
22
20
21
22
23
24
25
26
17
18
19
20
21
22
23
17
18
19
22
23
23
24
25
26
27
28
29
27
28
29
30
31
24
25
26
27
28
24
25
20 21 Spring Break 26 27 28
29
30
30
31
31
APRIL 2013 : 18 ISSUES S
MAY 2013 : 3 ISSUES
M
T
W
T
F
S
1
2
3
4
5
6
7
8
9
10
11
12
13
5
6
14
15
16
17
18
19
20
12
21
22
23
24
25
26
27
19
28
29
30
S
26
M
T
W
T
F
S
1
2
3
4
7
8
9
10
11
13
14
15
16
17
18
20
21
22
23
24
25
27
28
29
30
31
Summer orientation issue: May 24
Fall 2012 ~ Exploring our community, our region, our world.
Special football issues for all home games Aug. 31: vs. Jacksonville State Sept. 14: vs. Alabama (SEC game) Sept. 21: vs. Rutgers Oct., 12: vs. Kentucky (SEC game) Nov. 2: vs. Tulsa U. **Homecoming Nov. 19: vs. LSU (SEC game) National TV. These issues are all about the big game, and the goings on around town. Don't miss out these outstanding opportunities to connect with the more than 70,000 SEC football fans who transform Fayetteville into one of the hottest venues in all of college sports. That's every home game fall 2012.
Mailing address: 119 Kimpel Hall, Fayetteville, Ark. 72701 Telephone, Advertising: 479-479-3839 Office: 479-575-3406 E-mail: advertising: lbirkins@uark.edu Editorial: Traveler@uark.edu
Every Thursday, The Traveler Weekender turns its gaze to the cultural and entertainment side of life on the UA campus and Northwest Arkansas. The Weekender focuses on music, dining, entertainment, plays, the arts, movies, lectures, UA student events, the Walton Arts Center. Oh yea, and sports, too. If it's going on, it's in the Weekender. Your business should be, too.
Broadsheet ROP Rates and Sizes Effective July 1, 2012
A Full Page E 1/4 Page B 1/2 Page
G 1/8 Page
D 1/2 Page
H 1/8 Page
C 1/2 Page
Popular Ad Sizes Ad Size
Dimensions Specs Inches
I Card
F 1/4 Page
Specs Picas
Column Inches Local B&W
Local Color
Campus B&W
Campus Color
A
Full page 6c x 21
10.5 x 21
63P x 126P
126CI
$1260
$1,500
$1008
$1,248
B
1/2 page 4c x 16
9.944 x 16
41P8 x 96P
64CI
$640
$880
$512
$752
C
1/2 page 6c x 10.5
10.5 x 10.5
63P x 63P
63CI
$630
$870
$504
$744
D
1/2 page 3c x 21
5.167 x 21
31P x 126P
63CI
$630
$870
$504
$744
E
1/4 page 4c x 8
6.944 x 8
41P8 x 48P
32CI
$320
$442
$256
$378
F
1/4 page 3c x 10.5
5.167 x 10.5
52P4 x 63P
31.5CI
$315
$435
$252
$372
G
1/8 page 2c x 8
3.389 x 8
20P4 x 48P
16CI
$160
$235
$128
$203
H
1/8 page 3c x 5
5.167 x 5
31P x 30P
15CI
$150
$225
$120
$195
I
Card
3.389 x 3
20P4 x 18P
6CI
$60
$135
$48
$123
2C x 3
%7 .3,2 %2( 1%67,% 78%6) -283 )%', 38,)67 )=)7 8,)= '%2 320= 8,-2/ 3* 32) 8,-2+
THE TRAVELER CARD AD SPECIAL Contract for 60 card insertions and receive a 30% discount on all card insertions and an additional 5% discount on any and all other ROP advertising.
&YX [EMX XLIVI W QSVI Contract for 120 card insertions and receive a 50% discount on all card insertions and an additional 5% discount on any and all other ROP advertising. A card ad is 2 columns wide by 3 inches deep.
%GXYEP 7M^I 2S /MHHMRK *SV VIEP
This is a crazy good deal!