Ubud Food Festival 2019 Presented by ABC Promotional Pack by Ubud Food Festival

PROMOTIONAL PACK

UFF19 Partnership Pack

UFF shows amazing improvement from year to year. It gets bigger and better each year. Not to be missed! Bara Pattiradjawane

UFF19 Partnership Pack

THE FESTIVAL Founded in 2015, the Ubud Food Festival is three days of cross-cultural culinary discovery with Indonesian food as the star. Spanning special events, cooking demos, food tours and talks, workshops and masterclasses, music and arts performances, films, markets and more, the Festival celebrates the diversity and deliciousness of Indonesia’s culinary landscape. Tempting 12,000 food lovers from countries including the United States, Australia, Singapore, the UK, the Philippines, Thailand and India in 2018, the Ubud Food Festival is now Southeast Asia’s leading culinary festival, and a must-attend event on the region’s events calendar. Bringing together Indonesian foodies from across the nation, the UFF18 also welcomed an 85% Indonesian audience, including visitors from Jakarta, Bandung, Yogyakarta, Surabaya, Medan and Papua.

WHAT MAKES THE UBUD FOOD FESTIVAL UNIQUE?

2019

THEME: SPICE UP THE WORLD The theme of the fifth Ubud Food Festival is Spice Up the World. The theme celebrates the fact that the UFF is helping Indonesian food ‘go global’ – at UFF we share Indonesian food and culture with the world. At our Festival, international audiences and chefs learn about Indonesia through its incredible food culture, and Indonesian audiences learn about international culinary cultures. The UFF is three days of crosscultural culinary discovery with Indonesian food as the star. The playful and invigorating theme will explore the most effective ways to make Indonesian food ‘go global’. From spotlighting international best practice and individual success stories, to championing local heroes elevating Indonesian food to new heights, to breaking down boundaries to foreign exposure, UFF19 will serve up a feast of ideas to spice up the world with Indonesian food.

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UFF is Indonesia’s only culinary festival celebrating the entire spectrum of the culinary industry

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We champion food lovers, farmers, cooks, chefs, restaurateurs, foodpreneurs, photographers, writers, bloggers and social media influencers

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We feature much-loved culinary icons and rising stars from Indonesia and beyond

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We honor culinary heritage and encourage fresh ideas

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Our program is made up of over 50% free events – making it accessible to all

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We have a fast-growing and highlyengaged social media community

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We work hard to create community and learning opportunities, while showcasing Indonesian cuisine to the world

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Our audience is diverse – drawn from across Indonesia, Australia, Southeast Asia, and beyond. They’re passionate foodies with a big appetite for not just food, but also the arts, culture, education and travel. 97% said they came to Ubud specifically for UFF18 and would attend again.

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UFF19 Partnership Pack

We work closely with 100+ local businesses and organizations

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Unlike most food festivals, UFF is not just about eating food. It is also about creating opportunities for our audiences to learn more about many different aspects of the food industry, such as waste management and food sovereignty

102 EVENTS

DAYS

52% FREE EVENTS

48%

PAID EVENTS

37,000+ ESTIMATED PLATES OF FOOD SOLD

78%

VENDORS SAID THEIR EXPERIENCE WAS EXCELLENT

12,000+ VISITED THE FESTIVAL HUB @ TAMAN KULINER

89%

VENDORS SAID UFF18 MET THEIR OBJECTIVE

100%

VENDORS INTEND TO RETURN FOR UFF19

YAYASAN MUDRA SWARI SARASWATI Founded in 2004, the Yayasan Mudra Swari Saraswati is an independent, not-for-profit foundation committed to enriching the lives of Indonesians through the development of a range of community-building arts and cultural programs. It was founded by Janet DeNeefe and Ketut Suadarna as a healing project in response to the first Bali bombings in 2002. The primary goal of the Foundation is to give full expression to the creative needs of Indonesia, its individuals, and its communities while simultaneously showcasing the diversity and rich cultural traditions of the archipelago to the world. Creating an ongoing space for cross-cultural exchange, and open-minded dialogue and exploration, lies at the heart of the Foundation. It achieves this through its two core initiatives: Ubud Writers & Readers Festival, and Ubud Food Festival. Through these Festivals and associated activities, the Foundation promotes Ubud as a center for arts and culture, showcases the artists, writers and chefs of Indonesia on an international stage, and helps Indonesians to reach their potential through educational and capacity-building programs.

UFF19 Partnership Pack

Overall I loved the UFF. So vibrant, an overwhelming number of choices, informative and good fun. Not to mention the wonderful food! UFF18 audience member

UFF19 Partnership Pack

WHO ATTENDS THE FESTIVAL OUR AUDIENCES In 2018, the Ubud Food Festival attracted 12,000+ people, an increase of 30% on 2017. Among this total, 85% identified as Indonesian nationals, solidifying the Festival’s role as Indonesia’s premier culinary event.

HAVE YOU ATTENDED THE UBUD FOOD FESTIVAL BEFORE?

65% Yes

12 000

35% No

PEOPLE

AUDIENCE APPROVAL

GENDER

72%

97%

21%

Female

51-64

28%

34% 21-34

Male

NATIONALITY

Would attend the Festival again

AGE

39%

1% <21

35-50

HOW DID YOU FIND OUT ABOUT UBUD FOOD FESTIVAL?

30%

Instagram

85% Indonesia

15%

Foreigner 10

UFF19 Partnership Pack

25%

Facebook

5% 65+

45%

Word of mouth

UFF19 Partnership Pack

THE FESTIVAL IN PRINT The Festival creates a strong print presence in the lead-up to and during the three days of events. In close collaboration with our partners and supporters, Ubud is transformed into a vibrant foodie hotspot, with the Festival’s highly identifiable branding on display across the island and beyond. UFF18 was promoted through:

THE FESTIVAL ONLINE EDITORIAL REACH Through national and international media partnerships, and organic editorial coverage, the Festival achieves a strong reach across the region.

530,534, 321

2500

Posters and flyers, distributed to 300+ venues across Ubud and Bali

100+ Advertisement and editoral placements, appearing in national and international print and digital Media Partner publications

5 Baliho, placed in Ubud, Sanur and Seminyak

100

WEBSITE Between the Festival’s campaign period from December 2017 to April 2018, the Ubud Food Festival attracted a record 22,828 users and 129,910 page views. 80.7% of them were new visitors.

POTENTIAL AUDIENCE REACH

Program Books, delivered to 500+ venues across Bali and Java

5600

The Festival’s online audience has grown steadily since the launch of the website in early 2015.

117 ACCREDITED MEDIA CONDUCTED 104 INTERVIEWS ACROSS THE FESTIVAL

22,828 WEBSITE USERS

PRESS EVENTS WERE HELD BEFORE THE FESTIVAL

109 PRINT AND DIGITAL ITEMS PUBLISHED IN INDONESIA AND INTERNATIONALLY

Umbul-Umbul, placed at the Festival Hub and participating venues

170

X-Banners, placed at the Festival Hub and participating venues 12

UFF19 Partnership Pack

Many tourists were interested to taste our products and we received valuable feedback from the buyers. It was a great place to network! UFF18 Vendor

UFF19 Partnership Pack

SOCIAL MEDIA AND EDMS The Ubud Food Festival has a strong digital and social media presence. Our goal is to create and grow a digital Foodie Family, which extends across Indonesia, Southeast Asia, and the world.

600,000,000

We cross-promote and work with our partners to share news, interest stories, competitions, and updates across our networks.

FACEBOOK REACH

11,208

2,659

INSTAGRAM FOLLOWERS

ENEWS SUBCRIBERS

614

100,000 TWEET REACH

APP DOWNLOADS

UFF19 Partnership Pack

PROMOTIONAL POSSIBILITIES T-SHIRT Want to display your companyâ&#x20AC;&#x2122;s brand and message on the back of our UFF t-shirt? The Festival t-shirt represents a much-loved memento for speakers, attendees, volunteers and staff, and is frequently sighted many years after the event.

GOODIE BAG Become part of their treasured memories and a highly visible supporter by securing the exclusive rights to the back of 50 x premium quality t-shirts.

Want to have your brand carried by thousands of Festival audience members and volunteers? Place your logo on our UFF19 goodie bag.

50 t-shirts branded with your logo:

Distributed to speakers, sponsors, media, and volunteers, the goodie bag is a must-have for attendees as they make their way through

IDR 7,500,000

UFF19 Partnership Pack

the Festival, and like the t-shirt, is frequently sighted many years after the event. Become part of this extremely popular merchandise item by securing the exclusive rights to the back of 50 goodie bags. 50 bags branded with your logo:

IDR 7,500,000

UFF19 Partnership Pack

ENEWS AD

Your message can run as a highly visible ad in our enews, sent to 3,000 readers monthly, and then weekly in the lead up to the Festival.

FILM SCREENING AD

The top reader locations for our enews are Indonesia, Australia, and the US. AD SPECS: W 600px x H 160px static or animated

JANUARY

IDR 1,500,000

FEBRUARY

IDR 1,500,000

MARCH

IDR 2,000,000

APRIL

IDR 3,000,000

*Please note the rates listed above are for one time enews ad inclusion.

UFF19 Partnership Pack

Our free twilight film screenings attract hundreds of local and international viewers, so why not promote your business on the big screen? Your ad will be played continuously

SHORT VIDEO

with other ads for 10 minutes before and after the screening, and in between films. SHORT VIDEO AD IDR 2,000,000

IDR 2,000,000

The video is provided by your company with a duration of 1 minute in either .mov or .mp4 format.

SLIDE

IDR 1,000,000

The graphic is provided by your company in high-resolution, .jpg format. *Please note that the rates as listed above are for single film display only.

UFF19 Partnership Pack

STALLS Your stall is your one-stop home for the duration of Ubud Food Festival. It represents a valuable opportunity to present your products and services to food lovers from across Indonesia, Australia, and beyond. The Ubud Food Festival 2019 Hub is divided into 4 areas: Entrance Area, Community Area, Music Stage Area, and Film Screening Area.

Location: Taman Kuliner (UFF Main Venue), Jalan Raya Sanggingan, Ubud. Open times: 9:00am-11:00pm, 26-28 April 2019.

UFF19 Partnership Pack

Sanggingan Street

Entrance & Exit Point

15 m

E 52

EE 41

7,5 m

2,5 m

SPONSOR

2,5 m

TOILET

E 10

E 11

SPONSOR

11 m

BOX OFFICE,TRANSPORT, INFORMATION, FIRST AID

2,5 m

E 12

Entrance & Exit Point

2,5 m

M11

M12

M13

M14

UFF OFFICE

C2 C3 2m

2,5 m

M10

Joglo

FOOD STALL

M18

MASTER CLASS

Joglo

C4 MAKERS MARKET

TEATER KULINER

UFFUFF Office

C 10

OFFICE

Ga rd Da en Se nce at Flo ing/ or MU STA SIC GE

MEDIA INTERVIEW

FILM SCREENING

F8 F9

VALLEY VIEW STALL 3m

F 16 17

3m 3m

F 10

F 11

F 12

F 13

C 17

C 16

C 15

C 14

C 13

Gazebo

FF 13 14 F 16 15 14 F 15

C 12

LOUNGE AREA

F6 2m

C 11

F 18 17

Note :

ENTRANCE AREA COMMUNITY AREA MUSIC STAGE AREA FILM SCREENING AREA

TOILET

2,5 m

M 16 M 17

M15

TOILET

Entrance Area Entrance & Exit Point

E 11

2,5 m

SPONSOR

2,5 m

E 12

M 17

M11

2,5 m

M 9 3m M 8 M12

M13

M14

M 72 m

MASTER 3 m CLASS

FOOD STALL M18

M2 M1

TEATER

M12

M13

M14

UFFUFF Office

Ga rd Da en Se nce at Flo ing/ or MU S STA IC GE

F3 F2

Gazebo

C 17

Note :

F 17

F 16

Ga rd Da en Se nce at Flo ing/ or MU STA SIC GE

Music Stage Area MASTER CLASS

C 10

C 16

C 15

C 14

3m 3m

C 13

TEATER KULINER ENTRANCE AREA COMMUNITY AREA

Gazebo

STALL 3 x 3 m (Food Vendors) Table : 2 pieces (60 cm x 180 cm) Chairs MAKERS MARKET : 2 pieces (banquet chairs) Electricity : up to 5,000 watt C6 Water Resource C 5 : dedicated Availability : 14 (M1 – M14) Price : IDR 13,000,000 C8

UFFUFF Office OFFICE

STALL 2 x 2,5 m (Food Vendors) 10 Table C 9 : 1Cpieces (60 cm x 180 cm) Chairs : 2 pieces (banquet chairs) Electricity C 11: up to 5,000 watt Water Resource : sharing Availability : 4 (M15 – M18) Price : IDR C 12 5,000,000

MUSIC STAGE AREA FILM SCREENING AREA

LOUNGE AREA

262m UFF19 Partnership Pack

M18

C 12

FILM SCREENING

C 11

F 15

LOUNGE AREA

C1 C2

OFFICE

FILM SCREENING

STALL 2 x 2,5 m (Non-Food Vendors) Table : 1 piece (60 cm x 180 cm) & Exit Point Chairs : 2 pieces (banquet chairs) Electricity : up to 5,000 watt Water Resource : sharing UFF : 12 (E1 – E12) Availability OFFICE Price : IDR 3,800,000

MAKERS MARKET

M11KULINER

: dedicated

M10

E 12

SPONSOR Water Resources

Entrance

E 11

UFF OFFICE

E 10

2,5 m

M 16

M15

TOILET

M10

2,5 m

FOOD STALL

trance xit Point M 17

2,5 m

M 16

2,5 m

M15

SPONSOR AREA 7,5 x 6 m

2,5 m

Entrance & Exit Point

: dedicated

TOILET

Water Resources

E8 E9 E 10 SPONSOR

2,5 m

15 m

11 m

2,5 m

SPONSOR

15 m

2,5 m

E 52 E

E 2m E 3 7,5

EE 41

7,5 m

Entrance

& Exit Point SPONSOR AREA 11 x 15 m

Entrance & Exit Point

11 m

Entrance & Exit Point

nggingan Street reet

C 17

C 16

C 15

C 14

C 13 UFF19 Partnership Pack

15 m

2,5 m

E 10

E 11

Community Area

11 m

SPONSOR

2,5 m

E 12

Entrance & Exit Point

KOPI KORNER 3 x 3 m (Food Vendors)

UFF OFFICE

C3 2m

M18

MASTER CLASS

3m 3m

C4 MAKERS MARKET

TEATER KULINER

UFFUFF Office

C 10

OFFICE

TOILET

M1 2,5 m

Table : 2 pieces (60 cm x 180 cm) Chairs : 2 pieces (banquet chairs) Electricity : up to 5,000 watt Water Resource : dedicated Availability : 1 (C4) Price : IDR 12,000,000

2,5 m

UMBRELLA 2 m diameter (Non-Food Vendors) Table : 1 piece (round table) Chairs : 2 pieces (round chairs) Electricity : up to 5,000 watt Water Resource : sharing Availability : 7 (C5 – C11) Price : IDR 1,200,000

UMBRELLA 2 m diameter (Food Vendors) Table : 1 piece (round table) Chairs : 2 pieces (round chairs) Electricity : up to 5,000 watt Water Resource : sharing Availability : 6 (C12 – C17) Price : dedicated for local community

C 11

C 12

OUNGE AREA

C 17

Note : 28

UFF19 Partnership Pack

C 16

C 15

C 14

C 13

ENTRANCE AREA COMMUNITY AREA

UFF19 Partnership Pack

Film Screening Area

Joglo

TEATER KULINER

MAKE

C5 C8

UFFUFF Office

FOOD TRUCK 3 x 6 m (Space Only) OFFICE

FILM SCREENING

Ga Table : 1 pieces (60 cm x 180 cm) rde Chairs : 2 pieces (round chairs) n Da nce SeaElectricity : up to 5,000 watt tin Flo Water g Resource : sharing / or MU Availability : 6 (F1 – F6) STA SIC Price : IDR 3,500,000 GE

STALL 3 x 3 m (Food Vendors)

MEDIA INTERVIEW

F6 2m 4m

F 14 13 F 15 14 F 16 15

VALLEY VIEW STALL 3m

UFF19 Partnership Pack

F 17 16

Gazebo F1

F7 F8

F 10

F 11

F 12

F 13

F 18 17

Table : 1 pieces (60 cm x 180 cm) Chairs LOUNGE : 2 pieces (banquet chairs)C 17 Electricity AREA : up to 5,000 watt Water Resource : sharing Availability : 7 (F7 – F13) Price : IDR 5,500,000

UMBRELLA (2 m diameter) Table : 1 piece (round table) Chairs : 2 pieces (round chairs) Electricity : up to 5,000 watt Water Resource : sharing Availability : 2 (F17 – F18) Price : IDR 3,000,000

Note :

C 16

C 15

C 14

ENTRANCE AREA COMMUNITY AREA MUSIC STAGE AREA

FILM SCREENING AR

UFF19 Partnership Pack

2,5 m

11 m

E 12

UFF OFFICE

C2 C3

M18

MASTER CLASS

FILM SCREENING

Film Screening Area (4 x 2 m) F4

TOILET

MAKERS MARKET

UFFUFF Office

MEDIA INTERVIEW

OFFICE

C 10 C 11

Note : 32

UFF19 Partnership Pack

C 16

C 15

C 14

C 13

F8 C 12

C 17

F 14 13 F 15 14 F 16 15

VALLEY VIEW STALL 3m

F 17 16

3m 3m

Gazebo F1

LOUNGE AREA

Ga rd Da en Se nce a Flo or MU S I STA C GE

TEATER KULINER

M12

Table : 1 piece (60 cm x 180 cm) Chairs : 2 pieces (round chairs) Joglo Electricity : up to 5,000 watt Water Resource : sharing Availability : 3 (C1 & F13, C2 & F14, C3 & F15) Price : Price Upon Request J2 B

2,5 m

M11

BAR

E 11

M10

Joglo

Community Area (5 x 2,5 m) Entrance & Exit Point

E 10

2,5 m

SPONSOR

FOOD

BAR (ALCOHOLIC BEVERAGES) M 17

2,5 m

15 m

M15 2,5 m

M 16

TOILET

Entrance & Exit Point

F 10

F 11

F 12

F 18 17

F 13

ENTRANCE AREA COMMUNITY AREA

UFF19 Partnership Pack

CONTACT YAYASAN MUDRA SWARI SARASWATI Jl Raya Sanggingan PO BOX 181 Ubud, Bali, Indonesia 80571 Phone/Fax: +62 361 977408 www.ubudfoodfestival.com info@ubudfoodfestival.com

Saraswati Ratnanggana Partnership Manager e: saras@yayasansaraswati.org m: +62815 1612 116

Ade Ardhana Partnership Coordinator e: ade.ardhana@yayasansaraswati.org m: +62812 3811 6839

UFF19 Partnership Pack