AUDIENCE PROFILE ATTENDEES EVALUATION

Our festival’s demographic has once again reached nearly pre-pandemic levels. The majority (76%) of the audience lived in Indonesia, and people from abroad attending the Festival made up the remaining 24%. The average survey respondent age was between 26 to 35, and the vast majority identified as female, with most of the sample reporting to be full-time professionals. An overwhelming number of the festival attendees (81%) said they came to Bali with the festival as their main purpose. Almost half (49%) said they attended the festival for four consecutive days, followed by those who attended the festival for one day (38%). There was an average in the number of survey

All surveyed audience members were asked on the venue to rate their overall Festival experience, based on its program and operations. Responses were split

Program Experience

into five measures; terrible, poor, average, good and excellent. The following results highlight how the survey respondents at the festival venues rated their experience.

Attendees are very satisfied with the entire Festival program with an average satisfaction score of 4.24 out of 5.

Operations Experience

Attendees are very satisfied with the Festival operations, such as the website and ticketing purchasing process, with a score with an average satisfaction score of 4.21 out of 5.

WEBSITE 4

4.07

TICKETING SYSTEM MARKETING DESIGN & BRANDING

4.3