Checklist for Events

6.0 SOCIAL MEDIA

Checklist for Events

1-3 Months Before

Create goals for event Find target audience Find a date, venue, and time Research and contact potential speakers Create a list of publication needs such as flyers, ads, programs, etc. Hire photographer (optional; contact Marketing for assistance) Choose speaker Ask for high resolution pictures to use for social media campaigns Work on publication materials with your Marketing project manager Format and finalize flyers, advertising, etc.

3 Weeks Before

Work with your project manager to set up a social media strategy Start social media presence Decide on hashtags Emails, Facebook, Instagram, etc. Set up Facebook event Write and edit press releases (contact Marketing)

Two Weeks Before

Confirm speaker and get approval for social media Confirm location Send press releases out to local media outlets (contact Marketing) Change profile pictures and cover photos Emphasize time, date, and location

One Week Before

Reminder posts on social channels Work on photo booth backdrop/props *IF APPLICABLE* Reach out to campus partners to share and promote event

Day Before

Push final reminders and introduce incentives OR if an event where only a certain number of individuals can attend, announce vacant seating/seat assign before Assign interns/assistants jobs for the event

Day Of/During Event

Maintain social media during event Post pictures, tweets, etc. Also look for posts by the hashtags Take photos Group photo Incentive opportunity to guests who follow/like Merage School pages Sign in sheet or poster with all social media handles and hashtags Filming if possible; Facebook Live (contact Marketing for assistance)

After Event

Post group photo thanking those who came Email campus partners for their help Go through hashtags and like/follow those posts and users Handwritten notes to guests Thank speaker and guests on social media