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Fall / Winter 2013
Ucon established their opening collection in the early summer of 2001. Founders Jochen Smuda and Martin Fussenegger came with a vision to develop a lifestyle brand anchored by creativity, quality tailoring, innovative appliquÊs and ethical production. With a passion for the work of talented artists and the design community surrounding them, Jochen and Martin embraced collaborations to build a creative environment for the brand. From the brand’s studio in Berlin, its focus remains on bespoke fabrics, tailored cuts, and notable detailing. Inspired by their friends, the city they call home and the places they choose to travel: this is what sets Ucon apart from their peers. This organic approach challenges the brand to constantly grow, develop and progress. This journey is anchored by a sincere foundation for quality products that is constantly challenged by the theory that you are only as good as your last shirt! A good garment is hard to find.
Laurel Jacket, Olivia Sweater, Livia Leggings
Lasko Scarf, Tilda Sweater, Stina Skirt
Momo Scarf, Maya Sweater
Bea Sweater, Philina Chino Shirt
Kyle Beanie, Lasko Scarf, Alison Parka, Tilda Sweater, Philina Chino Pant
Moe Beanie, Nora Jacket, Philina Chino Pant
Olivia Sweater, Viktoria Shirt, Philina Chino Pant
Inga Shirt, Sarah Leggings
Noel Beanie, Viktoria Shirt, Philina Chino Pant
Eliza Shirt, Philina Chino Pant
Madison Sweater
Moe Beanie, Momo Scarf, Greta Sweater, Laurel Jacket
Kyle Beanie, Laurel Jacket, Frederike Shirt
Noel Beanie, Nora Jacket
Noel Beanie, Laurel Jacket, Livia Leggings
Madison Sweater, Stina Skirt
Alea Sweater, Sarah Leggings
Moe Beanie, Greta Sweater
Moe Beanie, Agnes Sweater, Philina Chino Pant
Salome Sweat Jacket, Sarah Leggings
Momo Scarf, Luisa Dress, Livia Leggings
Tilda Sweater
Maya Sweater, Hennes Bag, Philina Chino Pant
Madison Sweater, Classic Pack Tee
Shandy Headband, Nora Jacket, Maya Sweater,
Bea Sweater, Philina Chino Pant
Ivy Sweater, Livia Leggings
Moe Beanie, Laurel Jacket, Philina Chino Pant
Alison Parka, Luisa Dress, Livia Leggings
Olivia Sweater, Stina Skirt, Livia Leggings
Nora Jacket, Olivia Sweater, Stina Skirt
Olivia Sweater, Dana Leggings
Tilda Sweater, Philina Chino Pant
Frederike Shirt
Eliza Shirt, Stina Skirt
Linus Shirt, Luis Chino Pant
Noel Beanie, Lexter Jacket, Jonas Shirt, Julio Chino Pant
Snakes Shirt, Luis Chino Pant
Fraser Beanie, Quinn Shirt, Luis Chino Pant
Swarm Shirt, Luis Chino Pant
Noel Beanie, Marcus Shirt, Julio Chino Pant
Aden Sweater, Luis Chino Pant, Finn Bag
Moe Beanie, Melvin Jacket, Luis Chino Pant
Evan Shirt, Luis Chino Pant
Noel Beanie, Micah Parka, Wallace Sweater, Luis Chino Pant
Fraser Beanie, Preston Jacket, Marley Sweater, Luis Chino Pant
Noel Beanie, Theo Sweater, Everell Chino Pant
Andromenda Shirt, Julio Chino Pant
Moe Beanie, Melvin Jacket, Luis Chino Pant
Noel Beanie, Owen Sweater, Classic Pack Tee, Ashton Chino Pant
Noel Beanie, Otis Vest, Owen Sweater, Luis Chino Pant
Noel Beanie, Pontus Parka, Evan Shirt, Luis Chino Pant
Noel Beanie, Isaak Jacket, Theo Sweater, Everell Chino Pant
Everglades Shirt, Luis Chino Pant
Tim Sweater, Oscar Bag, Luis Chino Pant
Noel Beanie, Finn Bag, Matteo Shirt, Luis Chino Pant
Noel Beanie, Marlon Shirt, Ashton Chino Pant
Noel Beanie, Quinn Shirt, Luis Chino Pant
Noel Beanie, Owen Sweater, Otis Vest, Ashton Chino Pant
Noel Beanie, Trevor Shirt, Luis Chino Pant
Noel Beanie, Quinn Shirt, Luis Chino Pant
Caleb Jacket, Luis Chino Pant
Charles Cardigan, Quinn Shirt, Luis Chino Pant
Wallace Sweater, Luis Chino Pant
Theo Sweater, Luis Chino Pant
Noel Beanie, Terry Scarf, Amon Sweater, Luis Chino Pant
Noel Beanie, Mason Sweater, Luis Chino Pant
Noel Beanie, Scott Sweater, Julio Chino Pant
Lexter Jacket, Luis Chino Pant
Moe Beanie, Preston Jacket, Theo Sweater, Luis Chino Pant
Everglades Shirt, Luis Chino Pant
Noel Beanie, Caleb Jacket, Owen Sweater, Classic Pack Tee, Ashton Chino Pant
Fraser Beanie, Jonas Shirt, Luis Chino Pant
Noel Beanie, Owen Sweater, Classic Pack Tee, Ashton Chino Pant
Noel Beanie, Fargo Parka, Matteo Shirt, Luis Chino Pant
Moe Beanie, Melvin Jacket, Quinn Shirt, Luis Chino Pant
Trevor Shirt, Luis Chino Pant
Matteo Shirt, Julio Chino Pant
Charles Cardigan, Rhombus Tee, Luis Chino Pant
Jonas Shirt, Luis Chino Pant, Finn Bag
Noel Beanie, Owen Sweater, Classic Pack Tee, David Sweat Pant
Artist Feature Monja Gentschow Monifaktur, Berlin
Rhombus Tee
Kito Tee
Capras Tee
Akin Tee
Ucon Gabriel-Max-Str. 16 D-10245 Berlin Hello@Ucon-Acrobatics.com www.Ucon-Acrobatics.com
Credits Mood photos: Alexander Schneider Outfit photos: Fabian Dietrich, Martin Fussenegger Models: Annie Hoffmann, Florian Speicher, Maira Weidmann, Patrick Grabowski, Seppi Klauer, Viktor Klier Make-Up & Hair: Katharina Franke Styling: Christiane Stoltenberg, Jochen Smuda, Seppi Klauer Concept: Alex Schneider, Christiane Stoltenberg, Martin Fussenegger Postproduction: Kai Weise Layout: Martin Fussenegger Featured Artist: Monja Gentschow, Monifaktur, Berlin Print: Rötzer Druck, Eisenstadt
© Ucon 2013
® Ucon is a registered trademark of Ucon GmbH, Berlin