The recipe for a great business pitch

By Alison Gwynne-Evans

Planning and executing a successful business pitch requires imagination, craftsmanship and application – similar to that which goes into creating an unforgettable meal.

The impact of the pitch needs to be sustained and relevant. It needs to linger in memories for long after the event. Here’s how to put it together.

Ingredients of the pitch

• Your business idea is key: address a need/ problem in a constructive and positive way

• You are a vital part of the pitch, and contribute a confidence and integrity that persuades in a unique way and makes you an essential part of what investors buy into

• Your timeline needs to be convincing and achievable with key deliverables identified

• Present the finances to make clear how the investor’s funds complement existing finances and make specific goals achievable

• Slides need to be conceived and executed to portray your idea with compelling visuals and a distinctive style.

The presenter (that’s you!)

Think of yourself as a strategist, working with a variety of elements, combining sensory experiences and building ambiance to display the elements to their full potential within the context. You’ll need to identify the details, position the elements and build the argument into a cohesive story that tempts and invites, and even seduces, the audience. Pay attention to how you present yourself as you are an important part of the pitch.

Know your audience

Craft the pitch to your specific audience. Avoid trying to satisfy two different types of audiences in one pitch.

Take time to develop something that satisfies. When you think you are done, get input from someone whose opinion you value and incorporate that feedback. Then rehearse until you feel ready and can focus on connecting with your audience, knowing the structure and ingredients are in place.