3D Animation Design
on Product Advertising
MAGAZINE
Jawaharlal Nehru Architecture and Fine Arts University
Bachelor of Technology (Digital Techniques for Design and Planning)
Presented By Uday Kumar Peddinti VII sem
Jawaharlal Nehru Architecture and Fine Arts University Masab Tank, Hyderabad
DT17B7.1C Mini Project Report
3D Animation on product advertising “Coca-cola” PEDDINTI UDAY KUMAR 20011BC030 VII sem, IV year 2020 - 2024
Guided by
S. Ravi kiran
About ME Peddinti Uday Kumar 20011bc030 I'm a DTDP student from Jawaharlal Nehru Architecture and Fine Arts University with top notch design and visual communication skills. I have learned different subjects related to architectural design, multimedia, GIS and computer science which enabled me to think in a multi-disciplinary way , under the guidance of Head of the department- Ravi Kiran sir , JNAFA University
Skills honed Architectural Design
Corel Draw
Adobe Photoshop
Blender 3D
Adobe Illustrator
Human Anatomy
Figma
Maya
Premiere Pro
Adobe After effects
SURARAM COLONY , HYDERABAD, 500007, INDIA UDAYWARNER4@GMAIL.COM +91 7893155467 DOB 02-07-2002
Contents 1
ABSTRACT An abstract is a one paragraph summary of a project which gives an insight to the project that is working upon. The purpose of the project identifying the area of study to which it belongs.
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INTRODUCTION Introduces the topic to the readers
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OBJECTIVE - ' WHY THIS PARTICULAR TOPIC IS CHOOSEN?' An objective is something you plan to achieve.
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LITERATURE STUDY A literature review is to gain an understanding of the existing research and debates relevant to a particular topic or area of study, and to present that knowledge in the form of a written report.
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METHODOLOGY Methodology will include the steps to be followed to complete the project during development.
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BASIC PRELIMINARY RESEARCH
mini project report
Contents STORY BOARD SKETCHING FOR UNDERSTANDING
PRODUCT ANIMATION-3D
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Exploring the characters and their personality, hopes, dreams, and backstory which will help the design
FACILITIES REQUIRED FOR PROPOSED WORK
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PRODUCT
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CONCLUSION
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REFERENCES
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Referencing is also a way to give credit to the writers from whom you have borrowed words and ideas.
Introduction Imagine a world where products come to life and tell their own stories. Where you can see and interact with products in a way that was never before possible. This is the power of 3D animation. 3D animation is a powerful tool for advertising products. It allows you to create engaging and informative videos that can showcase your products in a unique and unforgettable way. With 3D animation, you can: Show your products from all angles: 3D animation allows you to show your products from all angles, giving your customers a complete view of what they're buying. Highlight your products' features and benefits: 3D animation can be used to highlight your products' features and benefits in a clear and concise way. For example, you could use 3D animation to show how your product works or to demonstrate its benefits in a real-world setting. Create a unique and memorable experience: 3D animation can be used to create unique and memorable experiences for your customers. For example, you could use 3D animation to create a story about your product or to show how it can be used in a fun and creative way. If you're looking for a way to create engaging and informative product advertisements, 3D animation is the perfect solution.
Here are some examples of how 3D animation can be used to introduce products in an advertisement: A new car model could be introduced by showing it driving through a variety of landscapes, from city streets to winding country roads. The animation could highlight the car's features and benefits, such as its fuel efficiency, performance, and safety features. A new smartphone could be introduced by showing it being used in a variety of everyday situations, such as taking photos and videos, checking social media, and navigating through a city. The animation could highlight the phone's features and benefits, such as its high-resolution camera, long battery life, and fast processor. A new food product could be introduced by showing it being prepared and eaten. The animation could highlight the product's freshness, tastiness, and nutritional value. No matter what type of product you're advertising, 3D animation can be used to create a compelling and informative introduction.
Objective Why is this particular topic chosen? I like animation . As a student from a creative background I’m motivated to convey a 3D animation , bringing the products and Advertisement from my imagination to life. The values I learnt in the process of learning art and animation I understood what it takes to acquire a skill and how fruitful is the journey of learning. The hardships involved while doing something, the decisions we take in the process and creating a mindset where we tackle problems and find the solutions. I want to show this holistic journey of learning through an advertisement and in this project I will be doing the concept art for the proposed product . Why is this particular topic chosen? 3d animation designers visualise and create the look of individual product. They work from descriptions given to them by the client .
Literature study Here are the top 5 , 3D animation designers on product advertisement:
I have studied the work of a few artists before starting my project. I studied their artists and particularly focused on the artists whose style is preferable for this project.
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Aaron Draplin Aaron Draplin is a designer and illustrator who is known for his bold and colorful work. He has created 3D animation advertisements for a variety of clients, including Nike, Dropbox, and Adobe
Mike Monteiro Mike Monteiro Google's "Year in Search" video, Nike's "Find Your Greatness" commercial, and Spotify's "Year in Music" video.
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David Carson David Carson Apple's "Think Different" campaign, Nike's "Just Do It" campaign, and Levi Strauss & Co.'s "Go Forth" campaign.
4 Jessica Walsh Jessica Walsh Google's "Loretta" commercial, Pepsi's "Live for Now" commercial, and Nike's "Dream Crazy" commercial.
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Paula Scher Paula Scher Citibank's "Citi Never Sleeps" commercial, Target's "Bullseye's Playground" commercial, and The Public Theater's "The Public Theater: Where the People Come First" video.
Methodoly Basic Research on ad
Brainstorming Exploration through sketches Capturing forms & features Digitalizing Product 3D Animated shots and motion
Basic research on advertisement
coca-cola Coca-Cola is one of the most recognizable brands in the world, and its iconic red and white logo has been featured in countless commercials and advertisements. In recent years, 3D animation has become an increasingly popular tool for product marketing, and Coca-Cola has been one of the companies at the forefront of this trend. 3D animation can be used to create visually stunning and engaging product visualizations that can help to capture the attention of consumers and effectively communicate the key features and benefits of a product. In the case of Coca-Cola, 3D animation can be used to showcase the refreshing and invigorating nature of the product, as well as its association with fun and enjoyment.
Fig 1
Upto now there are many examples of 3D animation being used to promote Coca-Cola products. Some notable examples include: The "Happiness Factory" commercial: This commercial features a fantastical factory where Coca-Cola bottles are created using magical ingredients. The commercial is visually stunning and heartwarming, and it effectively captures the brand's message of happiness and positivity.
The "Taste the Feeling" campaign: This campaign features a series of 3D animated commercials that showcase the different flavors of Coca-Cola. The commercials are visually appealing and evocative, and they effectively convey the brand's message of refreshment and enjoyment.
The "Diet Coke" commercial: This commercial features a 3D animated diet Coke bottle that transforms into a stylish fashion accessory. The commercial is fun and eye-catching, and it effectively positions Diet Coke as a product that is both sophisticated and contemporary.
Benefits of using 3D animation for Coca-Cola products
Visual appeal: 3D animation can be used to create visually stunning and engaging product visualizations. Creativity: 3D animation allows for a high degree of creativity and flexibility in product marketing. Effectiveness: 3D animation has been shown to be an effective tool for communicating product features and benefits. Emotionality: 3D animation can be used to evoke emotions in consumers, which can help to create a stronger connection with the brand.
Facilities required for proposed work Software requirements Photoshop : After finalizing the products and background scenes . designing the coca cola can poster digitally in 2D software in Adobe Photoshop. Blender and After effects : Create the 3D models and animations in Blender. Export the 3D models and animations from Blender to After Effects. Compose the 3D models and animations in After Effects. Add compositing and visual effects in After Effects. Render the final animation in respective softwares blender and after effects.. Premiere Pro : Editing the Advertisement by taking animated clips from blender and after effects
3D Animation design on product Advertisement Exploration through sketches story board for 3d animation shots
Coca-Cola product shoot brief I have challenged myself with creating an advertising-style product shot of the well-known soft drink Coca-Cola
The Brief This product aims to produce a product image of Coca-Cola that can be used for various advertising purposes. Objectives To produce a stylised image of a Coca-Cola Can that encapsulates the cool, refreshing taste that consumers around the world know and love. items Coca-cola designed can , icecubes , water droplets ,dark background , respective lightings .
An image taken from product after rendering product Image layout The sketch above illustrates the desired composition and layout for the image. The can of Coca-Cola is the focus of the image, positioned to the left of and slightly in front of the glass. The brand is visible and there is condensation on the can to convey the cool, refreshing feel associated with the brand. The glass is filled with liquid and some ice cubes and there is also some condensation. A controlled pour of liquid is visible from the top of the image, pouring into the glass. There is some liquid splash, but not too much that it is distracting. There is a small portion of the surface visible, with the shooting angle from slightly below to make the product seem more heroic
The mood of the image is clean, crisp and fresh and invokes a sense of desirability Lighting The overall lighting for the image is clean and crisp, with gradient lighting on the can and glass and a subtle glow on the background. The liquid, in both the glass and from the pour, is lit, with some light coming through the liquid. The front of the surface is carefully lit so that the texture of the surface is visible, but not overpowering. The can and, to a lesser extent, the glass should be the hero. A gradient glow is used on the background to create separation between the subject and the background. The image titled Mood 1 best describes the overall lighting of the image, with even gradient lighting down both sides of the product and a controlled glow on the background. The image titled Mood 2 best shows the more moody feel, although the gradient lighting does not need to be this strong, while the image titled Mood 3 best shows the cold, condensation feel required as well as the angle of view.
Background A dark background with little to no texture visible is used to offset the product. A red gradient glow is visible to create additional separation between the subject and the background.
let’s start 3d model in blender ( digitalizing product) Here's a step-by-step process which i did for creating a product in Blender. 1. Planning product: Sketch or visualize: Have a clear idea of the product's shape, dimensions, and features. Gather references: Find images or real-world examples to create my modeling. 2. Getting into Blender Workspace 3. Start modeling: I used primitive shape to Begin with a basic shape like a cube, cylinder, or sphere, depending on your product's form. Modifying the shape by Using tools like extrusion, scaling, and rotation to create the desired form. Add details: Incorporate elements like buttons, logos, or intricate features using additional modeling techniques.
4. Applying modifiers: For smoothing surfaces I used the Subdivision Surface modifier for smoother, more organic forms. Apply bevels: Add rounded edges with the Bevel modifier.
5. UV unwrap: Preparing for textures for Unwrapping model's mesh to create a 2D layout for applying textures.
6. Create materials: Add materials: Define the colors, textures, and surface properties of your product. Texture (optional): Apply images or procedural textures to create realistic surfaces. 7. Set up lighting: Position lights: Place light sources to illuminate your product effectively. Adjust settings: Fine-tune light intensity and color to achieve the desired look
8. Rendering product: Choosing render engine - Select Cycles based on quality and rendering time. Adjusting render settings: Customize resolution, output format, and other parameters. Initiate rendering: Start the rendering process to create the final image and animation.
I also designed Ice-cubes and water-Droplets using respective modifiers and tools
Animation shot
Scan for more details