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PROFESSIONAL DEVELOPMENT PROGRAMS
Business and IT programs
Free Live-Online Information Sessions
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Join us for the following live-online information sessions to learn more about fall 2020 professional development programs, speak with instructors and ask questions about the programs you’re interested in.
Monday, August 17 7–8 p.m. Analytics: Optimizing Big Data Nonprofit Leadership Sales Operations Science (online)
Tuesday, August 18 7–8 p.m. Business Analysis Coding Bootcamp (.NET/C# or Java) (online) Microsoft Excel (fundamentals to advanced)
Wednesday, August 19 7–8 p.m. Project Management Social Media Marketing (online—fundamentals to advanced)
Thursday, August 20 7–8 p.m. Design Thinking IT Project Management
Meeting information sent upon registration pcs.udel.edu/info-session
NONCREDIT CERTIFICATE | IN-CLASS Analytics: Optimizing Big Data Certificate
Use data-supported solutions for improving business performance
In today’s business world, data is easier than ever to collect and store. But it’s the analysis of the volume, velocity and variety of big data that provides managers with knowledge that can be translated into effective decision-making and improved business performance. This certificate program brings together statistics, analysis and both written and oral communication skills through an applied approach, providing participants with the tools to join the rapidly growing data analytics field. PREREQUISITE: This course uses statistics throughout the curriculum. A basic understanding of statistics is required.
WHO SHOULD PARTICIPATE? • Business, marketing and operations • managers Data analysts or professionals in any field • who deal with large amounts of data Financial industry professionals SCHEDULE: Mondays, September 14–
December 16, 2020, 6–9:15 p.m. (Class meets twice in the final week on Monday and Wednesday.) LOCATION: Arsht Hall, 2700 Pennsylvania Ave., Wilmington, Del. PRICE: $2,895, course materials included.
Payment plan, scholarships and potential discounts available, including: Early registration, Military, UD student or alum, 2 or more (group). pcs.udel.edu/data
Bridging the business/IT divide
A business analyst bridges the “understanding gap” between an organization and its technology, functioning as a type of translator who converts business needs into measurable IT requirements and solutions. To succeed in this role, the business analyst must have a broad range of business, technical and interpersonal skills, including being able to effectively write and review detailed functional specifications as well as develop and test systems based on those requirements.
WHO SHOULD PARTICIPATE? • IT professionals new to business analysis • Employees currently working in or interested in moving to a position in which business analysis skills would be useful
SCHEDULE:
Business Analysis Module 1: Foundations of Business Analysis
Tuesday, September 15 and Wednesday,
September 16, 2020 Business Analysis Module 2: Eliciting and Documenting Requirements
Tuesday, October 13 and Wednesday,
October 14, 2020 Business Analysis Module 3: Requirements Analysis and Design Definition
Tuesday, November 17 and Wednesday,
November 18, 2020 Business Analysis Module 4: Solution Deployment and Evaluation
Tuesday, December 8 and Wednesday,
December 9, 2020 All classes are scheduled from 8:30 a.m. to 4:30 p.m. LOCATION: 501 S. College Ave., Newark, Del. PRICE: $995 per module; course materials and daily lunch included. Payment plan,
scholarships and potential discounts
available, including: Early registration,
Military, UD student or alum, 2 or more
(group). Save $600 and become eligible to earn a University of Delaware Certificate of Completion by registering for all four
Business Analysis modules at the same time. Offered at a bundled rate of $3,380, this equates to more than a 15% discount versus registering for each module individually.
pcs.udel.edu/business-analysis
NONCREDIT CERTIFICATE | ONLINE Coding Bootcamps— .NET/C# or Java
Step up to a coding career!
Coding Bootcamps put you on a fast track to a programming career. By receiving immersive training on a compressed schedule, you can speed your way to project-ready skills. Not everyone can reserve three or more months for nonstop training, so UD PCS, in conjunction with The Software Guild, offers Coding Bootcamp Badges. We help y ou master .NET/C# or Java—one skill set at a time. Our Coding Bootcamp Badges offer an affordable, flexible way to learn software development. Learn in stages, when y ou want, and where you want.
WHO SHOULD PARTICIPATE? • Recent college graduates • Professionals embarking on a new career • Gamers • Problem-solvers SCHEDULE: Classes start monthly. LOCATION: Online PRICE: $10,000 for all four badges, or $2,000 to $3,000 per badge
Discounts available
pcs.udel.edu/coding-bootcamp
Undergraduate credit certificate program focused on business essentials for nonbusiness professionals. See page 29. NONCREDIT SHORT COURSE | IN-CLASS Design Thinking Workshop
Design thinking is an iterative process in which we seek to understand a problem, get to know users, challenge assumptions and redefine challenges in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. At the same time, design thinking provides a solution-based approach to solving problems by embracing creativity techniques, customer co-creation and experimental design. It is a way of thinking and working as well as a collection of hands-on methods. Immerse yourself in the value of design thinking with this two-day workshop that covers the framework, the mindsets and proven techniques you can use to achieve superior solutions to the problems of your business. Gain hands-on experience with the tools and templates via a real design thinking challenge that focuses on a common user experience problem. This training is meant for aspiring design thinkers, UX designers and design strategists, as well as existing practitioners and executives seeking to incorporate designand human-centricity into company strategy in order to optimize customers’ and employees’ experiences with their company/ solution/product/brand. SCHEDULE: Tuesday and Wednesday,
October 20 and 21, 2020, 8:30 a.m.–4:30 p.m. LOCATION: 501 S. College Ave., Newark, Del. PRICE: $1,495, course materials and daily lunch included. Scholarships and potential
discounts available, including: Early registration, Military, UD student or alum, 2 or more (group). pcs.udel.edu/design-thinking
MICROSOFT® EXCEL
Regardless of your role in an office, there is a good chance you need to be proficient in the use of Microsoft® Excel. With more than 2 million recent employment postings requiring Microsoft® Excel® ability, it is one of the most in-demand occupational skills. The software’s broad range of applications can be utilized for everything from simple number-crunching to complex business decisions. Our foundational and advanced classes are designed to equip you with the skills needed in today’s job market.
Gain the foundational skill set needed to navigate throughout the Microsoft® Excel application with confidence and acquire familiarity with Excel’s data management capabilities. L earn to summarize datasets and prepare a workbook for distribution on a professional level.
WHO SHOULD PARTICIPATE? • Students, recent graduates and other job seekers who are looking to add • marketable skills to their resumes Anyone wishing to learn the fundamental operations of Excel SCHEDULE: Tuesdays, September 8–29, 2020, 6–9 p.m. LOCATION: 501 S. College Ave., Newark, Del. PRICE: $475, course materials included.
Please bring your laptop and charger.
Scholarships and potential discounts available, including: Early registration,
Military, UD student or alum, 2 or more (group). pcs.udel.edu/ms-excel
Gain the skill set needed to work with complex datasets using advanced functions and formulas in Microsoft® Excel. Learn to present data insights using advanced charting techniques, set up forms for collaborative workplace projects, and pr epare interactive pivot tables for distribution on a professional level. WHO SHOULD PARTICIPATE? • Students, recent graduates and other job seekers with Excel skills who wish to learn advanced Excel concepts SCHEDULE: Tuesdays, October 6–27, 2020, 6–9 p.m. LOCATION: 501 S. College Ave., Newark, Del. PRICE: $475, course materials included. Please bring your laptop and charger. Scholarships
and potential discounts available, including:
Early registration, Military, UD student or alum, 2 or more (group). pcs.udel.edu/ms-excel
Gain the advanced skills for creating interactive dashboard reports and data visualizations in Microsoft® Excel by using the capabilities of Power View, Power Pivot and DAX formulas. Focus expands from traditional pivot tables to state-of-the-art Power Pivot data modeling. Students will be able to apply these techniques immediately in their place of work.
WHO SHOULD PARTICIPATE? • Students, recent graduates and other job seekers with Excel skills who wish to learn advanced Excel reporting and analytics SCHEDULE: Wednesdays, November 4–
December 2, 2020, 6–9 p.m. (no class 11/25) LOCATION: 501 S. College Ave., Newark, Del. PRICE: $475, course materials included. Please bring your laptop and charger. Scholarships
and potential discounts available, including:
Early registration, Military, UD student or alum, 2 or more (group). pcs.udel.edu/ms-excel
In these challenging times, there is no better time to change the world through a career in the nonprofit sector. Gain an understanding of nonprofit organizations and the issues managers face in this impactful and growing field. Participants will be exposed to several areas of responsibility for nonprofit leaders, including strategy, board governance, budgeting, fundraising, grant writing, managing employees and volunteers, and more.
WHO SHOULD PARTICIPATE? • Early-career professionals working in • the nonprofit sector Midcareer professionals transitioning from other sectors
SCHEDULE: Tuesdays, 5:30–8:30 p.m., September 8–December 15, 2020 LOCATION: Community Service Building, 100 West 10th Street, Wilmington, DE 19801. PRICE: $1,500. Discounts and financial
assistance options available. Package pricing available for organizations that send more than one person from their nonprofit team. pcs.udel.edu/nonprofit-training
Designed for staff and board members of small to midsized nonprofit organizations, the Nonprofit Leadership Certificate program provides training for nonprofit leaders wishing to manage their organizations efficiently and effectively. Taught by accomplished trainers in the nonprofit sector, this course allows participants to develop action plans for their organizations while also providing a valuable peer-to-peer networking opportunity. Topics include: • • • • • • Organizational assessment and strategy Financial management Fundraising and marketing Strategic technology planning Leadership in nonprofit organizations Board governance • • HR management, employment law Program management and decision• • • making Volunteer management Advocacy and conflict resolution Leadership succession planning
WHO SHOULD PARTICIPATE? • Executives, midlevel managers and program managers of nonprofit • organizations Managers and leaders transitioning to the nonprofit sector from other sectors SCHEDULE: Thursdays, February 11– May 27, 2021, 8:30 a.m.–4:30 p.m. LOCATION: 100 West 10th St., Community Service Building, Suite 812, Wilmington, Del. PRICE: $2,495. Discounts and financial
assistance options available. Early bird discount of $500 available through mid
December. Package pricing available for organizations that send more than one person from their leadership team. pcs.udel.edu/nonprofit-training
Learn project management best practices and theories
Successful companies and organizations in every sector use project management to achieve breakthrough results. The powerful and versatile tools of project management are transferable to any work environment and can be used to manage any project. The curriculum applies PMBOK® (A Guide to the Project Management Body of Knowledge®) Sixth Edition principles as well as the Agile Practice Guide with its focus on change management to assist you in attaining the Project Management Institute’s (PMI)® Project Management Professional (PMP)® designation.
WHO SHOULD PARTICIPATE? • Newly promoted or aspiring project • managers Project leaders interested in achieving • the next level of management skills Project managers seeking entry into the
Project Management Institute’s PMP® certification process
BABY BOOMER LEADS YOUNGER STUDENTS
By Adam S. Kamras ing in the second course. He eagerly Although Tony Powell was used to being the oldest person in the classroom, the former high school English teacher did not know what it felt like to be the oldest stutook advantage of his knowledge from the fundamentals class, as well as his life’s experiences, and embr aced the chance to make connections with his dent until his first day of the Fundamentals younger classmates. of Social Media Marketing Certificate “UD’s social media classes have redevelprogram offered by oped my confidence the University of Delaware’s Division of “UD’s social media classes in myself and my ability to interact Professional and Continuing Studies (UD PCS). have redeveloped my confidence in myself and with people,” said Powell. “I have learned that I am not After settling into a seat facing the front of the room, rather my ability to interact with people. I have learned completely out of touch with millennials and Gen Zers.” than standing in his more customary position at the head that I am not completely out of touch with Though there was a wide age difference between Powell and of the class, the 62-year-old Powell millennials and Gen Zers.” his fellow learners, this is not the norm estimated that there — tony powell for UD PCS classes. was at least a In 2019, 47% of all 20-year gap between him and his next UD PCS students were 45 or older and oldest classmate. 17% were at least 55. Dibert said she “I was intimidated and stayed silent for the first couple of classes,” said Powell. “After that, I said, ‘No, what I am doing? This is me; I’m a gregarious person.’’’ appreciates the value of a multigenerational learning environment and the perspectives brought to the classroom by someone like Powell. Instructor Nancy Dibert, the founder and Open for business CEO of Epic Marketing Consultants Powell describes his time in the two Corporation, recognized Powell’s initial classes as a fascinating journey and uneasiness but commended him for his said he has increased his social media rapid turnaround. marketing ability exponentially. An avid “Tony looked like he felt like a fish out of social media user, who was embracing water at the beginning of the fundamentals his passion for rhythm and blues music class, but as soon as we began our group with a blog and a couple of Facebook project he jumped in with both feet and pages, he w as looking to do something immediately became a team leader,” said different after retiring from his teaching Dibert. “It’s not like he tried to grab the career. He read the descriptions for the control; it was just that he was so social media marketing c ourses, as well passionate about it and committed to it.” as firsthand accounts provided by Multigenerational classes previous students, and was intrigued by the prospect of turning his hobby into Realizing he had much more to offer a profession. than he initially thought, Powell carried “Social media marketing is a wide open that mindset into the Advanced Social field,” said Powell, who turned 63 in FebMedia Marketing for Business Certificate ruary. “All you have to do is pull up Inprogram and said he came out swingdeed and see the tons of open jobs. I said, ‘Wouldn’t that be crazy to start my own agency at my age.’’’ Shortly after completing the fundamentals class, Powell posted his certificate on Facebook and promptly received several inquiries from organizations looking for assistance with their social media initiatives. With the suppor t of the Delaware Small Business Development Center, he started a business and was hired by a local church as his first client. “The fundamentals class taught me how to build and engage an audience organically,” said Powell. “You can do a lot organically, but in the advanced class we learned that you need to use advertising to get the numbers you need.” Online classes Previously offered in a hybrid format of online and classroom sessions, both social media marketing courses are now being conducted completely online. “An online class allows you to work at your own pace,” said Powell. “Because my days off fluctuate, I am not always available to attend class on a certain day. The asynchronicity is definitely an advantage.”
SCHEDULE/LOCATIONS:
Mondays, September 14–November 16, 2020, 6-9:30 p.m.; Online Wednesdays, October 7–December 9, 2020, 6-9:30 p.m.; Arsht Hall, 2700 Pennsylvania
Ave., Wilmington, Del. PRICE: $2,595, textbooks included. Payment
plan, scholarships and potential discounts available, including: Early registration,
Military, UD student or alum, 2 or more (group).
This certificate is a great starting point for attaining the Project Management Institute’s (PMI)® Project Management Professional (PMP)® designation. This program meets the education requirement for the Project Management Institute (PMI)® credential.
pcs.udel.edu/project
Information technology is at the heart of every organization, and project management is a fast growing, crosscutting professional discipline spanning a ll industries. Leading successful value-adding IT projects in an organization requires leadership, knowledge of its business strategy and technical project management skills. Covering Waterfall, Agile and Hybrid methodologies, this pr ogram examines the breadth of the IT project management discipline. A foundation for directly applying the tools, processes and methods to support the management and delivery of successful IT projects, includ ing value creation through strategic execution of an IT project portfolio, is provided. We will focus on how an information technology project methodology (ITPM) is applied to create measurable organizational value (MOV). PREREQUISITE: Students must be familiar with the components of an IT environment and application architecture. Programming skills are not required. WHO SHOULD PARTICIPATE? • Newly appointed or aspiring IT project • managers Experienced project leaders who want to take their management skills to the next • level or shift to a hybrid approach IT managers who want to apply the discipline of project management to make their organizations more effective • and more competitive Project managers seeking entry into the
Project Management Institute’s PMP® (Project Management Professional) certification process SCHEDULE: Thursdays, September 17–
December 10, 2020, 6-9:30 p.m. (no class on November 26) LOCATION: 501 S. College Ave., Newark, Del. PRICE: $2,795. Payment plan, scholarships
and potential discounts available, including: Early registration, Military,
UD student or alum, 2 or more (group). pcs.udel.edu/it-project
NONCREDIT CERTIFICATE | ONLINE New! Sales Operations Science Certificate
The Sales Operations Science Certificate program is uniquely designed to give you the skills and applied learning experience to kick-start your career or take it to the next level in just 10 w eeks. Delivered live and online, this comprehensive program is taught by industry experts and covers all the key areas required to be effective at driving the productivity and capacity of a company’s selling resour ces. You will collaborate with your team to create a well-designed, relevant strategic sales operations playbook to help a real-world company engage with more prospects, produce mor e pipeline, improve key processes and generate more revenue. In addition, you will walk away with a curated collection of Salesforce Trailhead trails and badges, includ ing Sales Performance Analysis, Sales Team Enablement, Territory Management, Formulas and Validations, Reports and Dashboards, and Data Management. Weekly, you should expect to spend one to two hours in live-online sessions and an additional four to six hours completing assignments, acquiring badges and bui lding your project playbook. WHO SHOULD PARTICIPATE? • Recent college graduates considering a • role in a sales capacity Those aspiring to enter or reenter a
sales-related profession and want to build new skill sets and earn related • Salesforce credentials Sales, sales operations or business analyst professionals with one to three years of experience looking to upgrade their skill • sets and long-term growth opportunities Working professionals looking to make a shift into sales operations or expanding potential by becoming more knowledgeable about other aspects of a business, such as finance, business operations or • other related areas Anyone who wants to acquire new and in-demand technology skills in a sales role SCHEDULE: Tuesdays, October 6– December 8, 2020, 7–9 p.m. LOCATION: Online PRICE: $1,995, course materials included.
Potential discounts available, including:
Early registration, Military, UD student or alum, 2 or more (group). pcs.udel.edu/sales-operations
In today’s ever-changing landscape, organizations need effective social media marketing strategies to reach their full potential. This program introduces students to leveraging social media to build and extend brand awareness, increase visibility, engage current and potential customers, cultivate brand ambassadors, gain new customers, promote growth, and support organizational goals. Students will learn the fundamentals and best practices—monitoring and listening, audience engagement, content curation, campaign planning and execution, tools and resources, and measuring r esults— for using social media for marketing on current, new and emerging platforms, including Facebook, Twitter, LinkedIn, Instagram, Snapchat, YouTube and Pinterest. The course begins with a live-online introductory session on the first night. For the remaining lessons, students will watch recorded lectures at their convenience and have until Sunday to complete each
week’s assignments. The instructor will be available to meet weekly during live videoconferencing office hours. Participants will conduct a project for an organization of their choosing. As they explore leveraging social media platforms to support organizational goals, they can opt to receive detailed, constructive feedback on all assignments. WHO SHOULD PARTICIPATE? • Business owners who want to utilize or optimize social media marketing to reach • • their clients Aspiring social media managers Marketing and communication • • • • professionals Consultants Nonprofit employees and volunteers Sales professionals Anyone looking to start a social media marketing business SCHEDULE: September 14–November 8, 2020 (self-paced online course with first session live-online and weekly scheduled assignments) LOCATION: Online sessions PRICE: $995. Payment plan, scholarships
and potential discounts available, including: Early registration, Military,
UD student or alum, 2 or more (group). pcs.udel.edu/socialmedia
NONCREDIT CERTIFICATE | ONLINE Advanced Social Media Marketing for Business Certificate
In today’s digital world, brands, businesses and organizations are turning to social media for advertising, customer service, human resources, mark et research, revenue growth and more. There are audiences to be engaged, communities to be managed, influencers and advocates to be guided, content to be created, ad strategies to be developed, profiles to be optimized, and an assorted laundry list of daily tasks that need to be addressed. UD’s Advanced Social Media Marketing for Business Certificate course teaches students with fundamental to midlevel social media marketing skills to effectively and successfully leverage the power of social media to support organizational goals. By working in teams with nonprofit organizations, students get in-depth, hands-on experience to research, plan, develop, integrate, execute and analyze the outcomes of comprehensive social media marketing strategies, in tegrated campaigns, targeted content and paid placement. Students master skills to drive engagement through targeted, innovative social media marketing campaigns, gaining firsthand experience with industry standard tools such as Sprout Social and Rival IQ. Class members learn methodologie s for creating, executing and evaluating goal-oriented social media marketing strategies across multiple social media platforms. Classes include online lectur es, multimedia demonstrations, detailed content and examples, case studies, open online discussions, and testimonials from businesses successfully using social media marketing. Past guest speakers have included industry experts Jason Falls and Samantha Toscano. This class offers dynamic, interactive, fast-paced and highly engaging content to ensure participants are ready to take on today’s social media landscape. Students will have until Sunday to complete each week’s assignments while collaborating and working on the group project. Plan to allocate eight to 12 hours per week toward this program. WHO SHOULD PARTICIPATE? • Aspiring and current social media • managers Marketing and communication • • • • professionals Consultants Nonprofit employees and volunteers Business owners Anyone looking to start a social media marketing business SCHEDULE: August 24–December 6, 2020 (self-paced online course with weekly scheduled assignments and deadlines) LOCATION: Online sessions PRICE: $2,995. Payment plan, scholarships
and potential discounts available, including: Early registration, Military,
UD student or alum, 2 or more (group). pcs.udel.edu/socialmedia
NONCREDIT CERTIFICATE | ONLINE New! Self-Paced Programs and Certificates
In collaboration with MindEdge, a leader in online education founded by Harvard University and Massachusetts Institute of Technology educators in 1998 with a mission to improve the way the world learns, we are pleased to offer the following programs that enable you to learn anytime, anywhere and across multiple de vices. Check our website for the full list of offerings as new programs may be added based on demand. • • AEM®/CEM® Prep (U.S. version) Agile Certified Practitioner (PMI-ACP)® • • Exam Prep Business Communication Business Finance Essentials for Non• • • financial Managers CISSP® Exam Prep CompTIA Security+ ® Exam Prep Emerging Technology for Managers • (AI, Blockchain and Robotics) Foundations of Human Resource • • Management GED Exam Prep Introduction to Emergency Management • • • • in the U.S. LEED® Green Associate V4™ Exam Prep Managing Change and Resolving Conflict Microsoft® Project Basics Microsoft® Project Intermediate
