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THE VALUES AND RITUALS OF COUTURE
About Az Factory
Believing in smart fashion that cares, AZ Factory was founded by the late Alber Elbaz with Richemont in 2020 to ‘create beautiful, practical, and solutionsdriven fashion that works for everyone’. Anchored in the highest disciplines of style and savoir-faire, AZ Factory’s universe seamlessly blends traditional craftsmanship with forwardlooking applications and technology in quest of true innovation.
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Since 2022, AZ Factory has evolved into a multidisciplinary platform that goes beyond the conventional fashion blueprint, daringly supporting creation and young talent as a creative collective with a curatorial approach.
Recent collaborations include Thebe Magugu, Ester Manas, Club Domani, Cyril Bourez and Lutz Huelle.
About Tennessy Thoreson
AZ Factory first met French Designer Tennessy Thoreson during his Head Geneva 2021 graduation show and was immediately intrigued by his talent, creativity, technical skills, extraordinary power of storytelling and the emotional capacity to communicate it.
Tennessy recognized Alber’s style and values as a focal point of inspiration to create this collection and was particularly impelled by the creative lab concept of AZ Factory.
